Ulka Advertising was established in 1961 by Bal Mundkur. Today, the group has 120+ clients. FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision ...

According to Zenith’s Business Intelligence - Telecommunications report, telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020. Zenith forecasts that telecoms brands will incr...

Publicis Groupe India is integrating Indigo Consulting’s digital marketing teams with Publicis Worldwide. Indigo Consulting will continue as a specialist brand within Publicis Groupe under the leadership of Rajesh Ghatge and Jose Leon; it ...

Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with commerce brands like Selfridges & Co., Nestlé and River Island, to drive loyalty,...

ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer marketing agencies to understand what it would mean for the industry.To help cons...

dentsu in its Digital Report 2021 revealed that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022. The overall Indian advertising industry is expect...

Havas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. As part of the joint-venture, Conran Design Group opens its third g...

VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...

Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...

Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...

WPP stated that it is seeing good momentum in winning new businesses. The advertising giant is holding a virtual event today to discuss its growth strategy. WPP is hosting a virtual presentation for investors and analysts which will provid...

Motivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...

Advertising weathered the storm relatively well and will end up declining by 'only' 5.8% on an underlying basis (excluding-U.S. political advertising), a much better expectation than GroupM's June forecast of an 11.9% decline for 2020. The...

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $620 billion in 2021, boosted by the favourable comparison with 2020...

The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...

WPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving g...

WPP has announced the merging of two of its leading agencies, AKQA and Grey, to form a new entity, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class inno...