TOP STORY
A 3-way narrative needed to combat COVID
brands7 Jul 2020, 10:00

90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands6 Jul 2020, 10:00

Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands3 Jul 2020, 10:00

Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands2 Jul 2020, 11:49

Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect the...
brands2 Jul 2020, 10:00

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands1 Jul 2020, 10:00

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platfor...
brands30 Jun 2020, 10:00

As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
brands26 Jun 2020, 10:00

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words l...
brands25 Jun 2020, 17:07

Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live We...
brands25 Jun 2020, 10:00

How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
Things have been challenging for small and medium scale businesses that are bearing the brunt of the lockdown due to low consumer spending and disruptions and ...
brands24 Jun 2020, 16:51

How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind the recently launched Amazon Original Series Paatal...
brands23 Jun 2020, 10:00

How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
In a Pride Month special, we invited Vicks Mom Gauri Sawant and Ajay Vikram, CCO- Global Clients, Publicis Singapore for a #BTSwithInsider chat. Vikram walked ...
brands23 Jun 2020, 10:00

We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
With a 167-year legacy, Levi Strauss has outlived a Civil War, two world wars, the Great Depression and the Great Recession. And it is confident it will come o...
brands19 Jun 2020, 10:00

Here are some campaigns that have celebrated fathers beautifully
Here are some campaigns that have celebrated fathers beautifully
Father's Day is celebrated globally on the third Sunday of June. Here are some ads that capture the role our fathers play in our lives beautifully.Every year, ...
brands18 Jun 2020, 10:00

Will Covid-19 catapult the future of influencers into overdrive?
Will Covid-19 catapult the future of influencers into overdrive?
The lockdown that made people stay at home, brought businesses to a halt, paused travel and let to cancellation of events. So what will be the future of influe...
brands17 Jun 2020, 10:00

Pride Month: Campaigns that started conversations and sparked change in India
Pride Month: Campaigns that started conversations and sparked change in India
For years, talking about the queer community was a taboo in the Indian advertising industry. Today, while there have been some path-breaking campaigns in ackno...
brands17 Jun 2020, 10:00

We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
brands16 Jun 2020, 11:55

Marketing mantras for the COVID-19 era
Marketing mantras for the COVID-19 era
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company Ltd writes how the industry is struggling to adapt to the cur...
brands16 Jun 2020, 10:00

Small shop owners form a vital part of the consumer electronics ecosystem and we want to make them self-reliant: Swati Rathi, Godrej Appliances
Small shop owners form a vital part of the consumer electronics ecosystem and we want to make them self-reliant: Swati Rathi, Godrej Appliances
Summer is a peak season for appliances. However, this year was exceptional. Swati Rathi, Head – Marketing, Godrej Appliances tells us how summer plays an impor...
brands15 Jun 2020, 12:02

Saregama’s latest campaign subtly touches upon the challenging times for elderly
Saregama’s latest campaign subtly touches upon the challenging times for elderly
Sargeama latest campaign was conceutalised by the brand team and agency partner The Womb inside their four walls of safety. The campaign reflects on the nostal...
brands15 Jun 2020, 10:00

Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Like most businesses dependent on retail and delivery, Mondelez India's business was impacted too in the first few weeks of the lockdown, considering the compl...
brands15 Jun 2020, 10:00

Six well-known social media influencers share tips on content creation
Six well-known social media influencers share tips on content creation
After CarryMinati's roast video was removed by Google recently, the audience started calling for a ban on TikTok and questioning influencer marketing's authent...
brands12 Jun 2020, 12:00

Sustaining during the lockdown: A travel vlogger’s version
Sustaining during the lockdown: A travel vlogger’s version
Mohammed Salim Khan, Travel Blogger, writes how the pandemic-induced lockdown has impacted travel industry and with it, travel bloggers. He writes, "When all t...
brands12 Jun 2020, 10:00

Marketing in the times of Covid-19: Housejoy
Marketing in the times of Covid-19: Housejoy
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
brands11 Jun 2020, 16:44

Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
Conceptualised by Mondelez India & Ogilvy India, Cadbury Dairy Milk Silk's latest ad shows shows how a couple deeply in love turns an everyday moment into some...
brands11 Jun 2020, 10:00

Marketing in the times of Covid-19: Fujifilm India
Marketing in the times of Covid-19: Fujifilm India
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
brands7 Jul 2020, 10:00

90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Ranjan...
brands2 Jul 2020, 11:49

Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect their future choices as well, with a quarte...
brands30 Jun 2020, 10:00

As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Mayur Hola, Head of Global Brand...
brands25 Jun 2020, 10:00

How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
Things have been challenging for small and medium scale businesses that are bearing the brunt of the lockdown due to low consumer spending and disruptions and delivery and production. Canadian e-comm...
brands23 Jun 2020, 10:00

We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
With a 167-year legacy, Levi Strauss has outlived a Civil War, two world wars, the Great Depression and the Great Recession. And it is confident it will come out of the current crisis even stronger. ...
brands17 Jun 2020, 10:00

