TOP STORY
Why premiumisation will continue to be a focus area and growth driver for Marico
brands9 Jan 2020, 10:00

MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
With a recent funding of $110 million funding from Times Internet and Tencent, MX Player closed 2019 on a good note, however the challenge for the platform has...
brands8 Jan 2020, 10:00

RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
Meghna Gulzar’s Chhapaak is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. One such brand is RSH Global’s ...
brands6 Jan 2020, 10:00

How Wakefit.co is using marketing to make sleep health a topic of conversation in every household
How Wakefit.co is using marketing to make sleep health a topic of conversation in every household
Wakefit launched in 2016 and was built on the tenets of innovation, research, customer feedback, and quality supervision. On the back of effective marketing an...
brands3 Jan 2020, 10:00

The future of digital insurance in India
The future of digital insurance in India
In the last 10 years, the insurance industry has adapted itself to the fast-paced internet world and has become hassle-free. Pushan Mahapatra, MD and CEO, SBI ...
brands2 Jan 2020, 10:06

The top trends that will dominate the advertising, marketing and media industry in 2020
The top trends that will dominate the advertising, marketing and media industry in 2020
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them...
brands31 Dec 2019, 13:00

Six disruptions that will change the future of brands
Six disruptions that will change the future of brands
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
brands30 Dec 2019, 17:00

How consumer behavior has evolved in the life insurance sector
How consumer behavior has evolved in the life insurance sector
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising...
brands30 Dec 2019, 10:00

A decade of change and innovation for India's beverage industry
A decade of change and innovation for India's beverage industry
We bring to you a series of columns from industry experts, looking back at the last 10 years The columns will explore how the media, marketing and advertising ...
brands26 Dec 2019, 16:36

Home-made food is incomplete without an order from Swiggy, says its latest ad
Home-made food is incomplete without an order from Swiggy, says its latest ad
The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals Conceptualized in partnership with Lowe Lintas, the ad ...
brands24 Dec 2019, 17:43

How Myntra is scaling up its sales during EORS on the back of a strong marketing game
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
Myntra is looking at acquiring 7 lakh new customers this edition and is expecting a 50% increase in traffic on the platform than last year. The fashion platfor...
brands24 Dec 2019, 12:20

ASUS gets thousands of users to blink to reveal its latest Dual-Screen Laptop
ASUS gets thousands of users to blink to reveal its latest Dual-Screen Laptop
Reaching 3.2 million users, the campaign detects users’ eye blinks accurately while they engage with the ad The campaign was run programmatically through Amnet...
brands23 Dec 2019, 10:00

Indian retail industry: The year that went by and outlook for 2020
Indian retail industry: The year that went by and outlook for 2020
We bring to you a series of columns from industry expert, looking back at the last 10 years The columns will explore how the media, marketing and advertising i...
brands20 Dec 2019, 10:00

Cleartrip expects to clock a total revenue of $100 million in FY20
Cleartrip expects to clock a total revenue of $100 million in FY20
Hoping for a bumper Christmas harvest after a slowdown, Cleartrip has lined up a marketing campaign, various discounts, and special products to make the most o...
brands19 Dec 2019, 13:55

How can brands win over millennials: Mastercard
How can brands win over millennials: Mastercard
There are over 1 billion millennials in APAC, of which a third are in India. India's millennials are 30% of the population but they contribute to 38% of the na...
brands18 Dec 2019, 14:46

Top three social media platforms to be used for Influencer Marketing in 2020: Report
Top three social media platforms to be used for Influencer Marketing in 2020: Report
Buzzoka, an influencer marketing company, launched the third Edition of Influencer Marketing Outlook According to the report, Instagram leads as the primary ch...
brands18 Dec 2019, 10:00

BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
Since the beginning, BYJU’S secret has been to focus on engagement and effectiveness. It has made learning fun for students by adding videos, interactive media...
brands17 Dec 2019, 16:01

These are 2019's biggest breakout Indian creators on TikTok
These are 2019's biggest breakout Indian creators on TikTok
TikTok has released its first year-in-review report that summarises how 2019 was for the platform. It includes the top 5 creators, viral videos, occasions, cel...
brands17 Dec 2019, 10:00

