Twitter is testing a new feature that will let you preview upcoming product releases
- The test is currently limited to iOS users in the US.
- With this new feature, shoppers can opt-in to receive notifications ahead of a new product launch.
AdvertisementMicroblogging site Twitter is testing a new shopping feature -- Product Drops -- that will preview upcoming product releases from different merchants.
The new feature lets brands tease items before they go on sale, and users can sign up to be reminded before the release through in-app notifications.
"With Product Drops, when a merchant Tweets about an upcoming launch, you will see a 'Remind me' button at the bottom of the Tweet," the company said in a blogpost.
With one tap, users can request to be reminded of the Drop.
On launch day, users will get an in-app notification in their Notifications tab 15 minutes before and at the time of the drop, so they can be among the first to shop on the merchant's website.
When users click on the notification, they will see a 'Shop on website' button to purchase the item on the merchant's website.
The company said that users will also be able to see the price, pictures, a description of the product, and a clickable hashtag that will show them what other shoppers on Twitter have to offer.
For now, only shoppers in the US who use Twitter in English on iOS devices will be able to see and engage with Product Drops.
Apple brings a new lock screen experience in iOS 16 with new widgets, revamped notifications and more
Microsoft scales down its Russia business after suspending sales of new products and services
Popular on BI
- I was working toward a promotion at Amazon when my manager started emailing me about needing coaching. Now I'm worried about losing my job.
- Google's head of mental health and wellbeing was among the 12,000 workers laid off by the tech giant
- Mercedes-Benz says it has achieved Level 3 automation, which requires less driver input, surpassing the self-driving capabilities of Tesla and other major US automakers
- Big screen effect: Of French beards, marketing case studies & littered tourist spots
- Grit, tears, joy: Novak Djokovic claims his 10th Australian Open crown, moves closer to ending the GOAT debate
- Manu Kumar Jain departs from Xiaomi, nearly a decade after working for the Chinese smartphone maker
- L&T reports ₹2,553 crore Q3 net profit, sees boost from major private capex investments
- Tech Mahindra’s Q3 net profit slips 5.2% on year to ₹1,297 crore