TOP STORY
Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
brands20 Jan 2022, 16:17

HUL spent Rs 1,193 crore on advertising between October and December 2021
HUL spent Rs 1,193 crore on advertising between October and December 2021
HUL in its result said that its growth in the quarter was competitive and profitable with Domestic Consumer Growth of 11% and Profit After Tax (PAT) growth of ...
brands20 Jan 2022, 15:59

smallcase launches its maiden campaign to reach out to first-time investors; encourages them to invest in ideas and growing sectors
smallcase launches its maiden campaign to reach out to first-time investors; encourages them to invest in ideas and growing sectors
smallcase, a direct indexing and model portfolio platform launched its first campaign ‘Invest in Ideas.’ The series of three digital ads covers various ideas f...
brands20 Jan 2022, 11:22

Here are 2021’s most-watched regional language ads on YouTube
Here are 2021’s most-watched regional language ads on YouTube
YouTube today released the year 2021’s top 10 most-watched ads in regional languages. The annual regional ads leaderboard features ads across six languages – M...
brands20 Jan 2022, 10:00

Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
The pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We spea...
brands19 Jan 2022, 20:35

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers eng...
brands19 Jan 2022, 18:50

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up has launched its latest campaign titled Toofan featuring Jasprit Bumrah. The campaign is a continuation of its earlier PalatDe campaign. The campaign ...
brands19 Jan 2022, 16:50

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
Online travel platform EaseMyTrip has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The campaign highlights EaseMyTrip’s free of ch...
brands19 Jan 2022, 11:56

Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products has launched its latest ad campaign comprising 3 ad films for Hide & Seek. The campaign highlights feelings of teenage romance that are often fe...
brands19 Jan 2022, 10:34

TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS has become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race. This news ...
brands19 Jan 2022, 10:00

Omni-channel personalization is the future of marketing: The onset of a new era
Omni-channel personalization is the future of marketing: The onset of a new era
With market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loy...
brands18 Jan 2022, 11:27

10 themes that define how consumers are preparing themselves for 2022 as per Kantar
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
The pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to i...
brands18 Jan 2022, 11:04

Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turn...
brands18 Jan 2022, 10:54

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay’s Wafer Style. The campaign has been kick-started by brand ambassador Al...
brands17 Jan 2022, 10:00

We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
IKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha ...
brands13 Jan 2022, 12:51

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a monta...
brands13 Jan 2022, 10:00

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future o...
brands13 Jan 2022, 07:01

Here's what India takes offence to in ads according to ASCI
Here's what India takes offence to in ads according to ASCI
In the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot D...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Ak...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by H...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay In...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campai...
brands20 Jan 2022, 11:22

Here are 2021’s most-watched regional language ads on YouTube
Here are 2021’s most-watched regional language ads on YouTube
YouTube today released the year 2021’s top 10 most-watched ads in regional languages. The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, ...
brands19 Jan 2022, 18:50

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up has launched its latest campaign titled Toofan featuring Jasprit Bumrah. The campaign is a continuation of its earlier PalatDe campaign. The campaign has been conceptualized by Ogilvy India....
brands19 Jan 2022, 10:34

TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS has become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race. This news follows TCS’ renewal of its title and te...
brands18 Jan 2022, 11:04

Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them. After the year 2020 turned the marketing world upside down, bran...
brands13 Jan 2022, 07:01

Here's what India takes offence to in ads according to ASCI
Here's what India takes offence to in ads according to ASCI
In the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years, ASCI received 1,759 complaints against...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress Samantha Ruth Pra...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by Havas Worldwide India.RenewBuy launches i...
brands20 Jan 2022, 16:17

HUL spent Rs 1,193 crore on advertising between October and December 2021
HUL spent Rs 1,193 crore on advertising between October and December 2021
HUL in its result said that its growth in the quarter was competitive and profitable with Domestic Consumer Growth of 11% and Profit After Tax (PAT) growth of 17%. While its Home Care segment grew at 23%, Beauty & Personal Care grew 7% led...
brands20 Jan 2022, 15:59

smallcase launches its maiden campaign to reach out to first-time investors; encourages them to invest in ideas and growing sectors
smallcase launches its maiden campaign to reach out to first-time investors; encourages them to invest in ideas and growing sectors
smallcase, a direct indexing and model portfolio platform launched its first campaign ‘Invest in Ideas.’ The series of three digital ads covers various ideas for investors to choose from like IT, Internet and Rural Demand.Catering to the n...
brands20 Jan 2022, 10:00

Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
The pandemic has transformed the marketing playbook as brands are having to rethink their strategies to pivot to stay relevant in this new world order. We speak to Shash...
brands19 Jan 2022, 20:35

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers engage more readily with brands and retailers that they perceive to be sustainable ...
brands19 Jan 2022, 16:50

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
Online travel platform EaseMyTrip has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete re...
brands19 Jan 2022, 11:56

Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products has launched its latest ad campaign comprising 3 ad films for Hide & Seek. The campaign highlights feelings of teenage romance that are often felt during adolescence and Hide & Seek is helping their audience to get those spe...
brands19 Jan 2022, 10:00

Omni-channel personalization is the future of marketing: The onset of a new era
Omni-channel personalization is the future of marketing: The onset of a new era
With market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loyalty, word-of-mouth, and a strong bond. In this exclusive column, Girish Chaturv...
brands18 Jan 2022, 11:27

10 themes that define how consumers are preparing themselves for 2022 as per Kantar
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
The pandemic has made consumers painfully sensitive about the importance of health and immunity. Kantar's report says that there's a more focused approach to individual health requirements, an increasing appreciation of the traditional die...
brands18 Jan 2022, 10:54

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay’s Wafer Style. The campaign has been kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi. Popular celebrities and prom...
brands17 Jan 2022, 10:00

We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
IKEA entered India in 2018 and since then has opened one store in Hyderabad and two in Mumbai. Its next two stops are Bangalore and Delhi. We speak to Kavitha Rao, Country Commercial Manager, IKEA India who walks us through the brand's Ind...
brands13 Jan 2022, 12:51

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; t...
brands13 Jan 2022, 10:00

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today’s episode of Influencer Adda, we will be talking to one of the biggest names among women gaming creators, Aparna Shukla about her journey and future of gaming in India. She found her true calling while playing games with her broth...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot Dentsu.Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Gro...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says it aspires to clock Rs 500 crore in net revenue in the next two years. Deepak G...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay India has launched a campaign and will also fund STEM scholarships for girls acros...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers, delivery and fulfilment are increasingly being transformed from a cost center ...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campaign emphasizes the significance of quick and effective assistance with insurance ...