Spotify gives a sneak-peek into what music Indians played and loved the most in 2019
Spotify gives a sneak-peek into what music Indians played and loved the most in 2019
The ‘Well Played India’ campaign specifically highlights four key moments of the year and what Spotify users listened to the most, during these moments. Right ...
brands17 Dec 2019, 09:00

4 ways in which brands can improve their loyalty programs: KPMG
4 ways in which brands can improve their loyalty programs: KPMG
KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents globally say that points and rewards are one of the most effe...
brands16 Dec 2019, 10:00

How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time
How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time
Cipla recently released the second phase of its ongoing campaign, #BerokZindagi that was all about dispelling myths around asthma. Going ahead, Cipla's focus w...
brands13 Dec 2019, 09:53

How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.' Today, we g...
brands11 Dec 2019, 10:00

Why brands are still betting big on influencers
Why brands are still betting big on influencers
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to...
brands9 Dec 2019, 10:00

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such...
brands6 Dec 2019, 10:00

Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. ...
brands3 Dec 2019, 10:00

Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
With an aim of bringing the rising stars of the advertising and marketing industry into the spotlight, Advertising and Media Insider introduces you to its vide...
brands2 Dec 2019, 10:00

PhonePe is looking at ‘Bharat’ for its next phase of growth
PhonePe is looking at ‘Bharat’ for its next phase of growth
With over 170 million registered users, PhonePe’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of ...
brands9 Jan 2020, 10:00

MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
With a recent funding of $110 million funding from Times Internet and Tencent, MX Player closed 2019 on a good note, however the challenge for the platform has been to get viewers to engage with its ...
brands3 Jan 2020, 10:00

The future of digital insurance in India
The future of digital insurance in India
In the last 10 years, the insurance industry has adapted itself to the fast-paced internet world and has become hassle-free. Pushan Mahapatra, MD and CEO, SBI General Insurance walks us through the e...
brands30 Dec 2019, 17:00

How consumer behavior has evolved in the life insurance sector
How consumer behavior has evolved in the life insurance sector
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last de...
brands24 Dec 2019, 17:43

How Myntra is scaling up its sales during EORS on the back of a strong marketing game
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
Myntra is looking at acquiring 7 lakh new customers this edition and is expecting a 50% increase in traffic on the platform than last year. The fashion platform has added 50 new brands to its catalog...
brands20 Dec 2019, 10:00

Cleartrip expects to clock a total revenue of $100 million in FY20
Cleartrip expects to clock a total revenue of $100 million in FY20
Hoping for a bumper Christmas harvest after a slowdown, Cleartrip has lined up a marketing campaign, various discounts, and special products to make the most of this month. Having a multi-market stra...
brands18 Dec 2019, 10:00

BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
Since the beginning, BYJU’S secret has been to focus on engagement and effectiveness. It has made learning fun for students by adding videos, interactive media, and gamification on its platform. It a...
brands17 Dec 2019, 09:00

4 ways in which brands can improve their loyalty programs: KPMG
4 ways in which brands can improve their loyalty programs: KPMG
KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents globally say that points and rewards are one of the most effective ways to secure their brand loyalty...
brands11 Dec 2019, 10:00

Why brands are still betting big on influencers
Why brands are still betting big on influencers
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to over 50%, in some cases this year. The ...
brands9 Dec 2019, 10:00

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such as time, relevance, pace, context and c...
brands8 Jan 2020, 10:00

RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
Meghna Gulzar’s Chhapaak is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. One such brand is RSH Global’s Joy, which has launched a new range of products called ‘Joy Sensitive,’ meant fo...
brands6 Jan 2020, 10:00

How Wakefit.co is using marketing to make sleep health a topic of conversation in every household
How Wakefit.co is using marketing to make sleep health a topic of conversation in every household
Wakefit launched in 2016 and was built on the tenets of innovation, research, customer feedback, and quality supervision. On the back of effective marketing and an innovative line of products, the startup is confident of earning ₹220 crore...
brands2 Jan 2020, 10:06

The top trends that will dominate the advertising, marketing and media industry in 2020
The top trends that will dominate the advertising, marketing and media industry in 2020
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We s...
brands31 Dec 2019, 13:00

