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2 mins read

Apple Vision Pro to be available in nine new countries, but India is not one of them

Apple on Monday announced that it is expanding the availability of its Vision Pro device to nine ne…

Business Insider Latest Story Image
1 min read

Apple's Vision Pro sales are way lower than expected. That might not turn around until it lowers the $3,500 price.

Tim Cook's Apple is expected to sell fewer than 500,000 units of its $3,500 mixed-reality Vision Pr…

Sarah Jackson   


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2 mins read

Vision Pro: Is Apple's latest release failing to impress its loyal fans?

The early buzz around Apple's Vision Pro has died down as sales dip and demo appointments go unbook…

Erin Snodgrass   


Business Insider Latest Story Image
3 mins read

Where are the Apple Vision Pro's killer apps?

The Apple Vision Pro is impressive, but a tech analyst, Ben Thompson, notes it's missing a killer a…

Peter Kafka   


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2 mins read

Mark Zuckerberg appeared to take a shot at Apple's Vision Pro

Meta CEO Mark Zuckerberg said he didn't think augmented-reality headsets would make it mainstream y…

Ana Altchek   


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What's wrong with the Apple Vision Pro

We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of compu…

Business Insider Latest Story Image
1 min read

Apple's Vision Pro was used in surgery to help perform spinal operations

Several healthcare apps have been creator for Apple's Vision Pro headset, which can assist in surge…

Jyoti Mann   


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2 mins read

Are you still using your Apple Vision Pro? Tell me what you do with it — I genuinely want to know.

After the big hype about the Apple Vision Pro, I don't really know what people are actually using t…

Katie Notopoulos   


Business Insider Latest Story Image
3 mins read

These Apple Vision Pro buyers are returning their headsets — and this is why

Some Apple Vision Pro customers say the much-hyped headset's clunky design, blurry vision, and lack…

Aaron Mok   


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2 mins read

It sounds like the Vision Pro 4 will be worth waiting for

Apple's new Vision Pro still has time to reach its full potential, according to some employees invo…

Camilo Fonseca   


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3 mins read

One reason the Vision Pro might be so expensive: 'mimetic desire'

There is a clever theory circulating about why Apple priced its Vision Pro at $3,499.

Aaron Mok   


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2 mins read

Meta's CTO drags the Apple Vision Pro for being 'very uncomfortable'

"I think it's way too much weight. And it's distributed poorly," Meta CTO Andrew Bosworth said of A…

Camilo Fonseca   


Business Insider Latest Story Image
1 min read

Here's what it looks like when you hit the vape in an Apple Vision Pro

A fuzzy, cloudlike white blob appears over your mouth when you hit the vape in your Apple Vision Pr…

Katie Notopoulos   


Business Insider Latest Story Image
8 mins read

I thought the Apple Vision Pro would bring about utopia. Now it scares the hell out of me.

I thought Apple's augmented reality headset would bring about utopia. Now it scares the hell out of…

Albert Fox Cahn   


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2 mins read

Why investors should be more excited about the Apple Vision Pro

Morgan Stanley noted Wall Street's muted reaction so far despite the Vision Pro representing a "fre…

Phil Rosen   


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3 mins read

Here's what it's like to watch a movie in the Apple Vision Pro

The Apple Vision Pro transformed how I watch movies in my first week of using it.

Jordan Hart   


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1 min read

We unboxed the Apple Vision Pro. Here's what comes inside.

Now less than a week after its release, the $3,500 mixed-reality device is already the star of hype…

Jordan Hart   


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2 mins read

There was a Vision Pro party in San Francisco — complete with people dancing and pinching the air

Videos from the Vision Pro party show guests poking at the air and waving their hands while wearing…

Kenneth Niemeyer   


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3 mins read

Nerd goggle wars intensify as Mark Zuckerberg rips Apple's Vision Pro

Meta CEO Mark Zuckerberg posted a near total takedown of Apple's Vision Pro headset.

Kali Hays   


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7 mins read

Beware: The Apple Vision Pro may rewire our brains in unexpected ways

Apple's new VR goggles are really cool — but they also have an alarming side effect.

Adam Rogers