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WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
ad-agencies26 May 2020, 12:29

The role of content in the Event IP industry in the time of COVID-19
The role of content in the Event IP industry in the time of COVID-19
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement a...
ad-agencies22 May 2020, 16:25

On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our na...
ad-agencies22 May 2020, 11:53

Tips to create a successful influencer marketing campaign
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its con...
ad-agencies21 May 2020, 12:56

Pitching to clients in these uncertain times
Pitching to clients in these uncertain times
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching proces...
ad-agencies20 May 2020, 12:58

Job of an online influencer: A round-the-clock gig
Job of an online influencer: A round-the-clock gig
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working aroun...
ad-agencies18 May 2020, 12:04

The rising popularity of eSports during the Quarantine period
The rising popularity of eSports during the Quarantine period
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during thi...
ad-agencies16 May 2020, 10:00

The state of digital in the time of corona
The state of digital in the time of corona
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this cr...
ad-agencies14 May 2020, 14:34

Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands...
ad-agencies14 May 2020, 13:05

The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red di...
ad-agencies14 May 2020, 13:00

How filmmaking is becoming creatively productive during the lockdown
How filmmaking is becoming creatively productive during the lockdown
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopp...
ad-agencies13 May 2020, 12:00

Looking forward to a new work culture, in the post-Covid world
Looking forward to a new work culture, in the post-Covid world
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togethernes...
ad-agencies12 May 2020, 11:54

The essential 4Cs of millennial marketing
The essential 4Cs of millennial marketing
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strateg...
ad-agencies11 May 2020, 12:00

Meet the agency behind Mumbai Police’s latest campaign
Meet the agency behind Mumbai Police’s latest campaign
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the ...
ad-agencies8 May 2020, 12:00

Mother’s Day Special: What working mothers want their companies to take a note of
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to the working mothers from the advertising industry to find out how they are dealing with quarantine blues...
ad-agencies6 May 2020, 14:26

How marketers are now focusing on CSR in current COVID-19 situation
How marketers are now focusing on CSR in current COVID-19 situation
Gaurav Patra, Founder, Value360 Communication pens down a few reasons why marketers are choosing to focus on CSR activities right now. He further writes how, t...
ad-agencies30 Apr 2020, 12:59

Impact of COVID-19 on the influencer marketing industry
Impact of COVID-19 on the influencer marketing industry
Dharika Merchant, COO, WORD and Alchemy Group writes how we are heading towards a more meaningful form of digital marketing with influencers spearheading the e...
ad-agencies29 Apr 2020, 12:42

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less...
ad-agencies29 Apr 2020, 12:00

How agencies are helping their employees take care of their mental health amidst a global pandemic
How agencies are helping their employees take care of their mental health amidst a global pandemic
With the increasing number of Covid-19 cases every day and job layoffs, it is becoming extremely difficult to stay calm and keep working for a lot of people. A...
ad-agencies28 Apr 2020, 10:55

Piyush Pandey lends voice to Asian Paints' latest 'Har Ghar Kuch Kehta Hai' campaign
Piyush Pandey lends voice to Asian Paints' latest 'Har Ghar Kuch Kehta Hai' campaign
Ogilvy and Asian Paints have brought the 2nd video in ‘Har Ghar Chup Chaap Se Kehta Hai’ #StayHomeStaySafe series. Voiced by the inimitable Piyush Pandey and d...
ad-agencies27 Apr 2020, 14:21

How companies are opting other ways to promote brands except for TV ads due to Coronavirus?
How companies are opting other ways to promote brands except for TV ads due to Coronavirus?
Chaaya Baradhwaaj, Founder, BC Web Wise ponders upon a few important questions that you have been worried about -- ‘if large businesses should communicate or n...
ad-agencies24 Apr 2020, 17:00

It’s safe to touch the now
It’s safe to touch the now
The world as we knew it, has perhaps changed forever. However, the current situation also has some positives. Look at how the Covid-19 disruption is already pr...
ad-agencies24 Apr 2020, 13:56

How advancements in artificial intelligence will impact content marketing
How advancements in artificial intelligence will impact content marketing
From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently auto...
ad-agencies22 Apr 2020, 13:40

FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COV...
ad-agencies21 Apr 2020, 12:30

Confessions: Planning crisis or life during COVID-19
Confessions: Planning crisis or life during COVID-19
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the out...
ad-agencies20 Apr 2020, 11:17

Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India...
ad-agencies20 Apr 2020, 10:00

Confessions: 5 seemingly obvious things that I shrugged my shoulders at before the lockdown
Confessions: 5 seemingly obvious things that I shrugged my shoulders at before the lockdown
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the out...
ad-agencies26 May 2020, 12:29

The role of content in the Event IP industry in the time of COVID-19
The role of content in the Event IP industry in the time of COVID-19
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement and build revenue, which will help us gen...
ad-agencies21 May 2020, 12:56

Pitching to clients in these uncertain times
Pitching to clients in these uncertain times
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching process. She further shares a few tips that ca...
ad-agencies16 May 2020, 10:00

The state of digital in the time of corona
The state of digital in the time of corona
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this crisis. He further shares how every situat...
ad-agencies14 May 2020, 13:00

How filmmaking is becoming creatively productive during the lockdown
How filmmaking is becoming creatively productive during the lockdown
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopped filmmaker from coming up with innovat...
ad-agencies11 May 2020, 12:00

