TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
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Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaBritish cosmetics brand The Body Shop has had a presence in India for over 16 years now and it looks at India as a critical market. We talk to Vishal Chaturvedi, Vice President, The Body Shop India w...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersThings are finally getting back to normal and people are starting to travel again. To make the most of this, intercity bus services player IntrCity has come up with its first-ever campaign. We spoke ...
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Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsYoga Bar recently entered the children's nutritional snacking segment, a move that Co-Founder and Chief Operating Officer of Yoga Bar Suhasini Sampath is confident will help take the Rs 200 crore brand to Rs 1000 crore within the next 2-2....
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumersFuture Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been focussing more on building an emotional connect rather than talk more about the f...
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the yearsSurf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then....
Here’s why Tech Burner never bases his content on algorithms or current trendsIn today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape. He shares his secret to a...
2022: The year of GenZ creatorsGenZ content creators have taken the internet by storm and their influence is only going to grow. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes what makes this passionate generation special different from the other generations and why 2022 will only mak...
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG categoryAgro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the brand name Sundrop Duo. It is betting big on the confectionary segment this year. W...
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero LectroHero Lectro has been leading the e-cycle race in India. Out of the 100,000 e-cycles sold in the country so far, Hero Lectro accounts for 70%. Aditya Munjal, CEO of Hero Lectro speaks to us on the brand's journey so far, a few challenges an...
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured in Amazon ...
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertisingIf the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness. On the back of e-commerce and growing awareness about wellness, the men’s grooming category has seen unprecedent...
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of timeAd & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to decode what storytelling stands for today. Today, we bring you highlights from o...
Here’s how Britannia is strengthening its Dairy portfolioIndia is a relatively young market for cheese but the category has witnessed good growth during the pandemic. For the past few years, Britannia has been focusing on growing its Dairy business and has big plans to grab a larger share in the category. We speak to Abhi...
This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, PlumIn the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’ Plum was one of the first boot-strapped home-grown start-ups to bring veganism to the beauty and skincare industry in India. As the fo...
This Valentine’s Day, brands encourage consumers to celebrate all kinds of loveIt is finally that time of the year when you let your loved ones know just how much they mean to you or look at yourself in the mirror and remind yourself that you are totally worth it. Whether you are spending your Valentine’s with your p...
How BYJU’s aims to provide customised education to 10 million children in India by 2025With an aim to make digital learning accessible to millions of children from underserved communities, EdTech giant BYJU’S launched its social initiative ‘Education For All’ last year. So far, BYJU’s has reached 3.4 million students and has...
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