This startup recently had India’s first services flash sale at Re 1

An $4 for services $4 recently had the country’s first flash sale on services from June 19th to 21st. The website was offering services including recreation to grooming at a slashed rate of Re. 1.

The list of services offered includes facial, hair wash, hair-styling, cleanup, manicure and pedicure to providing kickboxing lessons, gym, Zumba, tattoo, car wash and dance and fitness services.

Talking about the flash sale, Siddharth Dalal, co-founder, BookMeIn said, “We have observed that exorbitant pricing and a lack of time are the common factors that hinder customers from indulging in their fancies. Through our first-of-its-kind flash sale on a range of services therefore, customers can benefit from experiencing new things at the minimal cost of Re 1, while vendors will be able to attract more customers to their services through BookMeIn.”

This comes at a time when $4 companies have been offering promotions and discounts to attract more consumers. This has worked well to increase India’s $4 adoption at the cost of reducing margins for retailers. However, if you were planning to join hip-hop classes or are keen to get inked or try a boho hairstyle, and somebody is giving you that for Re 1, why do you care!

$4