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Campa has to go beyond invitation price to build the brand & distribution network
- Campa is targeting the growing market of downtraders by pricing its soft drinks attractively.
- When you are drinking a cola, you are not just consuming a soft drink, you are consuming a branded experience, says Ambi Parameswaran, branding guru and author.
- Campa has to get its distribution right and match the width of distribution that other colas have today, says Harish Bijoor, branding expert.
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Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG categoryAgro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest coconut Centered product under the brand name Sundrop Duo. It is betting big on the confectionary segment this year. W...
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Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to sample the new product.Coca-Cola has la...
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s“Today's product designs are inspired by yesterday's modern miracles,” says Tupperware as it brings back its vintage ‘Wonderlier Bowl line,’ which is featured in Amazon ...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary actor, Amitabh Bachchan who certainly dons many hats and needs no formal introduction, as the official brand am...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘acting your age’ is all about preconceived notions. The campaign wants to inspire i...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the coun...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD brands. The report further states that cautious consumption is the norm - Hygie...
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