TOP STORY
Uday Sodhi, former SonyLiv Business Head launches digital consulting agency - Kurate
- Aims to bring the power of Digital business strategy, ecommerce, digital marketing and digital technology under one banner.
- Leverages Industry experts as Consultants with an aim to create one of the first holistic destinations for all Digital business transformation, Strategy and Execution needs.
- The origin of the word ‘Kurate’ comes from ‘Curate’, which signifies curating strategies and execution specific to business needs.
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a ...
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Dig...
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy b...
Founded in 1997 as an outdoor agency, Laqshya Media Group has today diversified its offerings to events, digital and experiential marketing. With revenues of R...
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industr...
Sapient.i7 is the joint enterprise Publicis Sapient launched with Tquila Ventures in March 2018. Sapient i7 will join Publicis Sapient to form a new Global pra...
INCA connects brands to a wide network of trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand enga...
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to underst...
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user expe...
Anita Nayyar has been a part of the network for 13 years. In 2018, Nayyar was promoted to CEO of Havas Media Southeast (SEA) Asia on the back of an accelerated...
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, is moving on from the agency. He will now explore options in the c...
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the inter...
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with a...
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by ...
Kartik Sharma comes from Wavemaker, where he was most recently CEO for South Asia. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD Indi...
Kartik Sharma, CEO, Wavemaker South Asia resigns to pursue other opportunities in the industry. Ajay Gupte will replace Kartik Sharma and will report into Pras...
Calls for the industry’s creative minds to design inspiring behavior change campaigns Announces a special award ‘The Red Abby’ for the winning campaign that wi...
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending eno...
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital adv...
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of ...
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss th...
Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. Sandipan Bhattacharyya, CCO, has...
Sidharth Rao, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. In his new role, Rao will continue to report...
While the last decade saw digital grow and gain more importance, the next one will have digital as the centerpiece. Shrenik Gandhi, Chief Executive Officer and...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a garage and for the first few years, the ...
Founded in 1997 as an outdoor agency, Laqshya Media Group has today diversified its offerings to events, digital and experiential marketing. With revenues of Rs 500 crore currently, the organization ...
INCA connects brands to a wide network of trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms. INCA ha...
Anita Nayyar has been a part of the network for 13 years. In 2018, Nayyar was promoted to CEO of Havas Media Southeast (SEA) Asia on the back of an accelerated growth strategy in the region, in addit...
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with an optional new tax regime which could le...
Kartik Sharma, CEO, Wavemaker South Asia resigns to pursue other opportunities in the industry. Ajay Gupte will replace Kartik Sharma and will report into Prasanth Kumar, CEO - GroupM South Asia and ...
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share...
Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. Sandipan Bhattacharyya, CCO, has been promoted to Managing Director (MD)...
Sidharth Rao, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. In his new role, Rao will continue to report into Anand Bhadkamkar, CEO, DAN India. ...
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Digital Jalebi pens down how marketers are focusing on establishing an emotional connection with their prospec...
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy button.’ He says there is a gap between what consumers express they want and what...
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industry touches a new peak this year, we speak to Apaksh Gupta, CEO and Founder, One I...
Sapient.i7 is the joint enterprise Publicis Sapient launched with Tquila Ventures in March 2018. Sapient i7 will join Publicis Sapient to form a new Global practice expanding Publicis Sapient’s Salesforce expertise and strengthening its alignment to the technology. ...
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten ye...
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user experience. As we have entered a new decade, the challenges that the advertising industry will have to face are...
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, is moving on from the agency. He will now explore options in the content and content creation space Sonal Dabral, Chief Creative Officer South & S...
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the internet reaches every home. The government also intends to build data centre parks t...
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface.Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back...
Kartik Sharma comes from Wavemaker, where he was most recently CEO for South Asia. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India. Omnicom Media Group has appointed Kartik ...
Calls for the industry’s creative minds to design inspiring behavior change campaigns Announces a special award ‘The Red Abby’ for the winning campaign that will be amplified across media channels ensuring reach and impact. The Advertising...
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending enough time with the brand to find the roots of the problem. The Womb’s focus this year is on understanding di...
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of advertising. Weiss and Mathew told us what it takes to create an impact in an ev...
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao's shoes, the opportunities that lie ahea...
While the last decade saw digital grow and gain more importance, the next one will have digital as the centerpiece. Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media lists down some trends that would drive digital marketing industry in 2020 ...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. Amaresh Godbole, CEO, Digitas India walks us through his pers...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. Last decade was full of ups and do...
Videos for you
Recommended Read
How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain- What continues to make Shilpa Shetty Kundra relevant for brands
- Why sampling continues to be a key marketing strategy for Kellogg’s
- GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost