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Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
brands20 Jan 2022, 10:00

Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
The pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We spea...
brands19 Jan 2022, 20:35

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers eng...
brands19 Jan 2022, 10:00

Omni-channel personalization is the future of marketing: The onset of a new era
Omni-channel personalization is the future of marketing: The onset of a new era
With market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loy...
brands18 Jan 2022, 11:27

10 themes that define how consumers are preparing themselves for 2022 as per Kantar
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
The pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to i...
brands18 Jan 2022, 11:04

Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turn...
brands17 Jan 2022, 10:00

We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
IKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha ...
brands13 Jan 2022, 10:00

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future o...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers...
brands06 Jan 2022, 10:00

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
EaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform la...
brands04 Jan 2022, 13:31

Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
China will remain the most advanced market both in size and maturity, yet the highest growth will be seen in developing markets such as India and Brazil. Nearl...
brands04 Jan 2022, 11:00

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the influencer marketing model is well-suited in a time in which the audi...
brands31 Dec 2021, 12:06

Marketing: Trends to watch out for in the BFSI sector in 2022
Marketing: Trends to watch out for in the BFSI sector in 2022
With the end of the year just round the corner, we bring you our latest trends report that talks about marketing trends in the BFSI sector. Vishal Subharwal He...
brands30 Dec 2021, 10:00

We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
While a lot of brands cut down on their marketing budgets during the pandemic, HDFC Life continued to communicate with its consumers, to maintain its connect w...
brands29 Dec 2021, 10:00

10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
When you are fighting a never-ending battle against age-old norms and working towards building an inclusive future for all genders beyond the binary, every sma...
brands27 Dec 2021, 10:00

Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
In the past few years, manufacturers cables, wire and fast moving electrical goods Polycab India has been investing on marketing strategies that have been maki...
brands23 Dec 2021, 11:06

Ecommerce: The trends to watch out for in 2022
Ecommerce: The trends to watch out for in 2022
The pandemic and lockdown period has brought many new learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest tak...
brands22 Dec 2021, 10:19

Why BookMyShow is hopeful for a healthy revival in 2022
Why BookMyShow is hopeful for a healthy revival in 2022
The last 19 months have been difficult for the movie and events industry. However, with cinema halls opening up across the country and live events also slowly ...
brands20 Dec 2021, 14:57

From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Controversies have always been a part of the advertising industry and the year 2021 was no different. The year was full of ups and downs and a lot of brands la...
brands17 Dec 2021, 12:01

Triggering marketing impact through Artificial Intelligence
Triggering marketing impact through Artificial Intelligence
Artificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI ...
brands14 Dec 2021, 17:04

Influencer Marketing: Trends to watch out for in 2022
Influencer Marketing: Trends to watch out for in 2022
As we enter a brand new year, we want to crystal gaze into what the year holds for us. The global pandemic has spawned strong growth in influencer marketing an...
brands14 Dec 2021, 14:56

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
Bobble AI's recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021. Flipkart dominate...
brands20 Jan 2022, 10:00

Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
The pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We speak to Shashank Srivastava, Senior Executi...
brands18 Jan 2022, 11:27

10 themes that define how consumers are preparing themselves for 2022 as per Kantar
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
The pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to individual health requirements, an increa...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers, delivery and fulfilment are increasing...
brands04 Jan 2022, 13:31

Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
China will remain the most advanced market both in size and maturity, yet the highest growth will be seen in developing markets such as India and Brazil. Nearly eight out of ten social media users in...
brands30 Dec 2021, 10:00

We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
While a lot of brands cut down on their marketing budgets during the pandemic, HDFC Life continued to communicate with its consumers, to maintain its connect with them. We speak to Vishal Subharwal, ...
brands23 Dec 2021, 11:06

Ecommerce: The trends to watch out for in 2022
Ecommerce: The trends to watch out for in 2022
The pandemic and lockdown period has brought many new learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. As we enter a new year, we reach...
brands17 Dec 2021, 12:01

Triggering marketing impact through Artificial Intelligence
Triggering marketing impact through Artificial Intelligence
Artificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI presents to them in engaging better with...
brands19 Jan 2022, 20:35

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers engage more readily with brands and retailers that they perceive to be sustainable ...
brands19 Jan 2022, 10:00

Omni-channel personalization is the future of marketing: The onset of a new era
Omni-channel personalization is the future of marketing: The onset of a new era
With market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loyalty, word-of-mouth, and a strong bond. In this exclusive column, Girish Chaturv...
brands18 Jan 2022, 11:04

Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication...
brands17 Jan 2022, 10:00

We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
IKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha Rao, Country Commercial Manager, IKEA India who walks us through the brand's Ind...
brands13 Jan 2022, 10:00

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future of gaming in India. She found her true calling while playing games with her broth...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says it aspires to clock Rs 500 crore in net revenue in the next two years. Deepak G...
brands06 Jan 2022, 10:00

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
EaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg,...
brands04 Jan 2022, 11:00

From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes...
brands31 Dec 2021, 12:06

Marketing: Trends to watch out for in the BFSI sector in 2022
Marketing: Trends to watch out for in the BFSI sector in 2022
With the end of the year just round the corner, we bring you our latest trends report that talks about marketing trends in the BFSI sector. Vishal Subharwal Head, Marketing, Digital Business & E-commerce, HDFC Life, Sandeep Walunj, CMO, Nippon Life India Asset Manag...
brands29 Dec 2021, 10:00

10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
When you are fighting a never-ending battle against age-old norms and working towards building an inclusive future for all genders beyond the binary, every small step counts. This listicle is an effort to appreciate brands and advertising ...
brands27 Dec 2021, 10:00

Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
In the past few years, manufacturers cables, wire and fast moving electrical goods Polycab India has been investing on marketing strategies that have been making it more...
brands22 Dec 2021, 10:19

Why BookMyShow is hopeful for a healthy revival in 2022
Why BookMyShow is hopeful for a healthy revival in 2022
The last 19 months have been difficult for the movie and events industry. However, with cinema halls opening up across the country and live events also slowly starting, things are finally looking up. Ashish Saksena, COO - Cinemas and Anil Makhija, COO – Live Enterta...
brands20 Dec 2021, 14:57

From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Controversies have always been a part of the advertising industry and the year 2021 was no different. The year was full of ups and downs and a lot of brands landed in trouble for hurting religious sentiments through their campaigns. We loo...
brands14 Dec 2021, 17:04

Influencer Marketing: Trends to watch out for in 2022
Influencer Marketing: Trends to watch out for in 2022
As we enter a brand new year, we want to crystal gaze into what the year holds for us. The global pandemic has spawned strong growth in influencer marketing and creators have cemented their position boosting consumer trust in 2022. In our first year-ender, we take a...
brands14 Dec 2021, 14:56

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
Bobble AI's recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021. Flipkart dominates in terms of engagement metrics like search frequency and active sessions; Amaz...