Survey reveals three out of four Indians suffer from NoMoPhobia: Here’s what it means
- Three out of four people in India reportedly suffer from
- NoMoPhobia is the fear of being detached from their smartphone.
- 9 out of 10 users feel anxious when their battery level falls below 50%.
AdvertisementA survey conducted by market research firm Counterpoint and smartphone maker Oppo has revealed that three out of four Indians suffer from NoMoPhobia. This could mean you may be suffering from this phobia even without knowing what it is.
Confused about what NoMoPhobia is and why so many people are suffering from it? Continue reading to know more about it.
What is NoMoPhobia?
NoMoPhobia, which stands for
“Our smartphones have become our personal universes that enable us to stay connected, personally and professionally, and also for entertainment. Consequently, many of us have developed a phobia of being without our phones,” said Tarun Pathak, research director, Counterpoint Research.
Battery and charging issues
According to the report by Counterpoint, battery and charging issues are among the top causes of NoMoPhobia. 65% of the users claimed that they go through emotional discomfort due to battery drainage. 28% of these users said this battery drainage led to anxiety in them.
The types of discomfort users face due to battery drainage include anxiousness, disconnectedness, helplessness, fear of missing out, unsafe and nervous.
87% of the people said they use their smartphone while it is being charged, and 92% use power saving mode on their device to get a longer battery life. Around half of the users said that they charge their smartphones twice a day.
Smartphone usage is so high that 40% of the users said that their smartphone is the first thing they use when the day starts and the last thing they use when the day ends.
9 out of 10 users feel anxious when battery level is between 30 to 50%
The report has revealed that 72% of people feel anxious when their device’s battery level is at 20% or below, and a higher of anxiousness kicks in among 9 out of 10 people when the battery level is between 30 to 50%.
Interestingly, it is the people above the age of 50 years that get the most anxious when their device’s battery level is at 20% or below. 80% of people in this age group get anxious, higher than the overall average of 72%.
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