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Why premiumisation will continue to be a focus area and growth driver for Marico
- Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets.
- Its focus on constantly innovating and coming up with premium products while keeping the consumer at the core of all its strategies helped the brand brave the slow times.
- Koshy George, Chief Marketing Officer, Marico Limited walked us through the factors that helped the brand put up a good show in a difficult year, and its marketing game-plan for the year ahead.
With a recent funding of $110 million funding from Times Internet and Tencent, MX Player closed 2019 on a good note, however the challenge for the platform has...
Meghna Gulzar’s Chhapaak is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. One such brand is RSH Global’s ...
Wakefit launched in 2016 and was built on the tenets of innovation, research, customer feedback, and quality supervision. On the back of effective marketing an...
In the last 10 years, the insurance industry has adapted itself to the fast-paced internet world and has become hassle-free. Pushan Mahapatra, MD and CEO, SBI ...
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
We bring to you a series of columns from industry experts, looking back at the last 10 years The columns will explore how the media, marketing and advertising ...
The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals Conceptualized in partnership with Lowe Lintas, the ad ...
Myntra is looking at acquiring 7 lakh new customers this edition and is expecting a 50% increase in traffic on the platform than last year. The fashion platfor...
Reaching 3.2 million users, the campaign detects users’ eye blinks accurately while they engage with the ad The campaign was run programmatically through Amnet...
We bring to you a series of columns from industry expert, looking back at the last 10 years The columns will explore how the media, marketing and advertising i...
Hoping for a bumper Christmas harvest after a slowdown, Cleartrip has lined up a marketing campaign, various discounts, and special products to make the most o...
There are over 1 billion millennials in APAC, of which a third are in India. India's millennials are 30% of the population but they contribute to 38% of the na...
Buzzoka, an influencer marketing company, launched the third Edition of Influencer Marketing Outlook According to the report, Instagram leads as the primary ch...
Since the beginning, BYJU’S secret has been to focus on engagement and effectiveness. It has made learning fun for students by adding videos, interactive media...
TikTok has released its first year-in-review report that summarises how 2019 was for the platform. It includes the top 5 creators, viral videos, occasions, cel...
The ‘Well Played India’ campaign specifically highlights four key moments of the year and what Spotify users listened to the most, during these moments. Right ...
KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents globally say that points and rewards are one of the most effe...
Cipla recently released the second phase of its ongoing campaign, #BerokZindagi that was all about dispelling myths around asthma. Going ahead, Cipla's focus w...
With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.' Today, we g...
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to...
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such...
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. ...
With an aim of bringing the rising stars of the advertising and marketing industry into the spotlight, Advertising and Media Insider introduces you to its vide...
With over 170 million registered users, PhonePe’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of ...
With a recent funding of $110 million funding from Times Internet and Tencent, MX Player closed 2019 on a good note, however the challenge for the platform has been to get viewers to engage with its ...
In the last 10 years, the insurance industry has adapted itself to the fast-paced internet world and has become hassle-free. Pushan Mahapatra, MD and CEO, SBI General Insurance walks us through the e...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last de...
Myntra is looking at acquiring 7 lakh new customers this edition and is expecting a 50% increase in traffic on the platform than last year. The fashion platform has added 50 new brands to its catalog...
Hoping for a bumper Christmas harvest after a slowdown, Cleartrip has lined up a marketing campaign, various discounts, and special products to make the most of this month. Having a multi-market stra...
Since the beginning, BYJU’S secret has been to focus on engagement and effectiveness. It has made learning fun for students by adding videos, interactive media, and gamification on its platform. It a...
KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents globally say that points and rewards are one of the most effective ways to secure their brand loyalty...
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to over 50%, in some cases this year. The ...
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such as time, relevance, pace, context and c...
Meghna Gulzar’s Chhapaak is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. One such brand is RSH Global’s Joy, which has launched a new range of products called ‘Joy Sensitive,’ meant fo...
Wakefit launched in 2016 and was built on the tenets of innovation, research, customer feedback, and quality supervision. On the back of effective marketing and an innovative line of products, the startup is confident of earning ₹220 crore...
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We s...
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. N. Chandramouli, CEO, TRA Research lists down the disruptions...
We bring to you a series of columns from industry experts, looking back at the last 10 years The columns will explore how the media, marketing and advertising industry has transformed in the last decade Kamlesh Kumar Sharma, Chief Communications Officer, Hindustan C...
The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at hom...
Reaching 3.2 million users, the campaign detects users’ eye blinks accurately while they engage with the ad The campaign was run programmatically through Amnet, Dentsu’s programmatic buying and audience management solution. mCanvas, the ex...
We bring to you a series of columns from industry expert, looking back at the last 10 years The columns will explore how the media, marketing and advertising industry has transformed in the last decade Ravinder Singh, Founding Director, 1-India Family Mart pens down...
There are over 1 billion millennials in APAC, of which a third are in India. India's millennials are 30% of the population but they contribute to 38% of the nation’s total gross income. A recent study by Mastercard with Kantar Consulting gives insights into what mil...
Buzzoka, an influencer marketing company, launched the third Edition of Influencer Marketing Outlook According to the report, Instagram leads as the primary choice for brands in 2019 at 82%, followed by YouTube at 41% Buzzoka surveyed 237+...
TikTok has released its first year-in-review report that summarises how 2019 was for the platform. It includes the top 5 creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaign, music artists and breakout creators that stood ...
The ‘Well Played India’ campaign specifically highlights four key moments of the year and what Spotify users listened to the most, during these moments. Right from ‘Diwali cooking’ to ‘post-Diwali workout’, and from the ‘wedding season’ to...
Cipla recently released the second phase of its ongoing campaign, #BerokZindagi that was all about dispelling myths around asthma. Going ahead, Cipla's focus will entirely be on driving awareness and empowering patients, not only by educat...
With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.' Today, we get behind-the-scenes of Flipkart’s latest ad with Ranbir Kapoor, Alia Bhatt, and...
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for...
With an aim of bringing the rising stars of the advertising and marketing industry into the spotlight, Advertising and Media Insider introduces you to its video series, ‘Stars in the Making.’ This series will document the journey of young ...
With over 170 million registered users, PhonePe’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of its platform. PhonePe launched ‘PhonePe Switch’ in September that lets customers access multiple apps while...
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