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A lot of hope rests on the festive season this year, but will it bring cheer?
- The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming
festive season will not bring profitability. - However, the first half of the year was unusual, unprecedented that the ad industry took a nosedive to as low as -60%.
- Experts are hopeful that the festive season will bring in cheer and serve as a respite from the pandemic-associated slumber.
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the ...
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, De...
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She f...
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands con...
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done ...
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents ...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformatio...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scene...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They t...
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and wome...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while the...
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outr...
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from...
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further ...
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play...
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of ...
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the other hand is sailing through the macro ...
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponent...
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many re...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the w...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of incre...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to tradition...
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outreach Professional, Tonic Worldwide, Sune...
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the wor...
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu India and Narayan Devanathan, CEO, DAN S...
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She firmly believes you cannot get success from putting similar people together, rath...
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December 2020, WATConsult estimates that close t...
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done in 20 years. She further writes what can brands expect and which way to steer their business. As a marketer...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformation. He further highlights how predictive shopping became a reality where we knew exactly what the consumer w...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has...
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scenes of the song to understand how it was all brought together. With an aim to unde...
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and how can the industry further drive change in society at large. They...
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have a Chinese origin. They shared how PR, if used tactfully, can bring back any bus...
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They tell us what they have learnt in the past few months after being house arrested w...
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and women at work by offering paternity leaves. We observe when these policies were added into their system to unde...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while there are brands that want to start and stay only on digital. So will this be a str...
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further shares how we can plan for recovery in this crisis. With businesses and leaders thrown into a time of unpar...
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play.' Dentsu Play will be operated by DAN Programmatic and will feed into the Dents...
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of how we do things. Aniruddha Khandekar, Senior Vice President, Planning, Leo Burnett writes what conclusions...
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