From Snoop Dogg to Amitabh Bachchan, celebrities at home and abroad who joined the crypto craze in 2021

• Celebrities are looking at non-fungible tokens (NFTs) as a way to connect with fans and remain relevant in the digital age.
• Having celebrities tout cryptocurrencies has also helped add to the sector’s legitimacy.
• But, not every celebrity's ride has been a smooth one — just ask Kim Kardashian.

It’s not just brands that rode the crypto wave of 2021, but celebrities as well. Some did it to connect with fans, some to remain relevant and a fair few are genuine ‘believers’.

And, despite the regulatory uncertainty in India, the biggest names from Indian cinema — including legends like Amitabh Bachchan and Rajnikanth — are now jumping onto the bandwagon as well.

While this may be a way for celebrities to diversify their earnings, it’s also a boost for cryptocurrencies. Having big names back the industry adds to its legitimacy and drives awareness among the masses, provided it’s done in a responsible manner. If not, you may be singled out by the UK's financial regulator for misleading fans.

Here’s a quick look at the celebrities who joined the crypto craze in 2021: