TOP STORY
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional langu...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall ...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed t...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virt...
ad-agencies9 Jun 2020, 18:39

Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from...
ad-agencies14 May 2020, 14:34

Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands...
ad-agencies29 Apr 2020, 12:42

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less...
ad-agencies22 Apr 2020, 13:40

FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COV...
ad-agencies20 Apr 2020, 11:17

Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India...
ad-agencies16 Apr 2020, 10:46

Publicis Groupe India's report reveals how different industries have rebooted to a new normal after COVID-19
Publicis Groupe India's report reveals how different industries have rebooted to a new normal after COVID-19
The report marks profound shifts in the wake of the lockdown enforced by the Government of India. Online is clearly the new norm as companies embrace remote wo...
ad-agencies16 Apr 2020, 09:12

Advertising Agencies Association of India reaches out to Government for business continuity
Advertising Agencies Association of India reaches out to Government for business continuity
Ashish Bhasin, President of AAAI has sent a detailed set of recommendations on behalf of the members of AAAI, to the Union Minister of Information & Broadcasti...
ad-agencies9 Apr 2020, 12:08

AutumnGrey's real-time Covid-19 tracker to help people access latest region-wise data around pandemic
AutumnGrey's real-time Covid-19 tracker to help people access latest region-wise data around pandemic
The Coronavirus Update website has been conceptualized, developed and deployed completely in-house by Autumn Grey. The website serves data and statistics speci...
ad-agencies7 Apr 2020, 12:04

DDB Worldwide's Wendy Clark joins Dentsu Aegis Network as Global CEO
DDB Worldwide's Wendy Clark joins Dentsu Aegis Network as Global CEO
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN). Wendy brings unparalleled experience with significant client-side leadership roles alongside ru...
ad-agencies3 Apr 2020, 17:32

Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
It’s been more than a week since India was locked down due to the outbreak of novel Coronavirus. In these testing times, to spread more awareness and keep the ...
ad-agencies3 Apr 2020, 12:25

Cannes Lions cancelled for 2020 due to Coronavirus
Cannes Lions cancelled for 2020 due to Coronavirus
Cannes Lions was first postponed to October. However, as COVID-19’s impact continues to be felt across the world on consumers and our customers across the mark...
ad-agencies1 Apr 2020, 18:09

XP&D, Multi TV and FCB India come together to launch Be.Live, a live action to virtual experience platform
XP&D, Multi TV and FCB India come together to launch Be.Live, a live action to virtual experience platform
XP&D Be.Live is a live action to virtual experience platform for brands. It is a collaboration between XP&D, Multi TV and FCB India. On the heels of the India ...
ad-agencies31 Mar 2020, 14:34

Cannes Lions is reminding people how creativity can help us sail through tough times; launches a platform to amplify inspirational stories from the advertising community
Cannes Lions is reminding people how creativity can help us sail through tough times; launches a platform to amplify inspirational stories from the advertising community
Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to ada...
ad-agencies31 Mar 2020, 13:34

WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
In wake of the Covid-19 outbreak and its impact of business, WPP has taken measure like freezing new hires, reviewing freelance expenditure, stopping discretio...
ad-agencies26 Mar 2020, 20:25

Indian Gen Z spends an average of 8 hours per day online: Isobar-Ipsos #MeetTheZ Survey
Indian Gen Z spends an average of 8 hours per day online: Isobar-Ipsos #MeetTheZ Survey
The Isobar-Ipsos #MeetTheZ Survey tries to decode the spending, shopping habits of Gen Z, and talks about this generation's priorities, in terms of career choi...
ad-agencies18 Mar 2020, 20:16

Cannes Lions postponed to October in wake of Coronavirus outbreak
Cannes Lions postponed to October in wake of Coronavirus outbreak
The 2020 Festival will now take place from 26 to 30 October. The deadline and eligibility dates to be extended; the organising team is currently finalising the...
ad-agencies6 Mar 2020, 17:06

Making the industry more gender-inclusive: Women leaders show us the way
Making the industry more gender-inclusive: Women leaders show us the way
While the ad industry has a lot of womentoday, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours, or the ...
ad-agencies5 Mar 2020, 15:41

WPP acquires data science firm Sandtable
WPP acquires data science firm Sandtable
Sandtable brings its specialisation in behavioural analytics and data sciene to the WPP network. Founded in 2009, Sandtable is headquartered in London and empl...
ad-agencies21 Jul 2020, 14:39

By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
WATConsult's latest report on ‘Digital, Diverse & Multilingual India’ maps digital content consumption patterns of Indian users across local and regional languages. The report claims that by December...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and M...
ad-agencies18 Jun 2020, 11:45

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program
Seven Indian startups join CONSTRUCT by Lowe’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. CONSTRUCT is designed to be a flexible alternative to tradition...
ad-agencies14 May 2020, 14:34

Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. It will serve brands like Ajinomoto, American Express, Asahi...
ad-agencies20 Apr 2020, 11:17

Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy partners with the Government of India; launches a campaign urging the audience to wear masks
Ogilvy India's new campaign for the Government of India features the top celebrated cricketers. They urge the audience to wear masks to stay safe. Ogilvy India has created an anti-Coronavirus campaig...
ad-agencies9 Apr 2020, 12:08

AutumnGrey's real-time Covid-19 tracker to help people access latest region-wise data around pandemic
AutumnGrey's real-time Covid-19 tracker to help people access latest region-wise data around pandemic
The Coronavirus Update website has been conceptualized, developed and deployed completely in-house by Autumn Grey. The website serves data and statistics specific to the region of the visitor accessi...
ad-agencies3 Apr 2020, 12:25

