Myntra is luring its customers with additional discounts — but there’s a catch

• Myntra is offering extra discounts on its products, if the customer opts for ‘no return.’
  
• The move is to cut down on the large number of returns on the ordered items.
  
• The offer is applicable to products from lifestyle, apparel, electronics and home decor categories.
  
• The e-commerce stores get nearly 15%-20% of returns on purchased items, according to a consulting firm in India.

Flipkart’s subsidiary Myntra is wooing its customers by offering additional discounts on its products. But, that comes with a ‘no return’ policy.

This means if the customers want to opt for additional discounts, they will have to give up on the benefits of free returns and exchanges for the products they ordered. In order to avail the extra discount, the buyer has to go for ‘non-returnable’ option while making the purchase.

The additional discount on the products is up to 4%, if the buyer chooses to not return the product.

The online fashion store is reportedly $4 to cut down on the large number of returns on the ordered items. According to a consulting firm tailing the retail industry in India, the e-commerce stores get nearly 15%-20% of returns on purchased items. This may be due to the fact that the returns are easy and non chargeable, it added.

This scheme is valid on collection under lifestyle, home decor and electronics among others. However, the additional discount varies from product to product.

Myntra is boosting its customer experience with lucrative offers, Amar Nagaram, heading Myntra, Jabong reportedly said. We keep on experimenting new features, keeping in mind the performance, he added

According to an ET report, the move will benefit both the company and its customers since some measure of the amount saved on reverse logistics will go to its customers. However, the scheme has not been floated by Flipkart or its other subsidiary Jabong.

The e-commerce fashion giant has been rolling out$4 for quite sometime now. Earlier in 2018, the company floated an initiative in collaboration with Goonj, that allowed customers to upgrade — buy new products in return of the old clothes.

Separately, as an upgrade to its fashion store, Myntra, in October, also launched its $4brand Sztori, targeting a larger range of sizes for customers.

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