TOP STORY
Uday Sodhi, former SonyLiv Business Head launches digital consulting agency - Kurate
ad-agencies28 Feb 2020, 10:00

Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a ...
ad-agencies25 Feb 2020, 10:00

Experiential Marketing: Where is it headed?
Experiential Marketing: Where is it headed?
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Dig...
ad-agencies24 Feb 2020, 10:00

How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy b...
ad-agencies21 Feb 2020, 10:00

Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Founded in 1997 as an outdoor agency, Laqshya Media Group has today diversified its offerings to events, digital and experiential marketing. With revenues of R...
ad-agencies20 Feb 2020, 10:17

One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industr...
ad-agencies19 Feb 2020, 15:37

Publicis Sapient fully acquires Sapient.i7
Publicis Sapient fully acquires Sapient.i7
Sapient.i7 is the joint enterprise Publicis Sapient launched with Tquila Ventures in March 2018. Sapient i7 will join Publicis Sapient to form a new Global pra...
ad-agencies18 Feb 2020, 12:12

GroupM brings its influencer marketing solution INCA to India
GroupM brings its influencer marketing solution INCA to India
INCA connects brands to a wide network of trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand enga...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to underst...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user expe...
ad-agencies5 Feb 2020, 15:18

Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
Anita Nayyar has been a part of the network for 13 years. In 2018, Nayyar was promoted to CEO of Havas Media Southeast (SEA) Asia on the back of an accelerated...
ad-agencies3 Feb 2020, 13:25

Sonal Dabral moves on from Ogilvy, to explore opportunities in content space
Sonal Dabral moves on from Ogilvy, to explore opportunities in content space
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, is moving on from the agency. He will now explore options in the c...
ad-agencies3 Feb 2020, 10:26

As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the inter...
ad-agencies3 Feb 2020, 10:15

Industry experts share their optimism about Budget 2020
Industry experts share their optimism about Budget 2020
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with a...
ad-agencies31 Jan 2020, 13:48

Mumbai Traffic Police will now punish you for honking, here is how
Mumbai Traffic Police will now punish you for honking, here is how
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by ...
ad-agencies30 Jan 2020, 10:55

Omnicom Media Group has named Kartik Sharma CEO for its operations in India
Omnicom Media Group has named Kartik Sharma CEO for its operations in India
Kartik Sharma comes from Wavemaker, where he was most recently CEO for South Asia. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD Indi...
ad-agencies29 Jan 2020, 13:08

Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Kartik Sharma, CEO, Wavemaker South Asia resigns to pursue other opportunities in the industry. Ajay Gupte will replace Kartik Sharma and will report into Pras...
ad-agencies28 Jan 2020, 14:15

Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Calls for the industry’s creative minds to design inspiring behavior change campaigns Announces a special award ‘The Red Abby’ for the winning campaign that wi...
ad-agencies27 Jan 2020, 10:00

Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending eno...
ad-agencies24 Jan 2020, 14:26

Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital adv...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of ...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss th...
ad-agencies8 Jan 2020, 10:37

Grey Group rejigs key portfolios, names Anusha Shetty Chairman & Group CEO
Grey Group rejigs key portfolios, names Anusha Shetty Chairman & Group CEO
Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. Sandipan Bhattacharyya, CCO, has...
ad-agencies7 Jan 2020, 11:58

Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth Rao, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. In his new role, Rao will continue to report...
ad-agencies2 Jan 2020, 15:11

Digital Trends to look ahead in 2020
Digital Trends to look ahead in 2020
While the last decade saw digital grow and gain more importance, the next one will have digital as the centerpiece. Shrenik Gandhi, Chief Executive Officer and...
ad-agencies31 Dec 2019, 15:30

Digital marketing: A decade to acceptance
Digital marketing: A decade to acceptance
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
ad-agencies31 Dec 2019, 10:00

DAN’s Ashish Bhasin reflects on the decade that went by and how digitalisation shaped the advertising industry
DAN’s Ashish Bhasin reflects on the decade that went by and how digitalisation shaped the advertising industry
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
ad-agencies28 Feb 2020, 10:00

Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a garage and for the first few years, the ...
ad-agencies21 Feb 2020, 10:00

Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Founded in 1997 as an outdoor agency, Laqshya Media Group has today diversified its offerings to events, digital and experiential marketing. With revenues of Rs 500 crore currently, the organization ...
ad-agencies18 Feb 2020, 12:12

GroupM brings its influencer marketing solution INCA to India
GroupM brings its influencer marketing solution INCA to India
INCA connects brands to a wide network of trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms. INCA ha...
ad-agencies5 Feb 2020, 15:18

Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
Anita Nayyar has been a part of the network for 13 years. In 2018, Nayyar was promoted to CEO of Havas Media Southeast (SEA) Asia on the back of an accelerated growth strategy in the region, in addit...
ad-agencies3 Feb 2020, 10:15

Industry experts share their optimism about Budget 2020
Industry experts share their optimism about Budget 2020
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with an optional new tax regime which could le...
ad-agencies29 Jan 2020, 13:08

Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Kartik Sharma, CEO, Wavemaker South Asia resigns to pursue other opportunities in the industry. Ajay Gupte will replace Kartik Sharma and will report into Prasanth Kumar, CEO - GroupM South Asia and ...
ad-agencies24 Jan 2020, 14:26

Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share...
ad-agencies8 Jan 2020, 10:37

Grey Group rejigs key portfolios, names Anusha Shetty Chairman & Group CEO
Grey Group rejigs key portfolios, names Anusha Shetty Chairman & Group CEO
Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. Sandipan Bhattacharyya, CCO, has been promoted to Managing Director (MD)...
ad-agencies7 Jan 2020, 11:58

Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth Rao, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. In his new role, Rao will continue to report into Anand Bhadkamkar, CEO, DAN India. ...
ad-agencies25 Feb 2020, 10:00

Experiential Marketing: Where is it headed?
Experiential Marketing: Where is it headed?
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Digital Jalebi pens down how marketers are focusing on establishing an emotional connection with their prospec...
ad-agencies24 Feb 2020, 10:00

How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy button.’ He says there is a gap between what consumers express they want and what...
ad-agencies20 Feb 2020, 10:17

One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industry touches a new peak this year, we speak to Apaksh Gupta, CEO and Founder, One I...
ad-agencies19 Feb 2020, 15:37

Publicis Sapient fully acquires Sapient.i7
Publicis Sapient fully acquires Sapient.i7
Sapient.i7 is the joint enterprise Publicis Sapient launched with Tquila Ventures in March 2018. Sapient i7 will join Publicis Sapient to form a new Global practice expanding Publicis Sapient’s Salesforce expertise and strengthening its alignment to the technology. ...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten ye...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user experience. As we have entered a new decade, the challenges that the advertising industry will have to face are...
ad-agencies3 Feb 2020, 13:25

Sonal Dabral moves on from Ogilvy, to explore opportunities in content space
Sonal Dabral moves on from Ogilvy, to explore opportunities in content space
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, is moving on from the agency. He will now explore options in the content and content creation space Sonal Dabral, Chief Creative Officer South & S...
ad-agencies3 Feb 2020, 10:26

As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the internet reaches every home. The government also intends to build data centre parks t...
ad-agencies31 Jan 2020, 13:48

Mumbai Traffic Police will now punish you for honking, here is how
Mumbai Traffic Police will now punish you for honking, here is how
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface.Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back...
ad-agencies30 Jan 2020, 10:55

Omnicom Media Group has named Kartik Sharma CEO for its operations in India
Omnicom Media Group has named Kartik Sharma CEO for its operations in India
Kartik Sharma comes from Wavemaker, where he was most recently CEO for South Asia. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India. Omnicom Media Group has appointed Kartik ...
ad-agencies28 Jan 2020, 14:15

Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Calls for the industry’s creative minds to design inspiring behavior change campaigns Announces a special award ‘The Red Abby’ for the winning campaign that will be amplified across media channels ensuring reach and impact. The Advertising...
ad-agencies27 Jan 2020, 10:00

Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending enough time with the brand to find the roots of the problem. The Womb’s focus this year is on understanding di...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of advertising. Weiss and Mathew told us what it takes to create an impact in an ev...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao's shoes, the opportunities that lie ahea...
ad-agencies2 Jan 2020, 15:11

Digital Trends to look ahead in 2020
Digital Trends to look ahead in 2020
While the last decade saw digital grow and gain more importance, the next one will have digital as the centerpiece. Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media lists down some trends that would drive digital marketing industry in 2020 ...
ad-agencies31 Dec 2019, 15:30

Digital marketing: A decade to acceptance
Digital marketing: A decade to acceptance
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. Amaresh Godbole, CEO, Digitas India walks us through his pers...
ad-agencies31 Dec 2019, 10:00

DAN’s Ashish Bhasin reflects on the decade that went by and how digitalisation shaped the advertising industry
DAN’s Ashish Bhasin reflects on the decade that went by and how digitalisation shaped the advertising industry
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. Last decade was full of ups and do...
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