TOP STORY
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Fe...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, tha...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Monde...
brands20 Sep 2021, 13:12

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of th...
brands20 Sep 2021, 11:23

upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad l...
brands17 Sep 2021, 18:13

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
As per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially fro...
brands17 Sep 2021, 10:00

Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
In today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She star...
brands16 Sep 2021, 16:33

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fi...
brands16 Sep 2021, 16:32

ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content...
brands16 Sep 2021, 14:52

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Around 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campa...
brands15 Sep 2021, 10:00

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
The edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becomi...
brands14 Sep 2021, 17:50

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
According to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate...
brands13 Sep 2021, 19:42

Ambuja Cement and Boman Irani are back with another wall-breaking campaign
Ambuja Cement and Boman Irani are back with another wall-breaking campaign
Ambuja Cement's Bhai Bhai ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds. The brand is back again with...
brands13 Sep 2021, 10:00

Here's how Lay's is transforming its products with evolving consumer preferences
Here's how Lay's is transforming its products with evolving consumer preferences
Snacking has become an important part of our work-from-home routine and many FMCG brands have witnessed an uptick in packaged food products like biscuits, cook...
brands09 Sep 2021, 10:00

How Influencer Talent Management is evolving with time
How Influencer Talent Management is evolving with time
Today, Indian audiences are watching more online videos than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amou...
brands08 Sep 2021, 14:45

Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report
Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report
Increased hopes of spending with 42% families looking to spend more or same as last festive season. 88% of office going individuals were happy with the offices...
brands08 Sep 2021, 10:00

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms. It got around 12 influencers to spark conversation...
brands07 Sep 2021, 11:42

Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
Urban Indians’ festive spending intent has improved since last year. YouGov’s Diwali Spending Index shows a higher buying propensity than last year.The festive...
brands07 Sep 2021, 10:00

Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
NoBroker came into existence 7 years back when its founders had bad experiences with brokers. What started as a service in 2 cities has now expanded to 6, and ...
brands06 Sep 2021, 10:00

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
The festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partn...
brands03 Sep 2021, 20:55

Top 10 most-watched regional language YouTube ads in 2021
Top 10 most-watched regional language YouTube ads in 2021
YouTube releases its regional leaderboard. Britannia Good Day Surprise Pack Tamil ad garnered 880,948 views. YouTube has released its second regional language ...
brands02 Sep 2021, 17:13

73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: Report
73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: Report
The State of Marketing report finds that 90% of Indian marketers have changed their digital engagement strategy since the pandemic. 91% marketers say their dig...
brands02 Sep 2021, 10:00

We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
Health, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. Healthtech platform Cult.fit has had a pretty busy year so...
brands31 Aug 2021, 10:00

Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Due to the ongoing pandemic, many businesses have suffered. A few have perished in the process and a number of others managed to thrive. Today on The Influence...
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Festive Season Report. Tier 2+ will contin...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Mondelez India and Ogilvy India gave reimagin...
brands17 Sep 2021, 18:13

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
As per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016. With side-hustle gaining m...
brands16 Sep 2021, 16:32

ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS. The first-...
brands14 Sep 2021, 17:50

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
According to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate of 86.3%. His social media valuation ha...
brands09 Sep 2021, 10:00

How Influencer Talent Management is evolving with time
How Influencer Talent Management is evolving with time
Today, Indian audiences are watching more online videos than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. Dh...
brands07 Sep 2021, 11:42

Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
Urban Indians’ festive spending intent has improved since last year. YouGov’s Diwali Spending Index shows a higher buying propensity than last year.The festive season has commenced in India and now e...
brands03 Sep 2021, 20:55

Top 10 most-watched regional language YouTube ads in 2021
Top 10 most-watched regional language YouTube ads in 2021
YouTube releases its regional leaderboard. Britannia Good Day Surprise Pack Tamil ad garnered 880,948 views. YouTube has released its second regional language Ads Leaderboard of the top 10 most-watch...
brands02 Sep 2021, 17:13

73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: Report
73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: Report
The State of Marketing report finds that 90% of Indian marketers have changed their digital engagement strategy since the pandemic. 91% marketers say their digital engagement strategy has completely ...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, that break clutter.Fi, the fast-growing neobank, has launched its campaign during t...
brands20 Sep 2021, 13:12

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter. Mohey's latest campaign urges the audience to...
brands20 Sep 2021, 11:23

upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad learners, the campaign has been conceptualised by The Womb, directed by celebrate...
brands17 Sep 2021, 10:00

Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
In today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She started creating content 10 years ago, when Indians only knew Lilly Singh and becomi...
brands16 Sep 2021, 16:33

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fintech brand Rupeek recently launched its maiden TVC with Manoj Bajpayee and Priy...
brands16 Sep 2021, 14:52

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Around 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campaign, conceptualized by FCB Interface kicks off with a spectacular stunt in the ad film where we see Ajay De...
brands15 Sep 2021, 10:00

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
The edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becoming cluttered. Simplilearn has launched its new campaign to celebrate the spirit ...
brands13 Sep 2021, 19:42

Ambuja Cement and Boman Irani are back with another wall-breaking campaign
Ambuja Cement and Boman Irani are back with another wall-breaking campaign
Ambuja Cement's Bhai Bhai ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds. The brand is back again with another ad, with Boman Irani again as well as Vinay Pathak, to speak about the ...
brands13 Sep 2021, 10:00

Here's how Lay's is transforming its products with evolving consumer preferences
Here's how Lay's is transforming its products with evolving consumer preferences
Snacking has become an important part of our work-from-home routine and many FMCG brands have witnessed an uptick in packaged food products like biscuits, cookies and chips. We speak to Shailja Joshi, Associate Director, Potato Chips Categ...
brands08 Sep 2021, 14:45

Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report
Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report
Increased hopes of spending with 42% families looking to spend more or same as last festive season. 88% of office going individuals were happy with the offices reopening. 79% of the households report increased or same healthcare-related ex...
brands08 Sep 2021, 10:00

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms. It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch ...
brands07 Sep 2021, 10:00

Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
NoBroker came into existence 7 years back when its founders had bad experiences with brokers. What started as a service in 2 cities has now expanded to 6, and the platform aims to reach out to the top 50 Indian cities in the next 3-4 years...
brands06 Sep 2021, 10:00

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
The festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ram...
brands02 Sep 2021, 10:00

We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
Health, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. Healthtech platform Cult.fit has had a pretty busy year so far. It acquired three platforms, revamped its business model and brand identit...
brands31 Aug 2021, 10:00

Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Due to the ongoing pandemic, many businesses have suffered. A few have perished in the process and a number of others managed to thrive. Today on The Influencer Adda, we are talking to content creator, entrepreneur and chef Pooja Dhingra t...