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Taylor Swift's economic clout has now come for Europe
Over the last year, Swift's Eras Tour injected billions into the US economy. She could do the same …
Katie Balevic,Lauren Edmonds
Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club
In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…
Why Taylor Swift keeps blasting fans with never-ending albums
From Taylor Swift to Beyoncé, albums are getting longer and messier. Blame Big Tech.
Dan Whateley
Taylor Swift's clock obsession is good for business
Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …
Amanda Krause
There is one European country where Taylor Swift didn't change the economy so far
Taylor Swift's Eras Tour has made it to five European countries so far. It boosted accommodation pr…
Shubhangi Goel
Taylor Swift brought a tuxedo-clad Travis Kelce to the stage during London Eras Tour show
Taylor Swift on Sunday during a show in London surprised fans by bringing her boyfriend, Travis Kel…
Katherine Tangalakis-Lippert
I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.
Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…
Eve Crosbie
Screw helping the NFL, Taylor Swift could save Broadway next
Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …
Laura Wheatman Hill
Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy
Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…
Matthew Fox
Taylor Swift's longtime ex-boyfriend Joe Alwyn breaks his silence a year after their split, asks for empathy
Joe Alwyn said navigating his breakup with Taylor Swift was "hard" in an interview with The Sunday …
Lauren Edmonds,Katie Balevic
Taylor Swift's Eras Tour might be about to do for Europe what it did for America
Fans are expected to spend big during the singer's European leg of her mega-tour.
George Glover
Planning to propose during Taylor Swift's Eras Tour? Think again, relationship experts say.
Videos of Taylor Swift fans getting engaged at Eras Tour have millions of views. Relationship exper…
Mikhaila Friel
Elon Musk says Taylor Swift's 'The Tortured Poets Department' is 'very impressive'
"I'm not quite the target audience, but nonetheless very impressive indeed!" Musk said of Swift's n…
Kwan Wei Kevin Tan
Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000
Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…
Mikhaila Friel
You’re more likely to run into a ‘Crazy Rich Asian’ in Mumbai than Beijing
Where do billion-dollar dreams come true? As of this year, they’re more likely to come to fruition …
Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms
Christian Louboutin provided Taylor Swift's Eras tour with hundreds of shoes. Luxury cobblers share…
Hannah Getahun
Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy
With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…
Eve Crosbie
Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast
Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…
Katie Balevic,Lauren Edmonds
Taylor Swift's return to TikTok shows even the world's biggest stars still need the app
Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and…
Dan Whateley
I flew from LA to Paris to see Taylor Swift. I was only in the city for 48 hours but it was worth it and easier than I expected.
I flew 11 hours each way from LA to Paris to see Taylor Swift on the Eras Tour. It was worth it and…