WPP acquires mobile technology provider NN4MWunderman Thompson has acquired NN4M, a mobile commerce partner for global brands. Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with commerce brands like Selfridges & Co., Nestlé and River Island, to drive loyalty,...
Havas Group India brings branding and design group Conran to MumbaiHavas Group India is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. As part of the joint-venture, Conran Design Group opens its third g...
VMLY&R Commerce Encompass launches in IndiaVMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today. VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R glob...
Motivator launches its full-funnel e-commerce solutionMotivator's latest addition to its bouquet of services is the end-to-end eCommerce solution. It includes eCommerce intelligence & strategy, marketplace onboarding, eCom presence & operations management along with media commerce. Motivator, GroupM’s specialized agenc...
Global adspend will grow by 5.6% to US $620 billion in 2021: ZenithAdspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast according to Zenith’s Advertising Expenditure Forecasts. Zenith predicts that global adspend will grow by 5.6% to US $620 billion in 2021, boosted by the favourable comparison with 2020...
WPP brings together Geometry and VMLY&R to form VMLY&R CommerceWPP consolidates yet another agency. This time, the agency network has merged Geometry and VMLY&R to form VMLY&R Commerce.WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving g...