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Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
- The
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin. - Sebamed had earlier blamed Hindustan Unilever for taking the matter to court without giving a prior notice.
- The Bombay High Court had passed an injunction order on January 11 after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums.
With the OTT space in India witnessing tremendous growth, we have seen more and more players enter the segment, to satiate our need for good content. The lates...
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating ap...
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Koh...
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FM...
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for t...
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social med...
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restr...
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made ...
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commerci...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell ...
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about th...
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and com...
The new brand campaign, Tech + Heart, was launched like a film with a mascot BroBot, a 3D robot with a heart. In early October, about 15 teasers of the upcomin...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. ...
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. ID...
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we e...
Oreo's latest campaign features MS Dhoni and his adorable daughter Ziva. Through the campaign, the brand is trying to inspire people to take a pledge to create...
Netflix confirms its association with Kapil Sharma. He will be seen on Netflix across 190 countries. With the advent of 2021, let bygones be bygones and start ...
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while man...
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate...
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm pr...
Pee Safe recently announced its female condom Domina. While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its lat...
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ...
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has hap...
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumul...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
With the OTT space in India witnessing tremendous growth, we have seen more and more players enter the segment, to satiate our need for good content. The latest entrant to the space is Biiggbang Amus...
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketi...
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. Ho...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities th...
The new brand campaign, Tech + Heart, was launched like a film with a mascot BroBot, a 3D robot with a heart. In early October, about 15 teasers of the upcoming short film were rolled out on various ...
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we expect from a door? That it will be stron...
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while many were concerned about the player's heal...
Pee Safe recently announced its female condom Domina. While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its latest post on The Queen’s Gambit. On this ...
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ordered dish on Zomato, Swiggy and Dunzo...
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating app Aisle has launched ‘One by Two’ campaign. It aims to celebrate the old school ...
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Kohli. Indian cricket team captain Virat Kohli and his wife Anushka Sharma were ble...
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for the first time since its launch. We speak to Marzin Shroff, CEO and Managing Dire...
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original ideas in the name of ‘trends.’ We reached out to experts to understand ...
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now co...
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. Hindustan Unilever (HUL) said in a media ...
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey. Today, we speak to Niharika NM, a social media star who has been wi...
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.Kia has revealed its new corporate logo and global brand sl...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user base, India has emerged as one of the most prominent markets globally...
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. IDFC Mutual Fund just launched its first investor awareness campaign of the year -...
Oreo's latest campaign features MS Dhoni and his adorable daughter Ziva. Through the campaign, the brand is trying to inspire people to take a pledge to create and cherish the much-needed moments of fun with their loved ones. Building on t...
Netflix confirms its association with Kapil Sharma. He will be seen on Netflix across 190 countries. With the advent of 2021, let bygones be bygones and start the year afresh. Put your worries behind you, cherish every moment and laugh. An...
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm products and services like All-in-One QR, All-in-One Android POS device and instan...
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has happened through the course of the year. Hospitality was one of the worst affected ...
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulate...
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. During the past few months of the global pandemic, people sta...
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