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Exclusive: Rapido earmarks $20 million for marketing in FY22 to gain new users and spread brand awareness
- In 2020, despite the pandemic-induced lockdown bringing mobility services to a complete standstill, homegrown bike-taxi platform
Rapido shifted its gears to focus on what’s important. - It was quick to bounce back as it continued to engage with its customers through digital mediums and by accelerating its logistics business towards providing essential services.
- For 2021, Rapido has earmarked $20M in marketing spends. We caught up with Amit Verma, Head of Marketing, Rapido to further discuss the company's plans for FY22 and how it will go about spending its marketing monnies.
OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. To promote the launch of its new product series and...
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the bran...
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story...
Levi's has launched its latest ad, ‘When You Take A Step, We All Move’, featuring Deepika Padukone. We noticed the same song had been used in another popular, ...
With returning consumer confidence, Treebo Hotels has witnessed an increase in bookings and has returned to 40%+ average occupancy, with zero marketing budget....
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various orga...
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been...
The TVC is conceptualised by DDB Mudra Group. It aims to communicate brand's missions to help women achieve financial independence.Meesho, a social commerce pl...
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urg...
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a messa...
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KF...
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Pro...
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashi...
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sara...
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also ab...
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon ...
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that...
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns ac...
The Chief Design Officer at Titan, Revathi Kant, has been helping Titan create aesthetic products for 15 years now. Kant first joined Titan when she was 22 and...
Procter & Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the them...
Whisper and UNESCO launch a heartwarming film under the #KeepGirlsInSchool movement to bring to light the struggles of young girls as they reach puberty. Till ...
While the lockdown led to many businesses hitting a roadblock, mother and baby healthcare firm The Moms Co. used social media platforms to not just stay connec...
The year gone by threw up some very important marketing lessons our way. Ashish Dhruva, Senior VP, Marketing and Customer Engagement, InterMiles lists down som...
OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. To promote the launch of its new product series and spread awareness in the market, OPPO ha...
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi...
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various organisations for the collection of plastic ...
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urges you to look for the beauty, not the f...
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sarah LaCourse, Senior Director for Strategi...
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that the brand is back as title sponsor for ...
The Chief Design Officer at Titan, Revathi Kant, has been helping Titan create aesthetic products for 15 years now. Kant first joined Titan when she was 22 and hasn’t left the company since. We caugh...
Procter & Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the theme ‘#Unsaid and #Undone’, the summit brou...
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the brand ambassador of Unacademy. Unacademy has released a new film titled ‘The Greates...
Levi's has launched its latest ad, ‘When You Take A Step, We All Move’, featuring Deepika Padukone. We noticed the same song had been used in another popular, very recent campaign by Coca-Cola, featuring Ranbir Kapoor.Last week, Levi’s ann...
With returning consumer confidence, Treebo Hotels has witnessed an increase in bookings and has returned to 40%+ average occupancy, with zero marketing budget. Now it is aiming to go back to where it was in 2019 before COVID disrupted the ...
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invent...
The TVC is conceptualised by DDB Mudra Group. It aims to communicate brand's missions to help women achieve financial independence.Meesho, a social commerce platform, today launched a new TVC to create awareness about the wide range of pro...
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.Property site 99acres.com has rolled ou...
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets...
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibility for now. Ja...
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.Levi’s has announced actor and global fashion and youth icon...
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestone...
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon Alexa and Cheetos saw the greatest buzz across social media platforms. Each year...
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns across different mediums.Smartphone brand POCO has unveiled its new visual identity, with a brand new logo an...
Whisper and UNESCO launch a heartwarming film under the #KeepGirlsInSchool movement to bring to light the struggles of young girls as they reach puberty. Till date, Whisper has educated more than 4 crore girls and today pledges to educate ...
While the lockdown led to many businesses hitting a roadblock, mother and baby healthcare firm The Moms Co. used social media platforms to not just stay connected with their audience but also to grow their business substantially in an othe...
The year gone by threw up some very important marketing lessons our way. Ashish Dhruva, Senior VP, Marketing and Customer Engagement, InterMiles lists down some key marketing trends that will shape the future.The year gone by made it very evident how consumers can c...
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