A lot of hope rests on the festive season this year, but will it bring cheer?
- The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming festive season will not bring profitability.
- However, the first half of the year was unusual, unprecedented that the ad industry took a nosedive to as low as -60%.
- Experts are hopeful that the festive season will bring in cheer and serve as a respite from the pandemic-associated slumber.
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