- This was the 10th edition of IAA's Olive Crown Awards.
- The property is aimed at awarding campaigns that are talking about environmental threats.
Aaditya Thackeray, Minister of Environment, Tourism and Protocol (Govt. of Maharashtra) also became a part of the awards last night to support the work being done in the industry to support green initiatives.
Speaking about the initiative,
Mark Read, CEO, WPP appreciated the fact that Olive Crown Awards show the power of creativity and innovation for environment sustainability.
Megha Tata, Chairperson IAA Olive Crown Awards said, ‘Today we celebrate a decade of communicating sustainability, a decade where we have brought sustainability to the forefront and on the agenda of both Marketers and Agencies alike. We have seen the conversation shift from doing something green to campaigns and brands vested in sustainability. We have seen this shift and are happy to have identified and led the way to acknowledge these initiatives. We have shown that we are not just custodians of our respective Brands but Custodians of Brand Earth’.
Kaushik Roy, Past President IAA, expressed pride of being President IAA during the conceptualization of the Olive Crown Awards, fondly mentioned that if IAA Olive Crown was a tree it would be big today.
Prasoon Joshi, Chairman of the Central Board of Film Certification and CEO of McCann World group India, reminded us of the fact that while it is a great initiative we must imbibe and live by the values. He recited a poem he had written on Water.
Olive Crown Winners 2020: