TOP STORY
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from ...
ad-agencies30 Mar 2021, 11:06

FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising ...
ad-agencies22 Mar 2021, 10:31

India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recove...
ad-agencies16 Mar 2021, 15:04

dentsu International launches iProspect as a new agency in India and globally
dentsu International launches iProspect as a new agency in India and globally
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, ...
ad-agencies03 Mar 2021, 14:21

Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand...
ad-agencies03 Mar 2021, 12:59

WPP acquires mobile technology provider NN4M
WPP acquires mobile technology provider NN4M
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets a...
ad-agencies02 Mar 2021, 11:56

MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services t...
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer m...
ad-agencies04 Feb 2021, 17:00

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to r...
ad-agencies03 Feb 2021, 11:59

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access...
ad-agencies03 Feb 2021, 11:53

Havas Group India brings branding and design group Conran to Mumbai
Havas Group India brings branding and design group Conran to Mumbai
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades...
ad-agencies25 Jan 2021, 11:48

VMLY&R Commerce Encompass launches in India
VMLY&R Commerce Encompass launches in India
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Glob...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in In...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WP...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboard...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platf...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much ...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that ...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong w...
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for curr...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency a...
ad-agencies17 Nov 2020, 13:19

WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VML...
ad-agencies12 Nov 2020, 11:45

WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and g...
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from 200 brand marketers in 29 countries. Aro...
ad-agencies16 Mar 2021, 15:04

dentsu International launches iProspect as a new agency in India and globally
dentsu International launches iProspect as a new agency in India and globally
dentsu international announced the launch of the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90...
ad-agencies02 Mar 2021, 11:56

MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage partners with Merkle Sokrati. MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the ...
ad-agencies03 Feb 2021, 11:59

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Xaxis Creative Studios gives brands access to data-driven digital design capabilit...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in India. Dentsu International has announced ...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platform-first martech company Wondrlab has a...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong workforce that is futuristic and encourag...
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for current thinking around the media industry. ...
ad-agencies30 Mar 2021, 11:06

FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India
Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision ...
ad-agencies22 Mar 2021, 10:31

India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020. Zenith forecasts that telecoms brands will incr...
ad-agencies03 Mar 2021, 14:21

Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand within Publicis Groupe under the leadership of Rajesh Ghatge and Jose Leon; it ...
ad-agencies03 Mar 2021, 12:59

WPP acquires mobile technology provider NN4M
WPP acquires mobile technology provider NN4M
Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with commerce brands like Selfridges & Co., Nestlé and River Island, to drive loyalty,...
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer marketing agencies to understand what it would mean for the industry.To help cons...
ad-agencies04 Feb 2021, 17:00

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022. The overall Indian advertising industry is expect...
ad-agencies03 Feb 2021, 11:53

Havas Group India brings branding and design group Conran to Mumbai
Havas Group India brings branding and design group Conran to Mumbai
Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. As part of the joint-venture, Conran Design Group opens its third g...
ad-agencies25 Jan 2021, 11:48

VMLY&R Commerce Encompass launches in India
VMLY&R Commerce Encompass launches in India
VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much better expectation than GroupM's June forecast of an 11.9% decline for 2020. The...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $620 billion in 2021, boosted by the favourable comparison with 2020...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...
ad-agencies17 Nov 2020, 13:19

WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving g...
ad-agencies12 Nov 2020, 11:45

WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class inno...