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AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey withRazorLabs , a marketing technology company.- Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with existing processes, helping in disruption, growth and evolution of the functions.
- In addition, the company will also provide data driven solutions aimed at stronger returns on marketing investment and higher measurability.
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dents...
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s project...
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit t...
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity f...
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping cam...
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinki...
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to u...
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Ch...
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Mar...
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &...
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The Wor...
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creat...
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer cat...
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ camp...
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get a...
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Inte...
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns ...
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Med...
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, ...
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, a...
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dentsu's latest Ad Spend Report. The pandemic...
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, ...
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to us about the performance this year, agenc...
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions D...
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development ...
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get additional roles.On the back of its globa...
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Interface has won Gold Lion, 2 Silver and 2 ...
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and digital space. The agency has a staff strength of 40 people and counts...
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline. Most retainers today are negotiated on...
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s projects are already up and running. We catch up with Ajay Singh as the Vice President ...
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit the second wave, and creators had to pivot again. Ankit Agarwal, Founder – Do Your Thng writes how content c...
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping came to their...
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today. dentsu international has now launched its the first in...
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Chairman & CCO, FCB Interface who spoke to us about the work, what went into conce...
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience & Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Y...
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.On Day 3 of this year’s Cannes...
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.It is only day two of Cannes Lions 2021 and India is already shini...
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ campaign getting 3 shortlists in the Digital Craft category. Famous Innovations saw 2 shortlists for its campai...
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns shortlisted from India today stands at 48.The most awaited advertising carnival,...
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Media Lions category, which is the maximum number of shortlists in a single categor...
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