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Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
- The pandemic has transformed the
marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. - We speak to
Shashank Srivastava , Senior Executive Director, Marketing and Sales,Maruti Suzuki who walks us through the brand's experience through the last two challenging year. He tells us about the brand's marketing strategy and the key areas of focus going ahead.
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti SuzukiThe pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We spea...
Is 2022 the year when Indian brands will get more serious about sustainability?After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers eng...
Omni-channel personalization is the future of marketing: The onset of a new eraWith market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loy...
10 themes that define how consumers are preparing themselves for 2022 as per KantarThe pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to i...
Marketing trends to watch out for in 2022Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turn...
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA IndiaIKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha ...
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industryIn today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future o...
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving CompanyBombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says...
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: ReportCapgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers...
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTripEaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform la...
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture reportChina will remain the most advanced market both in size and maturity, yet the highest growth will be seen in developing markets such as India and Brazil. Nearl...
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the influencer marketing model is well-suited in a time in which the audi...
Marketing: Trends to watch out for in the BFSI sector in 2022With the end of the year just round the corner, we bring you our latest trends report that talks about marketing trends in the BFSI sector. Vishal Subharwal He...
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC LifeWhile a lot of brands cut down on their marketing budgets during the pandemic, HDFC Life continued to communicate with its consumers, to maintain its connect w...
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021When you are fighting a never-ending battle against age-old norms and working towards building an inclusive future for all genders beyond the binary, every sma...
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab IndiaIn the past few years, manufacturers cables, wire and fast moving electrical goods Polycab India has been investing on marketing strategies that have been maki...
Ecommerce: The trends to watch out for in 2022The pandemic and lockdown period has brought many new learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest tak...
Why BookMyShow is hopeful for a healthy revival in 2022The last 19 months have been difficult for the movie and events industry. However, with cinema halls opening up across the country and live events also slowly ...
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021Controversies have always been a part of the advertising industry and the year 2021 was no different. The year was full of ups and downs and a lot of brands la...
Triggering marketing impact through Artificial IntelligenceArtificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI ...
Influencer Marketing: Trends to watch out for in 2022As we enter a brand new year, we want to crystal gaze into what the year holds for us. The global pandemic has spawned strong growth in influencer marketing an...
Ajio and Myntra locked horns this festive season in fashion e-commerce: ReportBobble AI's recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021. Flipkart dominate...
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti SuzukiThe pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We speak to Shashank Srivastava, Senior Executi...
10 themes that define how consumers are preparing themselves for 2022 as per KantarThe pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to individual health requirements, an increa...
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: ReportCapgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers, delivery and fulfilment are increasing...
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture reportChina will remain the most advanced market both in size and maturity, yet the highest growth will be seen in developing markets such as India and Brazil. Nearly eight out of ten social media users in...
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC LifeWhile a lot of brands cut down on their marketing budgets during the pandemic, HDFC Life continued to communicate with its consumers, to maintain its connect with them. We speak to Vishal Subharwal, ...
Ecommerce: The trends to watch out for in 2022The pandemic and lockdown period has brought many new learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. As we enter a new year, we reach...
Triggering marketing impact through Artificial IntelligenceArtificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI presents to them in engaging better with...
Is 2022 the year when Indian brands will get more serious about sustainability?After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers engage more readily with brands and retailers that they perceive to be sustainable ...
Omni-channel personalization is the future of marketing: The onset of a new eraWith market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loyalty, word-of-mouth, and a strong bond. In this exclusive column, Girish Chaturv...
Marketing trends to watch out for in 2022Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication...
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA IndiaIKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha Rao, Country Commercial Manager, IKEA India who walks us through the brand's Ind...
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industryIn today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future of gaming in India. She found her true calling while playing games with her broth...
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving CompanyBombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says it aspires to clock Rs 500 crore in net revenue in the next two years. Deepak G...
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTripEaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg,...
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes...
Marketing: Trends to watch out for in the BFSI sector in 2022With the end of the year just round the corner, we bring you our latest trends report that talks about marketing trends in the BFSI sector. Vishal Subharwal Head, Marketing, Digital Business & E-commerce, HDFC Life, Sandeep Walunj, CMO, Nippon Life India Asset Manag...
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021When you are fighting a never-ending battle against age-old norms and working towards building an inclusive future for all genders beyond the binary, every small step counts. This listicle is an effort to appreciate brands and advertising ...
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab IndiaIn the past few years, manufacturers cables, wire and fast moving electrical goods Polycab India has been investing on marketing strategies that have been making it more...
Why BookMyShow is hopeful for a healthy revival in 2022The last 19 months have been difficult for the movie and events industry. However, with cinema halls opening up across the country and live events also slowly starting, things are finally looking up. Ashish Saksena, COO - Cinemas and Anil Makhija, COO – Live Enterta...
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021Controversies have always been a part of the advertising industry and the year 2021 was no different. The year was full of ups and downs and a lot of brands landed in trouble for hurting religious sentiments through their campaigns. We loo...
Influencer Marketing: Trends to watch out for in 2022As we enter a brand new year, we want to crystal gaze into what the year holds for us. The global pandemic has spawned strong growth in influencer marketing and creators have cemented their position boosting consumer trust in 2022. In our first year-ender, we take a...
Ajio and Myntra locked horns this festive season in fashion e-commerce: ReportBobble AI's recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021. Flipkart dominates in terms of engagement metrics like search frequency and active sessions; Amaz...
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