TOP STORY
WPP won $1.6 billion worth of new business in Q3
WPP stated that it is seeing good momentum in winning new businesses.- The quarter saw '
strong liquidity and balance sheet, supported by tight working capital management'. - Its top 5 markets in Q3 were US, UK, Germany, Greater China and India.
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexu...
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one c...
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few mo...
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk ab...
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompso...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency,...
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solutio...
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Globa...
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu Internatio...
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you ...
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasan...
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks repre...
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice Pres...
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed...
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, whi...
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how ...
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming...
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ f...
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capi...
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue ...
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse. To celebrate its 3rd year anni...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strateg...
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereot...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in Ma...
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR ...
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digi...
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice President- APAC, iQUANTI writes how since th...
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how advertisers will write off this year and...
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming. More people are finding it to be an ex...
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consumers are giving the highest weightage to ...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas CX network will be led by Yann Doussot (G...
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandemic and WFH hit. In spite of an industry-...
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk about if it's even possible to balance work and personal life in a situation like ...
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia is confident that the worst is behind us. We talk to Rai about how...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency, Lintas Live has appointed Sarvesh Raikar as its Creative Head. We talk to Ameer...
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Global Marketing at Wadhwani Foundation writes why it is important to build an inclusive work culture. For long,...
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu International Limited. Dentsu International Limited will operate under the dentsu brand name. The name change is subj...
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the A...
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks representation as it features women of one body size, type, shape and age. It aims to...
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed services will bring together the sports industry expertise, network and on-grou...
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, which was induced by work stress. We speak to a few young copywriters to find out h...
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ framework is available for not just its clients, but anyone in the marketing comm...
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capital suggest a few ways in which launching a virtual event by utilizing innovativ...
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue goals. However, due to the restriction on production and limited budgets, the st...
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