TOP STORY
WPP won $1.6 billion worth of new business in Q3
ad-agencies20 Oct 2020, 15:17

Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexu...
ad-agencies19 Oct 2020, 14:04

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
ad-agencies16 Oct 2020, 19:35

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
ad-agencies15 Oct 2020, 14:50

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
ad-agencies14 Oct 2020, 16:05

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one c...
ad-agencies14 Oct 2020, 15:18

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few mo...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
ad-agencies10 Oct 2020, 10:00

World Mental Health Day: How to address the challenges of overworking in an ad agency
World Mental Health Day: How to address the challenges of overworking in an ad agency
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk ab...
ad-agencies8 Oct 2020, 10:00

Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompso...
ad-agencies6 Oct 2020, 16:21

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
ad-agencies6 Oct 2020, 11:56

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
ad-agencies6 Oct 2020, 10:47

As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency,...
ad-agencies30 Sep 2020, 16:53

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solutio...
ad-agencies29 Sep 2020, 12:20

Gender Diversity: The secret weapon for an organization’s success
Gender Diversity: The secret weapon for an organization’s success
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Globa...
ad-agencies28 Sep 2020, 10:31

Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu Internatio...
ad-agencies22 Sep 2020, 11:55

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you ...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasan...
ad-agencies17 Sep 2020, 10:00

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks repre...
ad-agencies10 Sep 2020, 12:27

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice Pres...
ad-agencies10 Sep 2020, 11:59

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed...
ad-agencies10 Sep 2020, 10:00

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, whi...
ad-agencies9 Sep 2020, 15:41

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how ...
ad-agencies7 Sep 2020, 14:12

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming...
ad-agencies4 Sep 2020, 12:00

MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ f...
ad-agencies2 Sep 2020, 12:47

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capi...
ad-agencies2 Sep 2020, 10:00

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue ...
ad-agencies20 Oct 2020, 15:17

Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse. To celebrate its 3rd year anni...
ad-agencies15 Oct 2020, 14:50

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strateg...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereot...
ad-agencies6 Oct 2020, 16:21

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in Ma...
ad-agencies30 Sep 2020, 16:53

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR ...
ad-agencies22 Sep 2020, 11:55

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digi...
ad-agencies10 Sep 2020, 12:27

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice President- APAC, iQUANTI writes how since th...
ad-agencies9 Sep 2020, 15:41

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how advertisers will write off this year and...
ad-agencies7 Sep 2020, 14:12

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming. More people are finding it to be an ex...
ad-agencies19 Oct 2020, 14:04

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consumers are giving the highest weightage to ...
ad-agencies16 Oct 2020, 19:35

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
ad-agencies14 Oct 2020, 16:05

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas CX network will be led by Yann Doussot (G...
ad-agencies14 Oct 2020, 15:18

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandemic and WFH hit. In spite of an industry-...
ad-agencies10 Oct 2020, 10:00

World Mental Health Day: How to address the challenges of overworking in an ad agency
World Mental Health Day: How to address the challenges of overworking in an ad agency
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk about if it's even possible to balance work and personal life in a situation like ...
ad-agencies8 Oct 2020, 10:00

Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia is confident that the worst is behind us. We talk to Rai about how...
ad-agencies6 Oct 2020, 11:56

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
ad-agencies6 Oct 2020, 10:47

As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency, Lintas Live has appointed Sarvesh Raikar as its Creative Head. We talk to Ameer...
ad-agencies29 Sep 2020, 12:20

Gender Diversity: The secret weapon for an organization’s success
Gender Diversity: The secret weapon for an organization’s success
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Global Marketing at Wadhwani Foundation writes why it is important to build an inclusive work culture. For long,...
ad-agencies28 Sep 2020, 10:31

Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu International Limited. Dentsu International Limited will operate under the dentsu brand name. The name change is subj...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the A...
ad-agencies17 Sep 2020, 10:00

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks representation as it features women of one body size, type, shape and age. It aims to...
ad-agencies10 Sep 2020, 11:59

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed services will bring together the sports industry expertise, network and on-grou...
ad-agencies10 Sep 2020, 10:00

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, which was induced by work stress. We speak to a few young copywriters to find out h...
ad-agencies4 Sep 2020, 12:00

MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ framework is available for not just its clients, but anyone in the marketing comm...
ad-agencies2 Sep 2020, 12:47

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capital suggest a few ways in which launching a virtual event by utilizing innovativ...
ad-agencies2 Sep 2020, 10:00

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue goals. However, due to the restriction on production and limited budgets, the st...