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WhatsApp cofounder Jan Koum.
WhatsApp's plan to let businesses directly message its more than one billion users appears to be taking shape.
Multiple references to "
The creator of WABetaInfo couldn't be reached by Business Insider, but $4 to have first seen references to structured message templates in WhatsApp's code after a November update that added GIF support. A WhatsApp spokesperson wasn't immediately able to comment.
WhatsApp, which Facebook bought for $22 billion in 2014, announced its plans to let businesses message users in August 2016.
"We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam," a WhatsApp spokesman $4.
WhatsApp also $4 in August to link with Facebook's account data - a move that caused significant backlash $4 Facebook's initial commitment to let WhatsApp operate independently.
Facebook started letting businesses message its users on Messenger in April 2016, and $4 that businesses will be able to hook into WhatsApp in 2017.
Unlike Facebook, WhatsApp encrypts messages by default. WhatsApp cofounder Jan Koum has been a strong privacy advocate and staunch opponent of online
Structured WhatsApp messages have several templates: one of these is the translation of the message in the user language ...
- WABetaInfo (@WABetaInfo) $4
... that is managed by the business using some WhatsApp tools.
So, great changes for messages are coming with WhatsApp Enterprise.
- WABetaInfo (@WABetaInfo) $4