TOP STORY
Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
Mobile Premier League will be the principal sponsor for both the Knight Riders Franchises in IPL & CPL -Kolkata Knight Riders (KKR) andTrinbago Knight Riders (TKR).- While CPL is scheduled to start on August 18, 2020 and conclude on September 10, 2020 in Trinidad, IPL will start on September 19, 2020 in UAE and conclude on Nov 10, 2020.
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will cele...
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes how today a huge chunk of the marketing budget is allocated according to the core principles of perfo...
Ahead of our Independence Day, we spoke to experts about what Brand India stands for today, how it has evolved the years, and what would a pitch for Brand Indi...
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays...
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity sup...
As the lockdown turned many of us into overnight chefs, the only thing to bring our spirits down would be the mounting pile of unwashed dishes in the kitchen. ...
PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign. Conceptualised by Leo Burnett, this campaign illustrates how peo...
Parle-G registered its best sales figures in over eight decades during the COVID-19 lockdown period. We caught up with Mayank Shah, Sr. Category Head, Parle Pr...
The rules of brand loyalties have changed in the past few years. Earlier loyalty programmes were primarily transactional, based on tracking purchase value and ...
Welfare of Stray Dogs is an NGO that has pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting In...
Mintel, a market intelligence agency that has been around since 1972 studies what consumers want and why and helps brands make better business decisions faster...
Abhik Choudhury, Chief strategist & founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. He further shares ...
The world as we know is going through a shift with new behaviors emerging. Brands are having to re-imagine their strategies and re-align. We spoke to Ajit Kuma...
Losing relevance can not only overthrow you from your leadership position but also throw you out of business. Shashwat Das, Founder, Almond Branding shares the...
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mother...
Akshay Kumar endorsed the maximum number of categories in Apr-Jun’20. During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-M...
The campaign is conceptualized by L&K Saatchi and Saatchi. It encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior.Pepp...
Releases ad-film highlighting the ‘safety’ aspect of travel with redBus. The film is made by McCann Worldgroup, Bengaluru.redBus announces the launch of a digi...
Traditionally, the festival of Raksha Bandhan celebrates the relationship between brothers and sisters. Sisters tie rakhis to their brothers and brothers vouch...
Launches three fun and quirky Commercials. Brings back the iconic ‘Boom Boom Boomer’ tune.We know it for its iconic tune. We love it for its taste and the ‘Boo...
Due to the outbreak of COVID-19, the scope to make mistakes and take corrective measures is very limited. Consumer behaviour is constantly changing in tandem w...
Tinder’s latest report gives a sneak-peek into online dating. Globally, April 5th was the peak of this chattiness: on that day Tinder members sent an average o...
Wakefit.co, a Bengaluru-based startup was founded by Ankit Garg and Chaitanya Ramalingegowda in 2016. In 4 years, the startup is now diversifying from its prim...
Burger King launches an old ad with Rahul Bose. Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was price...
“Truth be told some of our traditions can, in the present day context, do with a little tweaking,” says The Man Company. So this Raksha Bandhan, the brand with...
Dhara Tanna, Senior Vice President, Fitternity writes the fitness industry hit a major roadblock due to the outbreak of COVID-19. She lists down a few present ...
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will celebrate Beauty In Her Story. Nykaa will ce...
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays of different games such as PUBG Mobile,...
PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign. Conceptualised by Leo Burnett, this campaign illustrates how people are navigating the ‘New Normal’ as t...
Welfare of Stray Dogs is an NGO that has pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting Indies adopted. has been carrying out mass...
The world as we know is going through a shift with new behaviors emerging. Brands are having to re-imagine their strategies and re-align. We spoke to Ajit Kumar, Senior Vice President – Sales & Marke...
Akshay Kumar endorsed the maximum number of categories in Apr-Jun’20. During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effect...
Traditionally, the festival of Raksha Bandhan celebrates the relationship between brothers and sisters. Sisters tie rakhis to their brothers and brothers vouch to protect them in return. In today's c...
