Lifebuoy and Lux get cheaper as HUL reduces prices because of low demand

• Hindustan Unilever Limited has cut prices for Lifebuoy, Lux and Dove in lieu of low demand.
• The Indian economic slowdown has hit FMCG companies.
• Biscuit manufacturers Parle G and Brittania too have a worried outlook for the economy.

One of the biggest FMCG companies in India – Hindustan Unilever Limited – has cut prices for some of its most popular $4– Lifebuoy, Lux and Dove.

While demand is one reason for it, tapering commodity prices also allowed them to take a call and pass on the benefits, the company told $4

While the price of Lux range will go down by 4%, that of Lifebuoy will go down by 6%.

The Indian economic slowdown has impacted all major companies in the FMCG sector.

Parle G, a leading biscuit manufacturer said it is planning to slash 10,000 jobs due to weak demand. Even though $4 has denied the same, it has also said it is “an eventuality if our demand for lesser tax rates is not met.”

In the $4 of Britannia, the company’s MD Varun Berry raised some serious concerns about the Indian economy. "We've grown only 6% and the market is growing slower than that. And that's a little bit of a worry, because even for a ₹5 product if the consumer is thinking twice before buying it, then there is some serious issue in the economy,” he said.

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