TOP STORY
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
DDB Mudra Group aims to create gender equity in leadership with thePhyllis India Project .- It includes a customized career plan for each participant based on their goals and development areas.
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest ...
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Ga...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely...
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsLast week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the par...
Zeotap launches Consent Orchestration to help simplify data compliance for marketersConsent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to ...
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level client...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a tot...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu Ind...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Mean...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europ...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as i...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This str...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represent...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hex...
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International ...
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Gaming has moved from individual play to s...
Zeotap launches Consent Orchestration to help simplify data compliance for marketersConsent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent an...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect w...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu India has announced the appointment of crea...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new ...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. Through a robust and...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, wit...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This strategic alliance of two very like-minded ...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of Sidharth R...
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest growth rate amongst Indian media agency networks in 2020 (35%, Recma June 2020),...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely built to work with influencers both directly, or via their managers and talent ...
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsLast week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the partnership, Enormous will be able to leverage Stagwell’s technology and engineerin...
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with your mind buzzing with a million ideas. You are all set in your mind ...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it and make the required changes because i...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.Following the strategic restructuring o...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globally awarded hybrid digital agency from the...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketing in digital strategy.After having spen...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce and strengthen the global ecommerce consultancy’s technology propo...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO,...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and incubate marketing technology products tha...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represented 26% of revenue less pass-through costs in H1. Q2 LFL revenue less pass-throug...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, techno...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hexagon. The single brand emphasizes a shared heritage in creative content and roots in data & digital, while ...
Why are Indian brands transporting consumers to older times with their campaigns?
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC