TOP STORY
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
ad-agencies04 Mar 2022, 10:00

Communication Mantra 2022: Move from volume to value
Communication Mantra 2022: Move from volume to value
The pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will domina...
ad-agencies24 Feb 2022, 14:08

WPP hits its 2023 revenue target in 2021
WPP hits its 2023 revenue target in 2021
WPP reported revenue of £12,801 million for 2021. FY continuing operations reported revenue +6.7%, LFL revenue +13.3%. FY LFL revenue less pass-through costs +...
ad-agencies23 Feb 2022, 18:06

WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
Hogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visua...
ad-agencies22 Feb 2022, 14:28

The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
Kristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian...
ad-agencies21 Feb 2022, 11:06

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Chatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to p...
ad-agencies17 Feb 2022, 12:27

Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
WATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have...
ad-agencies17 Feb 2022, 11:26

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a ...
ad-agencies16 Feb 2022, 17:57

Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
Havas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Ha...
ad-agencies15 Feb 2022, 13:28

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated gro...
ad-agencies15 Feb 2022, 12:41

Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
India is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today...
ad-agencies09 Feb 2022, 06:05

Goafest to now be held between May 05-07 in a physical form
Goafest to now be held between May 05-07 in a physical form
After a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & T...
ad-agencies08 Feb 2022, 10:56

Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going ab...
ad-agencies08 Feb 2022, 10:00

Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
There’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Incl...
ad-agencies07 Feb 2022, 12:49

From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need today
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need today
The policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioni...
ad-agencies07 Feb 2022, 10:36

FCB Group India expands its footprint in South Asia with FCB KL.LK
FCB Group India expands its footprint in South Asia with FCB KL.LK
FCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, b...
ad-agencies04 Feb 2022, 12:06

Tackling trolling: How trolling affects brands
Tackling trolling: How trolling affects brands
Social media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the bra...
ad-agencies02 Feb 2022, 13:04

The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, inf...
ad-agencies01 Feb 2022, 19:04

Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
MCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotiv...
ad-agencies28 Jan 2022, 11:33

OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterp...
ad-agencies27 Jan 2022, 13:53

Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
APAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous ...
ad-agencies25 Jan 2022, 11:09

AdEx zooms 37% despite Covid II: Madison report
AdEx zooms 37% despite Covid II: Madison report
Pitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a depart...
ad-agencies21 Jan 2022, 10:00

Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Logicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data &...
ad-agencies19 Jan 2022, 10:44

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their c...
ad-agencies18 Jan 2022, 10:00

How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 e...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
ad-agencies04 Mar 2022, 10:00

Communication Mantra 2022: Move from volume to value
Communication Mantra 2022: Move from volume to value
The pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will dominate the communications and PR industry in...
ad-agencies22 Feb 2022, 14:28

The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
Kristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian Armstrong said that the idea was concep...
ad-agencies17 Feb 2022, 11:26

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a 50% increase over 2020 and a 64% increas...
ad-agencies15 Feb 2022, 12:41

Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
India is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today announced their advertising expenditure...
ad-agencies08 Feb 2022, 10:00

Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
There’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Inclusion (DEI). While the ad industry has a...
ad-agencies04 Feb 2022, 12:06

Tackling trolling: How trolling affects brands
Tackling trolling: How trolling affects brands
Social media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the brand’s marketing plans to promote any newl...
ad-agencies28 Jan 2022, 11:33

OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. Bingo helps marketers achi...
ad-agencies21 Jan 2022, 10:00

Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy Relationship
Logicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data & Insights and Technology (90%+) in CY 20...
ad-agencies19 Jan 2022, 10:44

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz
Shikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their collective expertise of 500 plus films to...
ad-agencies24 Feb 2022, 14:08

WPP hits its 2023 revenue target in 2021
WPP hits its 2023 revenue target in 2021
WPP reported revenue of £12,801 million for 2021. FY continuing operations reported revenue +6.7%, LFL revenue +13.3%. FY LFL revenue less pass-through costs +12.1%; Q4 +10.8%.WPP released its 2021 Preliminary Results today. It reported revenue of £12,801 million in...
ad-agencies23 Feb 2022, 18:06

WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
Hogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visual artists, developers and technologists who will deliver – from design to execut...
ad-agencies21 Feb 2022, 11:06

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Chatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to S...
ad-agencies17 Feb 2022, 12:27

Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
WATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have purchased and transacted on video commerce platforms.WATConsult, an Isobar Comp...
ad-agencies16 Feb 2022, 17:57

Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
Havas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Villag...
ad-agencies15 Feb 2022, 13:28

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated growth of 22% for the calendar year 2022. India to be the fastest-growing market am...
ad-agencies09 Feb 2022, 06:05

Goafest to now be held between May 05-07 in a physical form
Goafest to now be held between May 05-07 in a physical form
After a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 5th May to 7th May.Goafest Organizing Committee toda...
ad-agencies08 Feb 2022, 10:56

Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer ex...
ad-agencies07 Feb 2022, 12:49

From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need today
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need today
The policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioning parents...
ad-agencies07 Feb 2022, 10:36

FCB Group India expands its footprint in South Asia with FCB KL.LK
FCB Group India expands its footprint in South Asia with FCB KL.LK
FCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, being led by Chairman & CEO Santosh Menon.FCB KL.LK, a fully integrated marketing communications agency, is ...
ad-agencies02 Feb 2022, 13:04

The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, infrastructure projects, rural revival, digital payment apps, telecom growth and af...
ad-agencies01 Feb 2022, 19:04

Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
MCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotive (7%, Rs. 4,745 crore). The biggest contributors to the digital media industry ...
ad-agencies27 Jan 2022, 13:53

Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
APAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous global advertising decline following 2008 financial crisis.Advertising investmen...
ad-agencies25 Jan 2022, 11:09

AdEx zooms 37% despite Covid II: Madison report
AdEx zooms 37% despite Covid II: Madison report
Pitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a departure from convention, the Pitch Madison Advertising Report 2022 released flash figures of ADEX estimates onl...
ad-agencies18 Jan 2022, 10:00

How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 even though the job doesn’t require saving lives (I did ask around just to be sur...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform op...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of t...