The Drive Thru: L'Oreal reopens offices, more chains file for bankruptcy, and the future of the department store remains in flux
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Shoshy Ciment
Aug 7, 2020, 21:24 IST
Samantha Lee/Business Insider
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Hello!
Congrats on making it to another Friday! It's hard to believe it's already (checks notes...) August! If you're generally confused, as I am, about what day of the week (or month) it is, don't sweat it. You can always count on the retail team at Business Insider to let you know another week has passed by with The Drive Thru, our weekly and punctual round-up of everything you need to know in retail and restaurant news.
By the way, if you haven't yet, subscribe to The Drive-Thru here to stay on top of it all — and to get me, Shoshy Ciment, and my colleague, Kate Taylor, in your inbox every Friday!
Another week, another bankruptcy filing. This week, three major companies joined the ever-growing list of the 28 retailers that have filed for bankruptcy or liquidation in 2020.
L'Oréal USA, which employs nearly 11,000 people, began calling its employees back to work in early July. But internal communications reveal a sense of fear and frustration among employees regarding returning to the offices.
"They keep repeating how positive people are reacting and it's bull***t because no one wants to go back," said a current L'Oréal employee who works in California. "It's pure gaslighting."
In a statement to Business Insider, L'Oreal said, "Being together is a key ingredient to our culture and essential to the success of our business in a creative industry."
The future of the physical store is in flux. As Madeline reported this week, "department stores will likely have to evolve to survive." Such changes, she found, could play out in the form of downsizing or an upgrade to omnichannel services.
Some stores are already getting creative. J.Crew is offering 30-minute private shopping sessions to allow shoppers to use the normally closed fitting rooms. Bethany tried a session and said it was the "closest to a state of pre-pandemic normalcy" she felt since the pandemic began.
At the same time, new technologies are making it easier for stores to implement social distancing. Catherine rounded up five retail startups, which have raised $90m from VCs, that are focused on making the future of shopping a safe and distant one.
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Hayley's mysterious case of getting COVID-19 while pregnant after months of strict isolation is a wild ride. (Spoiler alert: She has fully recovered and is back to rocking it on the retail desk, as usual)
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