TOP STORY
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, Presid...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, thr...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeedi...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlight...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a ...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge ...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has broug...
ad-agencies21 Dec 2020, 20:07

The new age marketing of multiple hats and revenue generation
The new age marketing of multiple hats and revenue generation
Kaustubh Chandra- Director – Marketing & Digital Sales Group, NTT Ltd. in India pens down how marketers world over have seen their roles change immensely after...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in In...
ad-agencies18 Dec 2020, 15:34

Will 2021 be a year of recovery?
Will 2021 be a year of recovery?
Online advertising was expected to see a 12% growth overtaking traditional media like television which will contract by 17% this year. Sameer Makani, Managing ...
ad-agencies18 Dec 2020, 14:00

Here’s what dentsu’s global restructuring will mean for India
Here’s what dentsu’s global restructuring will mean for India
dentsu International is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years. It will also consolidate ...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WP...
ad-agencies16 Dec 2020, 17:02

As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
The Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidat...
ad-agencies14 Dec 2020, 16:27

What (not) to do while devising a digital marketing strategy for your business
What (not) to do while devising a digital marketing strategy for your business
In today's hyper-connected world, having a sound digital marketing strategy can help your brand grow by leaps and bounds. Agam Chaudhary, CMO, Digitalabs (A di...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboard...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platf...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much ...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that ...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong w...
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for curr...
ad-agencies27 Nov 2020, 10:00

We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
Abhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our rec...
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, President & Chief Storyteller, WordWrite PR, P...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Ra...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help u...
ad-agencies21 Dec 2020, 20:07

The new age marketing of multiple hats and revenue generation
The new age marketing of multiple hats and revenue generation
Kaustubh Chandra- Director – Marketing & Digital Sales Group, NTT Ltd. in India pens down how marketers world over have seen their roles change immensely after the pandemic. He shares a few factors t...
ad-agencies18 Dec 2020, 14:00

Here’s what dentsu’s global restructuring will mean for India
Here’s what dentsu’s global restructuring will mean for India
dentsu International is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years. It will also consolidate it's 160+ global brands to six global le...
ad-agencies14 Dec 2020, 16:27

What (not) to do while devising a digital marketing strategy for your business
What (not) to do while devising a digital marketing strategy for your business
In today's hyper-connected world, having a sound digital marketing strategy can help your brand grow by leaps and bounds. Agam Chaudhary, CMO, Digitalabs (A division of Laqshya Media Group) helps us ...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much better expectation than GroupM's June fo...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwide Chief Creative Officer at Crispin Porter + Bogusky.WPP announces ...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will ...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelings were harmed in the making of this lis...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to work harder to know their users personal...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.United in surviving the pande...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in India. Dentsu International has announced the merger of its celebrity, influencer, and sports marketing divis...
ad-agencies18 Dec 2020, 15:34

Will 2021 be a year of recovery?
Will 2021 be a year of recovery?
Online advertising was expected to see a 12% growth overtaking traditional media like television which will contract by 17% this year. Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes why 2021 could change the way we perceive advertising aven...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...
ad-agencies16 Dec 2020, 17:02

As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
The Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidation will mean for the agency, how it fared during this difficult year, its recen...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platform-first martech company Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a me...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong workforce that is futuristic and encourages many more women leaders in the group....
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for current thinking around the media industry. The survey found that while 65% responde...
ad-agencies27 Nov 2020, 10:00

We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
Abhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our recent conversation, Santara discusses the genesis of the idea, his team and his vi...