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4 mins read

Microsoft's focus on monetizing its AI investments is a sign of tech's shifting strategy

Microsoft is considering a pricing overhaul of its suite of software tools in a bid to get a return…

Dan DeFrancesco   


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3 mins read

Devyani International posts net loss of ₹48.95 crore in Q4

Consolidated revenue from operations during the quarter under review stood at Rs 1,047.08 crore…

PTI   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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2 mins read

Acer launches its consumer electronics brand Acerpure in India

While partnerships with local companies are an India-specific strategy, globally the brand b…

PTI   


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2 mins read

Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals

Target is having less success so far emulating Walmart than Walmart has had emulating Target.

Dominick Reuter   


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5 mins read

Taylor Swift's new album rollout strategy shows she's too big to fail

Taylor Swift's new album "The Tortured Poets Department" is less than one week away. Her quiet roll…

Callie Ahlgrim   


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5 mins read

Shein wants to sell the supply-chain tech it used to disrupt online shopping. Retail experts say brands may have concerns.

Shein is looking to monetize its supply-chain technology, a move that could boost revenue but may e…

Madeline Stone   


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1 min read

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…

Business Insider Latest Story Image
2 mins read

Stock market today: Indexes stage rallies ahead of mega-cap earnings

Tesla will report earnings after the closing bell on Tuesday, followed midweek by Meta. The market …

Max Adams   


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2 mins read

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

The conversation delved into the significance of generative AI in enhancing customer experienc…

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4 mins read

Target's collection with Diane von Furstenberg is another step in the right direction for the brand as it leans into luxury for less

Target's new collection with Diane von Furstenberg is a boon for the company as it expands its clot…

Samantha Grindell   


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3 mins read

Sunny Leone-backed wellness brand Rize fails to secure Shark Tank deal

The campus special episode of 'Shark Tank India 3' witnessed the 21-year-old studentpreneurs and th…

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3 mins read

As stores remain at ‘heart of business’, retail leasing to hit a 4-year high in 2023: CBRE

In spite of the rapid evolution of e-commerce, brick-and-mortar stores will remain at the heart of …

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4 mins read

Flair Writing hopes to gain from the China +1 strategy

Mumbai-based stationery maker Flair Writing opens its initial public offer (IPO) for subscription o…

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6 mins read

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat

As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …

Julia Hood   


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3 mins read

Walmart is going after Amazon in a new way and borrowing a strategy from Target

Walmart is increasingly leaning into strategies that Target has been laser-focused on for years, as…

Dominick Reuter   


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3 mins read

Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines

Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can…

Julia Hood   


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5 mins read

India is going to be a huge paid market: Akshat Harbola, head of strategy, Spotify India

Spotify India has run a series of experiments in the India market to capture the audience- like off…

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6 mins read

Global Indian Leaders of The Year 2023 as per World Brand Affairs

New Delhi [India], While making significant strides in various sectors, there are leaders in India …

ANI   


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5 mins read

Newsletters are helping these companies save money and bring a personal touch into their marketing strategies

For small businesses, email newsletters are a marketing strategy that builds brand recognition and …

Erica Sweeney