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1 min read

Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

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2 mins read

Luxury brands are slashing prices in China

Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…

Alexandra Bacon   


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2 mins read

BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids

A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…

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2 mins read

The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission

Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA" and "going for gold," the U…

Grace Dean   


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1 min read

Top 3 best and worst protein brands in India as per TheLiverDoc-led study

A study by Cyriac Abby Philips (popularly known as TheLiverDoc) in India tested 36 popular protein …

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1 min read

KKR beats MI in terms of brand value, CSK and RCB continue to lead

Chennai Super Kings continues to be the Indian Premier League (IPL) team with the highest brand val…

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1 min read

Sustainable Fashion Brands

Sustainable Fashion Brands

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3 mins read

Japan is fast becoming the hottest market for luxury brands

LVMH is the latest luxury retailer to report strong sales growth in Japan, as Chinese consumers tra…

Alexandra Bacon   


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2 mins read

Mr. 360° backs Supply6! RCB Icon AB De Villiers joins Bengaluru-based health food start-up as brand ambassador and investor

AB de Villiers partners with Bengaluru's health food start-up Supply6, endorsing its commitment to …

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1 min read

Stanley Lifestyles shares jump over 38% in debut trade

At the NSE, it listed at Rs 494.95, up 34.13 per cent. The Rs 537-crore initial share sa…

PTI   


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1 min read

Reports of data breach desperate attempt to tarnish brand's image: Airtel

The statement comes after an account named 'xenZen' on the dark web claimed to have access to t…

PTI   


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1 min read

LVMH-backed PE fund seeks SEBI approval, look at 9 brands in the luxury giant’s portfolio

As LVMH-backed PE fund seeks SEBI’s approval, here are 9 brands in the luxury giant’s portfolio

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1 min read

I traveled to Tulum's brand-new airport. It's bright and beautiful, but I was shocked by the hidden transportation fee.

The Felipe Carrillo Puerto Airport is bright, peaceful, and a closer alternative to Cancún. But tra…

Anneta Konstantinides   


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1 min read

Meet the 'Russian James Bond' billionaire behind one of the most luxurious hotel brands in the world

He's known for being reluctant to speak to the press at length and has been dubbed "the Russian Jam…

Jordan Hart   


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2 mins read

Nvidia's chips are very popular. Its brand, less so.

Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…

Lloyd Lee   


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2 mins read

Kari Lake keeps making money off of her MAGA celebrity brand

The Arizona GOP Senate candidate continues to make tens of thousands in book sales, and she got pai…

Bryan Metzger   


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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods, says CMOs nee…

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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


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ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Kate Cronin, chief brand officer at Moderna, says the company's employees are tapping ChatGPT in a …