TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00

Here’s how The Body Shop navigated the pandemic and is growing its business in India
Here’s how The Body Shop navigated the pandemic and is growing its business in India
British cosmetics brand The Body Shop has had a presence in India for over 16 years now and it looks at India as a critical market. We talk to Vishal Chaturved...
brands29 Mar 2022, 10:00

I have a dream of becoming a creative unicorn: Raj Shamani
I have a dream of becoming a creative unicorn: Raj Shamani
In our last episode of the limited edition series The Influencer Adda, we speak to Raj Shamani, a man who wears many hats. Shamani is a Digital Content Creator...
brands28 Mar 2022, 11:50

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Yoga Bar recently entered the children's nutritional snacking segment, a move that Co-Founder and Chief Operating Officer of Yoga Bar Suhasini Sampath is confi...
brands25 Mar 2022, 10:01

As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Things are finally getting back to normal and people are starting to travel again. To make the most of this, intercity bus services player IntrCity has come up...
brands23 Mar 2022, 10:01

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Future Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been f...
brands17 Mar 2022, 12:12

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements s...
brands15 Mar 2022, 16:25

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion...
brands15 Mar 2022, 10:00

Here’s why Tech Burner never bases his content on algorithms or current trends
Here’s why Tech Burner never bases his content on algorithms or current trends
In today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launc...
brands11 Mar 2022, 10:01

2022: The year of GenZ creators
2022: The year of GenZ creators
GenZ content creators have taken the internet by storm and their influence is only going to grow. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes wh...
brands08 Mar 2022, 11:41

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
Many research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amoun...
brands03 Mar 2022, 10:00

Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
Agro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the bra...
brands02 Mar 2022, 13:55

For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
Hero Lectro has been leading the e-cycle race in India. Out of the 100,000 e-cycles sold in the country so far, Hero Lectro accounts for 70%. Aditya Munjal, CE...
brands01 Mar 2022, 12:00

Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline: Decoding the art of storytelling in today's highly dynamic world
Ad & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to ...
brands01 Mar 2022, 10:00

The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured ...
brands28 Feb 2022, 10:00

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
If the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness. On the back of e-commerce and gr...
brands23 Feb 2022, 13:10

Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Muthoot Finance is one of the largest gold loan NBFC in India and it has been using its marketing strategies effectively to make the brand a household name. Ab...
brands22 Feb 2022, 15:39

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Ad & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to ...
brands22 Feb 2022, 14:00

Here’s how Britannia is strengthening its Dairy portfolio
Here’s how Britannia is strengthening its Dairy portfolio
India is a relatively young market for cheese but the category has witnessed good growth during the pandemic. For the past few years, Britannia has been focusi...
brands18 Feb 2022, 10:00

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify recently roped in Rashmika Mandanna to spread brand awareness in the Southern markets, a part of its marketing focus for 2022. The platform has earmark...
brands17 Feb 2022, 10:00

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
In the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’ Plum was one of the first boot-strapped home-grown sta...
brands16 Feb 2022, 10:00

India’s power to establish itself as the hub of the creator economy
India’s power to establish itself as the hub of the creator economy
When it comes to India, we are known for our diversity in culture, religion, but most importantly, language. This is, both good and bad for the growth of creat...
brands15 Feb 2022, 18:21

Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Its 2022, and yet 83% women feel that men don’t see women as equal. Ariel's new #ShareTheLoad film See Equal aims to get men to think and introspect their acti...
brands14 Feb 2022, 12:49

This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
It is finally that time of the year when you let your loved ones know just how much they mean to you or look at yourself in the mirror and remind yourself that...
brands14 Feb 2022, 10:00

How BYJU’s aims to provide customised education to 10 million children in India by 2025
How BYJU’s aims to provide customised education to 10 million children in India by 2025
With an aim to make digital learning accessible to millions of children from underserved communities, EdTech giant BYJU’S launched its social initiative ‘Educa...
brands30 Mar 2022, 10:00

Here’s how The Body Shop navigated the pandemic and is growing its business in India
Here’s how The Body Shop navigated the pandemic and is growing its business in India
British cosmetics brand The Body Shop has had a presence in India for over 16 years now and it looks at India as a critical market. We talk to Vishal Chaturvedi, Vice President, The Body Shop India w...
brands25 Mar 2022, 10:01

As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Things are finally getting back to normal and people are starting to travel again. To make the most of this, intercity bus services player IntrCity has come up with its first-ever campaign. We spoke ...
brands15 Mar 2022, 16:25

