TOP STORY
Case Study: How Myntra Fashion Superstar’s The Fashion Project campaign garnered a total reach of 1.3 million
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Koh...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FM...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for t...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social med...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell ...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about th...
brands06 Jan 2021, 16:09

E-commerce: Trends to watch out for in 2021
E-commerce: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. ...
brands06 Jan 2021, 13:58

IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. ID...
brands06 Jan 2021, 13:25

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we e...
brands04 Jan 2021, 16:56

As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while man...
brands04 Jan 2021, 15:50

Embracing empathy: The key to driving brand loyalty
Embracing empathy: The key to driving brand loyalty
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate...
brands04 Jan 2021, 15:07

Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm pr...
brands31 Dec 2020, 15:10

Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ...
brands31 Dec 2020, 11:19

Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has hap...
brands29 Dec 2020, 13:11

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumul...
brands29 Dec 2020, 10:00

OTT: The trends to watch out for in 2021
OTT: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
brands28 Dec 2020, 14:48

Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
Checkbrand analyzed online sentiment for top 45 cricketers. As per the report, Virat Kohli’s brand value stands at Rs 3.28 billion, which is the highest among ...
brands24 Dec 2020, 14:03

What brands should keep in mind while investing on Influencer Marketing
What brands should keep in mind while investing on Influencer Marketing
Influencer marketing has been on the rise for the past few years. However, it has also seen its fair share of scandals. Rikki Agarwal, Co-Founder of Blink Digi...
brands24 Dec 2020, 13:16

The ABC of engaging with customers
The ABC of engaging with customers
The current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is g...
brands24 Dec 2020, 10:00

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk, for the past 2 years, has been running several campaigns across the globe around the theme of generosity. However, 2020 was a year when the...
brands23 Dec 2020, 15:12

Here's how BookMyShow dressed doctors as Santas to spread some Christmas cheer
Here's how BookMyShow dressed doctors as Santas to spread some Christmas cheer
The campaign film #LoveBoostsHealth shot in a city-based hospital, is the latest in BookASmile’s efforts that spread over 2,36,000 smiles amongst the underpriv...
brands23 Dec 2020, 14:20

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. The sentiments have been analyzed ...
brands21 Dec 2020, 16:17

StepSetGo aims to grow its revenue by 10X in 2021
StepSetGo aims to grow its revenue by 10X in 2021
StepSetGo was born when one of the founders joked about losing the enthusiasm to workout in the gym every day and pay a hefty amount of money for it. They thou...
brands18 Dec 2020, 12:44

This smartphone brand is asking its consumers to put a pause on using smartphones
This smartphone brand is asking its consumers to put a pause on using smartphones
Vivo’s research study released earlier this year highlighted how the increased screen time could have an impact on the physical and mental wellbeing of a perso...
brands17 Dec 2020, 15:37

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z beli...
brands16 Dec 2020, 18:52

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report
Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report
ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women. Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as ...
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Kohli. Indian cricket team captain Virat Ko...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original idea...
brands06 Jan 2021, 16:09

E-commerce: Trends to watch out for in 2021
E-commerce: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user ba...
brands04 Jan 2021, 16:56

As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while many were concerned about the player's heal...
brands31 Dec 2020, 15:10

Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ordered dish on Zomato, Swiggy and Dunzo...
brands29 Dec 2020, 10:00

OTT: The trends to watch out for in 2021
OTT: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for ...
brands24 Dec 2020, 13:16

The ABC of engaging with customers
The ABC of engaging with customers
The current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is going digital, and a lot of users are new...
brands23 Dec 2020, 14:20

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. The sentiments have been analyzed on the basis of 100 million online impre...
brands21 Dec 2020, 16:17

StepSetGo aims to grow its revenue by 10X in 2021
StepSetGo aims to grow its revenue by 10X in 2021
StepSetGo was born when one of the founders joked about losing the enthusiasm to workout in the gym every day and pay a hefty amount of money for it. They thought to themselves that roles should be r...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketing enables the marketeers to show personalised ads to their right a...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for the first time since its launch. We speak to Marzin Shroff, CEO and Managing Dire...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 p...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey. Today, we speak to Niharika NM, a social media star who has been wi...
brands06 Jan 2021, 13:58

IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. IDFC Mutual Fund just launched its first investor awareness campaign of the year -...
brands06 Jan 2021, 13:25

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we expect from a door? That it will be strong so it can provide adequate security to...
brands04 Jan 2021, 15:50

Embracing empathy: The key to driving brand loyalty
Embracing empathy: The key to driving brand loyalty
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...
brands04 Jan 2021, 15:07

Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm products and services like All-in-One QR, All-in-One Android POS device and instan...
brands31 Dec 2020, 11:19

Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has happened through the course of the year. Hospitality was one of the worst affected ...
brands29 Dec 2020, 13:11

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulate...
brands28 Dec 2020, 14:48

Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
Checkbrand analyzed online sentiment for top 45 cricketers. As per the report, Virat Kohli’s brand value stands at Rs 3.28 billion, which is the highest among top 45 cricketers. Checkbrand, an online sentiment analysis company, has release...
brands24 Dec 2020, 14:03

What brands should keep in mind while investing on Influencer Marketing
What brands should keep in mind while investing on Influencer Marketing
Influencer marketing has been on the rise for the past few years. However, it has also seen its fair share of scandals. Rikki Agarwal, Co-Founder of Blink Digital tells us how marketers can make the most out of investing on influencer mark...
brands24 Dec 2020, 10:00

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk, for the past 2 years, has been running several campaigns across the globe around the theme of generosity. However, 2020 was a year when the whole world needed just a bit more generosity and Cadbury Dairy Milk came up wi...
brands23 Dec 2020, 15:12

Here's how BookMyShow dressed doctors as Santas to spread some Christmas cheer
Here's how BookMyShow dressed doctors as Santas to spread some Christmas cheer
The campaign film #LoveBoostsHealth shot in a city-based hospital, is the latest in BookASmile’s efforts that spread over 2,36,000 smiles amongst the underprivileged and frontline workers through focussed initiatives since the start of the...
brands18 Dec 2020, 12:44

This smartphone brand is asking its consumers to put a pause on using smartphones
This smartphone brand is asking its consumers to put a pause on using smartphones
Vivo’s research study released earlier this year highlighted how the increased screen time could have an impact on the physical and mental wellbeing of a person. While Netflix’s Social Dilemma did remind us about the consequences of being ...
brands17 Dec 2020, 15:37

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z believes and supports the LGBTQ community, wants to talk about mental health within ...
brands16 Dec 2020, 18:52

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report
Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report
ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women. Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as the most popular influencers in the country. 63% of the most popular influencers...