TOP STORY
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
ad-agencies19 Jan 2022, 10:44

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their c...
ad-agencies18 Jan 2022, 10:00

How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 e...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
ad-agencies31 Dec 2021, 10:00

Lessons 2021 taught our advertising leaders
Lessons 2021 taught our advertising leaders
As the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021...
ad-agencies22 Dec 2021, 10:00

Trends 2022: Where advertising is headed in the year to come
Trends 2022: Where advertising is headed in the year to come
As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in ter...
ad-agencies21 Dec 2021, 19:28

Trends 2022: Advertising experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store ...
ad-agencies16 Dec 2021, 17:07

Design: The trends to watch out for in 2022
Design: The trends to watch out for in 2022
In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of th...
ad-agencies13 Dec 2021, 15:57

Goafest to be held in physical form between April 7-9
Goafest to be held in physical form between April 7-9
Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi ...
ad-agencies09 Dec 2021, 10:06

Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
If an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in it...
ad-agencies08 Dec 2021, 10:23

Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022
Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks ...
ad-agencies06 Dec 2021, 15:32

WPP acquires branding and design agency Made Thought
WPP acquires branding and design agency Made Thought
WPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design...
ad-agencies02 Dec 2021, 18:03

Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic p...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around,...
ad-agencies01 Dec 2021, 15:17

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
The Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of ...
ad-agencies30 Nov 2021, 12:39

WPP acquires Cloud Commerce Group
WPP acquires Cloud Commerce Group
Advertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global netwo...
ad-agencies26 Nov 2021, 12:52

53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
WATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and busines...
ad-agencies25 Nov 2021, 11:32

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Due to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of ...
ad-agencies22 Nov 2021, 11:06

Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of s...
ad-agencies22 Nov 2021, 10:55

Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational co...
ad-agencies17 Nov 2021, 12:11

Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022
The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in pe...
ad-agencies17 Nov 2021, 10:00

4 mantras that will elevate your art of pitching
4 mantras that will elevate your art of pitching
Pitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to ...
ad-agencies15 Nov 2021, 13:07

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This...
ad-agencies15 Nov 2021, 10:44

95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
The future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping expe...
ad-agencies12 Nov 2021, 17:00

Ashish Bhasin retires from dentsu, to pursue personal interests
Ashish Bhasin retires from dentsu, to pursue personal interests
Ashish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the ...
ad-agencies10 Nov 2021, 11:38

MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as Pre...
ad-agencies19 Jan 2022, 10:44

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their collective expertise of 500 plus films to...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of the advertising industry, what ...
ad-agencies21 Dec 2021, 19:28

Trends 2022: Advertising experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store for the advertising and media business, ...
ad-agencies09 Dec 2021, 10:06

Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
If an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in its way. Digital media has proven time and...
ad-agencies02 Dec 2021, 18:03

Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic partnershipWunderman Thompson Commerce, t...
ad-agencies30 Nov 2021, 12:39

WPP acquires Cloud Commerce Group
WPP acquires Cloud Commerce Group
Advertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global network as part of its market-leading commerc...
ad-agencies22 Nov 2021, 11:06

Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of spending until 2023. Travel brands will i...
ad-agencies17 Nov 2021, 10:00

4 mantras that will elevate your art of pitching
4 mantras that will elevate your art of pitching
Pitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to the next level.Pitching to clients is to...
ad-agencies15 Nov 2021, 13:07

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This is the highest honour to be given to an...
ad-agencies18 Jan 2022, 10:00

How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 even though the job doesn’t require saving lives (I did ask around just to be sur...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform op...
ad-agencies31 Dec 2021, 10:00

Lessons 2021 taught our advertising leaders
Lessons 2021 taught our advertising leaders
As the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021.It was during the peak of the pandemic in 2020 when doctors across the world were still trying to figure o...
ad-agencies22 Dec 2021, 10:00

Trends 2022: Where advertising is headed in the year to come
Trends 2022: Where advertising is headed in the year to come
As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky ...
ad-agencies16 Dec 2021, 17:07

Design: The trends to watch out for in 2022
Design: The trends to watch out for in 2022
In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of the trends that will set the tone for 2022. We speak to Design Gurus to find out trends that 2022 has in stor...
ad-agencies13 Dec 2021, 15:57

Goafest to be held in physical form between April 7-9
Goafest to be held in physical form between April 7-9
Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi has been elected as the Chairman for the Goafest 2022. Rana Barua is the Chairman of the Awards Governing C...
ad-agencies08 Dec 2021, 10:23

Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022
Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks every year.Publicis Groupe today announced ‘Work Your World’, a global employee-...
ad-agencies06 Dec 2021, 15:32

WPP acquires branding and design agency Made Thought
WPP acquires branding and design agency Made Thought
WPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design agency Made Thought. Made Thought will be integrated into AKQA and will join forces with Universal Design ...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around, from a debt of Rs 30 lakh to revenues crossing Rs 5 crore in three years. After...
ad-agencies01 Dec 2021, 15:17

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
The Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of ...
ad-agencies26 Nov 2021, 12:52

53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
WATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. This time, WATInsights looks at Digital Commerce.WAT...
ad-agencies25 Nov 2021, 11:32

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Due to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of it all, the two-year-old Django Digital, a part of the Schbang Network, hit its ...
ad-agencies22 Nov 2021, 10:55

Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational commerce (49%) are gaining popularity in India, as 9 out of 10 people enjoyed the ...
ad-agencies17 Nov 2021, 12:11

Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022
The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in person, or online through LIONS Membership.Cannes Lions International Festival of ...
ad-agencies15 Nov 2021, 10:44

95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
The future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping experience to be tailored through personalisation and AI.The Covid-19 led economic s...
ad-agencies12 Nov 2021, 17:00

Ashish Bhasin retires from dentsu, to pursue personal interests
Ashish Bhasin retires from dentsu, to pursue personal interests
Ashish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team.After heading the company for over 13 years, Ashish Bhasin, CEO APA...
ad-agencies10 Nov 2021, 11:38

MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as President to lead the business. MullenLowe Lintas Group has unveiled a specialized ...