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion have defined his journey so far. We spe...
brands08 Mar 2022, 11:41

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
Many research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amount of responsibility at home and in their...
brands01 Mar 2022, 12:00

Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline: Decoding the art of storytelling in today's highly dynamic world
Ad & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to decode what storytelling stands for toda...
brands23 Feb 2022, 13:10

Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Muthoot Finance is one of the largest gold loan NBFC in India and it has been using its marketing strategies effectively to make the brand a household name. Abhinav Iyer, GM, Marketing & Strategy, Mu...
brands18 Feb 2022, 10:00

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify recently roped in Rashmika Mandanna to spread brand awareness in the Southern markets, a part of its marketing focus for 2022. The platform has earmarked Rs 100 crore for marketing this year,...
brands16 Feb 2022, 10:00

India’s power to establish itself as the hub of the creator economy
India’s power to establish itself as the hub of the creator economy
When it comes to India, we are known for our diversity in culture, religion, but most importantly, language. This is, both good and bad for the growth of creator economy. Rohit Agarwala, Founder, Bar...
brands15 Feb 2022, 18:21

Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Its 2022, and yet 83% women feel that men don’t see women as equal. Ariel's new #ShareTheLoad film See Equal aims to get men to think and introspect their actions at home. Over the last 7 years, Arie...
brands29 Mar 2022, 10:00

I have a dream of becoming a creative unicorn: Raj Shamani
I have a dream of becoming a creative unicorn: Raj Shamani
In our last episode of the limited edition series The Influencer Adda, we speak to Raj Shamani, a man who wears many hats. Shamani is a Digital Content Creator, Entrepreneur, Investor and Podcaster.With our property The Influencer Adda, we offered an inside view int...
brands28 Mar 2022, 11:50

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Yoga Bar recently entered the children's nutritional snacking segment, a move that Co-Founder and Chief Operating Officer of Yoga Bar Suhasini Sampath is confident will help take the Rs 200 crore brand to Rs 1000 crore within the next 2-2....
brands23 Mar 2022, 10:01

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Future Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been focussing more on building an emotional connect rather than talk more about the f...
brands17 Mar 2022, 12:12

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then....
brands15 Mar 2022, 10:00

Here’s why Tech Burner never bases his content on algorithms or current trends
Here’s why Tech Burner never bases his content on algorithms or current trends
In today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape. He shares his secret to a...
brands11 Mar 2022, 10:01

2022: The year of GenZ creators
2022: The year of GenZ creators
GenZ content creators have taken the internet by storm and their influence is only going to grow. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes what makes this passionate generation special different from the other generations and why 2022 will only mak...
brands03 Mar 2022, 10:00

Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
Agro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the brand name Sundrop Duo. It is betting big on the confectionary segment this year. W...
brands02 Mar 2022, 13:55

For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
Hero Lectro has been leading the e-cycle race in India. Out of the 100,000 e-cycles sold in the country so far, Hero Lectro accounts for 70%. Aditya Munjal, CEO of Hero Lectro speaks to us on the brand's journey so far, a few challenges an...
brands01 Mar 2022, 10:00

The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured in Amazon ...
brands28 Feb 2022, 10:00

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
If the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness. On the back of e-commerce and growing awareness about wellness, the men’s grooming category has seen unprecedent...
brands22 Feb 2022, 15:39

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Ad & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to decode what storytelling stands for today. Today, we bring you highlights from o...
brands22 Feb 2022, 14:00

Here’s how Britannia is strengthening its Dairy portfolio
Here’s how Britannia is strengthening its Dairy portfolio
India is a relatively young market for cheese but the category has witnessed good growth during the pandemic. For the past few years, Britannia has been focusing on growing its Dairy business and has big plans to grab a larger share in the category. We speak to Abhi...
brands17 Feb 2022, 10:00

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
In the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’ Plum was one of the first boot-strapped home-grown start-ups to bring veganism to the beauty and skincare industry in India. As the fo...
brands14 Feb 2022, 12:49

This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
It is finally that time of the year when you let your loved ones know just how much they mean to you or look at yourself in the mirror and remind yourself that you are totally worth it. Whether you are spending your Valentine’s with your p...
brands14 Feb 2022, 10:00

How BYJU’s aims to provide customised education to 10 million children in India by 2025
How BYJU’s aims to provide customised education to 10 million children in India by 2025
With an aim to make digital learning accessible to millions of children from underserved communities, EdTech giant BYJU’S launched its social initiative ‘Education For All’ last year. So far, BYJU’s has reached 3.4 million students and has...