Apple is reportedly developing “SportsKit” framework to bring sports content on its TV platform

• Apple is reportedly developing a “SportsKit” framework for iOS and tvOS apps.
• The SportsKit framework will be integrated with Apple TV app, Siri and home screen widget.
• Apple has also made some key hirings to develop the sports content on its subscriber-based Apple TV+ streaming service.

Apple has recently been focusing on the sports segment across its platform including iOS and tvOS. A report in 9to5Mac supports the claim that the company has been “investing and hiring related professionals” to bring sports content on its TV platform.

Since the release of the first beta of iOS 15.2 in October for developers, a “SportsKit'' framework for iOS and tvOS apps has been referenced in the system’s internal files. The details about the framework is limited, but it is being speculated that it will be integrated with the Apple TV app, Siri, and home screen widgets.

SportsKit
With the SportsKit home screen widget, it will be able to showcase real-time sports updates for its users. As Siri does show the scores already, the company might be looking to increase the content across parts of the iOS and tvOS.

As it is being developed privately, Apple may also be working with sports content providers directly to develop the SportsKit framework.

Focus on sports content
Apart from the SportsKit framework, Apple is also looking to build its own sports platform as part of its Apple TV+ streaming service. Reportedly, the company was in talks with Pac-12 to bring live sports to the TV+ subscribers.

Last year, the company hired the former head of Amazon Prime Video’s sports segment to develop its own TV platform. Rumours are also doing the rounds that Apple is in talks with the NFL to acquire rights to bring Sunday Ticket to its subscribers.

Along with this, the company has also hired the former president of ESPN to work on the production of documentary films and unscripted series for Apple’s streaming service.

With Apple focusing to bring more interaction with sports, its users can rejoice although this is just the beginning of what we may see in the coming years in the sports-related space on Apple.

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