TOP STORY
As Sonu Sood wins a UNDP award, will we see a jump in his brand value?
brands30 Sep 2020, 13:44

How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
Kuber Chopra, Founder, Creative & Strategy Director of Rasta writes why design plays a key role in brand building. He says that it is safe to say that today de...
brands30 Sep 2020, 11:52

PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home
PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home
PharmEasy, India’s leading online medical and healthcare ordering app has launched a new campaign which reiterates the ease of ordering medicines with its plat...
brands30 Sep 2020, 10:00

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 brand ambassadors this IPL season. The BharatPe XI team players a...
brands29 Sep 2020, 17:33

Stayfree urges parents to normalise talking about periods in its latest ad
Stayfree urges parents to normalise talking about periods in its latest ad
Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. Stayfre...
brands29 Sep 2020, 10:00

Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Pee Safe’s sister brand Raho Safe, a feminine-hygiene company started by a man, is trying to include men in the conversation around menstruation through its la...
brands28 Sep 2020, 13:48

Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
As per WPP and Kantar’s latest BrandZ report, economic impact of COVID-19 led to a 6% drop in total value of ranking. In challenging economic and social condit...
brands28 Sep 2020, 10:00

MX Player’s Aashram garners 300 million+ streams in less than a month
MX Player’s Aashram garners 300 million+ streams in less than a month
MX Player's original series Aashram featuring Bobby Deol, has become the first series in India to garner 300 million+ streams in less than a month. We speak to...
brands28 Sep 2020, 10:00

Our pick of the best IPL 2020 ads: Week 1
Our pick of the best IPL 2020 ads: Week 1
The Indian Premier League (IPL) every year brings with it an advertising extravaganza where brands try to come up with communications that stand out in the clu...
brands25 Sep 2020, 10:00

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use...
brands23 Sep 2020, 16:47

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the a...
brands23 Sep 2020, 15:10

The future of brand storytelling lies in empathy
The future of brand storytelling lies in empathy
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shob...
brands23 Sep 2020, 10:00

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caugh...
brands22 Sep 2020, 12:46

Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrat...
brands22 Sep 2020, 11:00

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the...
brands22 Sep 2020, 10:00

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands ...
brands21 Sep 2020, 14:45

Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 3...
brands21 Sep 2020, 12:56

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
CRED to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with Anil Kapoor. CRED rejects Anil Kapoor in its hilarious ad bec...
brands21 Sep 2020, 10:00

Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
Rapido is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. Rapido has already seen 25...
brands18 Sep 2020, 17:30

Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
WPP and Kantar released the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking today. Preeti Reddy, CEO - South Asia, Insights Division, Kantar talks to us...
brands18 Sep 2020, 17:28

For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians. The brand will double the total runs scored in all Mumbai Indians matches to provide hea...
brands18 Sep 2020, 10:00

IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
Vi recently announced it has become the co-presenting sponsor of Dream11 IPL 2020. We talk to Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafo...
brands17 Sep 2020, 14:51

ACKO's new campaign 'Car Insurance Ke Tedhe Games' will make you miss Takeshi's Castle
ACKO's new campaign 'Car Insurance Ke Tedhe Games' will make you miss Takeshi's Castle
ACKO Launches new brand campaign ‘Car Insurance Ke Tedhe Games.’ The campaign highlights the challenges of buying insurance today & how ACKO Insurance simplifi...
brands17 Sep 2020, 12:36

The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
Shivjeet Ghatge, CEO & Co-founder, StepSetGo writes how Word of Mouth, a conventional tool continues to sustain in the unconventional world of social media mar...
brands17 Sep 2020, 11:00

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Tata Motors has been associated with IPL for the past three years. This year too, despite the matches being played behind closed doors, the brand has a lot of ...
brands15 Sep 2020, 16:07

The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
The complete rebranding of Vodafone Idea to Vi was carried out during the lockdown. So what went behind the exercise? Kavita Nair, Chief Digital Transformation...
brands15 Sep 2020, 14:15

Horlicks’ new TVC celebrates personal growth that stems from courage and confidence
Horlicks’ new TVC celebrates personal growth that stems from courage and confidence
Horlicks celebrates the confidence that empowers children. The TVC is conceptualized by FCB India. Every child is unique and so are the experiences that shape ...
brands30 Sep 2020, 13:44

How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
Kuber Chopra, Founder, Creative & Strategy Director of Rasta writes why design plays a key role in brand building. He says that it is safe to say that today design is a long term strategic pillar and...
brands29 Sep 2020, 17:33

Stayfree urges parents to normalise talking about periods in its latest ad
Stayfree urges parents to normalise talking about periods in its latest ad
Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. Stayfree is encouraging men and women, both, to...
brands28 Sep 2020, 10:00

