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Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
- On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse.
- To celebrate its 3rd year anniversary,
Taproot dentsu has launched a film in collaboration with iDiva.
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas G...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered to...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite cha...
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one c...
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few mo...
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research wi...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Comp...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions ...
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency,...
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solutio...
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu Internatio...
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasan...
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed...
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ f...
As per WPP’s global press statement, VMLY&R and Wunderman Thompson were the two best-performing integrated agencies. Q2 LFL revenue less pass-through costs -15...
INCA has a new partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner...
Zoo Media, network that owns the digital agency FoxyMoron with 6 other agencies, gave its employees an off for six days! It was an effort to give its employees...
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands con...
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth. Havas Group India’s report revealed that consum...
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand. The Havas C...
Ramesh Narayan has earlier been inducted into the IAA India Chapter Hall of Fame. International Advertising Association (IAA) Honorary Lifetime Membership Compass Award will be presented to him in Ma...
Earlier this year, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR ...
The offering will create a customized, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed services will bring together the sports...
INCA has a new partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region. The colla...
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December...
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and M...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos...
Created by FCB’s Creative Data Marketing Agency FCB/SIX, ‘me too.’ Act Too. 'me too.' Act Too is an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action.On October 15, 2017, two words thrust i...
dentsu's new story analysed responses from 1,361 CMOs across 12 markets on how they are navigating a new kind of recovery. The report revealed that despite challenges, CMOs are reclaiming the strategic agenda with a particular focus on pro...
Famous Innovations has 6 months of full action. The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee. It's been a busy few months at Famous Innovations as the pandemic and WFH hit. In spite of an industry-...
The partnership is aimed at supporting research on gender representation in advertisements in India based on evidence and real-time validation. The research will ascertain the level of gender stereotyping found in Indian advertisements and...
Schbang has not just on-boarded new clients and hired 150+ people, but has also started two new divisions during this period. Here is what their new divisions are all about. Lockdown inevitably brought in a set of challenges for all the co...
MullenLowe Lintas Group has today announced the launch of its digital-first creative PR agency Lintas Live in India. In an industry-first move, by a PR agency, Lintas Live has appointed Sarvesh Raikar as its Creative Head. We talk to Ameer...
In an official statement, Toshihiro Yamamoto, President & CEO, Dentsu Group announced today that Dentsu Aegis Network has changed its name to Dentsu International Limited. Dentsu International Limited will operate under the dentsu brand name. The name change is subj...
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the A...
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ framework is available for not just its clients, but anyone in the marketing comm...
As per WPP’s global press statement, VMLY&R and Wunderman Thompson were the two best-performing integrated agencies. Q2 LFL revenue less pass-through costs -15.1%: US -9.6%, UK -23.3%, Germany -11.6%, Greater China -3.1%, India -25.1%. WPP...
Zoo Media, network that owns the digital agency FoxyMoron with 6 other agencies, gave its employees an off for six days! It was an effort to give its employees a break from relentless hard work and to spend some time with their family. Zoo...
Isobar has announced the launch of Isobar Consulting in India. It will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponential business growth within the country w...
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world. The guide also provides detailed information about how to com...
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of increased political advertising in the U.S.Gr...
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to traditional corporate accelerators. Lowe’s Innova...
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...
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