As Sonu Sood wins a UNDP award, will we see a jump in his brand value?
- Sonu Sood recently received UNDP’s Special Humanitarian Action Award.
- He has emerged as a knight in shining armour and been applauded for his humanitarian work to send thousands of stranded migrants back home during the lockdown.
- His rising affinity on social media has also helped him get popular in the brandverse.
- We speak to experts to find out if the recognition from UNDP will finally help get Sonu Sood longer brand deals and bigger brands now.
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