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Coronavirus hasn't stopped our cops from spreading cheer on social media
brands23 Mar 2020, 10:00

When these iconic brands tweaked their logos to spread an important message about Coronavirus
When these iconic brands tweaked their logos to spread an important message about Coronavirus
After Juan Delcan and Valentina Izaguirre’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of s...
brands20 Mar 2020, 15:16

COVID-19's impact on IPL 2020: Duff & Phelps
COVID-19's impact on IPL 2020: Duff & Phelps
Duff & Phelps has undertaken a study to analyze the impact of COVID-19 on the value of IPL Ecosystem, which was estimated in their IPL Brand Valuation Report 2...
brands18 Mar 2020, 18:40

Adidas encourages women of all ages to participate in sports
Adidas encourages women of all ages to participate in sports
Adidas encourages women to push their boundaries, keep running faster than the challenges that come in their way. It invites women to pursue an ongoing quest f...
brands16 Mar 2020, 10:00

Lenskart to launch 500 stores in 2020 and increase its focus on AI and digital marketing, says Co-founder, Amit Chaudhary
Lenskart to launch 500 stores in 2020 and increase its focus on AI and digital marketing, says Co-founder, Amit Chaudhary
Lenskart had much to cheer in 2019. It grew at 50% year-on-year, launched its 500th store and its total operating revenue grew by 24% in 2019 to Rs 474.31 cror...
brands12 Mar 2020, 10:00

Innovation Strategist Philipp Kristian Diekhöner shares why consumers never get tired of the social media banters between McDonald’s and Burger King
Innovation Strategist Philipp Kristian Diekhöner shares why consumers never get tired of the social media banters between McDonald’s and Burger King
Competitive advertising makes for a good public spectacle. If executed well, it helps generate engagement on social media platforms and create organic PR. We h...
brands9 Mar 2020, 16:48

Brands celebrate different hues of India this Holi
Brands celebrate different hues of India this Holi
Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. Leader...
brands9 Mar 2020, 10:00

Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?
Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?
The aim of micro-marketing is to tap into 'intent-rich' moments. Dinakar Menon, Business Head, Big Trunk Communications tells us how micro-moments can be lever...
brands7 Mar 2020, 16:00

Women Entrepreneurship in India: Are we equal yet?
Women Entrepreneurship in India: Are we equal yet?
We have come a long way and the day is not far when we will be equal. The bridge between men and women in the world of business has been built to a considerabl...
brands5 Mar 2020, 13:00

Remembering Bumble’s brand journey before International Women’s Day
Remembering Bumble’s brand journey before International Women’s Day
With International Women’s Day around the corner, we look at Bumble’s journey that was started and led by women across different countries. Its marketing campa...
brands27 Feb 2020, 13:07

Whisper urges to #KeepGirlsInSchool after they get their periods
Whisper urges to #KeepGirlsInSchool after they get their periods
Conceptualised by Leo Burnett, the film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. Bhu...
brands27 Feb 2020, 09:54

Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, Strategy, innovation and branding expert at Star FLOW Fest. ...
brands25 Feb 2020, 15:45

Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
Listeners are spending at least 65 minutes overall on various OTT Audio platforms. OTT streaming seems to be thriving in markets where Radio listenership habit...
brands18 Feb 2020, 13:11

You can help improve the lives of conservancy workers, Tata Trusts tells you how
You can help improve the lives of conservancy workers, Tata Trusts tells you how
The campaign is a part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai...
brands18 Feb 2020, 10:00

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Too Yumm! that was launched its journey in 2017 roped in cricketer Virat Kohli as its face pretty early in its journey. Having Kohli as its face, along with va...
brands17 Feb 2020, 10:00

What continues to make Shilpa Shetty Kundra relevant for brands
What continues to make Shilpa Shetty Kundra relevant for brands
Shilpa Shetty Kundra, who has been missing from the big screen for the past 13 years has become the face of yet another brand. She has 13 brands in her kitty f...
brands14 Feb 2020, 13:34

Reinventing love in a cluttered market
Reinventing love in a cluttered market
The business of love is booming. In India, after Diwali and Raksha Bandhan, Valentine’s Day is the most popular occasion where people exchange gifts. However, ...
brands14 Feb 2020, 13:26

Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
In its Valentine Day’s campaign, Netflix apologises to all the couples who have fought in the past because of the application. Its latest ad is about a broken-...
brands14 Feb 2020, 10:00