Cannes Lions cancelled for 2020 due to Coronavirus
Cannes Lions cancelled for 2020 due to Coronavirus
Cannes Lions was first postponed to October. However, as COVID-19’s impact continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, Ca...
ad-agencies31 Mar 2020, 13:34

WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
In wake of the Covid-19 outbreak and its impact of business, WPP has taken measure like freezing new hires, reviewing freelance expenditure, stopping discretionary costs, including travel and hotels ...
ad-agencies26 Mar 2020, 20:25

Indian Gen Z spends an average of 8 hours per day online: Isobar-Ipsos #MeetTheZ Survey
Indian Gen Z spends an average of 8 hours per day online: Isobar-Ipsos #MeetTheZ Survey
The Isobar-Ipsos #MeetTheZ Survey tries to decode the spending, shopping habits of Gen Z, and talks about this generation's priorities, in terms of career choices etc. The survery reveals that at lea...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM, is Kinetic India’s la...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world. The guide also provides detailed information about how to com...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos under TWIP.Tonic Worldwide, a digital-f...
ad-agencies23 Jun 2020, 11:10

Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
To describe 2020 as a disruptive year around the world would be an understatement. During 2020, GroupM estimates that the global advertising economy will fall by 11.8%, excluding the effects of increased political advertising in the U.S.Gr...
ad-agencies15 Jun 2020, 13:50

Geometry Encompass launches Pro.digi, a virtual experience platform
Geometry Encompass launches Pro.digi, a virtual experience platform
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collect...
ad-agencies9 Jun 2020, 18:39

Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Ogilvy India and McCann Worldgroup I...
ad-agencies29 Apr 2020, 12:42

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP said that revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL. In March, LFL revenue less pass-through costs was -7.9% as the impact of COVID-19 began to be felt more wi...
ad-agencies22 Apr 2020, 13:40

FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world
FCB India and Networkbay's initiative, ‘Retail: Day 1’ will help brands and retailers ‘manage, redefine and transform’ their retail experiences in the post-COVID era. It is aimed at creating enhanced new retail virtual experiences which ar...
ad-agencies16 Apr 2020, 10:46

Publicis Groupe India's report reveals how different industries have rebooted to a new normal after COVID-19
Publicis Groupe India's report reveals how different industries have rebooted to a new normal after COVID-19
The report marks profound shifts in the wake of the lockdown enforced by the Government of India. Online is clearly the new norm as companies embrace remote work and rapidly digitise operations in order to ensure business continuity. Howev...
ad-agencies16 Apr 2020, 09:12

Advertising Agencies Association of India reaches out to Government for business continuity
Advertising Agencies Association of India reaches out to Government for business continuity
Ashish Bhasin, President of AAAI has sent a detailed set of recommendations on behalf of the members of AAAI, to the Union Minister of Information & Broadcasting Prakash Javadekar. AAAI has asked by way of IT & GST refunds from Government ...
ad-agencies7 Apr 2020, 12:04

DDB Worldwide's Wendy Clark joins Dentsu Aegis Network as Global CEO
DDB Worldwide's Wendy Clark joins Dentsu Aegis Network as Global CEO
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN). Wendy brings unparalleled experience with significant client-side leadership roles alongside running the global agency network.Dentsu Aegis Network (DAN), headquartered in Lon...
ad-agencies3 Apr 2020, 17:32

Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
It’s been more than a week since India was locked down due to the outbreak of novel Coronavirus. In these testing times, to spread more awareness and keep the nation fit, influencers are taking to social media. Brands are also rethinking t...
ad-agencies1 Apr 2020, 18:09

XP&D, Multi TV and FCB India come together to launch Be.Live, a live action to virtual experience platform
XP&D, Multi TV and FCB India come together to launch Be.Live, a live action to virtual experience platform
XP&D Be.Live is a live action to virtual experience platform for brands. It is a collaboration between XP&D, Multi TV and FCB India. On the heels of the India lockdown post the Janta Curfew, XP&D, Multi TV and FCB India come together to la...
ad-agencies31 Mar 2020, 14:34

Cannes Lions is reminding people how creativity can help us sail through tough times; launches a platform to amplify inspirational stories from the advertising community
Cannes Lions is reminding people how creativity can help us sail through tough times; launches a platform to amplify inspirational stories from the advertising community
Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to adapt to the changing world, Cannes Lions wants to hear about your brilliant insigh...
ad-agencies18 Mar 2020, 20:16

Cannes Lions postponed to October in wake of Coronavirus outbreak
Cannes Lions postponed to October in wake of Coronavirus outbreak
The 2020 Festival will now take place from 26 to 30 October. The deadline and eligibility dates to be extended; the organising team is currently finalising their plans around this.Cannes Lions announces today that the annual Festival of Creativity will not take plac...
ad-agencies6 Mar 2020, 17:06

Making the industry more gender-inclusive: Women leaders show us the way
Making the industry more gender-inclusive: Women leaders show us the way
While the ad industry has a lot of womentoday, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours, or the flexibility to work from home. The women leaders we spoke to believe organizatio...
ad-agencies5 Mar 2020, 15:41

WPP acquires data science firm Sandtable
WPP acquires data science firm Sandtable
Sandtable brings its specialisation in behavioural analytics and data sciene to the WPP network. Founded in 2009, Sandtable is headquartered in London and employs highly skilled data scientists, software engineers, behavioural scientists and strategic planners. WPP ...