OTT: The trends to watch out for in 2021In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
The ABC of engaging with customersThe current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is g...
E-commerce: Trends to watch out for in 2021As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user ba...
OTT: The trends to watch out for in 2021In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for ...
The ABC of engaging with customersThe current pandemic has led to a surge in users trying a plethora of new services and downloading a bunch of new apps for the first time. Given the world is going digital, and a lot of users are new...
StepSetGo aims to grow its revenue by 10X in 2021StepSetGo was born when one of the founders joked about losing the enthusiasm to workout in the gym every day and pay a hefty amount of money for it. They thought to themselves that roles should be r...
How digital marketing will revolutionise FMCG brands in 2021Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketing enables the marketeers to show personalised ads to their right a...
Influencer Marketing: Trends to watch out for in 2021As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 p...
Embracing empathy: The key to driving brand loyaltyConnecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...