Google will now allow crypto wallets to advertise on its network in the US
The rules were later revised to allow crypto exchanges, but the company still left
The company said the new rules are “in order to better match existing FinCEN regulations and requirements,” and companies will have to go through a certification process. FinCEN is the US Financial Crimes Enforcement Network.
At the moment, Google seems to be allowing “wallets targeting the United States” to advertise, though the company said the policy will apply globally.
What Google’s new ad policy means for crypto companies?
Under the new rules,
Importantly, the company noted that crypto companies will have to re-register with their network. “All prior
Some ads are still banned…
That said, ads for
Companies can’t advertise for cryptocurrency loans, token liquidity pools, celebrity cryptocurrency endorsements, unhoster wallets and unregulated decentralised apps (DApps), either.
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