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The creative and ideation block: 5 simple ways to wiggle right out
- With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt.
- Ankita Kulkarni, Head of Account Planning,
SoCheers shares a few ways in which you can come out of yourcreative block and stop procrastinating.
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer m...
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can ...
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by...
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people...
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to r...
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access...
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades...
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can ...
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Glob...
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on cre...
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing th...
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, Presid...
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, thr...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeedi...
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they...
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlight...
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a ...
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge ...
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has broug...
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer marketing agencies to understand what it ...
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your ca...
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people stay home. Rise of Social Commerce and ...
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. ...
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on creativity. The creative industry continued...
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day,...
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelin...
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to ...
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Value360 Communications shares a few ways in which one PR can work ar...
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a political party. Political PR is not a field that we are new to, but it i...
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by AI and best in class data sets Maximize is the industry’s first product to allo...
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022. The overall Indian advertising industry is expect...
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for ...
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can help you stay creative and get inspired, despite staying in the confines of your homes.We all hear of stori...
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing the palate of the country. Hungry for more? Take a seat, there's a lot on the menu...
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, President & Chief Storyteller, WordWrite PR, Pittsburg USA and Mohit Balachandran, Restaurateur & Food Connoisseu...
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.2020, quite a year for all of us!...
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help us navigate 2021 better. In our latest series, we look at different ...
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.United in surviving the pande...
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...
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