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Why pairing brands makes good marketing sense
- Aditya Jaishankar, Co-founder, MAAD, writes that pairing two brands together and offering them to consumers have myriad benefits, for both the brands as well as consumers.
- It can not only help in enhancing consumer loyalty, but also in unlocking demand from a dormant set of customers.
- Jaishankar also believes that
pairing brands has the potential to create a disproportionate boost in terms of word-of-mouth, getting them a huge traction among consumers.
brands
In Q3, Signify was 64% carbon neutral and 79% of its revenue came from sustainable products. It will be executing the same programs to reduce its carbon footpr...
brands
Diageo has been working with UN Women on its initiative, Unstereotype Alliance, that is working on tackling unhelpful and harmful gender stereotypes in adverti...
brands
At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history ...
brands
Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for ...
brands
In an exclusive chat with Advertising and Media Insider, digital Influencer Bhuvan Bam, who is known for his YouTube channel - BB Ki Vines, shares his thoughts...
brands
Medlife is currently witnessing an 8% month-on-month growth and hopes to achieve 100% year-on-year growth over last year. It will continue to focus on digital ...
brands
With an annualized revenue of upwards of $25 million, Coverfox is working towards achieving a 500% growth rate in the next financial year. While Coverfox focus...
brands
Rajeev Raja’s unique agency, BrandMusiq has been creating MOGOs (musical logos) for brands to help them differentiate themselves A lot of brands believe that t...
brands
OkCupid has been in the dating industry for the past 15 years and has seen the landscape evolving quite closely In the last few years, OkCupid observed that mi...
brands
CarDekho reported a 62% growth in its revenue to Rs 260 crore in the year ending March 2019, despite the major slumps in auto industry. Gaurav Mehta, Chief Mar...
brands
Dunzo has grown 40X as a business and 8X in terms of number of people on its platform in the past 18 months. While its present in eight cities currently, it ai...
brands
When Vikas Bagaria conceived Pee Safe, his closest friends and family members failed to understand why a ‘man’ would want to launch products for women’s hygien...
brands
Bajaj Allianz Life India’s Life Goals Preparedness Survey 2019 was designed to get a complete picture of the Life Goals that drive Indians, their aspirations, ...
brands
ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter The platform is now looking at starting its monetiz...
brands
Despite a rise in the price of gold and economic slowdown, the demand for Melorra’s jewellery remains unchanged The young jewellery brand attributes this stabi...
brands
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming t...
brands
Brands trying to make inroads into Tier II and Tier III markets are now looking at TikTok as a smart way of reaching out to consumers TikTok is also offering b...
brands
In Q3, Signify was 64% carbon neutral and 79% of its revenue came from sustainable products. It will be executing the same programs to reduce its carbon footprint in India to drive sustainable revenu...
brands
Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new vent...
brands
With an annualized revenue of upwards of $25 million, Coverfox is working towards achieving a 500% growth rate in the next financial year. While Coverfox focused on motor and health insurance initial...
brands
CarDekho reported a 62% growth in its revenue to Rs 260 crore in the year ending March 2019, despite the major slumps in auto industry. Gaurav Mehta, Chief Marketing Officer, CarDekho says the major ...
brands
Bajaj Allianz Life India’s Life Goals Preparedness Survey 2019 was designed to get a complete picture of the Life Goals that drive Indians, their aspirations, their influences, their preparedness and...
brands
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year. InShorts ...
brands
Diageo has been working with UN Women on its initiative, Unstereotype Alliance, that is working on tackling unhelpful and harmful gender stereotypes in advertising. The brand has come up with a framework that is trying to ensure unconsciou...
brands
At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history behind the event He spoke about how branded content is Bacardi’s primary way of ...
brands
In an exclusive chat with Advertising and Media Insider, digital Influencer Bhuvan Bam, who is known for his YouTube channel - BB Ki Vines, shares his thoughts on the state of advertising today and the advantages brands can draw from worki...
brands
Medlife is currently witnessing an 8% month-on-month growth and hopes to achieve 100% year-on-year growth over last year. It will continue to focus on digital marketing, and come up with hyper-local personalized content to target consumers...
brands
Rajeev Raja’s unique agency, BrandMusiq has been creating MOGOs (musical logos) for brands to help them differentiate themselves A lot of brands believe that the future is sonic and therefore having a sonic identity is critical to reach ou...
brands
OkCupid has been in the dating industry for the past 15 years and has seen the landscape evolving quite closely In the last few years, OkCupid observed that millennials are seeking a meaningful relationship with a like-minded partner to sh...
brands
Dunzo has grown 40X as a business and 8X in terms of number of people on its platform in the past 18 months. While its present in eight cities currently, it aims to enter 20 cities in the long run because they believe that’s where 70% of t...
brands
When Vikas Bagaria conceived Pee Safe, his closest friends and family members failed to understand why a ‘man’ would want to launch products for women’s hygiene There came a point in Bagaria’s journey when he almost sold the company and wa...
brands
ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter The platform is now looking at starting its monetization journey and is reaching out to brands that could advertise on its platform...
brands
Despite a rise in the price of gold and economic slowdown, the demand for Melorra’s jewellery remains unchanged The young jewellery brand attributes this stability to design differentiation and affordable pricing On the back of festive sea...
brands
Brands trying to make inroads into Tier II and Tier III markets are now looking at TikTok as a smart way of reaching out to consumers TikTok is also offering brands innovative solutions like short videos, brand takeover, in-feed native vid...
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