Meet the agency behind Mumbai Police’s latest campaign
Meet the agency behind Mumbai Police’s latest campaign
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the necessary precautions for the well-being...
ad-agencies30 Apr 2020, 12:59

Impact of COVID-19 on the influencer marketing industry
Impact of COVID-19 on the influencer marketing industry
Dharika Merchant, COO, WORD and Alchemy Group writes how we are heading towards a more meaningful form of digital marketing with influencers spearheading the efforts. While agencies are witnessing a ...
ad-agencies28 Apr 2020, 10:55

Piyush Pandey lends voice to Asian Paints' latest 'Har Ghar Kuch Kehta Hai' campaign
Piyush Pandey lends voice to Asian Paints' latest 'Har Ghar Kuch Kehta Hai' campaign
Ogilvy and Asian Paints have brought the 2nd video in ‘Har Ghar Chup Chaap Se Kehta Hai’ #StayHomeStaySafe series. Voiced by the inimitable Piyush Pandey and directed by Neha Kaul of Corcoise Films, ...
ad-agencies24 Apr 2020, 13:56

How advancements in artificial intelligence will impact content marketing
How advancements in artificial intelligence will impact content marketing
From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently automated to a certain degree in the near fu...
ad-agencies22 Apr 2020, 13:40

FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COVID era. It is aimed at creating enhanced...
ad-agencies22 May 2020, 16:25

On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves. It celebrate the world’s last indigenous communities who are a l...
ad-agencies22 May 2020, 11:53

Tips to create a successful influencer marketing campaign
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its consumers. From setting goals to measuring results, he further shares how to strengthen your influencer market...
ad-agencies20 May 2020, 12:58

Job of an online influencer: A round-the-clock gig
Job of an online influencer: A round-the-clock gig
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working around-the-clock. He further shares how influencers can strengthen their content strategy and stand out in the c...
ad-agencies18 May 2020, 12:04

The rising popularity of eSports during the Quarantine period
The rising popularity of eSports during the Quarantine period
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during this lockdown, writes Mazhar Nadiadwala, Managing Director, Dome Entertainment. He further shares why the dema...
ad-agencies14 May 2020, 14:34

Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands like Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao,...
ad-agencies14 May 2020, 13:05

The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red districts face several debilitating curbs on the conduct of business, the Orange a...
ad-agencies13 May 2020, 12:00

Looking forward to a new work culture, in the post-Covid world
Looking forward to a new work culture, in the post-Covid world
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togetherness for years, when it comes to meetings, pitching and brainstorming, the last few weeks have taken everythin...
ad-agencies12 May 2020, 11:54

The essential 4Cs of millennial marketing
The essential 4Cs of millennial marketing
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strategist & Founder, Salt and Paper Consulting. As a solution, he further shares 4Cs that marketers can keep in m...
ad-agencies8 May 2020, 12:00

Mother’s Day Special: What working mothers want their companies to take a note of
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to the working mothers from the advertising industry to find out how they are dealing with quarantine blues and their kids being at home 24 hours. They also shared with us some policy ide...
ad-agencies6 May 2020, 14:26

How marketers are now focusing on CSR in current COVID-19 situation
How marketers are now focusing on CSR in current COVID-19 situation
Gaurav Patra, Founder, Value360 Communication pens down a few reasons why marketers are choosing to focus on CSR activities right now. He further writes how, through the right channel, together - one voice, we can safeguard our nation and help fight this global pand...
ad-agencies29 Apr 2020, 12:42

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less pass-through costs was -7.9% as the impact of COVID-19 began to be felt more wi...
ad-agencies29 Apr 2020, 12:00

How agencies are helping their employees take care of their mental health amidst a global pandemic
How agencies are helping their employees take care of their mental health amidst a global pandemic
With the increasing number of Covid-19 cases every day and job layoffs, it is becoming extremely difficult to stay calm and keep working for a lot of people. A lot of agencies have upgraded their policies to help their employees navigate t...
ad-agencies27 Apr 2020, 14:21

How companies are opting other ways to promote brands except for TV ads due to Coronavirus?
How companies are opting other ways to promote brands except for TV ads due to Coronavirus?
Chaaya Baradhwaaj, Founder, BC Web Wise ponders upon a few important questions that you have been worried about -- ‘if large businesses should communicate or not, can we run a regular communication, etc.’ She further writes about a few way...
ad-agencies24 Apr 2020, 17:00

It’s safe to touch the now
It’s safe to touch the now
The world as we knew it, has perhaps changed forever. However, the current situation also has some positives. Look at how the Covid-19 disruption is already proving to have positive environmental benefits. Brands will now be recognized basis what they do, how they d...
ad-agencies21 Apr 2020, 12:30

Confessions: Planning crisis or life during COVID-19
Confessions: Planning crisis or life during COVID-19
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the outbreak of Coronavirus has affected their daily routines, the good, bad and ugly sides of working while under...
ad-agencies20 Apr 2020, 11:17

Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India has created an anti-Coronavirus campaign for the Government of India, under the...
ad-agencies20 Apr 2020, 10:00

Confessions: 5 seemingly obvious things that I shrugged my shoulders at before the lockdown
Confessions: 5 seemingly obvious things that I shrugged my shoulders at before the lockdown
Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the outbreak of coronavirus has affected their daily routines, the good, bad and ugly s...
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