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The fierce competition is an outcome of Reliance Jio's entry offers launched in September 2016, under which it offered free voice and data services. This led to more than 100 million people subscribing to Jio in 170 days. This stirred up a sense of $4 amidst the incumbent companies.
Experts say that the companies would now divide their users on parameters like usage and spending patterns, location, lifestyle and occupation, other than bifurcating them on the basis of age group and gender. This would help them understand the exact expectations of a group, following which they would be able to accordingly serve them plans.
Earlier, they used to offer blanket discounts to all subscribers.
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These telcos are also said to be approaching residential welfare associations, schools and colleges to study their customers for the purpose of bifurcation.
(Image source TopYaps)