On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On the eve of Valentine’s Day, Britannia’s Little Hearts is encouraging millennials to cut out the romance and break some hearts instead. From celebrating roma...
brands13 Feb 2020, 10:00

Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad: Empowering writers and connecting the world, one story at a time
In 2020, Wattpad is looking at increasing its brand partnerships. 2019 saw it partner with T-Series, Universal, Penguin Random House, Harper Collins, Graphic I...
brands12 Feb 2020, 10:00

I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore product...
brands11 Feb 2020, 15:38

Idea is back with another edition of its What an Idea ads
Idea is back with another edition of its What an Idea ads
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!...
brands11 Feb 2020, 10:00

Why sampling continues to be a key marketing strategy for Kellogg’s
Why sampling continues to be a key marketing strategy for Kellogg’s
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at...
brands10 Feb 2020, 10:00

IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presenc...
brands5 Feb 2020, 13:56

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
Duff & Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Ak...
brands5 Feb 2020, 10:00

Auto Expo 2020: The show must go on
Auto Expo 2020: The show must go on
Today is the 15th edition of Auto Expo and many experts think that the show has lost its charm as the big brands have backed out. Sukrit Singh, Former CEO and ...
brands4 Feb 2020, 10:00

From mass production to customisation, here is how brand packaging has evolved over the years
From mass production to customisation, here is how brand packaging has evolved over the years
Lately, from Lay’s smile packs to Coca-Cola’s ‘Share a Coke’, the way brands are going about packaging their products has seen a major shift. Brands are moving...
brands23 Mar 2020, 10:00

When these iconic brands tweaked their logos to spread an important message about Coronavirus
When these iconic brands tweaked their logos to spread an important message about Coronavirus
After Juan Delcan and Valentina Izaguirre’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of social distancing. As the situation aroun...
brands16 Mar 2020, 10:00

Lenskart to launch 500 stores in 2020 and increase its focus on AI and digital marketing, says Co-founder, Amit Chaudhary
Lenskart to launch 500 stores in 2020 and increase its focus on AI and digital marketing, says Co-founder, Amit Chaudhary
Lenskart had much to cheer in 2019. It grew at 50% year-on-year, launched its 500th store and its total operating revenue grew by 24% in 2019 to Rs 474.31 crore. Amit Chaudhary, Co-founder, Lenskart....
brands9 Mar 2020, 10:00

Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?
Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?
The aim of micro-marketing is to tap into 'intent-rich' moments. Dinakar Menon, Business Head, Big Trunk Communications tells us how micro-moments can be leveraged to tap on customer’s intent and dri...
brands27 Feb 2020, 13:07

Whisper urges to #KeepGirlsInSchool after they get their periods
Whisper urges to #KeepGirlsInSchool after they get their periods
Conceptualised by Leo Burnett, the film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. Bhumi Pednekar signed on to drive awareness...
brands18 Feb 2020, 13:11

You can help improve the lives of conservancy workers, Tata Trusts tells you how
You can help improve the lives of conservancy workers, Tata Trusts tells you how
The campaign is a part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai, India crafted by FCB Ulka. Tata Trusts...
brands14 Feb 2020, 13:34

Reinventing love in a cluttered market
Reinventing love in a cluttered market
The business of love is booming. In India, after Diwali and Raksha Bandhan, Valentine’s Day is the most popular occasion where people exchange gifts. However, the way millennials express their love i...
brands13 Feb 2020, 10:00

Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad: Empowering writers and connecting the world, one story at a time
In 2020, Wattpad is looking at increasing its brand partnerships. 2019 saw it partner with T-Series, Universal, Penguin Random House, Harper Collins, Graphic India, Aleph Publishing and Teach for Ind...
brands11 Feb 2020, 10:00

Why sampling continues to be a key marketing strategy for Kellogg’s
Why sampling continues to be a key marketing strategy for Kellogg’s
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at competitive price points to create an e...
brands10 Feb 2020, 10:00

IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presence, IMAX is now upping its game by launch...
brands20 Mar 2020, 15:16

COVID-19's impact on IPL 2020: Duff & Phelps
COVID-19's impact on IPL 2020: Duff & Phelps
Duff & Phelps has undertaken a study to analyze the impact of COVID-19 on the value of IPL Ecosystem, which was estimated in their IPL Brand Valuation Report 2019. They have considered various scenarios which were addressed by BCCI President, Saurav Ganguly, during ...
brands18 Mar 2020, 18:40

