TOP STORY
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
- Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media.
- They are a tweet away, catching up on the news developments and dance trends on Instagram, with an attention span of a gnat, wanting to see real content and calling out fake news.
- Shreyas Hegde, CEO and Co-Founder of
Viral Fission writes about changing rules of marketing, led byGenZ audience.
Communication Mantra 2022: Move from volume to valueThe pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will domina...
WPP hits its 2023 revenue target in 2021WPP reported revenue of £12,801 million for 2021. FY continuing operations reported revenue +6.7%, LFL revenue +13.3%. FY LFL revenue less pass-through costs +...
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverseHogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visua...
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give creditKristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian...
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril adsChatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to p...
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsightsWATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have...
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison reportIn 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a ...
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the MetaverseHavas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Ha...
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY reportAs per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated gro...
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY reportIndia is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today...
Goafest to now be held between May 05-07 in a physical formAfter a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & T...
Customer satisfaction dips for Indian brands in the CX journey: Havas CX reportThe X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going ab...
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisationsThere’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Incl...
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need todayThe policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioni...
FCB Group India expands its footprint in South Asia with FCB KL.LKFCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, b...
Tackling trolling: How trolling affects brandsSocial media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the bra...
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, inf...
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu reportMCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotiv...
OMD Mudramax launches outcome-based, AI-backed Media Buying ToolOMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterp...
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu reportAPAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous ...
AdEx zooms 37% despite Covid II: Madison reportPitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a depart...
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy RelationshipLogicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data &...
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their c...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 e...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
Communication Mantra 2022: Move from volume to valueThe pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will dominate the communications and PR industry in...
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give creditKristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian Armstrong said that the idea was concep...
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison reportIn 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a 50% increase over 2020 and a 64% increas...
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY reportIndia is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today announced their advertising expenditure...
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisationsThere’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Inclusion (DEI). While the ad industry has a...
Tackling trolling: How trolling affects brandsSocial media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the brand’s marketing plans to promote any newl...
OMD Mudramax launches outcome-based, AI-backed Media Buying ToolOMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. Bingo helps marketers achi...
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy RelationshipLogicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data & Insights and Technology (90%+) in CY 20...
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their collective expertise of 500 plus films to...
WPP hits its 2023 revenue target in 2021WPP reported revenue of £12,801 million for 2021. FY continuing operations reported revenue +6.7%, LFL revenue +13.3%. FY LFL revenue less pass-through costs +12.1%; Q4 +10.8%.WPP released its 2021 Preliminary Results today. It reported revenue of £12,801 million in...
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverseHogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visual artists, developers and technologists who will deliver – from design to execut...
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril adsChatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to S...
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsightsWATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have purchased and transacted on video commerce platforms.WATConsult, an Isobar Comp...
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the MetaverseHavas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Villag...
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY reportAs per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated growth of 22% for the calendar year 2022. India to be the fastest-growing market am...
Goafest to now be held between May 05-07 in a physical formAfter a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 5th May to 7th May.Goafest Organizing Committee toda...
Customer satisfaction dips for Indian brands in the CX journey: Havas CX reportThe X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer ex...
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need todayThe policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioning parents...
FCB Group India expands its footprint in South Asia with FCB KL.LKFCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, being led by Chairman & CEO Santosh Menon.FCB KL.LK, a fully integrated marketing communications agency, is ...
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, infrastructure projects, rural revival, digital payment apps, telecom growth and af...
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu reportMCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotive (7%, Rs. 4,745 crore). The biggest contributors to the digital media industry ...
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu reportAPAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous global advertising decline following 2008 financial crisis.Advertising investmen...
AdEx zooms 37% despite Covid II: Madison reportPitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a departure from convention, the Pitch Madison Advertising Report 2022 released flash figures of ADEX estimates onl...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 even though the job doesn’t require saving lives (I did ask around just to be sur...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform op...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of t...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future