Business Insider India presents Money Insider – your guide to financial freedom

India has a population of 1.3 billion people and a huge part of it is over 18 years of age. According to India Brand Equity Foundation (IBEF), about 76% of adults lack a basic understanding of financial concepts. Even if you ignore the data and look around, you will realise there is a dire need to bring focus on creating awareness around financial literacy, investing and planning.

IBEF also says that India has the potential to rank among the top financially literate countries in the world as 27.6% of its people between the age group 25-44 continue participating in financial inclusion programmes through formal education and other means.

Money Insider is here to power the India opportunity
The rate of financial literacy could expand by more than 20% in the next two decades if we seed the basics within the age group 10-19 which constitutes around 21.8% of India's population. A financially savvy India will have a massive impact on the country's general economic growth and global influence.

Money Insider dives deep into the world-changing potential of financial awareness. It brings together the top young voices from the industry educating millions of Indians and shaping the financial habits of millennials, genZ and beyond.

From being trapped in credit card bill cycles, and equated monthly instalments (EMIs) to not being able to meet the standard of living you wish, the root cause of most of these issues is a lack of financial literacy. A lot of you realise it but get stuck in the dilemma of finding the entry point to the first step. With Money Insider, we aim to close the "knowing-doing" gap in financial literacy.

The voice — Meet the Money Insider fin-fluencers


1. Abhiraj and Niyati aka Abhi and Niyu - Digital Content Creator Duo
This power couple started a YouTube page called, ‘Let’s make you rich’ that talks about the rules, principles, and ideas to manage your personal finance. The duo have amassed over 4 million followers across social media platforms. Featured in Forbes 30 under 30 of 2021, Abhi and Niyu aim to offer solution-oriented content to its fans.

2. Raj Shamani - Digital Content Creator, Entrepreneur, Podcaster and Investor
Founder of Shamani Industries, Raj Shamani is a business content creator and public speaker with 1 million followers on Instagram, 146k fans on Twitter and 272k subscribers on YouTube.

3. Shashank Udupa - Financial Expert, Digital Content Creator and Co-Founder and CFO at Scenes by Avalon
Founder of tech company Avalon, Shashank Udupa is a finance wizard who shares the millennial approach of investing with his followers. Udupa is a former investment banker from India Infoline and has also worked with FoxBound, Calm India, ENKIDU. His experience with investment banking and running his own company has led him to become one of the leading experts in the field of money management.

4. Neha Nagar- Finfluencer and Founder of TaxationHelp.in
A crypto-enthusiast and stock-aficionado, Neha Nagar is a zestful young creator and one of the up-and-coming woman entrepreneurs in India. Her content ranges from finance to crypto-currency, stock markets and trading to government funding schemes and taxation. Nagar aspires to extend and encourage financial literacy through social media and has already garnered over 4.78 million followers across social media platforms.

5. Mandeep Gill - Cofounder, Labour Law Advisor
Founder of the YouTube channel Labour Law Advisor, Gill aims to simplify complex labor laws for the Indian workforce and help them build a better financial future. His mission continues with the support of more than 1.6 million subscribers.

6. Ashna Tolkar - Financial educator, Influencer & Founder, Money lancer
“I make finance effortless,” reads Ashna Tolkar’s Instagram bio. Followed by 76.7k fans on Instagram, Tolkar videos are popular among the younger generation. She educates users about wealth management, with one reel at a time.

So, join us on Business Insider India’s Instagram, where we will take you through a series of videos from successful 'fin-fluencers' who'll pave the way for your entry to financial awareness and freedom. They will be covering topics ranging from basics of investing, financial planning, savings, how to plan retirement, buying a home, managing loans and taxes.

Disclaimer: Business Insider India has partnered with these influencers for the Money Insider series.
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