The Whole Truth, a ‘healthy’ packaged food brand, raises $6 million to enter new categories

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The Whole Truth, a ‘healthy’ packaged food brand, raises $6 million to enter new categories
The Whole Truth
  • The company was founded by Shashank Mehta in 2019 to offer health alternatives for packaged food.
  • The Whole Truth plans to use this funding to hire talent and expand its manufacturing capabilities.
  • The round was led by Sequoia Capital, with participation from Matrix Partners India and Sauce.vc.

Healthy packaged food startup The Whole Truth (TWT) has raised $6 million in its Series A round led by Sequoia Capital India. The company plans to use this funding to hire talent and expand its manufacturing capabilities.

The company was founded by Shashank Mehta in 2019 to offer healthier alternatives for packaged food. The company currently makes muesli, protein bars, energy bars and immunity balls. The company claims that their products have eliminated all hidden sugars, artificial flavours and harmful preservatives.

"Sequoia Capital India is thrilled to partner with Shashank [Mehta] and [the] rest of the team at The Whole Truth. They have a simple yet very powerful mission of making 100% clean-label food. We have been very impressed with the customer's love for their early set of products and excited about the journey ahead," Abhishek Mohan, Principal at Sequoia India, said.
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Rachna Aggarwal, a bakery chef and chocolatier with over 15 years of relevant experience, heads The Whole Truth’s product development and creates these products under the company’s label.

A part of the funding will also be used by the company to enter new food categories, where less or no healthy alternatives are available.

“At TWT, we’re hell-bent on bringing truth back to food. We do this through our 100% clean-label products, and through clutter breaking content that helps consumers spot the misleading information they’re being provided,” Shashank Mehta, founder of The Whole Truth, said in a statement.
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The Whole Truth’s existing investors Matrix Partners India and Sauce.vc have also participated in this Series A funding round, along with angel investors like Flipkart’s Kalyan Krishnamurthy, Udaan’s Sujeet Kumar, BharatPe’s Ashneer Grover and Shashvat Nakrani.

Prior to this, the company had raised funding from Zerodha’s Nithin Kamath, Swiggy’s Sriharsha Majety and Rebel Foods’ Jaydeep Barman.

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