Realme is stepping into the premium smartphone segment to take on Samsung, Apple and others with its new offering

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Realme is stepping into the premium smartphone segment to take on Samsung, Apple and others with its new offering
Realme GT 5GBusiness Insider India
  • Realme is gearing up to launch a premium smartphone.
  • The device will reportedly be priced above $800 (₹59,500 approx.).
  • The company will take on premium offerings from the likes of Samsung, OnePlus and Apple.
Realme started its journey in the smartphone industry as a sub-brand of Oppo and during its initial days focused on budget phones. Later it entered the mid-range segment and soon announced its split from Oppo, becoming a separate entity.

After entering the flagship segment with the GT series, Realme is now gearing up to take on the Samsung Galaxy S series and Apple’s flagship iPhones with the launch of a premium smartphone. The company will also compete with its sister company OnePlus.

Sky Li, Realme’s founder and chief executive officer (CEO) confirmed on Twitter that the company is entering the premium smartphone segment. He further asked fans what they expect from a flagship Realme smartphone.

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“It's official: Realme to advance into the high-end market with smartphones over USD800. What do you expect most from Realme full flagship phone?” Sky Li said in a tweet.

The premium smartphone from Realme will reportedly be priced above $800 (₹59,500 approx.), meaning we can expect a smartphone priced above ₹60,000 from the company in India.

The Realme GT 5G is the company’s current flagship smartphone and is currently priced starting at ₹37,999, going up to ₹41,999 for the top variant.

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Apart from the fact that the company is entering the premium smartphone segment, not much is known about the device. The device is expected to be packed with the latest technology, including a flagship processor, premium display and a powerful camera.

Some of the fans responded by asking Realme to provide better camera performance, longer software support, water resistance, wireless charging, glass back and more.

The smartphone will likely be launched in the first half of 2022 and will be powered either by the Snapdragon 898 chipset or the MediaTek Dimensity 2000 chipset.

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Another upgrade we expect is that Realme might use an E5 AMOLED display which has a peak brightness of up to 1500 nits and saves up to 25% power compared to its predecessor.

We should know more about the device in the coming days.

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