PR in the age of infodemicWe are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
Building a global network in PRTarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
Startup PR: What you should know in 2021The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
Owned Media: What you need to knowTarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, Presid...
Building a global network in PRTarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your ca...
Advertising: The trends to watch out for in 20212020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on creativity. The creative industry continued...
PR in the age of infodemicWe are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Value360 Communications shares a few ways in which one PR can work ar...
Here is what you need to know about Political PRPR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a political party. Political PR is not a field that we are new to, but it i...
Startup PR: What you should know in 2021The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...
The creative process: The journey from a brief to 'Final_final.jpg'Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can help you stay creative and get inspired, despite staying in the confines of your homes.We all hear of stori...
VMLY&R Commerce Encompass launches in IndiaVMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...
Owned Media: What you need to knowTarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, President & Chief Storyteller, WordWrite PR, Pittsburg USA and Mohit Balachandran, Restaurateur & Food Connoisseu...
Design: The trends to watch out for in 2021In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...
Campaigns that changed the digital landscape in 2020Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.2020, quite a year for all of us!...
Public Relation trends to look out for in 2021The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help us navigate 2021 better. In our latest series, we look at different ...