The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

1. $4. The company, which started in 2012, built itself into a powerhouse on short videos, with overlaid text, which spread through Facebook like wildfire.

2. $4. At the heart of Rubicon Project's issues is the fact that it was slow to react to header bidding, the hottest trend in ad tech.

3. $4. Business Insider explains why he thinks Tesla could be on the verge of not underdelivering on its next and most important vehicle, the mass-market Model 3.

4. $4. While only 7,000 are going on sale for now, Adidas has big plans for these types of shoes, and "our ultimate ambition is to eliminate virgin plastic from our supply chain," the company said, according to The Verge.

5. $4. MDC Chairman said "right now the scope is to explore and evaluate our capital structure," during the company's earnings call last week.

6. $4. People familiar with the matter say the company is talking with direct-response specialists about giving them access to its ads API (application programming interface).

7. $4 A lawsuit seeking class action status filed in California federal court last week alleges that Facebook's ad targeting options violate federal fair housing and civil rights laws.

8. $4. The holiday is China's version of Cyber Monday and is held every year in November.

9. $4. Black Friday sales fell 12% last year and Business Insider put together seven reasons why we think it's not worth it for shoppers.

10. $4. Patents published on November 1 give us a small peek at what's under the hood of Snap's Spectacles.