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What you need to know in advertising today

What you need to know in advertising today

FILE PHOTO - Amazon President, Chairman and CEO Jeff Bezos speaks at the Business Insider's

Thomson Reuters

FILE PHOTO - Amazon President Chairman and CEO Bezos speaks in New York City

Amazon is planning a home makeover show that will be designed to help the retailer sell products.

The e-commerce behemoth has partnered with Kin Community, a web video production/ad company, to produce "Overhaul," a six-episode show that will feature several YouTube stars having their home's refurbished made over.

To read more about Amazon's new show, $4

In other news:

$4 The deal creates an attractive entity for marketers, and is expected to boost the combined company's negotiating leverage at a time when more people watch video online.

$4 The Toys R Us sub-brand is moving away from the "perfect" way that it has traditionally portrayed parenting, with a new positioning that does not shy away from the realities of parenting - from the poopy diapers to the mashed peas.

$4 In April, an episode of "Rick and Morty" ended with a plea from mad scientist Rick for McDonald's to bring back its Szechuan McNugget sauce.>$4

$4 The fast-food delivery battles are heating up - and ride-sharing services are taking sides.

$4 Snap's head of HR and VP of security have both left the company, Business Insider has learned, along with the previously reported departure of Snap's top lawyer.

$4 Business Insider dug deep into the company behind Snapchat, from concerns over stock to its culture of secrecy.

$4 The move seems to be a bid by the struggling company to tap into a larger pool of advertisers.

$4 Couric will continue to work with Oath - Yahoo's recently established>$4 parent company - on select projects.

$4 The complete list, as published by Bloomberg>$4, provided some interesting details.

Follow us at @BI_Corporate >$4 to be among the first to hear about news and updates from Business Insider.

Also, sign up for the Executive Summary>$4 , a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.

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