Fitbit's latest smartwatch is even more advanced than the Apple Watch, and you can preorder it now for $330

Fitbit's latest smartwatch is even more advanced than the Apple Watch, and you can preorder it now for $330
The new Fitbit Sense starts at $330.Fitbit

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  • Fitbit's new lineup of smartwatches offers comprehensive health tracking at various price points.
  • The new $330 Fitbit Sense is the most high-tech and expensive, and it comes with GPS, advanced sensors and features that measure stress, heart health, sleep, workouts, and fitness.
  • The latest $230 Fitbit Versa 3 is a more budget-friendly version of the new Sense with less advanced stress and heart health monitoring features, but it comes with GPS, sleep tracking, and workout tracking.
  • The latest $100 Fitbit Inspire 2 is a basic budget-friendly fitness tracker that includes basic heart and sleep tracking.

Fitbit has three new smartwatches, including the Fitbit Sense, Versa 3, and Inspire 2 that come with different sets of features, designs, and prices.

The Fitbit Sense is the company's most advanced smartwatch to date that's geared towards health monitoring. It has an AMOLED screen, a six-day battery life, GPS, automatic activity tracking, sleep tracking, a built-in speaker and microphone to take calls, support for Amazon's Alexa or the Google Assistant smart assistants, and contactless payments support.

One of the Sense's marquee features that differentiates it from other smartwatches, including the Apple Watch, is an EDA (electrodermal activity) sensor that can help track and manage your stress levels — it works by placing your palm above the Sense's watch face and measures small electrical changes in the sweat on your skin.


The Fitbit Sense also carries advanced heart monitoring features, including heart-rate variability, blood-oxygen levels (Sp02), ECG (electrocardiography), and on-wrist skin temperature sensing that — on paper — could rival the Apple Watch's gold-standard consumer health monitoring.

The Fitbit Versa 3 comes with GPS — a new feature in the Versa line — as well as a built-in speaker and microphone for calls, smart assistant support, and contactless payments. It features more basic heart-rate monitoring than the Sense, sleep tracking, and a six-day battery life.

The Fitbit Inspire 2 is the most basic and least expensive in the new lineup, but it still includes includes heart-rate monitoring, sleep tracking, and a 10-day battery life.


The $10-per-month Fitbit Premium subscription service makes the most of the new wearables. Fitbit says the Premium service "unlocks deeper analysis of your data and more personalized insights" for your activity, sleep, and heart rate. It also includes workouts workouts from popular brands and celebrities, trainers, and influencers.

New to the Fitbit Premium service in the US is a health coaching feature that's a virtual one-on-one coaching service that Fitbit says "gives you access to a certified health professional and personalized plan using your Fitbit data."

All of Fitbits new smartwatches are available to preorder now, and full retail availability will start in "late September," Fitbit says. Best Buy seems to predict the three watches to start shipping on September 25, which it also marks as the release date.