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AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey withRazorLabs , a marketing technology company.- Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with existing processes, helping in disruption, growth and evolution of the functions.
- In addition, the company will also provide data driven solutions aimed at stronger returns on marketing investment and higher measurability.
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dents...
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping cam...
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinki...
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Mar...
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The Wor...
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creat...
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ camp...
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get a...
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Inte...
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns ...
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital...
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will func...
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers vir...
Microsoft's Group Diversity & Inclusivity Practice Lead, Rashmi Vikram joins Dentsu. The agency network aims to create sustainable value for all.dentsu interna...
Cannes Lions has announced shortlists for three categories today including Titanuim Lions, Glass Lions and Innovation Lions. However, no Indian entry has been ...
Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant ...
Publicis Groupe to launch PubHub. Rajesh Ghatge takes on additional role of Chief Growth Officer, Publicis Groupe India to lead PubHub.Publicis Groupe today an...
QYOU and Chtrbox align to create premier creator-led content and distribution powerhouse across TV, OTT, digital and apps. Pranay Swarup, Founder & CEO, and Ju...
Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen as t...
Piyush Pandey will be taking on a new role as Chairman of Global Creative at Ogilvy, while continuing to serve as Chairman of Ogilvy India. Liz Taylor has been...
MBCS will bring together Mediabrands’ content tools and capabilities from around the world. Globally, MBCS was launched in November 2020.Mediabrands today anno...
The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise of the Contactless Economy' under its specialis...
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, ...
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest brands to smarter solutions, ...
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today. dentsu interna...
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development ...
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Interface has won Gold Lion, 2 Silver and 2 ...
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.Dentsu International h...
Cannes Lions has announced shortlists for three categories today including Titanuim Lions, Glass Lions and Innovation Lions. However, no Indian entry has been shortlisted in any of the three categori...
QYOU and Chtrbox align to create premier creator-led content and distribution powerhouse across TV, OTT, digital and apps. Pranay Swarup, Founder & CEO, and Julie Kriegshaber, COO, will continue in t...
Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen as trustworthy (47%) and 75% could disappear...
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and digital space. The agency has a staff strength of 40 people and counts...
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, and shop from, women and non-binary busin...
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dentsu's latest Ad Spend Report. The pandemic-induced decline in advertising spend du...
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping came to their...
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions Digital and Film Awards, Grand Prix for G...
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.On Day 3 of this year’s Cannes...
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ campaign getting 3 shortlists in the Digital Craft category. Famous Innovations saw 2 shortlists for its campai...
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get additional ...
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns shortlisted from India today stands at 48.The most awaited advertising carnival,...
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital continues to boom and transformational work is on the up.Cannes Lions has publi...
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers virtual backg...
Microsoft's Group Diversity & Inclusivity Practice Lead, Rashmi Vikram joins Dentsu. The agency network aims to create sustainable value for all.dentsu international announces the appointment of Chief Equity Officer in APAC, Rashmi Vikram....
Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with regulations. Brings Expertise, Experience and Excellence in a niche area.Sh...
Publicis Groupe to launch PubHub. Rajesh Ghatge takes on additional role of Chief Growth Officer, Publicis Groupe India to lead PubHub.Publicis Groupe today announced the launch of PubHub, a comprehensive ecosystem that will create bespoke...
Piyush Pandey will be taking on a new role as Chairman of Global Creative at Ogilvy, while continuing to serve as Chairman of Ogilvy India. Liz Taylor has been named Global Chief Creative Officer. This appointment comes as Joe Sciarrotta w...
MBCS will bring together Mediabrands’ content tools and capabilities from around the world. Globally, MBCS was launched in November 2020.Mediabrands today announced the launch of Mediabrands Content Studio (MBCS) in India. MBCS is a data-driven content practice, bui...
The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise of the Contactless Economy' under its specialist consumer insights wing dentsu Marketing Cloud (DMC) Insights. The report cover...
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