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Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence has launchedEssence Impact , a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effect accelerated change.- Essence Impact was introduced during the COVID-19 pandemic to aid non-profit organisations in their digital transformation.
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their we...
After Cheil India came under criticism for allegedly asking its employees to work from office in the midst of the pandemic, the agency denied the allegations. ...
The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible t...
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how th...
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MM...
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ad...
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the I...
Publicis Groupe strengthens media operations; infuses full spectrum of Digital, Data, DBT & Tech Tanmay Mohanty appointed as CEO Media Services, Publicis Group...
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s le...
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu internation...
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from ...
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analyti...
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest r...
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourag...
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising ...
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It...
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recove...
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-fi...
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu W...
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, ...
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings an...
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena S...
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand...
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets a...
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek...
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services t...
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effec...
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how the pandemic will herald a new age of PR, ...
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the Indian Premier League (IPL) 2021 in influ...
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engin...
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing...
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It sheds light on the dual but contrasting...
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu Webchutney.Dentsu Webchutney has onboarde...
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena Singh, CEO, iProspect India, Neena Dasgup...
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand within Publicis Groupe under the leader...
After Cheil India came under criticism for allegedly asking its employees to work from office in the midst of the pandemic, the agency denied the allegations. In its official statement, the agency said that its employees have been working ...
The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph aims to create market-leading tools...
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to ...
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ads have highly streotypical female characters. The study explores how popular Ind...
Publicis Groupe strengthens media operations; infuses full spectrum of Digital, Data, DBT & Tech Tanmay Mohanty appointed as CEO Media Services, Publicis Groupe India.Publicis Groupe India today announced key changes in the media services ...
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise...
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from 200 brand marketers in 29 countries. Around 61% of the marketers polled for the ...
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing com...
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourage parents to accept their kids for who they are. UNAIDS releases “The Mirror” on...
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision ...
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020. Zenith forecasts that telecoms brands will incr...
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-first end-to-end media approach that could be marked as the beginning of a new era...
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now collectively de...
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings and asked them for their advice, towards making a more gender-equal industry. Here are a few key takeaways fr...
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with commerce brands like Selfridges & Co., Nestlé and River Island, to drive loyalty,...
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek to return to some form of pre-Covid buoyancy and start to think about the right...
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region.MoEngage has inked a strategic partnersh...
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