Pride Month: Campaigns that started conversations and sparked change in India
Pride Month: Campaigns that started conversations and sparked change in India
For years, talking about the queer community was a taboo in the Indian advertising industry. Today, while there have been some path-breaking campaigns in acknowledging the community and giving them a...
brands16 Jun 2020, 10:00

Small shop owners form a vital part of the consumer electronics ecosystem and we want to make them self-reliant: Swati Rathi, Godrej Appliances
Small shop owners form a vital part of the consumer electronics ecosystem and we want to make them self-reliant: Swati Rathi, Godrej Appliances
Summer is a peak season for appliances. However, this year was exceptional. Swati Rathi, Head – Marketing, Godrej Appliances tells us how summer plays an important role for their business, challenges...
brands15 Jun 2020, 10:00

Six well-known social media influencers share tips on content creation
Six well-known social media influencers share tips on content creation
After CarryMinati's roast video was removed by Google recently, the audience started calling for a ban on TikTok and questioning influencer marketing's authenticity. We, therefore, reached out to a f...
brands12 Jun 2020, 12:00

Sustaining during the lockdown: A travel vlogger’s version
Sustaining during the lockdown: A travel vlogger’s version
Mohammed Salim Khan, Travel Blogger, writes how the pandemic-induced lockdown has impacted travel industry and with it, travel bloggers. He writes, "When all this ends and we’re free to travel again,...
brands6 Jul 2020, 10:00

Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Vijay Babu, VP - Home Appliances, LG Electroni...
brands3 Jul 2020, 10:00

Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Sapna Arora, Chief Marketing Officer, OLX Indi...
brands2 Jul 2020, 10:00

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. In today's interview, Abhishek Ganguly, Genera...
brands1 Jul 2020, 10:00

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platform. Owing to this interest, the brand also recently launched its latest offering,...
brands26 Jun 2020, 10:00

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words like ‘Fair,’ ‘White/Whitening,’ Light/Lightening’ from all its packs and communic...
brands25 Jun 2020, 17:07

Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live Well.The global pandemic has pushed everyone inside the four walls of their home, ...
brands24 Jun 2020, 16:51

How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind the recently launched Amazon Original Series Paatal Lok. Gaurav Gandhi, Director and Country GM, Amazon Prime Video India shares ti...
brands23 Jun 2020, 10:00

How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
In a Pride Month special, we invited Vicks Mom Gauri Sawant and Ajay Vikram, CCO- Global Clients, Publicis Singapore for a #BTSwithInsider chat. Vikram walked us through the ideation process, execution and Sawant, on the other hand, shared...
brands19 Jun 2020, 10:00

Here are some campaigns that have celebrated fathers beautifully
Here are some campaigns that have celebrated fathers beautifully
Father's Day is celebrated globally on the third Sunday of June. Here are some ads that capture the role our fathers play in our lives beautifully.Every year, the world celebrates fathers on the third Sunday of June. While Father’s Day doesn’t usually see brands go ...
brands18 Jun 2020, 10:00

Will Covid-19 catapult the future of influencers into overdrive?
Will Covid-19 catapult the future of influencers into overdrive?
The lockdown that made people stay at home, brought businesses to a halt, paused travel and let to cancellation of events. So what will be the future of influencer marketing, on the other side of the lockdown? Ankit Agarwal, Founder, Do Your Thng (DYT) tries to find...
brands17 Jun 2020, 10:00

We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India spoke to u...
brands16 Jun 2020, 11:55

Marketing mantras for the COVID-19 era
Marketing mantras for the COVID-19 era
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company Ltd writes how the industry is struggling to adapt to the current macro changes. He shares 5 mantras that business leaders and marketing professionals can refer to and ...
brands15 Jun 2020, 12:02

Saregama’s latest campaign subtly touches upon the challenging times for elderly
Saregama’s latest campaign subtly touches upon the challenging times for elderly
Sargeama latest campaign was conceutalised by the brand team and agency partner The Womb inside their four walls of safety. The campaign reflects on the nostalgic days of summer vacation and how parents always had a solution to lighten up ...
brands15 Jun 2020, 10:00

Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Like most businesses dependent on retail and delivery, Mondelez India's business was impacted too in the first few weeks of the lockdown, considering the complete closure of retail stores, super markets and e-commerce. However, with the gr...
brands12 Jun 2020, 10:00

Marketing in the times of Covid-19: Housejoy
Marketing in the times of Covid-19: Housejoy
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. In today's interview, Arpan Biswas, VP – Marketing, Housejoy tells us how the startup adapted to th...
brands11 Jun 2020, 16:44

Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
Conceptualised by Mondelez India & Ogilvy India, Cadbury Dairy Milk Silk's latest ad shows shows how a couple deeply in love turns an everyday moment into something truly grand and special. The film is a part of a larger integrated marketi...
brands11 Jun 2020, 10:00

Marketing in the times of Covid-19: Fujifilm India
Marketing in the times of Covid-19: Fujifilm India
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Haruto Iwata, Managing Director, Fujifilm India tells us how this experience gave the brand a chanc...