TOP STORY
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
ad-agencies20 Sep 2021, 16:09

Stagwell adds Enormous to its global affiliate network
Stagwell adds Enormous to its global affiliate network
Stagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level client...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
ad-agencies14 Sep 2021, 09:42

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a tot...
ad-agencies03 Sep 2021, 15:37

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu Ind...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
ad-agencies31 Aug 2021, 11:31

Anand Bhadkamkar resigns as Dentsu India’s CEO
Anand Bhadkamkar resigns as Dentsu India’s CEO
Today is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Mean...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
ad-agencies23 Aug 2021, 11:47

WPP acquires leading AI technology company Satalia
WPP acquires leading AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europ...
ad-agencies20 Aug 2021, 11:15

Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of...
ad-agencies19 Aug 2021, 18:26

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as i...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
ad-agencies13 Aug 2021, 10:15

Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
With Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This str...
ad-agencies05 Aug 2021, 12:13

With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
WPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represent...
ad-agencies04 Aug 2021, 10:35

Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear...
ad-agencies03 Aug 2021, 15:47

S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hex...
ad-agencies27 Jul 2021, 11:41

AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing ...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with yo...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globall...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketi...
ad-agencies19 Aug 2021, 18:26

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addi...
ad-agencies13 Aug 2021, 10:15

Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
With Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This strategic alliance of two very like-minded ...
ad-agencies03 Aug 2021, 15:47

S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hexagon. The single brand emphasizes a shar...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and dig...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
ad-agencies20 Sep 2021, 16:09

Stagwell adds Enormous to its global affiliate network
Stagwell adds Enormous to its global affiliate network
Stagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect with the Indian consumer. Stagwell has expanded its global affiliate...
ad-agencies14 Sep 2021, 09:42

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.Following the strategic restructuring o...
ad-agencies03 Sep 2021, 15:37

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu India has announced the appointment of creative veteran Ajay Gahlaut as Group Chief...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
ad-agencies31 Aug 2021, 11:31

Anand Bhadkamkar resigns as Dentsu India’s CEO
Anand Bhadkamkar resigns as Dentsu India’s CEO
Today is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new CEO to replace Bhadkamkar, Ashish Bhasin CEO APAC and Chairman Indi...
ad-agencies23 Aug 2021, 11:47

WPP acquires leading AI technology company Satalia
WPP acquires leading AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce and strengthen the global ecommerce consultancy’s technology propo...
ad-agencies20 Aug 2021, 11:15

Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. Through a robust and thoroughly tested data management appro...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and incubate marketing technology products tha...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, with more consumers online than ever before...
ad-agencies05 Aug 2021, 12:13

With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
WPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represented 26% of revenue less pass-through costs in H1. Q2 LFL revenue less pass-throug...
ad-agencies04 Aug 2021, 10:35

Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, techno...
ad-agencies27 Jul 2021, 11:41

AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with ...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, and shop from, women and non-binary busin...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...