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VMLY&R Commerce Encompass launches in India
- VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today.
- VMLY&R COMMERCE is led by Global Chief Executive Officer
Beth Ann Kaminkow , and will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R’s brand and customer experience offering. - It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion.
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
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Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
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WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WP...
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Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platf...
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much ...
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that ...
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong w...
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for curr...
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency a...
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VML...
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and g...
In a difficult year, Wavemaker India's performance, according to its CEO, Ajay Gupte has been A+, and understandably so. In a year when many agencies are strug...
VMLY&R network employs over 7,000 people across 75+ offices across the world. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creati...
WPP stated that it is seeing good momentum in winning new businesses. The quarter saw 'strong liquidity and balance sheet, supported by tight working capital m...
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexu...
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
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The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in India. Dentsu International has announced ...
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platform-first martech company Wondrlab has a...
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong workforce that is futuristic and encourag...
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative...
VMLY&R network employs over 7,000 people across 75+ offices across the world. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & ...
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consum...
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas C...
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandem...
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much better expectation than GroupM's June forecast of an 11.9% decline for 2020. The...
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $620 billion in 2021, boosted by the favourable comparison with 2020...
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for current thinking around the media industry. The survey found that while 65% responde...
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class inno...
In a difficult year, Wavemaker India's performance, according to its CEO, Ajay Gupte has been A+, and understandably so. In a year when many agencies are struggling, Wavemaker India has won new businesses worth Rs 700 crore. In a conversat...
WPP stated that it is seeing good momentum in winning new businesses. The quarter saw 'strong liquidity and balance sheet, supported by tight working capital management'. Its top 5 markets in Q3 were US, UK, Germany, Greater China and India.WPP released its Q3 perfo...
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse. To celebrate its 3rd year anniversary, Taproot dentsu has launched a f...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strategic agenda with a particular focus on pro...
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereotyping found in Indian advertisements and...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in May 2021. Industry doyen Ramesh Narayan ha...
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