Indian startup giants are considering a 'Made in India' alternative for app store — in a bid to tackle Google's 'monopoly'
- Indian developers and startups are building an alliance to consider launching their app store – going against the tech giant
- Google’s recent rollout of new payment policies where developers would have to pay a 30% tax on all in-app purchases, did not bode well with Indian startups.
- Google has also sent violation notices to startups like Paytm, Swiggy, and Zomato for their in-app gamification concerning IPL.
The development comes as many recent moves from Google have put Indian startups in a tough spot.
It began with Paytm being removed for a few hours from the Play Store. Google had said that Paytm violated rules regarding fantasy gaming promotions. Google had said that “offering cashbacks and vouchers alone do not constitute a violation of our Google Play gambling policies”. It also let out a warning in its statement that further violations will make for stricter actions. Sharma had then gone on record to say that Google was acting like the “ judge, jury and executioner”.
India needs a local app store long term else 30% tax will eat up most businesses, is anyone trying to build one? https://t.co/cSdLvjPFVi— Harshil Mathur (@harshilmathur) 1601359795000
Yes, we need an Indian App Store @GoI_MeitY @rsprasad @buzzindelhi @sharads Can Digital india do this?… https://t.co/YF5bAkRQJV— Mohandas Pai (@TVMohandasPai) 1601368752000
Play Store's new payments policy from 20-1-2021 has also now included education, dating & fitness to use google bil… https://t.co/SND7YF0jiE— deepakabbot (@deepakabbot) 1601349519000
Like gaming maybe dating and education apps may soon get off app stores and get users to “side load” in hopes to save costs.— Kunal Shah (@kunalb11) 1601357631000
Recently, even food tech unicorns Swiggy and Zomato fell on the wrong side of Google’s policies. Both the startups received notices for their cashback and offer related to the IPL for promoting in-app gamification.
Zomato confirmed the development to ET and said, “We are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend.”
Swiggy also has hit pause on its IPL-led games on the app.
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