The company, which was founded in 2000, expects that its consumer
It was in 2013 that
With a huge budget kept aside, the company aims to join the leaders of air conditioner market, regardless of the stiff competition.
Also read: $4
"Our strategy of connected devices under the broader view of being a consumer electronics company will take a step up with new air conditioner models and then with washing machines,"
One aspect in which the company aims to differ from its rivals is the after sales service, for which it has introduced the Micromax Home Assist application. It allows its AC and TV consumers get after sales service from over 400 centres spread across the country.
In the coming three years, the company has plans of getting 60 to 65% of its business from $4, 25% from consumer durables and the remaining from $4 such as Russia, where it has plans to launch its LED televisions.
The Russian market has already accepted the brand and Micromax is among its top three smartphone players.
Also read: $4
As of now, there are 4,000 Micromax sales points, and there are plans to increase the number to 10- to 12,000 in two years. Other than that, the products will also be available on leading e-commerce websites.
(Image source: GadgetsToUse)