The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

1. $4. The app said it had 600 million users in December.

2. $4. The cuts include $1 billion in media and $500 million in agency fees, according to Ad Age.

3. $4. A proposed reform wants sponsored content and product placement to be more clearly highlighted.

4. $4. The two tech companies accounted for 99% of revenue growth in digital advertising according to analysis of IAB estimates.

5. $4. A note from Credit Suisse estimates that platforms for targeted TV ads could grow by between 5% and 7% per year in 2017-2030.

6. $4. The company unveiled a suite of artificial intelligence tools for mobile, video, and messaging platforms as well as a chatbot platform, Ad Week reported.

7. $4. The company's CFO said it had already implemented standards from the Media Ratings Council for video viewability and measurement, according to The Drum.

8. $4 Part of the campaign was a partnership with the New York social club for women, The Wing, as Ad Week reported.

9. $4. The company is building technology to connect artists directly with their royalty payments.

10. $4. The company needs to cut down on costs coming from increasing rights fees and changing viewer habits, according to Ad Age.