brandsWhy pairing brands makes good marketing sense
- Aditya Jaishankar, Co-founder, MAAD, writes that pairing two brands together and offering them to consumers have myriad benefits, for both the brands as well as consumers.
- It can not only help in enhancing consumer loyalty, but also in unlocking demand from a dormant set of customers.
- Jaishankar also believes that pairing brands has the potential to create a disproportionate boost in terms of word-of-mouth, getting them a huge traction among consumers.
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