THE DIGITAL HEALTH COMPETITIVE EDGE REPORT: How the big four US insurers rank on digital feature awareness - and what it means for customer satisfaction
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As digital permeates every corner of the US healthcare sector, the big four US insurers - Aetna, Blue Cross Blue Shield, Cigna, and UnitedHealthcare - have padded their health plans with digital tools that customers can use to seek medical advice, navigate costs, or contact customer service.
And because we expect that digital will become synonymous with the US health insurance experience over the next decade, insurers that develop a robust digital strategy now will be in a good position to become market leaders.
In The Digital Health Competitive Edge Report, Business Insider Intelligence uses primary research to rank the big four US health insurers - Aetna, BCBS companies, Cigna, and UnitedHealthcare - on awareness of their digital features among customers who are US Tech Early Adopters.By measuring member awareness of digital insurance features, we can help pinpoint areas where the big four US payers can improve their digital strategies. This report can also serve employers in selecting a health plan to contract with, as it will detail consumer awareness of features they may deem important to offer their workers.
The companies mentioned in this report are: Aetna, Anthem, Apple, Berkshire Hathaway, Blue Cross Blue Shield Association, BlueCross BlueShield of Tennessee, BlueCross BlueShield of Western New York, Bright Health, Cigna, Clover Health, Devoted Health, Doctor On Demand, Fitbit, Garmin, Humana, JPMorgan Chase, MDLive, Oscar Health, Samsung, UnitedHealthcare, UnitedHealth Group. Here are some of the key takeaways from the report: In full, the report:
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