Adidas encourages women of all ages to participate in sports
Adidas encourages women of all ages to participate in sports
Adidas encourages women to push their boundaries, keep running faster than the challenges that come in their way. It invites women to pursue an ongoing quest for personal betterment by overcoming all social and psychological barriers.In an attempt to forge a gender ...
brands12 Mar 2020, 10:00

Innovation Strategist Philipp Kristian Diekhöner shares why consumers never get tired of the social media banters between McDonald’s and Burger King
Innovation Strategist Philipp Kristian Diekhöner shares why consumers never get tired of the social media banters between McDonald’s and Burger King
Competitive advertising makes for a good public spectacle. If executed well, it helps generate engagement on social media platforms and create organic PR. We have all grown up watching ad wars between Burger King and McDonald’s and still l...
brands9 Mar 2020, 16:48

Brands celebrate different hues of India this Holi
Brands celebrate different hues of India this Holi
Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward t...
brands7 Mar 2020, 16:00

Women Entrepreneurship in India: Are we equal yet?
Women Entrepreneurship in India: Are we equal yet?
We have come a long way and the day is not far when we will be equal. The bridge between men and women in the world of business has been built to a considerable extent and with time, we will only see more improvement. Saroja Yeramilli, CEO and Founder, Melorra her p...
brands5 Mar 2020, 13:00

Remembering Bumble’s brand journey before International Women’s Day
Remembering Bumble’s brand journey before International Women’s Day
With International Women’s Day around the corner, we look at Bumble’s journey that was started and led by women across different countries. Its marketing campaign aims to flip the gender roles and question deep-rooted misogyny in our pop-culture. Priyanka Chopra-bac...
brands27 Feb 2020, 09:54

Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Four principles that can help build stronger brands: Erich Joachimsthaler, Vivaldi
Brand building today is about ‘World of Webs’ and not ‘World of Walls,’ says Erich Joachimsthaler, Strategy, innovation and branding expert at Star FLOW Fest. It is more about understanding consumers, getting them to interact, and particip...
brands25 Feb 2020, 15:45

Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
Listeners are spending at least 65 minutes overall on various OTT Audio platforms. OTT streaming seems to be thriving in markets where Radio listenership habit is not strong. Gaana tops the charts with 30% market share in OTT Audio streami...
brands18 Feb 2020, 10:00

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Too Yumm! that was launched its journey in 2017 roped in cricketer Virat Kohli as its face pretty early in its journey. Having Kohli as its face, along with various partnerships like IPL and Inside Edge 2 have helped the brand stay visible...
brands17 Feb 2020, 10:00

What continues to make Shilpa Shetty Kundra relevant for brands
What continues to make Shilpa Shetty Kundra relevant for brands
Shilpa Shetty Kundra, who has been missing from the big screen for the past 13 years has become the face of yet another brand. She has 13 brands in her kitty from varied categories like Food & Beverages, Telecom, Skincare, FMCG, Chocolates, and more. As Shilpa signs...
brands14 Feb 2020, 13:26

Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
In its Valentine Day’s campaign, Netflix apologises to all the couples who have fought in the past because of the application. Its latest ad is about a broken-up couple, who communicate via Netflix and ruin each other’s content recommendat...
brands14 Feb 2020, 10:00

On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On the eve of Valentine’s Day, Britannia’s Little Hearts is encouraging millennials to cut out the romance and break some hearts instead. From celebrating romance to break ups; we take a look at how Little Hearts’ communication has evolved...
brands12 Feb 2020, 10:00

I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore products and services in a more seamless fashion. New-age bots are redefining critical ...
brands11 Feb 2020, 15:38

Idea is back with another edition of its What an Idea ads
Idea is back with another edition of its What an Idea ads
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opportunities that the internet, through Idea 4G network, throws open ...
brands5 Feb 2020, 13:56

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
Duff & Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. The re...
brands5 Feb 2020, 10:00

Auto Expo 2020: The show must go on
Auto Expo 2020: The show must go on
Today is the 15th edition of Auto Expo and many experts think that the show has lost its charm as the big brands have backed out. Sukrit Singh, Former CEO and Co-founder of Encompass and current owner of The Platform, shares a few reasons to visit the event. Today m...
brands4 Feb 2020, 10:00

From mass production to customisation, here is how brand packaging has evolved over the years
From mass production to customisation, here is how brand packaging has evolved over the years
Lately, from Lay’s smile packs to Coca-Cola’s ‘Share a Coke’, the way brands are going about packaging their products has seen a major shift. Brands are moving towards personalisation and technology is now making it possible to execute dis...
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