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Case Study: How Myntra Fashion Superstar’s The Fashion Project campaign garnered a total reach of 1.3 million
- The
Fashion Project is a digital campaign byMyntra Fashion Superstar which is a show broadcasted onMTV along withMyntra and Voot app. - Conceptualised and executed by
Viral Fission , the campaign aimed to drive deeper conversations with the youth on various issues that have impacted them along with fashion and the narrative that fashion is for all.
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Koh...
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FM...
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for t...
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social med...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell ...
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about th...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. ...
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. ID...
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we e...
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while man...
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate...
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm pr...
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ...
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has hap...
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumul...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
Checkbrand analyzed online sentiment for top 45 cricketers. As per the report, Virat Kohli’s brand value stands at Rs 3.28 billion, which is the highest among ...
Influencer marketing has been on the rise for the past few years. However, it has also seen its fair share of scandals. Rikki Agarwal, Co-Founder of Blink Digi...
The current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is g...
Cadbury Dairy Milk, for the past 2 years, has been running several campaigns across the globe around the theme of generosity. However, 2020 was a year when the...
The campaign film #LoveBoostsHealth shot in a city-based hospital, is the latest in BookASmile’s efforts that spread over 2,36,000 smiles amongst the underpriv...
The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. The sentiments have been analyzed ...
StepSetGo was born when one of the founders joked about losing the enthusiasm to workout in the gym every day and pay a hefty amount of money for it. They thou...
Vivo’s research study released earlier this year highlighted how the increased screen time could have an impact on the physical and mental wellbeing of a perso...
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z beli...
ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women. Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as ...
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Kohli. Indian cricket team captain Virat Ko...
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original idea...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user ba...
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while many were concerned about the player's heal...
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ordered dish on Zomato, Swiggy and Dunzo...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for ...
The current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is going digital, and a lot of users are new...
The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. The sentiments have been analyzed on the basis of 100 million online impre...
StepSetGo was born when one of the founders joked about losing the enthusiasm to workout in the gym every day and pay a hefty amount of money for it. They thought to themselves that roles should be r...
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketing enables the marketeers to show personalised ads to their right a...
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for the first time since its launch. We speak to Marzin Shroff, CEO and Managing Dire...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 p...
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey. Today, we speak to Niharika NM, a social media star who has been wi...
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. IDFC Mutual Fund just launched its first investor awareness campaign of the year -...
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we expect from a door? That it will be strong so it can provide adequate security to...
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm products and services like All-in-One QR, All-in-One Android POS device and instan...
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has happened through the course of the year. Hospitality was one of the worst affected ...
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulate...
Checkbrand analyzed online sentiment for top 45 cricketers. As per the report, Virat Kohli’s brand value stands at Rs 3.28 billion, which is the highest among top 45 cricketers. Checkbrand, an online sentiment analysis company, has release...
Influencer marketing has been on the rise for the past few years. However, it has also seen its fair share of scandals. Rikki Agarwal, Co-Founder of Blink Digital tells us how marketers can make the most out of investing on influencer mark...
Cadbury Dairy Milk, for the past 2 years, has been running several campaigns across the globe around the theme of generosity. However, 2020 was a year when the whole world needed just a bit more generosity and Cadbury Dairy Milk came up wi...
The campaign film #LoveBoostsHealth shot in a city-based hospital, is the latest in BookASmile’s efforts that spread over 2,36,000 smiles amongst the underprivileged and frontline workers through focussed initiatives since the start of the...
Vivo’s research study released earlier this year highlighted how the increased screen time could have an impact on the physical and mental wellbeing of a person. While Netflix’s Social Dilemma did remind us about the consequences of being ...
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z believes and supports the LGBTQ community, wants to talk about mental health within ...
ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women. Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as the most popular influencers in the country. 63% of the most popular influencers...
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