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Coronavirus hasn't stopped our cops from spreading cheer on social media
- Humour can be a powerful tool to get your point across, and police across the country have been using various social media platforms to warn people about the consequences of breaking quarantine, in the funniest ways possible.
- From various pop culture references to predicting your horoscope to turning board games into safety reminders, they have done it all.
After Juan Delcan and Valentina Izaguirre’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of s...
Duff & Phelps has undertaken a study to analyze the impact of COVID-19 on the value of IPL Ecosystem, which was estimated in their IPL Brand Valuation Report 2...
Adidas encourages women to push their boundaries, keep running faster than the challenges that come in their way. It invites women to pursue an ongoing quest f...
Lenskart had much to cheer in 2019. It grew at 50% year-on-year, launched its 500th store and its total operating revenue grew by 24% in 2019 to Rs 474.31 cror...
Competitive advertising makes for a good public spectacle. If executed well, it helps generate engagement on social media platforms and create organic PR. We h...
Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. Leader...
The aim of micro-marketing is to tap into 'intent-rich' moments. Dinakar Menon, Business Head, Big Trunk Communications tells us how micro-moments can be lever...
We have come a long way and the day is not far when we will be equal. The bridge between men and women in the world of business has been built to a considerabl...
With International Women’s Day around the corner, we look at Bumble’s journey that was started and led by women across different countries. Its marketing campa...
Conceptualised by Leo Burnett, the film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. Bhu...
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, Strategy, innovation and branding expert at Star FLOW Fest. ...
Listeners are spending at least 65 minutes overall on various OTT Audio platforms. OTT streaming seems to be thriving in markets where Radio listenership habit...
The campaign is a part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai...
Too Yumm! that was launched its journey in 2017 roped in cricketer Virat Kohli as its face pretty early in its journey. Having Kohli as its face, along with va...
Shilpa Shetty Kundra, who has been missing from the big screen for the past 13 years has become the face of yet another brand. She has 13 brands in her kitty f...
The business of love is booming. In India, after Diwali and Raksha Bandhan, Valentine’s Day is the most popular occasion where people exchange gifts. However, ...
In its Valentine Day’s campaign, Netflix apologises to all the couples who have fought in the past because of the application. Its latest ad is about a broken-...
On the eve of Valentine’s Day, Britannia’s Little Hearts is encouraging millennials to cut out the romance and break some hearts instead. From celebrating roma...
In 2020, Wattpad is looking at increasing its brand partnerships. 2019 saw it partner with T-Series, Universal, Penguin Random House, Harper Collins, Graphic I...
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore product...
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!...
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at...
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presenc...
Duff & Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Ak...
Today is the 15th edition of Auto Expo and many experts think that the show has lost its charm as the big brands have backed out. Sukrit Singh, Former CEO and ...
Lately, from Lay’s smile packs to Coca-Cola’s ‘Share a Coke’, the way brands are going about packaging their products has seen a major shift. Brands are moving...
After Juan Delcan and Valentina Izaguirre’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of social distancing. As the situation aroun...
Lenskart had much to cheer in 2019. It grew at 50% year-on-year, launched its 500th store and its total operating revenue grew by 24% in 2019 to Rs 474.31 crore. Amit Chaudhary, Co-founder, Lenskart....
The aim of micro-marketing is to tap into 'intent-rich' moments. Dinakar Menon, Business Head, Big Trunk Communications tells us how micro-moments can be leveraged to tap on customer’s intent and dri...
Conceptualised by Leo Burnett, the film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. Bhumi Pednekar signed on to drive awareness...
The campaign is a part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai, India crafted by FCB Ulka. Tata Trusts...
The business of love is booming. In India, after Diwali and Raksha Bandhan, Valentine’s Day is the most popular occasion where people exchange gifts. However, the way millennials express their love i...
In 2020, Wattpad is looking at increasing its brand partnerships. 2019 saw it partner with T-Series, Universal, Penguin Random House, Harper Collins, Graphic India, Aleph Publishing and Teach for Ind...
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at competitive price points to create an e...
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presence, IMAX is now upping its game by launch...
Duff & Phelps has undertaken a study to analyze the impact of COVID-19 on the value of IPL Ecosystem, which was estimated in their IPL Brand Valuation Report 2019. They have considered various scenarios which were addressed by BCCI President, Saurav Ganguly, during ...
Adidas encourages women to push their boundaries, keep running faster than the challenges that come in their way. It invites women to pursue an ongoing quest for personal betterment by overcoming all social and psychological barriers.In an attempt to forge a gender ...
Competitive advertising makes for a good public spectacle. If executed well, it helps generate engagement on social media platforms and create organic PR. We have all grown up watching ad wars between Burger King and McDonald’s and still l...
Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward t...
We have come a long way and the day is not far when we will be equal. The bridge between men and women in the world of business has been built to a considerable extent and with time, we will only see more improvement. Saroja Yeramilli, CEO and Founder, Melorra her p...
With International Women’s Day around the corner, we look at Bumble’s journey that was started and led by women across different countries. Its marketing campaign aims to flip the gender roles and question deep-rooted misogyny in our pop-culture. Priyanka Chopra-bac...
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, Strategy, innovation and branding expert at Star FLOW Fest. It is more about understanding consumers, getting them to interact, and particip...
Listeners are spending at least 65 minutes overall on various OTT Audio platforms. OTT streaming seems to be thriving in markets where Radio listenership habit is not strong. Gaana tops the charts with 30% market share in OTT Audio streami...
Too Yumm! that was launched its journey in 2017 roped in cricketer Virat Kohli as its face pretty early in its journey. Having Kohli as its face, along with various partnerships like IPL and Inside Edge 2 have helped the brand stay visible...
Shilpa Shetty Kundra, who has been missing from the big screen for the past 13 years has become the face of yet another brand. She has 13 brands in her kitty from varied categories like Food & Beverages, Telecom, Skincare, FMCG, Chocolates, and more. As Shilpa signs...
In its Valentine Day’s campaign, Netflix apologises to all the couples who have fought in the past because of the application. Its latest ad is about a broken-up couple, who communicate via Netflix and ruin each other’s content recommendat...
On the eve of Valentine’s Day, Britannia’s Little Hearts is encouraging millennials to cut out the romance and break some hearts instead. From celebrating romance to break ups; we take a look at how Little Hearts’ communication has evolved...
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore products and services in a more seamless fashion. New-age bots are redefining critical ...
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opportunities that the internet, through Idea 4G network, throws open ...
Duff & Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. The re...
Today is the 15th edition of Auto Expo and many experts think that the show has lost its charm as the big brands have backed out. Sukrit Singh, Former CEO and Co-founder of Encompass and current owner of The Platform, shares a few reasons to visit the event. Today m...
Lately, from Lay’s smile packs to Coca-Cola’s ‘Share a Coke’, the way brands are going about packaging their products has seen a major shift. Brands are moving towards personalisation and technology is now making it possible to execute dis...
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