Pepsi Is Completely Changing What Its Bottle Looks Like

For $4, Pepsi is completely changing the shape of its familiar bottle.$4

The new, strange, twisty shape is certainly different from what we're used to, but $4, "We didn't want to create a shape that came out of nowhere."

Krembs told Ad Age that the swirls are actually similar to old glass bottles from early Pepsi packaging. She continued, "It's not uniform, it's a little asymmetrical, there's a little edginess and playfulness, which is consistent with Pepsi's equities and youthful spirit."

This is all a part of Pepsi trying to revamp its image — minus a new logo, $4

Pepsi is dedicated to updating its look. In fact, in December it $4.

The soda's 16 oz. and 20 oz. bottles are set to change, but it might take a year or two to ease out of the 1997 design.

"The engineers have to go to all the plants and convert the lines," $4

$4, so we'll see if this new look helps.

What do you think of the bottle?