Six disruptions that will change the future of brands
Six disruptions that will change the future of brands
We bring to you a series of columns from industry experts, looking back at the last 10 years. The columns will explore how the media, marketing and advertising industry has transformed in the last decade. N. Chandramouli, CEO, TRA Research lists down the disruptions...
brands30 Dec 2019, 10:00

A decade of change and innovation for India's beverage industry
A decade of change and innovation for India's beverage industry
We bring to you a series of columns from industry experts, looking back at the last 10 years The columns will explore how the media, marketing and advertising industry has transformed in the last decade Kamlesh Kumar Sharma, Chief Communications Officer, Hindustan C...
brands26 Dec 2019, 16:36

Home-made food is incomplete without an order from Swiggy, says its latest ad
Home-made food is incomplete without an order from Swiggy, says its latest ad
The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at hom...
brands24 Dec 2019, 12:20

ASUS gets thousands of users to blink to reveal its latest Dual-Screen Laptop
ASUS gets thousands of users to blink to reveal its latest Dual-Screen Laptop
Reaching 3.2 million users, the campaign detects users’ eye blinks accurately while they engage with the ad The campaign was run programmatically through Amnet, Dentsu’s programmatic buying and audience management solution. mCanvas, the ex...
brands23 Dec 2019, 10:00

Indian retail industry: The year that went by and outlook for 2020
Indian retail industry: The year that went by and outlook for 2020
We bring to you a series of columns from industry expert, looking back at the last 10 years The columns will explore how the media, marketing and advertising industry has transformed in the last decade Ravinder Singh, Founding Director, 1-India Family Mart pens down...
brands19 Dec 2019, 13:55

How can brands win over millennials: Mastercard
How can brands win over millennials: Mastercard
There are over 1 billion millennials in APAC, of which a third are in India. India's millennials are 30% of the population but they contribute to 38% of the nation’s total gross income. A recent study by Mastercard with Kantar Consulting gives insights into what mil...
brands18 Dec 2019, 14:46

Top three social media platforms to be used for Influencer Marketing in 2020: Report
Top three social media platforms to be used for Influencer Marketing in 2020: Report
Buzzoka, an influencer marketing company, launched the third Edition of Influencer Marketing Outlook According to the report, Instagram leads as the primary choice for brands in 2019 at 82%, followed by YouTube at 41% Buzzoka surveyed 237+...
brands17 Dec 2019, 16:01

These are 2019's biggest breakout Indian creators on TikTok
These are 2019's biggest breakout Indian creators on TikTok
TikTok has released its first year-in-review report that summarises how 2019 was for the platform. It includes the top 5 creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaign, music artists and breakout creators that stood ...
brands17 Dec 2019, 10:00

Spotify gives a sneak-peek into what music Indians played and loved the most in 2019
Spotify gives a sneak-peek into what music Indians played and loved the most in 2019
The ‘Well Played India’ campaign specifically highlights four key moments of the year and what Spotify users listened to the most, during these moments. Right from ‘Diwali cooking’ to ‘post-Diwali workout’, and from the ‘wedding season’ to...
brands16 Dec 2019, 10:00

How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time
How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time
Cipla recently released the second phase of its ongoing campaign, #BerokZindagi that was all about dispelling myths around asthma. Going ahead, Cipla's focus will entirely be on driving awareness and empowering patients, not only by educat...
brands13 Dec 2019, 09:53

How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.' Today, we get behind-the-scenes of Flipkart’s latest ad with Ranbir Kapoor, Alia Bhatt, and...
brands6 Dec 2019, 10:00

Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for...
brands3 Dec 2019, 10:00

Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
With an aim of bringing the rising stars of the advertising and marketing industry into the spotlight, Advertising and Media Insider introduces you to its video series, ‘Stars in the Making.’ This series will document the journey of young ...
brands2 Dec 2019, 10:00

PhonePe is looking at ‘Bharat’ for its next phase of growth
PhonePe is looking at ‘Bharat’ for its next phase of growth
With over 170 million registered users, PhonePe’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of its platform. PhonePe launched ‘PhonePe Switch’ in September that lets customers access multiple apps while...
More from our Partners