TOP STORY
VMLY&R Commerce Encompass launches in India
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in In...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WP...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboard...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platf...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much ...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that ...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong w...
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for curr...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency a...
ad-agencies17 Nov 2020, 13:19

WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VML...
ad-agencies12 Nov 2020, 11:45

WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and g...
ad-agencies10 Nov 2020, 09:00

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
In a difficult year, Wavemaker India's performance, according to its CEO, Ajay Gupte has been A+, and understandably so. In a year when many agencies are strug...
ad-agencies04 Nov 2020, 13:08

The Glitch becomes a part of the nearly $1 billion global VMLY&R network
The Glitch becomes a part of the nearly $1 billion global VMLY&R network
VMLY&R network employs over 7,000 people across 75+ offices across the world. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creati...
ad-agencies29 Oct 2020, 13:09

WPP won $1.6 billion worth of new business in Q3
WPP won $1.6 billion worth of new business in Q3
WPP stated that it is seeing good momentum in winning new businesses. The quarter saw 'strong liquidity and balance sheet, supported by tight working capital m...
ad-agencies20 Oct 2020, 15:26

Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexu...
ad-agencies19 Oct 2020, 14:14

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
ad-agencies16 Oct 2020, 19:56

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
ad-agencies15 Oct 2020, 14:53

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
ad-agencies14 Oct 2020, 16:08

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one c...
ad-agencies14 Oct 2020, 15:42

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few mo...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
ad-agencies08 Oct 2020, 14:43

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
ad-agencies06 Oct 2020, 17:34

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
ad-agencies21 Dec 2020, 12:40

Dentsu International merges ‘The C'Lab with The Story Lab in India
Dentsu International merges ‘The C'Lab with The Story Lab in India
Advertising company Dentsu International is going through a massive overhaul of its agencies. It has now announced the merger of C'Lab with The Story Lab in India. Dentsu International has announced ...
ad-agencies09 Dec 2020, 11:28

Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab announces its first acquisition with What’s Your Problem
Wondrlab has announced its first acquisition with What’s Your Problem (WYP). Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.Platform-first martech company Wondrlab has a...
ad-agencies01 Dec 2020, 12:15

Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
Havas Group India has launched an initiative to bring about a cultural transformation and mindset shift that will help the network build a diverse and strong workforce that is futuristic and encourag...
ad-agencies17 Nov 2020, 13:19

WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative...
ad-agencies04 Nov 2020, 13:08

The Glitch becomes a part of the nearly $1 billion global VMLY&R network
The Glitch becomes a part of the nearly $1 billion global VMLY&R network
VMLY&R network employs over 7,000 people across 75+ offices across the world. The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & ...
ad-agencies19 Oct 2020, 14:14

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consum...
ad-agencies14 Oct 2020, 16:08

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas C...
ad-agencies14 Oct 2020, 15:42

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandem...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
ad-agencies17 Dec 2020, 14:15

WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...
ad-agencies09 Dec 2020, 11:37

Motivator launches its full-funnel e-commerce solution
Motivator launches its full-funnel e-commerce solution
Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...
ad-agencies07 Dec 2020, 12:24

Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much better expectation than GroupM's June forecast of an 11.9% decline for 2020. The...
ad-agencies07 Dec 2020, 10:46

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $620 billion in 2021, boosted by the favourable comparison with 2020...
ad-agencies01 Dec 2020, 11:47

Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
Despite accelerated media transformation due to COVID-19, agency models are lagging behind clients’ expectations: MediaSense study
As a part of MediaSense's Media 2020 report, over 100 global marketers consisting of CMOs and Directors were surveyed. The survey provided a barometer for current thinking around the media industry. The survey found that while 65% responde...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...
ad-agencies12 Nov 2020, 11:45

WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class inno...
ad-agencies10 Nov 2020, 09:00

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
In a difficult year, Wavemaker India's performance, according to its CEO, Ajay Gupte has been A+, and understandably so. In a year when many agencies are struggling, Wavemaker India has won new businesses worth Rs 700 crore. In a conversat...
ad-agencies29 Oct 2020, 13:09

WPP won $1.6 billion worth of new business in Q3
WPP won $1.6 billion worth of new business in Q3
WPP stated that it is seeing good momentum in winning new businesses. The quarter saw 'strong liquidity and balance sheet, supported by tight working capital management'. Its top 5 markets in Q3 were US, UK, Germany, Greater China and India.WPP released its Q3 perfo...
ad-agencies20 Oct 2020, 15:26

Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse. To celebrate its 3rd year anniversary, Taproot dentsu has launched a f...
ad-agencies16 Oct 2020, 19:56

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
ad-agencies15 Oct 2020, 14:53

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strategic agenda with a particular focus on pro...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereotyping found in Indian advertisements and...
ad-agencies08 Oct 2020, 14:43

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
ad-agencies06 Oct 2020, 17:34

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in May 2021. Industry doyen Ramesh Narayan ha...