TOP STORY
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
Havas Media Group India registers a strong Q3.- Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Ga...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level client...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a tot...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu Ind...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Mean...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europ...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as i...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This str...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represent...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hex...
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firmSahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing ...
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: ZenithAdspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
Madison Media acquires Kolkata-based Digital Agency, Crow’s NestMadison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
Wunderman Thompson launches Fund Femme to support women and non-binary business foundersWunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and contentZirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend ReportIndia and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dents...
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: ReportIn a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping cam...
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacyCookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinki...
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Mar...
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver LionsOn Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The Wor...
Cannes Lions 2021: On Day 3, India secures 21 shortlistsCannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creat...
Cannes Lions 2021: India gets 8 shortlists on Day 2On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ camp...
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEONarayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get a...
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Gaming has moved from individual play to s...
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 croreHavas Media Group's Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021...
WPP acquires leading AI technology company SataliaSatalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, It employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce...
Interpublic Group of Companies and FCB Group India acquire an equity stake in KinnectWith Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients. This strategic alliance of two very like-minded ...
S4Capital merges MediaMonks and MightyHive into Media.MonksS4Capital has merged MediaMonks and MightyHive into Media.Monks. The new brand will be represented by a dynamic logo mark that features MightyHive’s iconic hexagon. The single brand emphasizes a shar...
Madison Media acquires Kolkata-based Digital Agency, Crow’s NestMadison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and dig...
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend ReportIndia and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dentsu's latest Ad Spend Report. The pandemic...
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions D...
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver LionsOn Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns res...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely built to work with influencers both directly, or via their managers and talent ...
Stagwell adds Enormous to its global affiliate networkStagwell has expanded its global affiliate network with the addition of creative agency Enormous. Stagwell and Enormous will collaborate on market-level clients and global brands looking to connect with the Indian consumer. Stagwell has expanded its global affiliate...
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative OfficerAjay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India. Ajay Gahlaut resigned from Publicis Worldwide in July, 2020.Dentsu India has announced the appointment of creative veteran Ajay Gahlaut as Group Chief...
Anand Bhadkamkar resigns as Dentsu India’s CEOToday is Anand Bhadkamkar’s last day at Dentsu India. He joined Dentsu India in 2008.Anand Bhadkamkar has resigned from the position of CEO, Dentsu India. Meanwhile, as Dentsu searches for their new CEO to replace Bhadkamkar, Ashish Bhasin CEO APAC and Chairman Indi...
Havas Media Group India launches an identity-based audience planning platform, ConvergedHavas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. Through a robust and thoroughly tested data management appro...
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrellaDentsu India brings together Data Transformation, Digital Transformation, and CX Consulting into one unit. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO,...
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of planWPP reported revenue 9.8% growth in H1, LFL revenue up by 16.1% (Q2 26.4%) Shifting business mix: growth areas of experience, commerce and technology represented 26% of revenue less pass-through costs in H1. Q2 LFL revenue less pass-throug...
Creativeland Asia launches a specialized research division, Crossbow InsightsCreativeland Asia has launched Crossbow Insights, a specialised research division. Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, techno...
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firmSahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with ...
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: ZenithAdspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate...
Wunderman Thompson launches Fund Femme to support women and non-binary business foundersWunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, and shop from, women and non-binary busin...
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and contentZirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: ReportIn a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping came to their...
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacyCookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today. dentsu international has now launched its the first in...
Cannes Lions 2021: On Day 3, India secures 21 shortlistsCannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories. The jury will announce the resu...
Cannes Lions 2021: India gets 8 shortlists on Day 2On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ campaign getting 3 shortlists in the Digital Craft category. Famous Innovations saw 2 shortlists for its campai...
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEONarayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get additional ...
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report