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Isobar launches Isobar Consulting to help brands define their digital transformation strategies
- Isobar has announced the launch of Isobar Consulting in India.
- It will help brands define their
digital transformation strategies . - It will also help brands construct roadmaps to unlock their exponential business growth within the country while reinforcing Isobar's strategic capabilities to deliver Experience-led Transformation and ensuring excellence in the delivery of end-to-end solutions to clients.
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from...
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands...
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less...
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COV...
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India...
The report marks profound shifts in the wake of the lockdown enforced by the Government of India. Online is clearly the new norm as companies embrace remote wo...
Ashish Bhasin, President of AAAI has sent a detailed set of recommendations on behalf of the members of AAAI, to the Union Minister of Information & Broadcasti...
The Coronavirus Update website has been conceptualized, developed and deployed completely in-house by Autumn Grey. The website serves data and statistics speci...
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN). Wendy brings unparalleled experience with significant client-side leadership roles alongside ru...
It’s been more than a week since India was locked down due to the outbreak of novel Coronavirus. In these testing times, to spread more awareness and keep the ...
Cannes Lions was first postponed to October. However, as COVID-19’s impact continues to be felt across the world on consumers and our customers across the mark...
XP&D Be.Live is a live action to virtual experience platform for brands. It is a collaboration between XP&D, Multi TV and FCB India. On the heels of the India ...
Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to ada...
In wake of the Covid-19 outbreak and its impact of business, WPP has taken measure like freezing new hires, reviewing freelance expenditure, stopping discretio...
The Isobar-Ipsos #MeetTheZ Survey tries to decode the spending, shopping habits of Gen Z, and talks about this generation's priorities, in terms of career choi...
The 2020 Festival will now take place from 26 to 30 October. The deadline and eligibility dates to be extended; the organising team is currently finalising the...
While the ad industry has a lot of womentoday, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours, or the ...
Sandtable brings its specialisation in behavioural analytics and data sciene to the WPP network. Founded in 2009, Sandtable is headquartered in London and empl...
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and M...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to tradition...
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands like Ajinomoto, American Express, Asahi...
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India has created an anti-Coronavirus campaig...
The Coronavirus Update website has been conceptualized, developed and deployed completely in-house by Autumn Grey. The website serves data and statistics specific to the region of the visitor accessi...
Cannes Lions was first postponed to October. However, as COVID-19’s impact continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, Ca...
In wake of the Covid-19 outbreak and its impact of business, WPP has taken measure like freezing new hires, reviewing freelance expenditure, stopping discretionary costs, including travel and hotels ...
The Isobar-Ipsos #MeetTheZ Survey tries to decode the spending, shopping habits of Gen Z, and talks about this generation's priorities, in terms of career choices etc. The survery reveals that at lea...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world. The guide also provides detailed information about how to com...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos under TWIP.Tonic Worldwide, a digital-f...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of increased political advertising in the U.S.Gr...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Ogilvy India and McCann Worldgroup I...
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less pass-through costs was -7.9% as the impact of COVID-19 began to be felt more wi...
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COVID era. It is aimed at creating enhanced new retail virtual experiences which ar...
The report marks profound shifts in the wake of the lockdown enforced by the Government of India. Online is clearly the new norm as companies embrace remote work and rapidly digitise operations in order to ensure business continuity. Howev...
Ashish Bhasin, President of AAAI has sent a detailed set of recommendations on behalf of the members of AAAI, to the Union Minister of Information & Broadcasting Prakash Javadekar. AAAI has asked by way of IT & GST refunds from Government ...
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN). Wendy brings unparalleled experience with significant client-side leadership roles alongside running the global agency network.Dentsu Aegis Network (DAN), headquartered in Lon...
It’s been more than a week since India was locked down due to the outbreak of novel Coronavirus. In these testing times, to spread more awareness and keep the nation fit, influencers are taking to social media. Brands are also rethinking t...
XP&D Be.Live is a live action to virtual experience platform for brands. It is a collaboration between XP&D, Multi TV and FCB India. On the heels of the India lockdown post the Janta Curfew, XP&D, Multi TV and FCB India come together to la...
Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to adapt to the changing world, Cannes Lions wants to hear about your brilliant insigh...
The 2020 Festival will now take place from 26 to 30 October. The deadline and eligibility dates to be extended; the organising team is currently finalising their plans around this.Cannes Lions announces today that the annual Festival of Creativity will not take plac...
While the ad industry has a lot of womentoday, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours, or the flexibility to work from home. The women leaders we spoke to believe organizatio...
Sandtable brings its specialisation in behavioural analytics and data sciene to the WPP network. Founded in 2009, Sandtable is headquartered in London and employs highly skilled data scientists, software engineers, behavioural scientists and strategic planners. WPP ...
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