Why premiumisation will continue to be a focus area and growth driver for Marico
- Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets.
- Its focus on constantly innovating and coming up with premium products while keeping the consumer at the core of all its strategies helped the brand brave the slow times.
- Koshy George, Chief Marketing Officer, Marico Limited walked us through the factors that helped the brand put up a good show in a difficult year, and its marketing game-plan for the year ahead.
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