TOP STORY
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
ad-agencies19 Oct 2020, 14:04

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
ad-agencies16 Oct 2020, 19:35

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
ad-agencies15 Oct 2020, 14:50

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
ad-agencies14 Oct 2020, 16:05

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one c...
ad-agencies14 Oct 2020, 15:18

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few mo...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
ad-agencies6 Oct 2020, 16:21

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
ad-agencies6 Oct 2020, 11:56

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
ad-agencies6 Oct 2020, 10:47

As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency,...
ad-agencies30 Sep 2020, 16:53

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solutio...
ad-agencies28 Sep 2020, 10:31

Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu Internatio...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasan...
ad-agencies10 Sep 2020, 11:59

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed...
ad-agencies4 Sep 2020, 12:00

MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ f...
ad-agencies27 Aug 2020, 14:22

WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
As per WPP’s global press statement, VMLY&R and Wunderman Thompson were the two best-performing integrated agencies. Q2 LFL revenue less pass-through costs -15...
ad-agencies26 Aug 2020, 14:03

You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
INCA has a new partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner...
ad-agencies20 Aug 2020, 15:38

This agency network smartly combined a public holiday with the weekend and gifted its employees a 6-days wellness leave
This agency network smartly combined a public holiday with the weekend and gifted its employees a 6-days wellness leave
Zoo Media, network that owns the digital agency FoxyMoron with 6 other agencies, gave its employees an off for six days! It was an effort to give its employees...
ad-agencies21 Jul 2020, 19:39

Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands con...
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
ad-agencies19 Oct 2020, 14:04

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consum...
ad-agencies14 Oct 2020, 16:05

Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas C...
ad-agencies6 Oct 2020, 16:21

Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan conferred with IAA Honorary Lifetime Membership Compass Award
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in Ma...
ad-agencies30 Sep 2020, 16:53

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR ...
ad-agencies10 Sep 2020, 11:59

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed services will bring together the sports...
ad-agencies26 Aug 2020, 14:03

You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
INCA has a new partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region. The colla...
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and M...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos...
ad-agencies16 Oct 2020, 19:35

On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
On #MeToo's 3rd year anniversary, Tarana Burke and FCB/SIX launch 'me too. Act Too,' a platform and brand campaign that urges the world to help ending sexual violence
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
ad-agencies15 Oct 2020, 14:50

The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strategic agenda with a particular focus on pro...
ad-agencies14 Oct 2020, 15:18

Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations wins 14 clients, 54 awards and doubles digital team in the last 6 months
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandemic and WFH hit. In spite of an industry-...
ad-agencies12 Oct 2020, 09:49

IAA India and UNICEF come together to promote equal gender representation in advertising
IAA India and UNICEF come together to promote equal gender representation in advertising
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereotyping found in Indian advertisements and...
ad-agencies6 Oct 2020, 11:56

150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
ad-agencies6 Oct 2020, 10:47

As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency, Lintas Live has appointed Sarvesh Raikar as its Creative Head. We talk to Ameer...
ad-agencies28 Sep 2020, 10:31

Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu International Limited. Dentsu International Limited will operate under the dentsu brand name. The name change is subj...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the A...
ad-agencies4 Sep 2020, 12:00

MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ framework is available for not just its clients, but anyone in the marketing comm...
ad-agencies27 Aug 2020, 14:22

WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
As per WPP’s global press statement, VMLY&R and Wunderman Thompson were the two best-performing integrated agencies. Q2 LFL revenue less pass-through costs -15.1%: US -9.6%, UK -23.3%, Germany -11.6%, Greater China -3.1%, India -25.1%. WPP...
ad-agencies20 Aug 2020, 15:38

This agency network smartly combined a public holiday with the weekend and gifted its employees a 6-days wellness leave
This agency network smartly combined a public holiday with the weekend and gifted its employees a 6-days wellness leave
Zoo Media, network that owns the digital agency FoxyMoron with 6 other agencies, gave its employees an off for six days! It was an effort to give its employees a break from relentless hard work and to spend some time with their family. Zoo...
ad-agencies21 Jul 2020, 19:39

Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponential business growth within the country w...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world. The guide also provides detailed information about how to com...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of increased political advertising in the U.S.Gr...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to traditional corporate accelerators. Lowe’s Innova...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...