Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation has supported underprivileged women and helped them become self-reliant since 1978...

Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has roped in actor Pankaj Tripathi as its face. Vinay Subramanyam, VP Marketing, Br...

Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and co...

Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised products that are suited to local palate...

After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Pradeep Bakshi, Managing Director and CEO, Voltas Limited is confident that this tre...

CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and actor Jim Sarbh. Rahul Dravid, who is known to be one of the cool-est cricketers on...

Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Ind...

The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.CarDekho ...

Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conv...

Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswagen (Voltswagen) to Ola AirPro, here are a few April Fool’s Day campaigns that almost had us fooled!With CO...

L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw materials are easily biodegradable, 59% are renewable, 34% are natural or of natural...

TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an interview with Business Insider India, the company’s Chief Marketing Officer (CMO) Rajas...

From a sacrificing mother to a man being the bread-earner, the portrayal of women in ads has remained very shallow, stereotypical and limiting for years. Industry body ASCI is now trying to expand its horizon by launching a gender report t...

Global sports brand Puma has signed a strategic 3-year partnership with Royal Challengers Bangalore. Puma will have exclusive retailing rights to RCB’s take down and replica jerseys. We speak to Abhishek Ganguly, Managing Director, PUMA In...

Its that time of the year when our country becomes just a little more colorful. However, this year, Holi will be different as we will spend the festival at home, socially distanced. So we put together a few Holi ads from recent years that ...

Surf Excel’s ‘Daag Acche Hain’ is one of the most loved campaigns in India. It was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then. Holi is one of the most important occasions for ...