TOP STORY
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
ad-agencies13 Jul 2021, 12:24

India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dents...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s project...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit t...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity f...
ad-agencies07 Jul 2021, 14:04

86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping cam...
ad-agencies02 Jul 2021, 15:16

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinki...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to u...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Ch...
ad-agencies26 Jun 2021, 23:56

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Mar...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &...
ad-agencies23 Jun 2021, 19:18

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The Wor...
ad-agencies23 Jun 2021, 15:33

Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creat...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer cat...
ad-agencies22 Jun 2021, 15:54

Cannes Lions 2021: India gets 8 shortlists on Day 2
Cannes Lions 2021: India gets 8 shortlists on Day 2
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ camp...
ad-agencies22 Jun 2021, 14:04

Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get a...
ad-agencies22 Jun 2021, 10:02

Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Inte...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies21 Jun 2021, 17:00

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns ...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Med...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, ...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, a...
ad-agencies13 Jul 2021, 12:24

India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dentsu's latest Ad Spend Report. The pandemic...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, ...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to us about the performance this year, agenc...
ad-agencies26 Jun 2021, 23:56

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions D...
ad-agencies23 Jun 2021, 15:33

Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development ...
ad-agencies22 Jun 2021, 14:04

Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get additional roles.On the back of its globa...
ad-agencies22 Jun 2021, 10:02

Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Interface has won Gold Lion, 2 Silver and 2 ...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and digital space. The agency has a staff strength of 40 people and counts...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline. Most retainers today are negotiated on...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s projects are already up and running. We catch up with Ajay Singh as the Vice President ...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit the second wave, and creators had to pivot again. Ankit Agarwal, Founder – Do Your Thng writes how content c...
ad-agencies07 Jul 2021, 14:04

86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping came to their...
ad-agencies02 Jul 2021, 15:16

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today. dentsu international has now launched its the first in...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Chairman & CCO, FCB Interface who spoke to us about the work, what went into conce...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience & Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Y...
ad-agencies23 Jun 2021, 19:18

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.On Day 3 of this year’s Cannes...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.It is only day two of Cannes Lions 2021 and India is already shini...
ad-agencies22 Jun 2021, 15:54

Cannes Lions 2021: India gets 8 shortlists on Day 2
Cannes Lions 2021: India gets 8 shortlists on Day 2
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ campaign getting 3 shortlists in the Digital Craft category. Famous Innovations saw 2 shortlists for its campai...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
ad-agencies21 Jun 2021, 17:00

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns shortlisted from India today stands at 48.The most awaited advertising carnival,...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Media Lions category, which is the maximum number of shortlists in a single categor...