The state of Uttar Pradesh and how it’s been feeding Facebook ad revenues

Advertisement
The state of Uttar Pradesh and how it’s been feeding Facebook ad revenues
Representative imageRudra Chakraborty /Unsplash
  • Koo spent over ₹1.5 crore across 285 ads on Facebook and Instagram between February 15 and May 15.
  • Bharatiya Janata Party (BJP) Uttar Pradesh (UP) was the second highest spender on Facebook ads in the last three months.
  • Uttar Pradesh continues to be the biggest source of ad revenue for Facebook, the data shared by Ad Library shows.
Advertisement
Homegrown microblogging app Koo has been spending more than the Uttar Pradesh (UP) division of ruling party Bharatiya Janata Party (BJP) on Facebook advertisements in the last three months.

A quick study of the Facebook Ads Library revealed that Koo spent over ₹1.5 crore across 285 ads on Facebook and Instagram between February 15 and May 15. It was followed by BJP UP, which spent ₹1.4 crore across 1,301 ads in the same time frame.

But it is to be noted here that while Koo spent the amount on a national campaign, UP BJP spent almost the same amount on a single Indian state.

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.Watch on Demand
Our Speakers
Girish Mathrubootham
Brian E. Taptich

Uttar Pradesh is the biggest source of ad revenue for Facebook



BJP UP is the highest spender on Facebook ads in the state. UP went for its assembly elections between February 10 and March 7 leading to BJP’s aggressive spends in the closely contested election.

Advertisement

According to a previous report by Business Insider, BJP had spent over ₹3 crore on Facebook ads in UP between January 21 to February 19. This was nearly half of the total ₹7.5 crore — the highest among all states — spent on Facebook and Instagram ads in the Uttar Pradesh regions in the same time frame.

Uttar Pradesh continues to be the biggest source of ad revenue for Facebook, the data shared by Ad Library shows. It is followed by the Punjab region, which accounted to only a third of the amount spent on ads in Uttar Pradesh.
StateAmount spent on Facebook ads between Feb 15-May 15Top advertiser
Uttar Pradesh₹6.6 croreBharatiya Janata Party (BJP) UP
Punjab region₹2.2 croreAam Aadmi Party (AAP) Punjab
Maharashtra₹1.3 croreMiracles Academy of Arts & Media
Gujarat₹0.65 croreKoo
Karnataka₹0.65 croreKoo
Madhya Pradesh₹0.63 croreKoo
Delhi₹0.62 croreSamajwadi Party
Rajasthan₹0.62 croreKoo
Source: Facebook Ads Library

While BJP UP focused solely on Uttar Pradesh, Koo has been running nationwide advertising campaigns for quite some time. Koo — the Indian rival of Twitter — has been among the top three advertisers in the top eight states, according to Facebook Ads Library.

Apart from Koo and BJP UP, Hindu Publicvibe and Samajwadi Party were the third and the fourth biggest spender of Facebook ads nationally. However, most of these ads were targeted towards people living in Uttar Pradesh.
The state of Uttar Pradesh and how it’s been feeding Facebook ad revenues
BI India

Overall, ₹189 crore has been spent on Facebook and Instagram ads since February 2019, when Facebook started publishing its ads library data publicly.
Advertisement

SEE ALSO

Heatwave has turned ACs from a luxury to a necessity — but margins remain muted for the players
Google Russia has no money to pay salaries to its 100 employees, heads for bankruptcy
Reliance Jio Vs Bharti Airtel — Four Charts That Showcase How The Indian Telecom Giants Faired In 2022
{{}}