TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaBritish cosmetics brand The Body Shop has had a presence in India for over 16 years now and it looks at India as a critical market. We talk to Vishal Chaturved...
I have a dream of becoming a creative unicorn: Raj ShamaniIn our last episode of the limited edition series The Influencer Adda, we speak to Raj Shamani, a man who wears many hats. Shamani is a Digital Content Creator...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsYoga Bar recently entered the children's nutritional snacking segment, a move that Co-Founder and Chief Operating Officer of Yoga Bar Suhasini Sampath is confi...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersThings are finally getting back to normal and people are starting to travel again. To make the most of this, intercity bus services player IntrCity has come up...
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumersFuture Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been f...
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the yearsSurf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements s...
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaignEarlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion...
Here’s why Tech Burner never bases his content on algorithms or current trendsIn today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launc...
2022: The year of GenZ creatorsGenZ content creators have taken the internet by storm and their influence is only going to grow. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes wh...
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence serviceASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from ...
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforceMany research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amoun...
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoyHindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the ...
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple DeliteFanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement a...
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG categoryAgro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the bra...
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing ReportNielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during t...
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero LectroHero Lectro has been leading the e-cycle race in India. Out of the 100,000 e-cycles sold in the country so far, Hero Lectro accounts for 70%. Aditya Munjal, CE...
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign c...
Storyline: Decoding the art of storytelling in today's highly dynamic worldAd & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to ...
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured ...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary acto...
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s playThe campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 ...
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertisingIf the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness. On the back of e-commerce and gr...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘act...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new cam...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD...
Amazon Prime's new ad showcases the impact great content has on viewers’ lives‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualiz...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaBritish cosmetics brand The Body Shop has had a presence in India for over 16 years now and it looks at India as a critical market. We talk to Vishal Chaturvedi, Vice President, The Body Shop India w...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersThings are finally getting back to normal and people are starting to travel again. To make the most of this, intercity bus services player IntrCity has come up with its first-ever campaign. We spoke ...
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaignEarlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion have defined his journey so far. We spe...
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence serviceASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from highly-qualified specialists from over 2...
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple DeliteFanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement around the new offering.Coca-Cola India h...
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero LectroHero Lectro has been leading the e-cycle race in India. Out of the 100,000 e-cycles sold in the country so far, Hero Lectro accounts for 70%. Aditya Munjal, CEO of Hero Lectro speaks to us on the bra...
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured in Amazon Prime Video’s recently release...
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertisingIf the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness. On the back of e-commerce and growing awareness about wellness, the men’...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘acting your age’ is all about preconceived ...
I have a dream of becoming a creative unicorn: Raj ShamaniIn our last episode of the limited edition series The Influencer Adda, we speak to Raj Shamani, a man who wears many hats. Shamani is a Digital Content Creator, Entrepreneur, Investor and Podcaster.With our property The Influencer Adda, we offered an inside view int...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsYoga Bar recently entered the children's nutritional snacking segment, a move that Co-Founder and Chief Operating Officer of Yoga Bar Suhasini Sampath is confident will help take the Rs 200 crore brand to Rs 1000 crore within the next 2-2....
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumersFuture Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been focussing more on building an emotional connect rather than talk more about the f...
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the yearsSurf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then....
Here’s why Tech Burner never bases his content on algorithms or current trendsIn today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape. He shares his secret to a...
2022: The year of GenZ creatorsGenZ content creators have taken the internet by storm and their influence is only going to grow. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes what makes this passionate generation special different from the other generations and why 2022 will only mak...
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforceMany research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amount of responsibility at home and in their careers. The ad, media and marketing in...
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoyHindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy. The ‘Bin Boy’ campaign through its chil...
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG categoryAgro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the brand name Sundrop Duo. It is betting big on the confectionary segment this year. W...
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing ReportNielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow, whether through in...
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to sample the new product.Coca-Cola has la...
Storyline: Decoding the art of storytelling in today's highly dynamic worldAd & Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, endeavors to decode what storytelling stands for today. Today, we bring you highlights from o...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary actor, Amitabh Bachchan who certainly dons many hats and needs no formal introduction, as the official brand am...
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s playThe campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.Flipkart, India’s homegrown e-commerce marke...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the coun...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD brands. The report further states that cautious consumption is the norm - Hygie...
Amazon Prime's new ad showcases the impact great content has on viewers’ lives‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualized jointly by Amazon Prime Video and Ogilvy India, the 360-degree campaign will ...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future