TOP STORY
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
ad-agencies13 Jul 2021, 12:24

India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dents...
ad-agencies07 Jul 2021, 14:04

86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping cam...
ad-agencies02 Jul 2021, 15:16

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinki...
ad-agencies26 Jun 2021, 23:56

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Mar...
ad-agencies23 Jun 2021, 19:18

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The Wor...
ad-agencies23 Jun 2021, 15:33

Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creat...
ad-agencies22 Jun 2021, 15:54

Cannes Lions 2021: India gets 8 shortlists on Day 2
Cannes Lions 2021: India gets 8 shortlists on Day 2
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ camp...
ad-agencies22 Jun 2021, 14:04

Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get a...
ad-agencies22 Jun 2021, 10:02

Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Inte...
ad-agencies21 Jun 2021, 17:00

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns ...
ad-agencies17 Jun 2021, 17:24

Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will func...
ad-agencies09 Jun 2021, 15:35

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers vir...
ad-agencies07 Jun 2021, 14:12

Dentsu onboards Chief Equity Officer Rashmi Vikram to focus more on Diversity, Equity and Inclusion across Asia Pacific markets
Dentsu onboards Chief Equity Officer Rashmi Vikram to focus more on Diversity, Equity and Inclusion across Asia Pacific markets
Microsoft's Group Diversity & Inclusivity Practice Lead, Rashmi Vikram joins Dentsu. The agency network aims to create sustainable value for all.dentsu interna...
ad-agencies07 Jun 2021, 14:01

Cannes Lions announces shortlists for Titanuim, Glass and Innovation Lions; No shortlists from India
Cannes Lions announces shortlists for Titanuim, Glass and Innovation Lions; No shortlists from India
Cannes Lions has announced shortlists for three categories today including Titanuim Lions, Glass Lions and Innovation Lions. However, no Indian entry has been ...
ad-agencies07 Jun 2021, 11:54

ASCI's Ex-Secretary General Shweta Purandare launches ‘Tap-a-Gain’, a boutique consultancy service
ASCI's Ex-Secretary General Shweta Purandare launches ‘Tap-a-Gain’, a boutique consultancy service
Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant ...
ad-agencies02 Jun 2021, 11:37

Publicis Groupe announces the launch of bespoke marketing service 'PubHub'
Publicis Groupe announces the launch of bespoke marketing service 'PubHub'
Publicis Groupe to launch PubHub. Rajesh Ghatge takes on additional role of Chief Growth Officer, Publicis Groupe India to lead PubHub.Publicis Groupe today an...
ad-agencies01 Jun 2021, 19:02

QYOU Media to acquire influencer marketing company Chtrbox
QYOU Media to acquire influencer marketing company Chtrbox
QYOU and Chtrbox align to create premier creator-led content and distribution powerhouse across TV, OTT, digital and apps. Pranay Swarup, Founder & CEO, and Ju...
ad-agencies26 May 2021, 15:47

Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen as t...
ad-agencies18 May 2021, 11:05

Ogilvy names Piyush Pandey as Chairman of Global Creative, Liz Taylor named Global Chief Creative Officer
Ogilvy names Piyush Pandey as Chairman of Global Creative, Liz Taylor named Global Chief Creative Officer
Piyush Pandey will be taking on a new role as Chairman of Global Creative at Ogilvy, while continuing to serve as Chairman of Ogilvy India. Liz Taylor has been...
ad-agencies17 May 2021, 12:07

Mediabrands launches Mediabrands Content Studio in India
Mediabrands launches Mediabrands Content Studio in India
MBCS will bring together Mediabrands’ content tools and capabilities from around the world. Globally, MBCS was launched in November 2020.Mediabrands today anno...
ad-agencies13 May 2021, 13:52

70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise of the Contactless Economy' under its specialis...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, ...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest brands to smarter solutions, ...
ad-agencies02 Jul 2021, 15:16

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
Cookies have been the backbone of the open internet, but the clock isticking on third-party cookies, and we need to plan for the disruptiontomorrow by rethinking data strategies today. dentsu interna...
ad-agencies23 Jun 2021, 15:33

Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development ...
ad-agencies22 Jun 2021, 10:02

Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
Cannes Lions has announced Bronze, Silver, Gold and Grand Prix for Design Lions, Print & Publishing Lions, Health and Wellness Lions and Pharma Lions. FCB Interface has won Gold Lion, 2 Silver and 2 ...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.Dentsu International h...
ad-agencies07 Jun 2021, 14:01

Cannes Lions announces shortlists for Titanuim, Glass and Innovation Lions; No shortlists from India
Cannes Lions announces shortlists for Titanuim, Glass and Innovation Lions; No shortlists from India
Cannes Lions has announced shortlists for three categories today including Titanuim Lions, Glass Lions and Innovation Lions. However, no Indian entry has been shortlisted in any of the three categori...
ad-agencies01 Jun 2021, 19:02

