Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwide Chief Creative Officer at Crispin Porter + Bogusky.WPP announces ...

Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...

In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will ...

In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...

Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelings were harmed in the making of this lis...

Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to work harder to know their users personal...

Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.United in surviving the pande...

2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...

Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in India. Dentsu International has announced the merger of its celebrity, influencer, and sports marketing divis...

Online advertising was expected to see a 12% growth overtaking traditional media like television which will contract by 17% this year. Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes why 2021 could change the way we perceive advertising aven...

WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...

The Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidation will mean for the agency, how it fared during this difficult year, its recen...

Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...

Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platform-first martech company Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a me...

Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong workforce that is futuristic and encourages many more women leaders in the group....

As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for current thinking around the media industry. The survey found that while 65% responde...

Abhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our recent conversation, Santara discusses the genesis of the idea, his team and his vi...