EXCLUSIVE:The startup investor at India Quotient reveals the most lucrative sectors for investment

India Quotient India’s first few early-stage VC funds, and was established with the purpose of backing entrepreneurs who have gone against the grain of doing “business as usual” to come up with solutions, services or ideas that are truly innovative and are built for the masses.

The firm has invested in a diverse set of companies from Sharechat to Holachef and Roposo to Lendingkart, which shows that they can predict the future, at least in the emerging business space.

ALSO READ: Flipkart retained its number one position during the sale period

With this vision, two startup enthusiasts, Anand Lunia and Madhukar Sinha started this firm to focus on businesses that they thought could really make a difference.

Speaking to Business Insider, Madhukar Sinha, ‘the other half’ of India Quotient said that they tend to favor businesses and ideas that deploy technology or mobile solutions with the purpose of serving the larger mass market and solving everyday problems that this market segment faces, because that is where India’s growth story is going to come from.

That being said, the venture capitalists believe in investing in the sectors they are passionate about, but not blindly.

Their team has raised two funds so far with both funds performing well where they have Invested in 35 companies in all, out of which more than half have raised follow-up rounds. ‘Our tickets sizes are usually up to $0.5 million where we are leading the first round with 90-95% share’ Sinha shares.

‘ We are rooting for mobile first tech-enabled consumer-focused businesses because India is at an inflection point of breeding a mobile-first generation. With over 220 million unique smart phone users – and fast growing Internet penetration, entrepreneurs today have the opportunity to capture a large market segment swiftly, as long as their business offers sufficient value for the end consumer’ Sinha comments.

On upcoming sectors, Sinha talks about fin-tech, education, healthcare being the sectors to look out for and online first brands and marketplace models are where the buck stops. ‘We are also hoping to find an agricultural based startup which caters to the needs of most Indians.’

From being optimistic futuristic to being rooted and focused, India Quotient knows how to pick them, early and fast; like the startup ecosystem itself.