TOP STORY
Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
ad-agencies30 Apr 2021, 13:02

Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their we...
ad-agencies29 Apr 2021, 15:54

Cheil India comes under criticism for allegedly asking employees to work from office; says it's been working from home since April 2021
Cheil India comes under criticism for allegedly asking employees to work from office; says it's been working from home since April 2021
After Cheil India came under criticism for allegedly asking its employees to work from office in the midst of the pandemic, the agency denied the allegations. ...
ad-agencies28 Apr 2021, 14:00

WPP launches data company, Choreograph, to help clients realize the value of their first-party data
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible t...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how th...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MM...
ad-agencies20 Apr 2021, 17:17

Indian ads have prominent female characters but they are still highly stereotyped: Study
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ad...
ad-agencies20 Apr 2021, 16:57

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the I...
ad-agencies14 Apr 2021, 14:33

Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Publicis Groupe strengthens media operations; infuses full spectrum of Digital, Data, DBT & Tech Tanmay Mohanty appointed as CEO Media Services, Publicis Group...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s le...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu internation...
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from ...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analyti...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest r...
ad-agencies31 Mar 2021, 18:11

UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourag...
ad-agencies30 Mar 2021, 11:06

FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising ...
ad-agencies25 Mar 2021, 11:30

Efficiency and Emotion most important factors in good CX: Havas Study
Efficiency and Emotion most important factors in good CX: Havas Study
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It...
ad-agencies22 Mar 2021, 10:31

India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recove...
ad-agencies22 Mar 2021, 10:00

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-fi...
ad-agencies17 Mar 2021, 14:56

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu W...
ad-agencies16 Mar 2021, 15:04

dentsu International launches iProspect as a new agency in India and globally
dentsu International launches iProspect as a new agency in India and globally
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, ...
ad-agencies09 Mar 2021, 10:00

Women in Leadership: Past, Present and Future
Women in Leadership: Past, Present and Future
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings an...
ad-agencies08 Mar 2021, 09:00

Women in Leadership: Past, Present & Future
Women in Leadership: Past, Present & Future
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena S...
ad-agencies03 Mar 2021, 14:21

Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand...
ad-agencies03 Mar 2021, 12:59

WPP acquires mobile technology provider NN4M
WPP acquires mobile technology provider NN4M
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets a...
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek...
ad-agencies02 Mar 2021, 11:56

MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services t...
ad-agencies30 Apr 2021, 13:02

Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effec...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how the pandemic will herald a new age of PR, ...
ad-agencies20 Apr 2021, 16:57

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the Indian Premier League (IPL) 2021 in influ...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engin...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing...
ad-agencies25 Mar 2021, 11:30

Efficiency and Emotion most important factors in good CX: Havas Study
Efficiency and Emotion most important factors in good CX: Havas Study
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It sheds light on the dual but contrasting...
ad-agencies17 Mar 2021, 14:56

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu Webchutney.Dentsu Webchutney has onboarde...
ad-agencies08 Mar 2021, 09:00

Women in Leadership: Past, Present & Future
Women in Leadership: Past, Present & Future
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena Singh, CEO, iProspect India, Neena Dasgup...
ad-agencies03 Mar 2021, 14:21

Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand within Publicis Groupe under the leader...
ad-agencies29 Apr 2021, 15:54

Cheil India comes under criticism for allegedly asking employees to work from office; says it's been working from home since April 2021
Cheil India comes under criticism for allegedly asking employees to work from office; says it's been working from home since April 2021
After Cheil India came under criticism for allegedly asking its employees to work from office in the midst of the pandemic, the agency denied the allegations. In its official statement, the agency said that its employees have been working ...
ad-agencies28 Apr 2021, 14:00

WPP launches data company, Choreograph, to help clients realize the value of their first-party data
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph aims to create market-leading tools...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to ...
ad-agencies20 Apr 2021, 17:17

Indian ads have prominent female characters but they are still highly stereotyped: Study
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ads have highly streotypical female characters. The study explores how popular Ind...
ad-agencies14 Apr 2021, 14:33

Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Publicis Groupe strengthens media operations; infuses full spectrum of Digital, Data, DBT & Tech Tanmay Mohanty appointed as CEO Media Services, Publicis Groupe India.Publicis Groupe India today announced key changes in the media services ...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise...
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from 200 brand marketers in 29 countries. Around 61% of the marketers polled for the ...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing com...
ad-agencies31 Mar 2021, 18:11

UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourage parents to accept their kids for who they are. UNAIDS releases “The Mirror” on...
ad-agencies30 Mar 2021, 11:06

FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision ...
ad-agencies22 Mar 2021, 10:31

India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020. Zenith forecasts that telecoms brands will incr...
ad-agencies22 Mar 2021, 10:00

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-first end-to-end media approach that could be marked as the beginning of a new era...
ad-agencies16 Mar 2021, 15:04

dentsu International launches iProspect as a new agency in India and globally
dentsu International launches iProspect as a new agency in India and globally
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now collectively de...
ad-agencies09 Mar 2021, 10:00

Women in Leadership: Past, Present and Future
Women in Leadership: Past, Present and Future
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings and asked them for their advice, towards making a more gender-equal industry. Here are a few key takeaways fr...
ad-agencies03 Mar 2021, 12:59

WPP acquires mobile technology provider NN4M
WPP acquires mobile technology provider NN4M
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with commerce brands like Selfridges & Co., Nestlé and River Island, to drive loyalty,...
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek to return to some form of pre-Covid buoyancy and start to think about the right...
ad-agencies02 Mar 2021, 11:56

MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region.MoEngage has inked a strategic partnersh...