Ninja wants to be more than just 'the Fortnite Guy,' but the world's most popular gamer is headed into uncharted territory
- Tyler "Ninja" Blevins is the most popular professional gamer in the world, with more than 22 million YouTube subscribers and 14 million followers on Twitch, Amazon's streaming platform. He reportedly earns as much as $500,000 per month playing "Fortnite" and other games.
- Ninja's reputation as one of the best "Fortnite" players led to play sessions with celebrities like Drake, Travis Scott, and JuJu Schuster-Smith.
- Rising in popularity alongside "Fortnite," Ninja has since appeared on Time Magazine's list of 100 most influential people, the cover of ESPN the magazine, and The Tonight Show with Jimmy Fallon.
- While "Fortnite" continues to dominate the gaming world, Ninja told the Los Angeles Times he wants to be known for more than just "Fortnite." But can the world's most popular gamer be bigger than the world's most popular game?
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Tyler "Ninja" Blevins has redefined what it means to be a professional video game player. In the past year the 27-year-old's list of accomplishments include being named to Time Magazine's list of 100 most influential people, gracing the cover of ESPN the magazine, an appearance on The Tonight Show with Jimmy Fallon, and a cameo in a Super Bowl halftime commercial.
Ninja boasts more than 22 million subscribers on YouTube, along with 14 million followers on both Instagram and Twitch, Amazon's video game streaming service. While other popular YouTubers like Felix "PewDiePie" Kjellberg have more subscribers and also play video games, Ninja's video focuses exclusively on playing video games competitively.
His massive following has helped him earn more than $500,000 a month playing "Fortnite," the world's most popular game, in front of a live audience every day. But in a recent profile with the Los Angeles Times, Ninja said he wants to be known for more than just one game.
"I'm amazing at every video game I touch. I don't want to be known forever as the Fortnite guy," he said.
His wife and manager Jessica Blevins told Business Insider they want Ninja to be a household name outside the world of video games. But so far, it's unclear if the world's biggest professional gamer can grow beyond the world's biggest game.
Ninja's success is closely tied to the rise of "Fortnite."
Playing with celebrities like Drake laid the foundation for Ninja to become a pop culture icon.
With Ninja playing for up to 12 hours per day, his wife Jessica Blevins manages his business affairs. They think his stardom can extend beyond the world of video games.
Despite a number of successful sponsorship deals, most of Ninja's audience still comes from "Fortnite."
Ninja's path as a professional gamer is unprecedented, but he could become the model for future players.
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