![David Beckham for H&M](https://static-ssl.businessinsider.com/image/53b5a5116da811060fc10d79-506-380/david-beckham-for-hm.jpg)
H&M
David Beckham for H&M.
The $4 came as a response to real ad campaigns from brands like Dove, which earned praise $4 instead of the models that some people feel create unrealistic expectations about women's bodies.
The resulting photospread, $4, goes to show that men, too, suffer from being exposed to unrealistic body images.