Marketers are reportedly underpaying Black influencers compared to white people with less followers

• Bloomberg's Businessweek found that Black influencers are underpaid compared to white peers.
• Sometimes they're even paid less compared to white creators that mimic their content, the report found.
• Black influencers told Bloomberg they would get paid in products as opposed to cash.

White people who are popular on social media tend to make more money than Black stars, according to $4.

The same is true for when Black influencers have more followers or are doing creative work that's later appropriated by white people, $4, citing interviews with dozens of influencers. Sometimes they're not paid but instead given products from brands.

In one example Bloomberg reported, 22-year-old $4, who is Black, has more than 1 million followers on TikTok, most of whom took interest in her account after she made a "viral" dance video that choreographed a dance to "Captain Hook" by Megan Thee Stallion.

It led to a $700 deal with the Universal Music Group to promote rapper Lil Tecca's "Out of Love." A white influencer, Addison Rae Easterling, was paid thousands by Lil Tecca $4. Easterling has more followers than McRae, totaling more than 78 million, but white influencers with smaller followings typically make $5,000 for dances. $4.

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There are several similar examples highlighted by Black influencers in the report, including McRae, $4 (1.4 million TikTok followers), $4 (843,000 Instagram followers), $4 (52,000 Instagram followers), $4 (2.4 million TikTok followers), $4 (1 million TikTok followers), and $4 (915,200 TikTok followers).

The disparity goes against the meritocratic promises of the social media platforms, where supposedly anyone can get famous, and disadvantages Black creators in a market worth $10 billion each year, $4.

Their accounts are also $4, with Knox losing a Target gig for using the N-word in a recent video. Other white influencers like $4 appeared to get away with worse, including anti-Semitic jokes, filming dead bodies, and throwing un-masked parties during the coronavirus pandemic.

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Since the racial reckoning of 2020, marketers seemed more willing to work with Black influencers and engage in conversations about inequity, $4. Previously Black creators were told not to post about Black Lives Matter or law enforcement.

In June, Instagram's product chief said the company was taking a harder look at whether its algorithms held a bias against Black people. About two years prior, an Instagram employee who worked with the influencer partnerships team, $4 about the disenfranchisement of Black people on the platform.

But creators are skeptical about whether the brands are actually changing their ways, $4.