WhatsApp’s Businesses Nearby feature will allow users to search for local stores, groceries, restaurant and more on the app

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WhatsApp’s Businesses Nearby feature will allow users to search for local stores, groceries, restaurant and more on the app
Twitter/ Will Cathcart
  • WhatsApp users will be able to search for local stores directly from the app.
  • Users will be able to get details of the nearby businesses through the search tab.
  • However, it is not clear whether users can order directly from the app.
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WhatsApp is bringing a new feature that will help its users to search for nearby businesses straight from the app. According to WABetaInfo, there will be an addition in the search menu “Businesses Nearby ” where users can look-out for nearby restaurants, groceries, apparels & clothing stores and more.

Will Cathcart, the head of WhatsApp at Meta, had earlier introduced the “Businesses Nearby” that he said would help users find and contact local businesses, like the neighborhood coffee shop, florist, clothing store and more.

How will the “Businesses Nearby” work?


Whenever users search for something on WhatsApp, a new section called “Businesses Nearby'' will also be displayed. When you select any of the categories from this section such as “Restaurants”, “Grocery Stores” and more, the related results of business accounts based on your location will pop-up.

Here, users will be able to get more details of the businesses, however, it is not clear whether users will be able to order directly from WhatsApp. If that is the case, then WhatsApp would greatly benefit both the local businesses and users.

When will the feature roll-out?


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While the screenshot shared by WABetaInfo is that of Beta for Android, the same feature would also be available for iOS users, however, the release date is yet to be ascertained as the feature is under development.
WhatsApp’s Businesses Nearby feature will allow users to search for local stores, groceries, restaurant and more on the app
WABetaInfo

It will be available in future updates for users who use WhatsApp’s Business Directory feature. For now, the Business Directory is only available for users in Sao Paulo, Brazil and there is no information when it will be available for all other users.

Once available, it will make the user’s job of finding a nearby restaurant, grocery, clothing store and more much easier.

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