Kellogg expands its portfolio by launching more Indianised productsKellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised products that are suited to local palate...
April Fool’s Day: Brands that pulled the best pranks this yearConsidering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswagen (Voltswagen) to Ola AirPro, here are a few April Fool’s Day campaigns that almost had us fooled!With CO...
How Surf Excel’s Daag Acche Hain has evolved over the yearsSurf Excel’s ‘Daag Acche Hain’ is one of the most loved campaigns in India. It was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then. Holi is one of the most important occasions for ...