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Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer.- The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent and marketing preferences at scale.
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level client...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a tot...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu Ind...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Mean...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europ...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as i...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This str...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represent...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hex...
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firmSahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing ...
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: ZenithAdspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
Madison Media acquires Kolkata-based Digital Agency, Crow’s NestMadison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertisingJay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
Wunderman Thompson launches Fund Femme to support women and non-binary business foundersWunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
Wavemaker India charts out a roadmap to prepare brands for Cookie-less worldWavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and contentZirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with yo...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globall...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketi...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addi...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This strategic alliance of two very like-minded ...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hexagon. The single brand emphasizes a shar...
Madison Media acquires Kolkata-based Digital Agency, Crow’s NestMadison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and dig...
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertisingJay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect with the Indian consumer. Stagwell has expanded its global affiliate...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.Following the strategic restructuring o...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu India has announced the appointment of creative veteran Ajay Gahlaut as Group Chief...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new CEO to replace Bhadkamkar, Ashish Bhasin CEO APAC and Chairman Indi...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce and strengthen the global ecommerce consultancy’s technology propo...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. Through a robust and thoroughly tested data management appro...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and incubate marketing technology products tha...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, with more consumers online than ever before...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represented 26% of revenue less pass-through costs in H1. Q2 LFL revenue less pass-throug...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, techno...
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firmSahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with ...
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: ZenithAdspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate...
Wunderman Thompson launches Fund Femme to support women and non-binary business foundersWunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, and shop from, women and non-binary busin...
Wavemaker India charts out a roadmap to prepare brands for Cookie-less worldWavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and contentZirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report