![tinder india mom daughter](https://static-ssl.businessinsider.com/image/5733273e52bcd021008c215b-994-746/tindia.png)
Tinder/Facebook
A still-frame from Tinder's new ad.
In the video, $4 page, a young woman is preparing to go out for the evening.
Her mother enters the room, so the daughter lies to hide the fact that she is going on a date.
The relaxed mom quickly realizes that her daughter is going out with someone from Tinder which has often be referred to as a "hook-up app."
Looking at her daughter, the mother says: "From my side, there is a right swipe for this."
However, people on social media swiped left to the ad. Some thought the ad was unbelievable in such a conservative country, $4 - where we first spotted the ad.
"Reality- Mom swiping right on daughter's cheek," Aditya Nayal from Delhi, India commented on the Facebook video.
However, many more think the ad is not progressive enough. Many are calling it "sanskaari," which roughly translates as "virtuous" in Hindi.
So $4 is taking the "go-on-a-mom-approved-date-with-stranger" approach for its marketing in India! $4 $4
- Mohsin Bin Latheef (@BinLatheef) $4
Rofl. Honestly, this is scary. Does Tinder expect Indians to swipe right on its new sanskari image? $4
- Dr.Geetika Choudhary (@geeti_choudhary) $4
Some users compared the Tinder ad to Shaadi.com - an online wedding service that helps parents arrange marriages.
Oh $4 ...No You Didn't. Really. That $4 $4 $4 did someone leave you to join $4 $4
- AshaEstherJaikishan (@AshaEstherJ) $4
Other users said the ad showed how out of touch the dating app is with India:
That Tinder ad is so cringe. Shows how out of sync Indian business managers are with India.
- Galavant (@RageMonk) $4
That $4 ad in India is the worst piece of advertising the country has seen since the Dettol campaign.
- Arpan (@arfunnnnn) $4
The comment posted with the video describes Tinder as a place for "friends, lovers, mentors, acquaintances, partners, movie-buddies or soulmates" to meet. People have speculated that this is a part of the app's repositioning as being useful for $4.
Tinder was not immediately available to comment on the social media reaction to the ad.