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2 mins read
Not a six, IPL hits a ten as it turns into a decacorn
The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…
5 mins read
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
1 min read
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
2 mins read
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
2 mins read
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
2 mins read
Reliance brings back the iconic Campa beverage brand
Reliance Consumer Products, the fast moving consumer goods (FMCG) arm of Reliance Retail Ventures a…
1 min read
Mobile Premier League is now a few million short of being India's next unicorn
MPL had also recently raised $500,000 from its employees under its “Employee Investment Plan”. T…
2 mins read
Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL
Paytm’s gaming arm Paytm First Games has announced its brand ambassador – the ‘God of cricket’ Sach…
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
2 mins read
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED has unleashed former Indian batsman Rahul Dravid's new side in its new IPL campaign
1 min read
Mobile Premier League gets $90 million in funding to take on the IPL rush
The two-year old startup has said that the number of games available on the platform has grow…
4 mins read
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
3 mins read
2019 may be the biggest year for this 11-year old Indian gaming startup
Bhavit Sheth and Harsh Jain used to spend a lot of their time playing fantasy games for the English…
4 mins read
Here’s how IPL franchises make money
Others ponder on the stupendously high team valuations that float around in the media. The valuatio…
3 mins read
Pepsi not interested in becoming prime IPL sponsor anymore
Moreover, top companies will remain cautious if the scandal-ridden ILP decides to auction two n…
2 mins read
Somebody's loss is somebody's gain! India Inc biggies eye IPL team after ban on CSK, RR
This move provides room for the induction of two more teams in the next edition of IPL, reported …
3 mins read
Confusion Around IPL Shrinks Sponsorship Revenues Of Team Franchises By 20 Percent
While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to p…
Economic Times
3 mins read
Merger with Reliance would boost company's profits and reduce risk in India: Disney CEO Bob Iger
"We had an opportunity to align with Reliance, which is obviously the company that has done ver…
PTI
2 mins read
Income Tax department raids freshly listed Mankind Pharma’s premises over alleged tax evasion
The Income Tax department on Thursday conducted searches on the premises of Mankind Pharma over all…