Increased spending on mobile, social media, and digital video will propel U.S. digital advertising revenue to nearly $50 billion this year, with this number reaching $82.7 billion in 2018, $4.
Access Full Forecast Data For Each Format/Medium By Signing Up For A Free Trial Today >>>$4
- The mobile ad market will grow the fastest>$4: Mobile advertising revenue, which includes mobile search ads, mobile web and in-app display ads, as well as video ads on mobile, will top $32.6 billion in 2018, and reach a five-year compound annual growth rate (CAGR) of 49.7%. Note: our mobile category excludes social media ads seen on mobile devices.
- $4.
The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as audiences migrate their media consumption to mobile devices and apps, with social apps as a leading time-spend bucket.
Our media spend forecast - including detailed forecasts for each medium and sub-categories within each - is only available to $4.
$4.