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How an ad campaign with ‘disruptive content for specific audience’ led to one of KOOVS’ biggest success so far!

The aspirational advertising campaign called ‘STEP INTO KOOVS’ which was launched between Nov 23 an…

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3 mins read

Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra

But the rise of e-commerce, especially as it spreads into rural India has brought about changes …

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1 min read

E-Commerce platforms are asking fashion brands to shell out more margin. Is online and offline cost the same now?

Experts say that this is as expensive as a shop, which includes costs like rental, staffing and uti…