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LVMH is waiting for China's consumers to shop at home
LVMH is continuing to spend big on marketing in China, even amid the country's economic gloom.
Huileng Tan
Smile for success: Airbnb hosts with smiling profile photos get more bookings, even for properties in high-crime areas!
The findings show that smiling Airbnb hosts, particularly those with higher listing uncertainties, …
Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests
The study highlights how digital ordering platforms significantly shape consumer behaviour, often l…
Video commerce offerings gain traction! Indians spent over 2 million hours video shopping, says Flipkart
Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adopti…
PTI
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
PwC inks deal with OpenAI as almost all its consulting clients 'actively' engage with AI
Big four consultancy firm PwC and OpenAI announced a new deal for ChatGPT on Wednesday amid surging…
Lakshmi Varanasi
Competition Comm to conduct detailed study on AI; invites proposals from entities
Issuing the Request for Proposal (RFP) document to engage an agency/institution for conducting …
PTI
Gen Z rates climate change as its top concern, but only one-third engages in activism: Study
Climate anxiety is at an all-time high, especially among the younger generation, which shares a dee…
Auto CEO: There will be a 'bloodbath' if every company engages in Tesla's price war
Stellantis' CEO less-than-subtly hinted that Tesla's price cuts were a major problem for all automa…
Graham Rapier,Associated Press
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
I don't mind giving my kids screen time. But teaching them how to find what they want is time-consuming and frustrating.
Letting my kids have screen time allows me to get things done. But they get frustrated when they ca…
Evan Porter
How to file a consumer complaint against a company using WhatsApp
As a customer, when you receive a substandard product or service, you may think about filing a cons…
HDFC Mutual Fund launches its first non-cyclical consumer fund – Should you invest?
HDFC Mutual Fund has launched the HDFC Non-Cyclical Consumer Fund, an open ended equity scheme. The…
Israel did not bomb that hospital, according to the latest intelligence. It's a reminder that in war, all sides engage in propaganda.
Reporters and others were quick to spread an unverified claim of a hospital being bombed in Gaza. W…
Charles R. Davis
Raymond group sells FMCG biz to Godrej for Rs 2,825 crore in all-cash deal
Raymond is exiting the consumer care business in India, selling condom brands KamaSutra and Premium…
PTI
Embedded consumer lending platform Niro raises ₹90 crore in Series A funding round
Bangalore-based Niro has completed its Series A funding round, raising $11m to expand its platform,…
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
Here are 5 ways ChatGPT helps me make money and complete time-consuming tasks for my business
Jen Glantz asked ChatGPT to write her a script for an Instagram Reel, and the video got over 6 mill…
Jen Glantz
I met my partner on TikTok and we got engaged on our first date. People have criticized us, but I know it was the right decision.
The author shares how, after dating online for a year, they finally met in person. They had already…