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2 mins read

Taylor Swift's economic clout has now come for Europe

Over the last year, Swift's Eras Tour injected billions into the US economy. She could do the same …

Katie Balevic,Lauren Edmonds   


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Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club

In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…

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6 mins read

Why Taylor Swift keeps blasting fans with never-ending albums

From Taylor Swift to Beyoncé, albums are getting longer and messier. Blame Big Tech.

Dan Whateley   


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7 mins read

Taylor Swift's clock obsession is good for business

Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …

Amanda Krause   


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There is one European country where Taylor Swift didn't change the economy so far

Taylor Swift's Eras Tour has made it to five European countries so far. It boosted accommodation pr…

Shubhangi Goel   


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1 min read

Taylor Swift brought a tuxedo-clad Travis Kelce to the stage during London Eras Tour show

Taylor Swift on Sunday during a show in London surprised fans by bringing her boyfriend, Travis Kel…

Katherine Tangalakis-Lippert   


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4 mins read

I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.

Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…

Eve Crosbie   


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4 mins read

Screw helping the NFL, Taylor Swift could save Broadway next

Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …

Laura Wheatman Hill   


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1 min read

Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy

Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…

Matthew Fox   


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2 mins read

Taylor Swift's longtime ex-boyfriend Joe Alwyn breaks his silence a year after their split, asks for empathy

Joe Alwyn said navigating his breakup with Taylor Swift was "hard" in an interview with The Sunday …

Lauren Edmonds,Katie Balevic   


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Taylor Swift's Eras Tour might be about to do for Europe what it did for America

Fans are expected to spend big during the singer's European leg of her mega-tour.

George Glover   


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4 mins read

Planning to propose during Taylor Swift's Eras Tour? Think again, relationship experts say.

Videos of Taylor Swift fans getting engaged at Eras Tour have millions of views. Relationship exper…

Mikhaila Friel   


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Elon Musk says Taylor Swift's 'The Tortured Poets Department' is 'very impressive'

"I'm not quite the target audience, but nonetheless very impressive indeed!" Musk said of Swift's n…

Kwan Wei Kevin Tan   


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1 min read

Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000

Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…

Mikhaila Friel   


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3 mins read

You’re more likely to run into a ‘Crazy Rich Asian’ in Mumbai than Beijing

Where do billion-dollar dreams come true? As of this year, they’re more likely to come to fruition …

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2 mins read

Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms

Christian Louboutin provided Taylor Swift's Eras tour with hundreds of shoes. Luxury cobblers share…

Hannah Getahun   


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6 mins read

Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy

With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…

Eve Crosbie   


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1 min read

Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast

Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…

Katie Balevic,Lauren Edmonds   


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3 mins read

Taylor Swift's return to TikTok shows even the world's biggest stars still need the app

Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and…

Dan Whateley   


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7 mins read

I flew from LA to Paris to see Taylor Swift. I was only in the city for 48 hours but it was worth it and easier than I expected.

I flew 11 hours each way from LA to Paris to see Taylor Swift on the Eras Tour. It was worth it and…

Kelsey Vlamis