TOP STORY
Exclusive: Rapido earmarks $20 million for marketing in FY22 to gain new users and spread brand awareness
brands02 Mar 2021, 16:42

OPPO ropes in Varun Dhawan as the new Ambassador for F series
OPPO ropes in Varun Dhawan as the new Ambassador for F series
OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. To promote the launch of its new product series and...
brands02 Mar 2021, 15:54

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the bran...
brands01 Mar 2021, 11:59

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story...
brands01 Mar 2021, 11:30

When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
Levi's has launched its latest ad, ‘When You Take A Step, We All Move’, featuring Deepika Padukone. We noticed the same song had been used in another popular, ...
brands01 Mar 2021, 10:00

Why Treebo decided to put a complete halt on marketing during the lockdown
Why Treebo decided to put a complete halt on marketing during the lockdown
With returning consumer confidence, Treebo Hotels has witnessed an increase in bookings and has returned to 40%+ average occupancy, with zero marketing budget....
brands26 Feb 2021, 15:09

HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various orga...
brands26 Feb 2021, 14:24

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been...
brands26 Feb 2021, 12:52

Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho's latest ad encourages women entrepreneurs to explore social commerce
The TVC is conceptualised by DDB Mudra Group. It aims to communicate brand's missions to help women achieve financial independence.Meesho, a social commerce pl...
brands25 Feb 2021, 15:48

Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urg...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a messa...
brands25 Feb 2021, 14:27

KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KF...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Pro...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashi...
brands24 Feb 2021, 13:02

Optimizing customer experiences to build loyalty in a contactless retail world
Optimizing customer experiences to build loyalty in a contactless retail world
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sara...
brands23 Feb 2021, 16:11

IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also ab...
brands23 Feb 2021, 12:24

Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon ...
brands22 Feb 2021, 10:00

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that...
brands18 Feb 2021, 15:51

Here's what POCO India's new brand logo and mascot look like
Here's what POCO India's new brand logo and mascot look like
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns ac...
brands18 Feb 2021, 10:00

How design has helped Titan to differentiate itself in the market and become the country’s biggest and the world’s 5th largest watchmaker
How design has helped Titan to differentiate itself in the market and become the country’s biggest and the world’s 5th largest watchmaker
The Chief Design Officer at Titan, Revathi Kant, has been helping Titan create aesthetic products for 15 years now. Kant first joined Titan when she was 22 and...
brands17 Feb 2021, 17:35

P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years
P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years
Procter & Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the them...
brands17 Feb 2021, 13:53

Whisper and UNESCO's latest ad illustrates how dreams come to a grinding halt for many Indian girls due to the lack of period education and protection
Whisper and UNESCO's latest ad illustrates how dreams come to a grinding halt for many Indian girls due to the lack of period education and protection
Whisper and UNESCO launch a heartwarming film under the #KeepGirlsInSchool movement to bring to light the struggles of young girls as they reach puberty. Till ...
brands17 Feb 2021, 10:00

The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
While the lockdown led to many businesses hitting a roadblock, mother and baby healthcare firm The Moms Co. used social media platforms to not just stay connec...
brands16 Feb 2021, 12:05

Why every team member in the digital era is a marketing person
Why every team member in the digital era is a marketing person
The year gone by threw up some very important marketing lessons our way. Ashish Dhruva, Senior VP, Marketing and Customer Engagement, InterMiles lists down som...
brands02 Mar 2021, 16:42

OPPO ropes in Varun Dhawan as the new Ambassador for F series
OPPO ropes in Varun Dhawan as the new Ambassador for F series
OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. To promote the launch of its new product series and spread awareness in the market, OPPO ha...
brands01 Mar 2021, 11:59

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi...
brands26 Feb 2021, 15:09

HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various organisations for the collection of plastic ...
brands25 Feb 2021, 15:48

Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urges you to look for the beauty, not the f...
brands24 Feb 2021, 13:02

Optimizing customer experiences to build loyalty in a contactless retail world
Optimizing customer experiences to build loyalty in a contactless retail world
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sarah LaCourse, Senior Director for Strategi...
brands22 Feb 2021, 10:00

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that the brand is back as title sponsor for ...
brands18 Feb 2021, 10:00

How design has helped Titan to differentiate itself in the market and become the country’s biggest and the world’s 5th largest watchmaker
How design has helped Titan to differentiate itself in the market and become the country’s biggest and the world’s 5th largest watchmaker
The Chief Design Officer at Titan, Revathi Kant, has been helping Titan create aesthetic products for 15 years now. Kant first joined Titan when she was 22 and hasn’t left the company since. We caugh...
brands17 Feb 2021, 17:35

P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years
P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years
Procter & Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the theme ‘#Unsaid and #Undone’, the summit brou...
brands02 Mar 2021, 15:54

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the brand ambassador of Unacademy. Unacademy has released a new film titled ‘The Greates...
brands01 Mar 2021, 11:30

When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
Levi's has launched its latest ad, ‘When You Take A Step, We All Move’, featuring Deepika Padukone. We noticed the same song had been used in another popular, very recent campaign by Coca-Cola, featuring Ranbir Kapoor.Last week, Levi’s ann...
brands01 Mar 2021, 10:00

Why Treebo decided to put a complete halt on marketing during the lockdown
Why Treebo decided to put a complete halt on marketing during the lockdown
With returning consumer confidence, Treebo Hotels has witnessed an increase in bookings and has returned to 40%+ average occupancy, with zero marketing budget. Now it is aiming to go back to where it was in 2019 before COVID disrupted the ...
brands26 Feb 2021, 14:24

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invent...
brands26 Feb 2021, 12:52

Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho's latest ad encourages women entrepreneurs to explore social commerce
The TVC is conceptualised by DDB Mudra Group. It aims to communicate brand's missions to help women achieve financial independence.Meesho, a social commerce platform, today launched a new TVC to create awareness about the wide range of pro...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.Property site 99acres.com has rolled ou...
brands25 Feb 2021, 14:27

KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibility for now. Ja...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.Levi’s has announced actor and global fashion and youth icon...
brands23 Feb 2021, 16:11

IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestone...
brands23 Feb 2021, 12:24

Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon Alexa and Cheetos saw the greatest buzz across social media platforms. Each year...
brands18 Feb 2021, 15:51

Here's what POCO India's new brand logo and mascot look like
Here's what POCO India's new brand logo and mascot look like
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns across different mediums.Smartphone brand POCO has unveiled its new visual identity, with a brand new logo an...
brands17 Feb 2021, 13:53

Whisper and UNESCO's latest ad illustrates how dreams come to a grinding halt for many Indian girls due to the lack of period education and protection
Whisper and UNESCO's latest ad illustrates how dreams come to a grinding halt for many Indian girls due to the lack of period education and protection
Whisper and UNESCO launch a heartwarming film under the #KeepGirlsInSchool movement to bring to light the struggles of young girls as they reach puberty. Till date, Whisper has educated more than 4 crore girls and today pledges to educate ...
brands17 Feb 2021, 10:00

The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
While the lockdown led to many businesses hitting a roadblock, mother and baby healthcare firm The Moms Co. used social media platforms to not just stay connected with their audience but also to grow their business substantially in an othe...
brands16 Feb 2021, 12:05

Why every team member in the digital era is a marketing person
Why every team member in the digital era is a marketing person
The year gone by threw up some very important marketing lessons our way. Ashish Dhruva, Senior VP, Marketing and Customer Engagement, InterMiles lists down some key marketing trends that will shape the future.The year gone by made it very evident how consumers can c...