TOP STORY
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
brands21 Apr 2021, 15:43

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection. Reebok has launched a new range of plant-based running...
brands21 Apr 2021, 15:31

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation ha...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a ...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective adver...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there i...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major...
brands13 Apr 2021, 11:39

Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Prad...
brands12 Apr 2021, 10:00

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a big...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and act...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho laun...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us throu...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh ...
brands05 Apr 2021, 12:51

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has laun...
brands05 Apr 2021, 10:00

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and...
brands01 Apr 2021, 18:25

April Fool’s Day: Brands that pulled the best pranks this year
April Fool’s Day: Brands that pulled the best pranks this year
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswa...
brands01 Apr 2021, 10:00

Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw mate...
brands31 Mar 2021, 17:04

Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natura...
brands31 Mar 2021, 12:57

10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an intervie...
brands31 Mar 2021, 11:01

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
From a sacrificing mother to a man being the bread-earner, the portrayal of women in ads has remained very shallow, stereotypical and limiting for years. Indus...
brands30 Mar 2021, 16:34

Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment
Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment
We are stuck on this brilliant initiative by Fevicol. This creative experiment has been conceptualized with Schbang, the creative & technology company.With the...
brands30 Mar 2021, 10:01

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
Global sports brand Puma has signed a strategic 3-year partnership with Royal Challengers Bangalore. Puma will have exclusive retailing rights to RCB’s take do...
brands26 Mar 2021, 12:00

Here are a few beautiful Holi ads for you while you enjoy the festival from home this year
Here are a few beautiful Holi ads for you while you enjoy the festival from home this year
Its that time of the year when our country becomes just a little more colorful. However, this year, Holi will be different as we will spend the festival at hom...
brands26 Mar 2021, 10:00

How Surf Excel’s Daag Acche Hain has evolved over the years
How Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ is one of the most loved campaigns in India. It was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond ...
brands21 Apr 2021, 15:43

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection. Reebok has launched a new range of plant-based running shoes to mark Earth Day. Reebok release...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a Kroll business, his brand value also rem...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there is an advertising blitzkrieg and every ye...
brands12 Apr 2021, 10:00

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a bigger market share over the years, today i...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us through the smaller and larger changes in the...
brands05 Apr 2021, 10:00

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and B-Fizz simultaneously. With combined sp...
brands31 Mar 2021, 17:04

Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natural hair care brand, has launched an innov...
brands30 Mar 2021, 16:34

Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment
Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment
We are stuck on this brilliant initiative by Fevicol. This creative experiment has been conceptualized with Schbang, the creative & technology company.With the advent of COVID-19, one has seen many i...
brands21 Apr 2021, 15:31

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation has supported underprivileged women and helped them become self-reliant since 1978...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has roped in actor Pankaj Tripathi as its face. Vinay Subramanyam, VP Marketing, Br...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and co...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised products that are suited to local palate...
brands13 Apr 2021, 11:39

Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Pradeep Bakshi, Managing Director and CEO, Voltas Limited is confident that this tre...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and actor Jim Sarbh. Rahul Dravid, who is known to be one of the cool-est cricketers on...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Ind...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.CarDekho ...
brands05 Apr 2021, 12:51

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conv...
brands01 Apr 2021, 18:25

April Fool’s Day: Brands that pulled the best pranks this year
April Fool’s Day: Brands that pulled the best pranks this year
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswagen (Voltswagen) to Ola AirPro, here are a few April Fool’s Day campaigns that almost had us fooled!With CO...
brands01 Apr 2021, 10:00

Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw materials are easily biodegradable, 59% are renewable, 34% are natural or of natural...
brands31 Mar 2021, 12:57

10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an interview with Business Insider India, the company’s Chief Marketing Officer (CMO) Rajas...
brands31 Mar 2021, 11:01

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
From a sacrificing mother to a man being the bread-earner, the portrayal of women in ads has remained very shallow, stereotypical and limiting for years. Industry body ASCI is now trying to expand its horizon by launching a gender report t...
brands30 Mar 2021, 10:01

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
Global sports brand Puma has signed a strategic 3-year partnership with Royal Challengers Bangalore. Puma will have exclusive retailing rights to RCB’s take down and replica jerseys. We speak to Abhishek Ganguly, Managing Director, PUMA In...
brands26 Mar 2021, 12:00

Here are a few beautiful Holi ads for you while you enjoy the festival from home this year
Here are a few beautiful Holi ads for you while you enjoy the festival from home this year
Its that time of the year when our country becomes just a little more colorful. However, this year, Holi will be different as we will spend the festival at home, socially distanced. So we put together a few Holi ads from recent years that ...
brands26 Mar 2021, 10:00

How Surf Excel’s Daag Acche Hain has evolved over the years
How Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ is one of the most loved campaigns in India. It was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then. Holi is one of the most important occasions for ...