The song is a Bappi Da classic, and the Levi’s and Coca-Cola campaigns feature Deepika Padukone and Ranbir Kapoor respe...
Levi'shas launched its latest ad, ‘When You Take A Step, We All Move’, featuring Deepika Padukone.
- We noticed the same song had been used in another popular, very recent campaign by
Coca-Cola, featuring Ranbir Kapoor.
The ad, released a little ahead of International Women’s Day which falls on March 8, is all about celebrating the spirit of women and their collective journey of inspiring and championing each other through authentic self-expression, whichever mode of expression it might be.
The ad is stylish and cinematically pleasing. And it has Padukone moving like a breeze. But what also caught our attention was the choice of the background music. The ad uses the super popular retro classic ‘Koi Yahan Aha Nache Nache’ from Disco Dancer and we couldn’t stop tapping our feet.
But it also reminded us of another very recent ad that had used the exact same song for its background. The ad was Coca-Cola’s ‘Turn up you day the Coca-Cola way’ that featured actor Ranbir Kapoor and was launched in December last year.
Retro, and especially
The use of Bollywood music is not new in the ad world. However, we don’t remember another example of ads launching just a few months apart using the exact same song.
Coca-Cola, in its earlier campaign featuring Ranbir Kapoor had used another famous 80’s song too. ‘Intehan Ho Gayi’, from the movie Sharaabi is again a massively popular song from the 80’s that many of us can’t get out of our heads even today.
Bollywood songs have an instant pull for people in India. Haven’t we all felt nostalgic every time a song from our childhood is played somewhere? Music has the power of transporting you to a different world. Time and again, we have seen quite a few brands use retro Bollywood numbers in the films, considering a popular Bollywood song would mean an easy recall for brands.
So if retro 80’s music is making a comeback in ads, we are not complaining. Bring on the music!