TOP STORY
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
ad-agencies13 Oct 2021, 13:21

Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest ...
ad-agencies30 Sep 2021, 13:54

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Ga...
ad-agencies28 Sep 2021, 17:10

One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
Currently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely...
ad-agencies27 Sep 2021, 18:16

Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Last week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the par...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to ...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
ad-agencies20 Sep 2021, 16:09

Stagwell adds Enormous to its global affiliate network
Stagwell adds Enormous to its global affiliate network
Stagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level client...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
ad-agencies14 Sep 2021, 09:42

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a tot...
ad-agencies03 Sep 2021, 15:37

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu Ind...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
ad-agencies31 Aug 2021, 11:31

Anand Bhadkamkar resigns as Dentsu India’s CEO
Anand Bhadkamkar resigns as Dentsu India’s CEO
Today is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Mean...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
ad-agencies23 Aug 2021, 11:47

WPP acquires leading AI technology company Satalia
WPP acquires leading AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europ...
ad-agencies20 Aug 2021, 11:15

Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of...
ad-agencies19 Aug 2021, 18:26

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as i...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
ad-agencies13 Aug 2021, 10:15

Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
With Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This str...
ad-agencies05 Aug 2021, 12:13

With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
WPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represent...
ad-agencies04 Aug 2021, 10:35

Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear...
ad-agencies03 Aug 2021, 15:47

S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hex...
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International ...
ad-agencies30 Sep 2021, 13:54

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Gaming has moved from individual play to s...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent an...
ad-agencies20 Sep 2021, 16:09

Stagwell adds Enormous to its global affiliate network
Stagwell adds Enormous to its global affiliate network
Stagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect w...
ad-agencies03 Sep 2021, 15:37

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu India has announced the appointment of crea...
ad-agencies31 Aug 2021, 11:31

Anand Bhadkamkar resigns as Dentsu India’s CEO
Anand Bhadkamkar resigns as Dentsu India’s CEO
Today is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new ...
ad-agencies20 Aug 2021, 11:15

Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India launches an identity-based audience planning platform, Converged
Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. Through a robust and...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, wit...
ad-agencies13 Aug 2021, 10:15

Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
Interpublic Group of Companies and FCB Group India acquire an equity stake in Kinnect
With Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This strategic alliance of two very like-minded ...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of Sidharth R...
ad-agencies13 Oct 2021, 13:21

Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest growth rate amongst Indian media agency networks in 2020 (35%, Recma June 2020),...
ad-agencies28 Sep 2021, 17:10

One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
Currently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely built to work with influencers both directly, or via their managers and talent ...
ad-agencies27 Sep 2021, 18:16

Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Last week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the partnership, Enormous will be able to leverage Stagwell’s technology and engineerin...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with your mind buzzing with a million ideas. You are all set in your mind ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it and make the required changes because i...
ad-agencies14 Sep 2021, 09:42

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
Havas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.Following the strategic restructuring o...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globally awarded hybrid digital agency from the...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketing in digital strategy.After having spen...
ad-agencies23 Aug 2021, 11:47

WPP acquires leading AI technology company Satalia
WPP acquires leading AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce and strengthen the global ecommerce consultancy’s technology propo...
ad-agencies19 Aug 2021, 18:26

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO,...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and incubate marketing technology products tha...
ad-agencies05 Aug 2021, 12:13

With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
WPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represented 26% of revenue less pass-through costs in H1. Q2 LFL revenue less pass-throug...
ad-agencies04 Aug 2021, 10:35

Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia launches a specialized research division, Crossbow Insights
Creativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, techno...
ad-agencies03 Aug 2021, 15:47

S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital merges MediaMonks and MightyHive into Media.Monks
S4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hexagon. The single brand emphasizes a shared heritage in creative content and roots in data & digital, while ...