TOP STORY
The creative and ideation block: 5 simple ways to wiggle right out
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer m...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can ...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
ad-agencies09 Feb 2021, 17:52

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by...
ad-agencies09 Feb 2021, 16:17

Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people...
ad-agencies04 Feb 2021, 17:00

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to r...
ad-agencies03 Feb 2021, 11:59

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access...
ad-agencies03 Feb 2021, 11:53

Havas Group India brings branding and design group Conran to Mumbai
Havas Group India brings branding and design group Conran to Mumbai
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades...
ad-agencies27 Jan 2021, 09:30

The creative process: The journey from a brief to 'Final_final.jpg'
The creative process: The journey from a brief to 'Final_final.jpg'
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can ...
ad-agencies25 Jan 2021, 11:48

VMLY&R Commerce Encompass launches in India
VMLY&R Commerce Encompass launches in India
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Glob...
ad-agencies20 Jan 2021, 10:00

Advertising: The trends to watch out for in 2021
Advertising: The trends to watch out for in 2021
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on cre...
ad-agencies19 Jan 2021, 16:24

The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing th...
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, Presid...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, thr...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeedi...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlight...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a ...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge ...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has broug...
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer marketing agencies to understand what it ...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your ca...
ad-agencies09 Feb 2021, 16:17

Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people stay home. Rise of Social Commerce and ...
ad-agencies03 Feb 2021, 11:53

Havas Group India brings branding and design group Conran to Mumbai
Havas Group India brings branding and design group Conran to Mumbai
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. ...
ad-agencies20 Jan 2021, 10:00

Advertising: The trends to watch out for in 2021
Advertising: The trends to watch out for in 2021
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on creativity. The creative industry continued...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day,...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelin...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to ...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Value360 Communications shares a few ways in which one PR can work ar...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a political party. Political PR is not a field that we are new to, but it i...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...
ad-agencies09 Feb 2021, 17:52

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by AI and best in class data sets Maximize is the industry’s first product to allo...
ad-agencies04 Feb 2021, 17:00

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022. The overall Indian advertising industry is expect...
ad-agencies03 Feb 2021, 11:59

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for ...
ad-agencies27 Jan 2021, 09:30

The creative process: The journey from a brief to 'Final_final.jpg'
The creative process: The journey from a brief to 'Final_final.jpg'
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can help you stay creative and get inspired, despite staying in the confines of your homes.We all hear of stori...
ad-agencies25 Jan 2021, 11:48

VMLY&R Commerce Encompass launches in India
VMLY&R Commerce Encompass launches in India
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...
ad-agencies19 Jan 2021, 16:24

The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing the palate of the country. Hungry for more? Take a seat, there's a lot on the menu...
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, President & Chief Storyteller, WordWrite PR, Pittsburg USA and Mohit Balachandran, Restaurateur & Food Connoisseu...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.2020, quite a year for all of us!...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help us navigate 2021 better. In our latest series, we look at different ...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.United in surviving the pande...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...