TOP STORY
WPP hits its 2023 revenue target in 2021
WPP reported revenue of £12,801 million for 2021.- FY continuing operations reported revenue +6.7%, LFL revenue +13.3%.
- FY LFL revenue less pass-through costs +12.1%; Q4 +10.8%.
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverseHogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visua...
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give creditKristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian...
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison reportIn 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a ...
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the MetaverseHavas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Ha...
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY reportIndia is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today...
Goafest to now be held between May 05-07 in a physical formAfter a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & T...
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need todayThe policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioni...
FCB Group India expands its footprint in South Asia with FCB KL.LKFCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, b...
OMD Mudramax launches outcome-based, AI-backed Media Buying ToolOMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterp...
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their c...
Goafest to be held in physical form between April 7-9Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi ...
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks ...
WPP acquires branding and design agency Made ThoughtWPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design...
Wunderman Thompson Commerce launches Global Sustainable Commerce PracticeWunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic p...
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising AssociationsThe Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of ...
WPP acquires Cloud Commerce GroupAdvertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global netwo...
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in pe...
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This...
Ashish Bhasin retires from dentsu, to pursue personal interestsAshish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the ...
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brandMullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as Pre...
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the companyDDB Mudra Group aims to create gender equity in leadership with the Phyllis India Project. It includes a customized career plan for each participant based on t...
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest ...
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Ga...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely...
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverseHogarth, WPP’s specialist global creative content production company, has launched The Metaverse Foundry, a global team of over 700 creatives, producers, visual artists, developers and technologists ...
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the MetaverseHavas Group has announced that it now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Village). Using rich programming, ex...
From 6 weeks leave in case of miscarriage to 16 weeks off for surrogate parents, this group of agencies has introduced parental policies that we need todayThe policy offers 26 weeks of paid leave to birth parents - irrespective of their gender or marital status. It also gives 12 weeks of paid leave to commissioning parents, 16 weeks of paid leave for s...
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company AndazShikha Kapur, Amit Chandrra and Prabhat Choudhary have come together to launch ‘Andaz’, a fully integrated marketing solutions company. The three bring their collective expertise of 500 plus films to...
WPP acquires branding and design agency Made ThoughtWPP continues its acquisition streak. Announces a majority stake in Made Thought.WPP today announces the acquisition of a majority stake in branding and design agency Made Thought. Made Thought will ...
WPP acquires Cloud Commerce GroupAdvertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global network as part of its market-leading commerc...
Ashish Bhasin retires from dentsu, to pursue personal interestsAshish Bhasin CEO APAC, and Chairman India, Dentsu International has retired. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team....
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International ...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be ba...
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give creditKristen Cavallo, CEO of The Martin Agency took to Twitter to share that the agency had pitched a similar idea in August and October of 2021. Coinbase CEO Brian Armstrong said that the idea was conceptualised in-house.Coinbase’s clutter-bre...
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison reportIn 2022, Digital to overtake TV to become the largest medium. In 2021, Adex grew by 37%, Traditional Adex by 31% and Digital Adex by 50%. Digital registered a 50% increase over 2020 and a 64% increase over 2019.Madison Media is back with i...
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY reportIndia is the 9th largest market in ad spends and 5th highest contributor to incremental ad spends. Digital to reach 45% media share in 2022.GroupM India, today announced their advertising expenditure (Adex) forecasts for 2022. As per the G...
Goafest to now be held between May 05-07 in a physical formAfter a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 5th May to 7th May.Goafest Organizing Committee toda...
FCB Group India expands its footprint in South Asia with FCB KL.LKFCB Group India expands its footprint in South Asia FCB Group India announced today it is expanding its footprint in South Asia with the launch of FCB KL.LK, being led by Chairman & CEO Santosh Menon.FCB KL.LK, a fully integrated marketing communications agency, is ...
OMD Mudramax launches outcome-based, AI-backed Media Buying ToolOMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo,’ India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. Bingo helps marketers achieve their brand and sales goals by identifying platforms and optimi...
Goafest to be held in physical form between April 7-9Organized by Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022. Jaideep Gandhi has been elected as the Chairman for the Goafest 2022. Rana Barua is the Chairman of the Awards Governing C...
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022Publicis launches ‘Work Your World’ on Marcel. Starting in 2022, every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks every year.Publicis Groupe today announced ‘Work Your World’, a global employee-...
Wunderman Thompson Commerce launches Global Sustainable Commerce PracticeWunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic partnershipWunderman Thompson Commerce, the leading global eCommerce consultancy,...
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising AssociationsThe Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of ...
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022The Cannes Lions International Festival of Creativity will return to Cannes from 20-24 June 2022 as a hybrid festival. You can attend the festival either in person, or online through LIONS Membership.Cannes Lions International Festival of ...
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021The Advertising Agencies Association of India will be conferring the annual AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This is the highest honour to be given to an individual in India for his/her outstan...
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brandMullenLowe Lintas Group forays into content and entertainment business. The agency group has also appointed Media and Entertainment maven Yogesh Manwani as President to lead the business. MullenLowe Lintas Group has unveiled a specialized ...
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the companyDDB Mudra Group aims to create gender equity in leadership with the Phyllis India Project. It includes a customized career plan for each participant based on their goals and development areas. In a bid to create a more gender-balanced comp...
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3Havas Media Group India registers a strong Q3. Wins Ambuja Cement, Bira91, Campus Shoes, Dr. Reddy’s, Realme, and Swiggy Instamart.After garnering the highest growth rate amongst Indian media agency networks in 2020 (35%, Recma June 2020),...
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwideGaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Gaming has moved from individual play to spectator involvement with the meteoric r...
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsCurrently, in its beta stage, the platform is designed to solve complex end to end influencer marketing requirements for brands. The platform has been uniquely built to work with influencers both directly, or via their managers and talent ...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future