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Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
- In an exclusive chat with Advertising and Media Insider, Bollywood actor
Varun Dhawan shares his thoughts on the state of advertising today, his latest brand association with OPPO and the advantages brands can draw from being active on digital platforms and targeting youth. - He further shares the parameters he uses to associate with different brands.
- We also spoke to OPPO’s CMO, Damyant Singh Khanoria, to find out more about their ongoing campaign with Varun Dhawan and what lies ahead.
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeerOnline festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Fe...
This brand is airing ads made on PPT during IPL to convey the importance of saving moneyThis fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, tha...
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by stormCadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Monde...
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of th...
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable optionupGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad l...
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptionsAs per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially fro...
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audienceIn today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She star...
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and PriyamaniIn India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fi...
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOSENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content...
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 rangeAround 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campa...
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, SimplilearnThe edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becomi...
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW SportsAccording to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate...
Ambuja Cement and Boman Irani are back with another wall-breaking campaignAmbuja Cement's Bhai Bhai ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds. The brand is back again with...
Here's how Lay's is transforming its products with evolving consumer preferencesSnacking has become an important part of our work-from-home routine and many FMCG brands have witnessed an uptick in packaged food products like biscuits, cook...
How Influencer Talent Management is evolving with timeToday, Indian audiences are watching more online videos than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amou...
Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: ReportIncreased hopes of spending with 42% families looking to spend more or same as last festive season. 88% of office going individuals were happy with the offices...
How Durex cleverly uses influencer marketing to trigger conversation around its new product launchesReckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms. It got around 12 influencers to spark conversation...
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov ReportUrban Indians’ festive spending intent has improved since last year. YouGov’s Diwali Spending Index shows a higher buying propensity than last year.The festive...
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBrokerNoBroker came into existence 7 years back when its founders had bad experiences with brokers. What started as a service in 2 cities has now expanded to 6, and ...
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this yearThe festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partn...
Top 10 most-watched regional language YouTube ads in 2021YouTube releases its regional leaderboard. Britannia Good Day Surprise Pack Tamil ad garnered 880,948 views. YouTube has released its second regional language ...
73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: ReportThe State of Marketing report finds that 90% of Indian marketers have changed their digital engagement strategy since the pandemic. 91% marketers say their dig...
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fitHealth, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. Healthtech platform Cult.fit has had a pretty busy year so...
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social mediaDue to the ongoing pandemic, many businesses have suffered. A few have perished in the process and a number of others managed to thrive. Today on The Influence...
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeerOnline festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Festive Season Report. Tier 2+ will contin...
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by stormCadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Mondelez India and Ogilvy India gave reimagin...
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptionsAs per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016. With side-hustle gaining m...
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOSENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS. The first-...
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW SportsAccording to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate of 86.3%. His social media valuation ha...
How Influencer Talent Management is evolving with timeToday, Indian audiences are watching more online videos than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. Dh...
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov ReportUrban Indians’ festive spending intent has improved since last year. YouGov’s Diwali Spending Index shows a higher buying propensity than last year.The festive season has commenced in India and now e...
Top 10 most-watched regional language YouTube ads in 2021YouTube releases its regional leaderboard. Britannia Good Day Surprise Pack Tamil ad garnered 880,948 views. YouTube has released its second regional language Ads Leaderboard of the top 10 most-watch...
73% of Indian marketers agreeing that customer expectations are more difficult to meet than they were a year ago: ReportThe State of Marketing report finds that 90% of Indian marketers have changed their digital engagement strategy since the pandemic. 91% marketers say their digital engagement strategy has completely ...
This brand is airing ads made on PPT during IPL to convey the importance of saving moneyThis fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, that break clutter.Fi, the fast-growing neobank, has launched its campaign during t...
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter. Mohey's latest campaign urges the audience to...
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable optionupGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad learners, the campaign has been conceptualised by The Womb, directed by celebrate...
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audienceIn today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She started creating content 10 years ago, when Indians only knew Lilly Singh and becomi...
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and PriyamaniIn India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fintech brand Rupeek recently launched its maiden TVC with Manoj Bajpayee and Priy...
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 rangeAround 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campaign, conceptualized by FCB Interface kicks off with a spectacular stunt in the ad film where we see Ajay De...
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, SimplilearnThe edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becoming cluttered. Simplilearn has launched its new campaign to celebrate the spirit ...
Ambuja Cement and Boman Irani are back with another wall-breaking campaignAmbuja Cement's Bhai Bhai ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds. The brand is back again with another ad, with Boman Irani again as well as Vinay Pathak, to speak about the ...
Here's how Lay's is transforming its products with evolving consumer preferencesSnacking has become an important part of our work-from-home routine and many FMCG brands have witnessed an uptick in packaged food products like biscuits, cookies and chips. We speak to Shailja Joshi, Associate Director, Potato Chips Categ...
Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: ReportIncreased hopes of spending with 42% families looking to spend more or same as last festive season. 88% of office going individuals were happy with the offices reopening. 79% of the households report increased or same healthcare-related ex...
How Durex cleverly uses influencer marketing to trigger conversation around its new product launchesReckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms. It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch ...
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBrokerNoBroker came into existence 7 years back when its founders had bad experiences with brokers. What started as a service in 2 cities has now expanded to 6, and the platform aims to reach out to the top 50 Indian cities in the next 3-4 years...
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this yearThe festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ram...
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fitHealth, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. Healthtech platform Cult.fit has had a pretty busy year so far. It acquired three platforms, revamped its business model and brand identit...
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social mediaDue to the ongoing pandemic, many businesses have suffered. A few have perished in the process and a number of others managed to thrive. Today on The Influencer Adda, we are talking to content creator, entrepreneur and chef Pooja Dhingra t...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report