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1 min read

KKR beats MI in terms of brand value, CSK and RCB continue to lead

Chennai Super Kings continues to be the Indian Premier League (IPL) team with the highest brand val…

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3 mins read

Devyani International posts net loss of ₹48.95 crore in Q4

Consolidated revenue from operations during the quarter under review stood at Rs 1,047.08 crore…

PTI   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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1 min read

AliExpress taps David Beckham for a brand ambassador deal

Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …

Jordan Hart   


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2 mins read

The luxe experience: Expanding global brands to drive retail leasing in 2024

Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…

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2 mins read

Acer launches its consumer electronics brand Acerpure in India

While partnerships with local companies are an India-specific strategy, globally the brand b…

PTI   


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1 min read

15 car brands that disappeared in the last 25 years

Pontiac and Plymouth are long-standing American car brands that fell victim to corporate restructur…

Benjamin Zhang   


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2 mins read

Coach and Michael Kors merger sparks handbag wars as US FTC moves to block the deal

The FTC is attempting to block a merger between luxury brands Tapestry and Capri, claiming that the…

Hannah Getahun   


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3 mins read

Emotion could be a better way to measure brand value

Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…

Billee Howard   


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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

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2 mins read

Sports Illustrated ex-publisher wants $200 million from Authentic Brands Group, saying it stole website and employees

The Arena Group and Manoj Bhargava say Authentic Brands plotted with Minute Media to hand the brand…

Jack Newsham,Laura Italiano   


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2 mins read

Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals

Target is having less success so far emulating Walmart than Walmart has had emulating Target.

Dominick Reuter   


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3 mins read

Virgin is facing a brand nightmare after its cruise giveaway went horribly wrong

A woman who won a free Virgin Voyages cruise said she has to pay $8,000 in flights. Experts say the…

Mikhaila Friel   


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1 min read

Vivo takes the top spot in India: Top smartphone brands in Q1 2024

In this post we look at the top smartphone brands in India in Q1 2024 and their market share.

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1 min read

I tried instant oatmeal from 6 brands, including Trader Joe's and Quaker. The best one was a hit with me and my kids.

But oatmeal is a multibillion-dollar market, so most supermarkets sell it in many flavors, brands, …

Ted Berg   


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How Hoka became a billion-dollar brand by selling comfort

Hoka was founded a little over a decade ago, and the brand is already worth more than $1 billion. W…

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3 mins read

Bethenny Frankel wasn't allowed to enter a Chanel store. Now, she's using the incident to boost her TikTok brand.

Bethenny Frankel was denied entry to a Chanel boutique in May. She's now using the shopping inciden…

Amanda Krause   


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3 mins read

6 luxury brands, from Coach to Gucci, that have gotten into the restaurant game

Dior, Ralph Lauren, and Louis Vuitton and among the luxury fashion brands that have opened restaura…

Kelsey Vlamis   


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2 mins read

Bear Grylls helped baptize Russell Brand in the pristine waters of the River Thames

Bear Grylls stood with Russell Brand while he was baptized. The comedian said that his baptism took…

Palmer Haasch   


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1 min read

I ranked 4 brands of beef hot dogs, and the organic ones had the most flavor and snap

The months between Memorial Day and Labor Day are recognized as "hot dog season" by the sausage ind…

Erin McDowell