- Elon Musk said $4 he "somewhat agonized" over the font designs for his companies Tesla and SpaceX.
- The billionaire businessman added he "loves fonts" and has tweaked the logos over the years.
In a series of Sunday $4, Elon Musk said he "somewhat agonized" over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.
Responding to a tweet about serif and sans-serif fonts, the billionaire businessman took a break from $4 and $4 to say he loves fonts and put significant consideration into how his companies are presented to consumers.
—Elon Musk (@elonmusk) $4
"I somewhat agonized over the Tesla & SpaceX font design (love fonts tbh)," Musk $4. "There are some similarities, particularly use of negative space. We've made many little tweaks over the years."
The Tesla logo — a T-shaped design with a custom, sans-serif font spelling out the brand name — is meant to resemble a cross-section of an electric motor. The SpaceX logo, written in a similar font with an extended X, references the reusable rockets made by the company.
—Elon Musk (@elonmusk) $4
"The swoop of the X is meant to represent the rocket's arc to orbit," Musk $4.
Other business logos have also held $4 Baskin Robbins, a chain that sells 31 flavors of ice cream, has a secret '31' hidden in the letters of its logo. Likewise, Amazon's arrow logo is meant to represent a smile, while the circular 'B' logo for Beats by Dre represents a person wearing the popular headphones.