QYOU Media to acquire influencer marketing company Chtrbox
QYOU Media to acquire influencer marketing company Chtrbox
QYOU and Chtrbox align to create premier creator-led content and distribution powerhouse across TV, OTT, digital and apps. Pranay Swarup, Founder & CEO, and Julie Kriegshaber, COO, will continue in t...
ad-agencies26 May 2021, 15:47

Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen as trustworthy (47%) and 75% could disappear...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and digital space. The agency has a staff strength of 40 people and counts...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, and shop from, women and non-binary busin...
ad-agencies13 Jul 2021, 12:24

India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
India and Australia are expected to see particularly high growth rates in 2021, with the growth expected to exceed pre-pandemic levels in China, predicts dentsu's latest Ad Spend Report. The pandemic-induced decline in advertising spend du...
ad-agencies07 Jul 2021, 14:04

86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
86% of Indians are now less prepared to put up with mediocre or ‘satisfactory’ shopping experiences, demand excellence from brands and retailers: Report
In a post-pandemic world, online shopping will account for over half (51%) of retail sales globally with 72% of global shoppers saying that online shopping came to their...
ad-agencies26 Jun 2021, 23:56

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
On the last day of Cannes Lions 2021, the festival announced Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions Digital and Film Awards, Grand Prix for G...
ad-agencies23 Jun 2021, 19:18

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions
On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions. It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.On Day 3 of this year’s Cannes...
ad-agencies22 Jun 2021, 15:54

Cannes Lions 2021: India gets 8 shortlists on Day 2
Cannes Lions 2021: India gets 8 shortlists on Day 2
On Day 2, Cannes Lions announced shortlists for the Craft and entertainment categories. India got 8 shortlists with Dentsu Webchutney's ‘The 8-bit Journo’ campaign getting 3 shortlists in the Digital Craft category. Famous Innovations saw 2 shortlists for its campai...
ad-agencies22 Jun 2021, 14:04

Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
Narayan Devanathan is now President - Strategy & Integration for dentsu India & Head - Strategy & Consulting, APAC. Shamsuddin Jasani & Sidharth Rao also get additional ...
ad-agencies21 Jun 2021, 17:00

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories. The total number of campaigns shortlisted from India today stands at 48.The most awaited advertising carnival,...
ad-agencies17 Jun 2021, 17:24

Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital continues to boom and transformational work is on the up.Cannes Lions has publi...
ad-agencies09 Jun 2021, 15:35

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers virtual backg...
ad-agencies07 Jun 2021, 14:12

Dentsu onboards Chief Equity Officer Rashmi Vikram to focus more on Diversity, Equity and Inclusion across Asia Pacific markets
Dentsu onboards Chief Equity Officer Rashmi Vikram to focus more on Diversity, Equity and Inclusion across Asia Pacific markets
Microsoft's Group Diversity & Inclusivity Practice Lead, Rashmi Vikram joins Dentsu. The agency network aims to create sustainable value for all.dentsu international announces the appointment of Chief Equity Officer in APAC, Rashmi Vikram....
ad-agencies07 Jun 2021, 11:54

ASCI's Ex-Secretary General Shweta Purandare launches ‘Tap-a-Gain’, a boutique consultancy service
ASCI's Ex-Secretary General Shweta Purandare launches ‘Tap-a-Gain’, a boutique consultancy service
Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with regulations. Brings Expertise, Experience and Excellence in a niche area.Sh...
ad-agencies02 Jun 2021, 11:37

Publicis Groupe announces the launch of bespoke marketing service 'PubHub'
Publicis Groupe announces the launch of bespoke marketing service 'PubHub'
Publicis Groupe to launch PubHub. Rajesh Ghatge takes on additional role of Chief Growth Officer, Publicis Groupe India to lead PubHub.Publicis Groupe today announced the launch of PubHub, a comprehensive ecosystem that will create bespoke...
ad-agencies18 May 2021, 11:05

Ogilvy names Piyush Pandey as Chairman of Global Creative, Liz Taylor named Global Chief Creative Officer
Ogilvy names Piyush Pandey as Chairman of Global Creative, Liz Taylor named Global Chief Creative Officer
Piyush Pandey will be taking on a new role as Chairman of Global Creative at Ogilvy, while continuing to serve as Chairman of Ogilvy India. Liz Taylor has been named Global Chief Creative Officer. This appointment comes as Joe Sciarrotta w...
ad-agencies17 May 2021, 12:07

Mediabrands launches Mediabrands Content Studio in India
Mediabrands launches Mediabrands Content Studio in India
MBCS will bring together Mediabrands’ content tools and capabilities from around the world. Globally, MBCS was launched in November 2020.Mediabrands today announced the launch of Mediabrands Content Studio (MBCS) in India. MBCS is a data-driven content practice, bui...
ad-agencies13 May 2021, 13:52

70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise of the Contactless Economy' under its specialist consumer insights wing dentsu Marketing Cloud (DMC) Insights. The report cover...