MX Player’s Aashram garners 300 million+ streams in less than a month
MX Player’s Aashram garners 300 million+ streams in less than a month
MX Player's original series Aashram featuring Bobby Deol, has become the first series in India to garner 300 million+ streams in less than a month. We speak to Gautam Talwar, Chief Content Officer, M...
brands23 Sep 2020, 16:47

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the actor seems to be on a winning streak in ...
brands22 Sep 2020, 12:46

Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrating the start of the much-delayed IPL 20...
brands21 Sep 2020, 14:45

Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 30 second films over the course of the to...
brands18 Sep 2020, 17:30

Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
WPP and Kantar released the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking today. Preeti Reddy, CEO - South Asia, Insights Division, Kantar talks to us about some of the major highlights from...
brands17 Sep 2020, 14:51

ACKO's new campaign 'Car Insurance Ke Tedhe Games' will make you miss Takeshi's Castle
ACKO's new campaign 'Car Insurance Ke Tedhe Games' will make you miss Takeshi's Castle
ACKO Launches new brand campaign ‘Car Insurance Ke Tedhe Games.’ The campaign highlights the challenges of buying insurance today & how ACKO Insurance simplifies the experience.ACKO Insurance has lau...
brands17 Sep 2020, 12:36

The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
Shivjeet Ghatge, CEO & Co-founder, StepSetGo writes how Word of Mouth, a conventional tool continues to sustain in the unconventional world of social media marketing. He suggests how WOMM can become ...
brands30 Sep 2020, 11:52

PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home
PharmEasy latest ads reiterate the ease of ordering medicines online in a world where most of us are stuck at home
PharmEasy, India’s leading online medical and healthcare ordering app has launched a new campaign which reiterates the ease of ordering medicines with its platform especially in today’s times. COVID-19 has forced many of us to adjust to li...
brands30 Sep 2020, 10:00

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 brand ambassadors this IPL season. The BharatPe XI team players are seen on the ground, across 7 of the league teams playing cricket. The BharatP...
brands29 Sep 2020, 10:00

Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Pee Safe’s sister brand Raho Safe, a feminine-hygiene company started by a man, is trying to include men in the conversation around menstruation through its latest campaign. The campaign aims to normalise men buying pads just like other th...
brands28 Sep 2020, 13:48

Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
As per WPP and Kantar’s latest BrandZ report, economic impact of COVID-19 led to a 6% drop in total value of ranking. In challenging economic and social conditions created by the global pandemic and a pre-COVID-19 slowdown in the Indian ec...
brands28 Sep 2020, 10:00

Our pick of the best IPL 2020 ads: Week 1
Our pick of the best IPL 2020 ads: Week 1
The Indian Premier League (IPL) every year brings with it an advertising extravaganza where brands try to come up with communications that stand out in the clutter. To shine the spotlight on some of the best work brands are coming up with throughout the season, we w...
brands25 Sep 2020, 10:00

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use contactless cards and will educate consumers about the benefits, Manasi Narasim...
brands23 Sep 2020, 15:10

The future of brand storytelling lies in empathy
The future of brand storytelling lies in empathy
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shobhit Dixit who is an Author, Brand Consultant, Start-up Expert and Entrepreneur writes how empathy will be a...
brands23 Sep 2020, 10:00

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caught up with Gunjan Shah, CCO, Britannia Industries to understand if the brand has ...
brands22 Sep 2020, 11:00

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament. We talk to Arjun Mohan, CEO-India, upGrad who spoke to us about the...
brands22 Sep 2020, 10:00

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands in the health and hygiene segments responsible for educating consumers and sprea...
brands21 Sep 2020, 12:56

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
CRED to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with Anil Kapoor. CRED rejects Anil Kapoor in its hilarious ad because ‘Not Everyone Gets It.’CRED has come on board as the official partner of th...
brands21 Sep 2020, 10:00

Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
Rapido is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. Rapido has already seen 25% of its business bouncing back. Pavan Guntupalli, Co-founder, Rapido, talks to ...
brands18 Sep 2020, 17:28

For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians. The brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana. As India g...
brands18 Sep 2020, 10:00

IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
Vi recently announced it has become the co-presenting sponsor of Dream11 IPL 2020. We talk to Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited who tells us all that the brand has planned for the tournament s...
brands17 Sep 2020, 11:00

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Tata Motors has been associated with IPL for the past three years. This year too, despite the matches being played behind closed doors, the brand has a lot of plans to engage with audiences. Vivek Srivatsa, Head - Marketing, Passenger Vehi...
brands15 Sep 2020, 16:07

The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
The complete rebranding of Vodafone Idea to Vi was carried out during the lockdown. So what went behind the exercise? Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea takes us behind the scenes of the re-branding....
brands15 Sep 2020, 14:15

Horlicks’ new TVC celebrates personal growth that stems from courage and confidence
Horlicks’ new TVC celebrates personal growth that stems from courage and confidence
Horlicks celebrates the confidence that empowers children. The TVC is conceptualized by FCB India. Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks capture...