Swiggy plays matchmaker for singles with similar food tastes
Tips Industries Limited
Swiggyhas released a YouTube show where it sets up blind dates between singles, who connected with their ideal match by bonding over their Swiggy orders.
- Swiggy matches people on the basis of their comfort food, revenge food, first-date dishes to mid-night cravings.
- The show is divided into three segments - ‘Order Order’, ‘Let’s Ketchup’, and ‘Plating The Date’.
AdvertisementBonding with someone over your favorite dish can be one of the best icebreakers. And it looks like Swiggy, one of
Produced by media and entertainment agency Only Much Louder (OML) Entertainment, the two-episode-long show sets up blind dates between singles, allowing them to connect with their ideal match by bonding over their order history on Swiggy.
According to Tinder Year in Swipe Report 2022, young singles in India are opting for coffee dates, stand ups, picnics, and cooking as ideal dating activities.
There were increased mentions of "picnic" (15%), 'stand up" (10%) and “coffee dates” (26%) in
‘Plate Date’ featured one protagonist and four contenders engaging in conversations around their favorite food picks and restaurants, informs Swiggy.
Swiggy shared that the show is divided into three segments - the first one was called ‘Order Order’, the second ‘Let’s Ketchup’, while the third was titled ‘Plating The Date’. With each progressing segment, the protagonist has to eliminate potential matches based on their order history and food preferences.
“Rooted in an insight that hits home instantly - food connects people, ‘Plate Date’ is a fun blend of real people, real conversations, real connections,” Devarshi Shah, Sr VP and business head-Branded Content Division,
From comfort food to revenge food, first-date dishes to mid-night cravings, the show took all types of orders into account when matching people’s ‘food horoscope’, revealed Swiggy. The online delivery company plans to upload the next episode within the next week, making it a two-episode show.
“Combining this love for food with dating, Swiggy created a new series called Plate Date that's exciting and relatable to millennials and
The online food delivery market is expected to reach ₹1,845.76 billion by the end of 2027, expanding at a
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