The BJP has come a long way since 1984 when the party won just two seats. Its pro-Hindutva stance p…

Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adopti…

Companies like BMW, Mercedes-Benz, Lamborghini, and others are eyeing smaller towns and cities like…

Local brands that concentrate only on specific states — that are making a headway into the retail s…

Smaller food companies say after a private-labeling deal fell through, Trader Joe's made a dupe, a …

K-pop and K-dramas have ushered in a new trend of K-beauty regimens, which have picked up across In…

“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…

Amazon used a secretive operation called "Big River" to figure out the details of e-commerce and lo…

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

Wearable devices such as smartwatches have become quite popular since the Covid-19 pandemic as ther…

Not too long ago, Indian consumers looked forward to buying foreign articles – games or trinkets an…

The rising demand for home appliances is driven by several factors like hectic lifestyle and tech a…

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

The Indian IT sector has kicked off the Q2 earnings season on a somber note. The Big 3 tech compani…

Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…

Inflation may be hurting household budgets, but consumers are not yet cutting back on discretionary…

While its closest competitor Haldiram’s is expanding its quick service restaurant (QSR) chain, rece…

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

Sima Taparia has found a new match in Urban Company and people are glad to see their stars aligned …

During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…