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As Sonu Sood wins a UNDP award, will we see a jump in his brand value?
- Sonu Sood recently received UNDP’s Special Humanitarian Action Award.
- He has emerged as a knight in shining armour and been applauded for his humanitarian work to send thousands of stranded migrants back home during the lockdown.
- His rising affinity on social media has also helped him get popular in the brandverse.
- We speak to experts to find out if the recognition from UNDP will finally help get Sonu Sood longer brand deals and bigger brands now.
Kuber Chopra, Founder, Creative & Strategy Director of Rasta writes why design plays a key role in brand building. He says that it is safe to say that today de...
PharmEasy, India’s leading online medical and healthcare ordering app has launched a new campaign which reiterates the ease of ordering medicines with its plat...
Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 brand ambassadors this IPL season. The BharatPe XI team players a...
Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. Stayfre...
Pee Safe’s sister brand Raho Safe, a feminine-hygiene company started by a man, is trying to include men in the conversation around menstruation through its la...
As per WPP and Kantar’s latest BrandZ report, economic impact of COVID-19 led to a 6% drop in total value of ranking. In challenging economic and social condit...
MX Player's original series Aashram featuring Bobby Deol, has become the first series in India to garner 300 million+ streams in less than a month. We speak to...
The Indian Premier League (IPL) every year brings with it an advertising extravaganza where brands try to come up with communications that stand out in the clu...
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use...
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the a...
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shob...
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caugh...
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrat...
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the...
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands ...
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 3...
CRED to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with Anil Kapoor. CRED rejects Anil Kapoor in its hilarious ad bec...
Rapido is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. Rapido has already seen 25...
WPP and Kantar released the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking today. Preeti Reddy, CEO - South Asia, Insights Division, Kantar talks to us...
Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians. The brand will double the total runs scored in all Mumbai Indians matches to provide hea...
Vi recently announced it has become the co-presenting sponsor of Dream11 IPL 2020. We talk to Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafo...
ACKO Launches new brand campaign ‘Car Insurance Ke Tedhe Games.’ The campaign highlights the challenges of buying insurance today & how ACKO Insurance simplifi...
Shivjeet Ghatge, CEO & Co-founder, StepSetGo writes how Word of Mouth, a conventional tool continues to sustain in the unconventional world of social media mar...
Tata Motors has been associated with IPL for the past three years. This year too, despite the matches being played behind closed doors, the brand has a lot of ...
The complete rebranding of Vodafone Idea to Vi was carried out during the lockdown. So what went behind the exercise? Kavita Nair, Chief Digital Transformation...
Horlicks celebrates the confidence that empowers children. The TVC is conceptualized by FCB India. Every child is unique and so are the experiences that shape ...
Kuber Chopra, Founder, Creative & Strategy Director of Rasta writes why design plays a key role in brand building. He says that it is safe to say that today design is a long term strategic pillar and...
Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. Stayfree is encouraging men and women, both, to...
MX Player's original series Aashram featuring Bobby Deol, has become the first series in India to garner 300 million+ streams in less than a month. We speak to Gautam Talwar, Chief Content Officer, M...
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the actor seems to be on a winning streak in ...
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrating the start of the much-delayed IPL 20...
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 30 second films over the course of the to...
WPP and Kantar released the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking today. Preeti Reddy, CEO - South Asia, Insights Division, Kantar talks to us about some of the major highlights from...
ACKO Launches new brand campaign ‘Car Insurance Ke Tedhe Games.’ The campaign highlights the challenges of buying insurance today & how ACKO Insurance simplifies the experience.ACKO Insurance has lau...
Shivjeet Ghatge, CEO & Co-founder, StepSetGo writes how Word of Mouth, a conventional tool continues to sustain in the unconventional world of social media marketing. He suggests how WOMM can become ...
PharmEasy, India’s leading online medical and healthcare ordering app has launched a new campaign which reiterates the ease of ordering medicines with its platform especially in today’s times. COVID-19 has forced many of us to adjust to li...
Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 brand ambassadors this IPL season. The BharatPe XI team players are seen on the ground, across 7 of the league teams playing cricket. The BharatP...
Pee Safe’s sister brand Raho Safe, a feminine-hygiene company started by a man, is trying to include men in the conversation around menstruation through its latest campaign. The campaign aims to normalise men buying pads just like other th...
As per WPP and Kantar’s latest BrandZ report, economic impact of COVID-19 led to a 6% drop in total value of ranking. In challenging economic and social conditions created by the global pandemic and a pre-COVID-19 slowdown in the Indian ec...
The Indian Premier League (IPL) every year brings with it an advertising extravaganza where brands try to come up with communications that stand out in the clutter. To shine the spotlight on some of the best work brands are coming up with throughout the season, we w...
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use contactless cards and will educate consumers about the benefits, Manasi Narasim...
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shobhit Dixit who is an Author, Brand Consultant, Start-up Expert and Entrepreneur writes how empathy will be a...
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caught up with Gunjan Shah, CCO, Britannia Industries to understand if the brand has ...
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament. We talk to Arjun Mohan, CEO-India, upGrad who spoke to us about the...
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands in the health and hygiene segments responsible for educating consumers and sprea...
CRED to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with Anil Kapoor. CRED rejects Anil Kapoor in its hilarious ad because ‘Not Everyone Gets It.’CRED has come on board as the official partner of th...
Rapido is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. Rapido has already seen 25% of its business bouncing back. Pavan Guntupalli, Co-founder, Rapido, talks to ...
Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians. The brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana. As India g...
Vi recently announced it has become the co-presenting sponsor of Dream11 IPL 2020. We talk to Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited who tells us all that the brand has planned for the tournament s...
Tata Motors has been associated with IPL for the past three years. This year too, despite the matches being played behind closed doors, the brand has a lot of plans to engage with audiences. Vivek Srivatsa, Head - Marketing, Passenger Vehi...
The complete rebranding of Vodafone Idea to Vi was carried out during the lockdown. So what went behind the exercise? Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea takes us behind the scenes of the re-branding....
Horlicks celebrates the confidence that empowers children. The TVC is conceptualized by FCB India. Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks capture...
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