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You Searched For "Consumer engagement" and got 20 results


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2 mins read

LVMH is waiting for China's consumers to shop at home

LVMH is continuing to spend big on marketing in China, even amid the country's economic gloom.

Huileng Tan   


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Smile for success: Airbnb hosts with smiling profile photos get more bookings, even for properties in high-crime areas!

The findings show that smiling Airbnb hosts, particularly those with higher listing uncertainties, …

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Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

The study highlights how digital ordering platforms significantly shape consumer behaviour, often l…

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Video commerce offerings gain traction! Indians spent over 2 million hours video shopping, says Flipkart

Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adopti…

PTI   


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From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

The conversation delved into the significance of generative AI in enhancing customer experienc…

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PwC inks deal with OpenAI as almost all its consulting clients 'actively' engage with AI

Big four consultancy firm PwC and OpenAI announced a new deal for ChatGPT on Wednesday amid surging…

Lakshmi Varanasi   


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Competition Comm to conduct detailed study on AI; invites proposals from entities

Issuing the Request for Proposal (RFP) document to engage an agency/institution for conducting …

PTI   


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Gen Z rates climate change as its top concern, but only one-third engages in activism: Study

Climate anxiety is at an all-time high, especially among the younger generation, which shares a dee…

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3 mins read

Auto CEO: There will be a 'bloodbath' if every company engages in Tesla's price war

Stellantis' CEO less-than-subtly hinted that Tesla's price cuts were a major problem for all automa…

Graham Rapier,Associated Press   


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4 mins read

Online ads most problematic, influencers too caught breaching guidelines

Complaints about various violations of Indian advertisements surged by 34% in April to September of…

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3 mins read

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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3 mins read

I don't mind giving my kids screen time. But teaching them how to find what they want is time-consuming and frustrating.

Letting my kids have screen time allows me to get things done. But they get frustrated when they ca…

Evan Porter   


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2 mins read

How to file a consumer complaint against a company using WhatsApp

As a customer, when you receive a substandard product or service, you may think about filing a cons…

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5 mins read

HDFC Mutual Fund launches its first non-cyclical consumer fund – Should you invest?

HDFC Mutual Fund has launched the HDFC Non-Cyclical Consumer Fund, an open ended equity scheme. The…

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4 mins read

Israel did not bomb that hospital, according to the latest intelligence. It's a reminder that in war, all sides engage in propaganda.

Reporters and others were quick to spread an unverified claim of a hospital being bombed in Gaza. W…

Charles R. Davis   


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4 mins read

Raymond group sells FMCG biz to Godrej for Rs 2,825 crore in all-cash deal

Raymond is exiting the consumer care business in India, selling condom brands KamaSutra and Premium…

PTI   


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Embedded consumer lending platform Niro raises ₹90 crore in Series A funding round

Bangalore-based Niro has completed its Series A funding round, raising $11m to expand its platform,…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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5 mins read

Here are 5 ways ChatGPT helps me make money and complete time-consuming tasks for my business

Jen Glantz asked ChatGPT to write her a script for an Instagram Reel, and the video got over 6 mill…

Jen Glantz   


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I met my partner on TikTok and we got engaged on our first date. People have criticized us, but I know it was the right decision.

The author shares how, after dating online for a year, they finally met in person. They had already…

Ash Jayy