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Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club

In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…

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7 mins read

Taylor Swift's clock obsession is good for business

Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …

Amanda Krause   


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4 mins read

I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.

Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…

Eve Crosbie   


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4 mins read

Screw helping the NFL, Taylor Swift could save Broadway next

Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …

Laura Wheatman Hill   


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2 mins read

Taylor Swift's longtime ex-boyfriend Joe Alwyn breaks his silence a year after their split, asks for empathy

Joe Alwyn said navigating his breakup with Taylor Swift was "hard" in an interview with The Sunday …

Lauren Edmonds,Katie Balevic   


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1 min read

Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy

Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…

Matthew Fox   


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Taylor Swift's Eras Tour might be about to do for Europe what it did for America

Fans are expected to spend big during the singer's European leg of her mega-tour.

George Glover   


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4 mins read

Planning to propose during Taylor Swift's Eras Tour? Think again, relationship experts say.

Videos of Taylor Swift fans getting engaged at Eras Tour have millions of views. Relationship exper…

Mikhaila Friel   


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2 mins read

Elon Musk says Taylor Swift's 'The Tortured Poets Department' is 'very impressive'

"I'm not quite the target audience, but nonetheless very impressive indeed!" Musk said of Swift's n…

Kwan Wei Kevin Tan   


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6 mins read

Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy

With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…

Eve Crosbie   


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2 mins read

Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms

Christian Louboutin provided Taylor Swift's Eras tour with hundreds of shoes. Luxury cobblers share…

Hannah Getahun   


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1 min read

Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000

Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…

Mikhaila Friel   


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3 mins read

You’re more likely to run into a ‘Crazy Rich Asian’ in Mumbai than Beijing

Where do billion-dollar dreams come true? As of this year, they’re more likely to come to fruition …

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7 mins read

I flew from LA to Paris to see Taylor Swift. I was only in the city for 48 hours but it was worth it and easier than I expected.

I flew 11 hours each way from LA to Paris to see Taylor Swift on the Eras Tour. It was worth it and…

Kelsey Vlamis   


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2 mins read

Elite investor Ray Dalio says risk of US civil war is up to 40% — and thinks Taylor Swift could be a good president

Ray Dalio, the founder of the world's largest hedge fund, warned political division could escalate …

Theron Mohamed   


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1 min read

Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast

Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…

Katie Balevic,Lauren Edmonds   


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3 mins read

Taylor Swift's return to TikTok shows even the world's biggest stars still need the app

Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and…

Dan Whateley   


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16 mins read

Taylor Swift seems to reference Matty Healy throughout her new album. Here's a complete timeline of their relationship.

Taylor Swift and Matty Healy sparked dating rumors in 2014 and reconnected nearly a decade later. T…

Callie Ahlgrim   


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2 mins read

Taylor Swift mentions singer Charlie Puth on 'The Tortured Poets Department,' and it's one of the album's biggest mysteries

Taylor Swift mentions Charlie Puth on "The Tortured Poets Department," prompting a welter of specul…

Eammon Jacobs   


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3 mins read

Taylor Swift's new album features 2 high-profile guest stars and they both stand to reap major rewards

"The Tortured Poets Department" features collaborations with Post Malone and Florence and The Machi…

Kwan Wei Kevin Tan