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WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
- Responding to ongoing shifts in children’s online consumption patterns, WPP has partnered with kidtech platform
SuperAwesome to build a safe environment for kids. - WPP agencies and clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement a...
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our na...
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its con...
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching proces...
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working aroun...
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during thi...
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this cr...
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands...
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red di...
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopp...
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togethernes...
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strateg...
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the ...
With Mother’s Day around the corner, we reached out to the working mothers from the advertising industry to find out how they are dealing with quarantine blues...
Gaurav Patra, Founder, Value360 Communication pens down a few reasons why marketers are choosing to focus on CSR activities right now. He further writes how, t...
Dharika Merchant, COO, WORD and Alchemy Group writes how we are heading towards a more meaningful form of digital marketing with influencers spearheading the e...
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less...
With the increasing number of Covid-19 cases every day and job layoffs, it is becoming extremely difficult to stay calm and keep working for a lot of people. A...
Ogilvy and Asian Paints have brought the 2nd video in ‘Har Ghar Chup Chaap Se Kehta Hai’ #StayHomeStaySafe series. Voiced by the inimitable Piyush Pandey and d...
Chaaya Baradhwaaj, Founder, BC Web Wise ponders upon a few important questions that you have been worried about -- ‘if large businesses should communicate or n...
The world as we knew it, has perhaps changed forever. However, the current situation also has some positives. Look at how the Covid-19 disruption is already pr...
From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently auto...
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COV...
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the out...
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India...
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the out...
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement and build revenue, which will help us gen...
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching process. She further shares a few tips that ca...
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this crisis. He further shares how every situat...
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopped filmmaker from coming up with innovat...
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the necessary precautions for the well-being...
Dharika Merchant, COO, WORD and Alchemy Group writes how we are heading towards a more meaningful form of digital marketing with influencers spearheading the efforts. While agencies are witnessing a ...
Ogilvy and Asian Paints have brought the 2nd video in ‘Har Ghar Chup Chaap Se Kehta Hai’ #StayHomeStaySafe series. Voiced by the inimitable Piyush Pandey and directed by Neha Kaul of Corcoise Films, ...
From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently automated to a certain degree in the near fu...
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COVID era. It is aimed at creating enhanced...
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves. It celebrate the world’s last indigenous communities who are a l...
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its consumers. From setting goals to measuring results, he further shares how to strengthen your influencer market...
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working around-the-clock. He further shares how influencers can strengthen their content strategy and stand out in the c...
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during this lockdown, writes Mazhar Nadiadwala, Managing Director, Dome Entertainment. He further shares why the dema...
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands like Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao,...
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red districts face several debilitating curbs on the conduct of business, the Orange a...
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togetherness for years, when it comes to meetings, pitching and brainstorming, the last few weeks have taken everythin...
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strategist & Founder, Salt and Paper Consulting. As a solution, he further shares 4Cs that marketers can keep in m...
With Mother’s Day around the corner, we reached out to the working mothers from the advertising industry to find out how they are dealing with quarantine blues and their kids being at home 24 hours. They also shared with us some policy ide...
Gaurav Patra, Founder, Value360 Communication pens down a few reasons why marketers are choosing to focus on CSR activities right now. He further writes how, through the right channel, together - one voice, we can safeguard our nation and help fight this global pand...
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less pass-through costs was -7.9% as the impact of COVID-19 began to be felt more wi...
With the increasing number of Covid-19 cases every day and job layoffs, it is becoming extremely difficult to stay calm and keep working for a lot of people. A lot of agencies have upgraded their policies to help their employees navigate t...
Chaaya Baradhwaaj, Founder, BC Web Wise ponders upon a few important questions that you have been worried about -- ‘if large businesses should communicate or not, can we run a regular communication, etc.’ She further writes about a few way...
The world as we knew it, has perhaps changed forever. However, the current situation also has some positives. Look at how the Covid-19 disruption is already proving to have positive environmental benefits. Brands will now be recognized basis what they do, how they d...
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the outbreak of Coronavirus has affected their daily routines, the good, bad and ugly sides of working while under...
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India has created an anti-Coronavirus campaign for the Government of India, under the...
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the outbreak of coronavirus has affected their daily routines, the good, bad and ugly s...
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