SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'

martin sorrell

Flickr/IAB UK

Sir Martin Sorrell, Speaking at IAB Engage in London, October 2014

Sir Martin Sorrell, the chief executive of the world's biggest advertising agency holding group WPP, has reacted quickly to the news this Monday morning that rival Publicis Groupe is acquiring digital advertising company Sapient for $3.7 billion.

He told Business Insider: "It looks like the behavior of a jilted lover. Christmas came early for Sapient shareholders."

Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due to create the world's largest advertising group, overtaking WPP, but which collapsed in May this year.

Sorrell is currently traveling and could not be reached for further clarification, but this story will be updated when he sends an additional response.

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