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Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Logicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data & Insights and Technology (90%+) in CY 2021 compared to CY 2020.- We speak to
Prasad Shejale , Founder & CEO, Logicserve Digital about the agency’s journey so far and what lies ahead.
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their c...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 e...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
Lessons 2021 taught our advertising leadersAs the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021...
Trends 2022: Where advertising is headed in the year to comeAs we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in ter...
Trends 2022: Advertising experts tell us what to expect from 2022As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store ...
Design: The trends to watch out for in 2022In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of th...
Goafest to be held in physical form between April 7-9Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi ...
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the futureIf an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in it...
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks ...
WPP acquires branding and design agency Made ThoughtWPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design...
Wunderman Thompson Commerce launches Global Sustainable Commerce PracticeWunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic p...
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is howFounders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around,...
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising AssociationsThe Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of ...
WPP acquires Cloud Commerce GroupAdvertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global netwo...
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsightsWATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and busines...
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favourDue to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of ...
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith reportTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of s...
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational co...
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in pe...
4 mantras that will elevate your art of pitchingPitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to ...
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This...
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas ReportThe future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping expe...
Ashish Bhasin retires from dentsu, to pursue personal interestsAshish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the ...
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brandMullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as Pre...
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their collective expertise of 500 plus films to...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of the advertising industry, what ...
Trends 2022: Advertising experts tell us what to expect from 2022As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store for the advertising and media business, ...
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the futureIf an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in its way. Digital media has proven time and...
Wunderman Thompson Commerce launches Global Sustainable Commerce PracticeWunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic partnershipWunderman Thompson Commerce, t...
WPP acquires Cloud Commerce GroupAdvertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global network as part of its market-leading commerc...
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith reportTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of spending until 2023. Travel brands will i...
4 mantras that will elevate your art of pitchingPitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to the next level.Pitching to clients is to...
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This is the highest honour to be given to an...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 even though the job doesn’t require saving lives (I did ask around just to be sur...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform op...
Lessons 2021 taught our advertising leadersAs the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021.It was during the peak of the pandemic in 2020 when doctors across the world were still trying to figure o...
Trends 2022: Where advertising is headed in the year to comeAs we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky ...
Design: The trends to watch out for in 2022In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of the trends that will set the tone for 2022. We speak to Design Gurus to find out trends that 2022 has in stor...
Goafest to be held in physical form between April 7-9Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi has been elected as the Chairman for the Goafest 2022. Rana Barua is the Chairman of the Awards Governing C...
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks every year.Publicis Groupe today announced ‘Work Your World’, a global employee-...
WPP acquires branding and design agency Made ThoughtWPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design agency Made Thought. Made Thought will be integrated into AKQA and will join forces with Universal Design ...
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is howFounders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around, from a debt of Rs 30 lakh to revenues crossing Rs 5 crore in three years. After...
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising AssociationsThe Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of ...
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsightsWATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. This time, WATInsights looks at Digital Commerce.WAT...
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favourDue to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of it all, the two-year-old Django Digital, a part of the Schbang Network, hit its ...
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational commerce (49%) are gaining popularity in India, as 9 out of 10 people enjoyed the ...
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in person, or online through LIONS Membership.Cannes Lions International Festival of ...
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas ReportThe future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping experience to be tailored through personalisation and AI.The Covid-19 led economic s...
Ashish Bhasin retires from dentsu, to pursue personal interestsAshish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team.After heading the company for over 13 years, Ashish Bhasin, CEO APA...
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brandMullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as President to lead the business. MullenLowe Lintas Group has unveiled a specialized ...
From Mukesh and Nita to Katrina and Vicky, here are the power couple brands of India as per IIHB
Instagram's 25 emerging creators under the age of 25, who represent creativity and diversity
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Top 10 brands that scored well on impression, value, satisfaction and Reputation in 2021: YouGov report