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A 3-way narrative needed to combat COVID
- Kamlesh Sharma, Chief Communication Officer at
Hindustan Coca-Cola Beverages and Prathap Suthan, Founder and Chief Creative Officer, Bang in The Middle write why we need to arm people with relevant information. - They suggest using a 3-pronged communication approach to tackling the multiple sides of the pandemic.
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect the...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platfor...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words l...
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live We...
Things have been challenging for small and medium scale businesses that are bearing the brunt of the lockdown due to low consumer spending and disruptions and ...
A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind the recently launched Amazon Original Series Paatal...
In a Pride Month special, we invited Vicks Mom Gauri Sawant and Ajay Vikram, CCO- Global Clients, Publicis Singapore for a #BTSwithInsider chat. Vikram walked ...
With a 167-year legacy, Levi Strauss has outlived a Civil War, two world wars, the Great Depression and the Great Recession. And it is confident it will come o...
Father's Day is celebrated globally on the third Sunday of June. Here are some ads that capture the role our fathers play in our lives beautifully.Every year, ...
The lockdown that made people stay at home, brought businesses to a halt, paused travel and let to cancellation of events. So what will be the future of influe...
For years, talking about the queer community was a taboo in the Indian advertising industry. Today, while there have been some path-breaking campaigns in ackno...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company Ltd writes how the industry is struggling to adapt to the cur...
Summer is a peak season for appliances. However, this year was exceptional. Swati Rathi, Head – Marketing, Godrej Appliances tells us how summer plays an impor...
Sargeama latest campaign was conceutalised by the brand team and agency partner The Womb inside their four walls of safety. The campaign reflects on the nostal...
Like most businesses dependent on retail and delivery, Mondelez India's business was impacted too in the first few weeks of the lockdown, considering the compl...
After CarryMinati's roast video was removed by Google recently, the audience started calling for a ban on TikTok and questioning influencer marketing's authent...
Mohammed Salim Khan, Travel Blogger, writes how the pandemic-induced lockdown has impacted travel industry and with it, travel bloggers. He writes, "When all t...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
Conceptualised by Mondelez India & Ogilvy India, Cadbury Dairy Milk Silk's latest ad shows shows how a couple deeply in love turns an everyday moment into some...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Ranjan...
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect their future choices as well, with a quarte...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Mayur Hola, Head of Global Brand...
Things have been challenging for small and medium scale businesses that are bearing the brunt of the lockdown due to low consumer spending and disruptions and delivery and production. Canadian e-comm...
With a 167-year legacy, Levi Strauss has outlived a Civil War, two world wars, the Great Depression and the Great Recession. And it is confident it will come out of the current crisis even stronger. ...
For years, talking about the queer community was a taboo in the Indian advertising industry. Today, while there have been some path-breaking campaigns in acknowledging the community and giving them a...
Summer is a peak season for appliances. However, this year was exceptional. Swati Rathi, Head – Marketing, Godrej Appliances tells us how summer plays an important role for their business, challenges...
After CarryMinati's roast video was removed by Google recently, the audience started calling for a ban on TikTok and questioning influencer marketing's authenticity. We, therefore, reached out to a f...
Mohammed Salim Khan, Travel Blogger, writes how the pandemic-induced lockdown has impacted travel industry and with it, travel bloggers. He writes, "When all this ends and we’re free to travel again,...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Vijay Babu, VP - Home Appliances, LG Electroni...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Sapna Arora, Chief Marketing Officer, OLX Indi...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. In today's interview, Abhishek Ganguly, Genera...
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platform. Owing to this interest, the brand also recently launched its latest offering,...
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words like ‘Fair,’ ‘White/Whitening,’ Light/Lightening’ from all its packs and communic...
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live Well.The global pandemic has pushed everyone inside the four walls of their home, ...
A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind the recently launched Amazon Original Series Paatal Lok. Gaurav Gandhi, Director and Country GM, Amazon Prime Video India shares ti...
In a Pride Month special, we invited Vicks Mom Gauri Sawant and Ajay Vikram, CCO- Global Clients, Publicis Singapore for a #BTSwithInsider chat. Vikram walked us through the ideation process, execution and Sawant, on the other hand, shared...
Father's Day is celebrated globally on the third Sunday of June. Here are some ads that capture the role our fathers play in our lives beautifully.Every year, the world celebrates fathers on the third Sunday of June. While Father’s Day doesn’t usually see brands go ...
The lockdown that made people stay at home, brought businesses to a halt, paused travel and let to cancellation of events. So what will be the future of influencer marketing, on the other side of the lockdown? Ankit Agarwal, Founder, Do Your Thng (DYT) tries to find...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India spoke to u...
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company Ltd writes how the industry is struggling to adapt to the current macro changes. He shares 5 mantras that business leaders and marketing professionals can refer to and ...
Sargeama latest campaign was conceutalised by the brand team and agency partner The Womb inside their four walls of safety. The campaign reflects on the nostalgic days of summer vacation and how parents always had a solution to lighten up ...
Like most businesses dependent on retail and delivery, Mondelez India's business was impacted too in the first few weeks of the lockdown, considering the complete closure of retail stores, super markets and e-commerce. However, with the gr...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. In today's interview, Arpan Biswas, VP – Marketing, Housejoy tells us how the startup adapted to th...
Conceptualised by Mondelez India & Ogilvy India, Cadbury Dairy Milk Silk's latest ad shows shows how a couple deeply in love turns an everyday moment into something truly grand and special. The film is a part of a larger integrated marketi...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Haruto Iwata, Managing Director, Fujifilm India tells us how this experience gave the brand a chanc...
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