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2 mins read

I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications

On The Great Indian Kapil Show, Zomato CEO Deepinder Goyal revealed the story behind the company's …

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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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2 mins read

Burberry launches urgent turnaround plan to save the brand

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…

Maria Noyen   


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4 mins read

Why founders of some small luxury brands are eyeing exits

Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…

Maria Noyen   


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1 min read

Beyond Meat to Tentree: 9 brands striving for sustainability

Beyond Meat to Tentree: 9 brands striving for sustainability

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3 mins read

Gen Z is reimagining the iconic 70s brand L'eggs

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Lauren Edmonds   


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4 mins read

Why Ralph Lauren, the all-American luxury brand, is a hit in China

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…

Maria Noyen   


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3 mins read

A shocking new study has found that EV buyers still have bigger carbon footprints than petrol vehicle owners — here’s why

A Finnish study has revealed that EV owners often have higher carbon footprints due to their wealth…

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3 mins read

Why fast-food chains and big brands love loyalty programs

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Nora Redmond   


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4 mins read

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Maria Noyen   


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3 mins read

Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

Maria Noyen   


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1 min read

I tried 5 brands of rolls from the store and ranked them from worst to best

There's nothing like a freshly baked roll — but I figured there must be a few store-bought options …

Chelsea Davis   


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3 mins read

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

ANI   


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3 mins read

The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel

La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…

Maria Noyen   


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2 mins read

Taylor Swift mixed high and low fashion brands for her latest $100,000 gameday outfit

Taylor Swift's gameday outfit included a luxury watch from Louis Vuitton and an inexpensive corset …

Amanda Krause   


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1 min read

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

The documents, which appeared in a filing tied to a MrBeast Burger lawsuit, feature partnership and…

Dan Whateley,Sydney Bradley,L…   


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1 min read

I tried 4 brands of premade mashed potatoes from the store, and there are only 2 I'd actually serve

I'm most familiar with Bob Evans and the Kroger-brand mashed potatoes since I normally shop at Ralp…

Paige Bennett   


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2 mins read

Xiaomi emerges as the world’s second-biggest smartphone brand in August

Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a peri…

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3 mins read

Budget brands are winning in China as people turn to cheap food and fashion

Companies with wallet-friendly offerings are reporting strong sales in China.

Huileng Tan