- Airtel today announced revised tariffs, increasing the price of some of its plans by up to 25%.
- The revised tariffs will come into effect from November 26.
- Here are the tariffs for Airtel’s popular plans.
Airtel has said that the move is aimed at increasing the average revenue per user (ARPU). The telco currently has an ARPU of ₹153 and with this price hike, it intends to increase it to ₹200. The telco has added that its next target for ARPU will be ₹300, so we can expect a similar price hike later on.
“Bharti Airtel has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at ₹200 and ultimately at ₹300, so as to provide a reasonable return on capital that allows for a financially healthy business model,” Airtel said in a statement.
“Therefore, as a first step, we are taking the lead in rebalancing our tariffs during the month of November. Accordingly our new tariffs as indicated below will come into effect from November 26, 2021,” the company added
Airtel revised tariffs
The last major tariff revision was in December 2019, when the three telcos, Airtel, Vodafone and Jio announced a$4. Vodafone Idea and Reliance Jio may follow suit with revised tariffs in the coming days.
Mukesh Ambani-led Reliance Jio’s current ARPU is ₹144 and Vodafone Idea has the lowest ARPU of ₹104. Airtel already has the highest ARPU at ₹153 and this move will help it increase it further.
Soon after the announcement, Airtel’s share price was up by over 5%. The stock was trading at ₹753.75 at 9:30 a.m., on November 22.
Vodafone Idea is also up by over 4% and was trading at ₹10.41 at 9:30 a.m.
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