Tinder’s latest report gives a sneak-peek into online dating. Globally, April 5th was the peak of this chattiness: on that day Tinder members sent an average of 52% more messages vs. the start of loc...
Wakefit.co, a Bengaluru-based startup was founded by Ankit Garg and Chaitanya Ramalingegowda in 2016. In 4 years, the startup is now diversifying from its primary offering of sleep wellness products ...
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes how today a huge chunk of the marketing budget is allocated according to the core principles of performance marketing. She further shares how teams can figure out the right marketing channels. Performance mar...
Ahead of our Independence Day, we spoke to experts about what Brand India stands for today, how it has evolved the years, and what would a pitch for Brand India look like today. We try to answer a few of these questions with Ambi Parameswaran, Founder, Brand-Buildin...
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity support -- frequent urination or weak bladders. The campaign focuses on educating p...
As the lockdown turned many of us into overnight chefs, the only thing to bring our spirits down would be the mounting pile of unwashed dishes in the kitchen. However, dishwashers became the heroes of the lockdown, writes Neeraj Bahl, MD & CEO, BSH Home Appliances. ...
Parle-G registered its best sales figures in over eight decades during the COVID-19 lockdown period. We caught up with Mayank Shah, Sr. Category Head, Parle Products to understand how the brand managed to meet the ever-increasing demand, s...
The rules of brand loyalties have changed in the past few years. Earlier loyalty programmes were primarily transactional, based on tracking purchase value and rewarding loyalty with gift points, discounts, and other monetary benefits. Brand loyalty strategies now ha...
Mintel, a market intelligence agency that has been around since 1972 studies what consumers want and why and helps brands make better business decisions faster. Mark Leadercramer, General Manager, South APAC, Mintel walks us through some o...
Abhik Choudhury, Chief strategist & founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. He further shares a few reasons behind this paradigm shift. What do Volkswagen, Volvo, Tata, Ford ...
Losing relevance can not only overthrow you from your leadership position but also throw you out of business. Shashwat Das, Founder, Almond Branding shares the secret anti-ageing recipe for your brands so that they remain young forever.The times they are a-changin'....
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Vita ...
The campaign is conceptualized by L&K Saatchi and Saatchi. It encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior.Pepperfry has launched its new campaign, Swadeshi Is Great, to promote and celebrate...
Releases ad-film highlighting the ‘safety’ aspect of travel with redBus. The film is made by McCann Worldgroup, Bengaluru.redBus announces the launch of a digital-led campaign, #journeyfordreams that inspires people to persevere in their e...
Launches three fun and quirky Commercials. Brings back the iconic ‘Boom Boom Boomer’ tune.We know it for its iconic tune. We love it for its taste and the ‘Boom’. We have grown up seeing its ad campaigns on television, and now, it is back in an all new avatar! Boome...
Due to the outbreak of COVID-19, the scope to make mistakes and take corrective measures is very limited. Consumer behaviour is constantly changing in tandem with the macro economic factors. Sarika Naik, Chief Marketing Officer & Chairpers...
Burger King launches an old ad with Rahul Bose. Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was priceless. Many brands who shot their advertisements in March, right before the lockd...
“Truth be told some of our traditions can, in the present day context, do with a little tweaking,” says The Man Company. So this Raksha Bandhan, the brand with endorser Ayushmann Khurrana, urges you to remember the times your sisters have ...
Dhara Tanna, Senior Vice President, Fitternity writes the fitness industry hit a major roadblock due to the outbreak of COVID-19. She lists down a few present trends that will become the way of the fitness and wellness industry post the lockdown period. When we look...
Videos for you
Recommended Read
Covid-19 has made for some very interesting inventions in the past few months. We list some bizarre products we have come across- Are consumers ready to see period blood in red? RIO's relaunch of ad and ASCI’s nod on it proves they are
- Zerodha has been growing 100% month-on-month during the lockdown without any direct marketing, Nikhil Kamath tells us how
- Brands are forgetting competition and patting rival businesses on their back, here is why