Disney andRalph Lauren are among well-known companies getting into themetaverse .- Bernstein Research had a rundown of companies that have stated their metaverse ambitions in a primer on Thursday.
Ralph Lauren and Disney are among well-known consumer brands that are delving into the metaverse, the online space merging the physical and digital worlds that is growing into a potentially massive market, according to Bernstein Research.
"How big can it be? Really big. The combined annual run-rate of the most relevant
The note included some household names with plans for the metaverse. Here are a few:
Ralph Lauren
The fashion house has been collaborating with Zepeto, which allows people to create their own avatars that live, work, and play in the 3-D world. Its clothing recently appeared on the avatars of TXT, a popular K-pop boy group.
Match Group
The company that runs the Match.com and
Disney
The CEO of the entertainment juggernaut, Bob Chapek, said the company is $4 but he didn't outline specifics during the latest quarterly earnings call.
Bumble
The networking and dating site is working on applications in the metaverse, with traction building for its $4.
In 2022, the company plans to roll out $4. The company says it will combine the capabilities of Microsoft Mesh, which allows people in different physical locations "to join collaborative and shared holographic experiences," with the productivity tools of Microsoft Teams.