TOP STORY
A lot of hope rests on the festive season this year, but will it bring cheer?
ad-agencies4 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the ...
ad-agencies2 Aug 2020, 12:00

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, De...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She f...
ad-agencies21 Jul 2020, 19:39

Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands con...
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
ad-agencies16 Jul 2020, 12:59

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done ...
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents ...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformatio...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scene...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They t...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and wome...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while the...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outr...
ad-agencies9 Jun 2020, 18:39

Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from...
ad-agencies8 Jun 2020, 15:23

Challenging times need purpose-led creativity
Challenging times need purpose-led creativity
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further ...
ad-agencies8 Jun 2020, 13:02

As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play...
ad-agencies4 Jun 2020, 12:00

Survival of the fittest and fastest
Survival of the fittest and fastest
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of ...
ad-agencies4 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the other hand is sailing through the macro ...
ad-agencies21 Jul 2020, 19:39

Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponent...
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many re...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the w...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of incre...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to tradition...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outreach Professional, Tonic Worldwide, Sune...
ad-agencies9 Jun 2020, 18:39

Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the wor...
ad-agencies2 Aug 2020, 12:00

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu India and Narayan Devanathan, CEO, DAN S...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She firmly believes you cannot get success from putting similar people together, rath...
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December 2020, WATConsult estimates that close t...
ad-agencies16 Jul 2020, 12:59

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done in 20 years. She further writes what can brands expect and which way to steer their business. As a marketer...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformation. He further highlights how predictive shopping became a reality where we knew exactly what the consumer w...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scenes of the song to understand how it was all brought together. With an aim to unde...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and how can the industry further drive change in society at large. They...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have a Chinese origin. They shared how PR, if used tactfully, can bring back any bus...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They tell us what they have learnt in the past few months after being house arrested w...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and women at work by offering paternity leaves. We observe when these policies were added into their system to unde...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while there are brands that want to start and stay only on digital. So will this be a str...
ad-agencies8 Jun 2020, 15:23

Challenging times need purpose-led creativity
Challenging times need purpose-led creativity
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further shares how we can plan for recovery in this crisis. With businesses and leaders thrown into a time of unpar...
ad-agencies8 Jun 2020, 13:02

As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play.' Dentsu Play will be operated by DAN Programmatic and will feed into the Dents...
ad-agencies4 Jun 2020, 12:00

Survival of the fittest and fastest
Survival of the fittest and fastest
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of how we do things. Aniruddha Khandekar, Senior Vice President, Planning, Leo Burnett writes what conclusions...