TOP STORY
H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year
brands25 Oct 2021, 13:41

Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Ahead of the ICC Men’s T20 World Cup 2021, Dream11 has launched a new campaign. Conceptualized and executed by Tilt Brand Solutions and Rehab Films, Dream11's ...
brands25 Oct 2021, 13:01

Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India urges viewers to spend time with their family and friends this festive season, because “Hum Toh Yahaan Kal Bhi Rehenge…Par Diwali Kal Nahi A...
brands25 Oct 2021, 11:27

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Mondelez has launched the second leg of ‘Not Just a Cadbury ad’ that went on to win two lions this year at Cannes. This Diwali, Cadbury and Ogilvy India take t...
brands25 Oct 2021, 10:00

As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Due to the ongoing festive season, advertisers and brands are going all out to connect with consumers. This year, the number of brands approaching influencers ...
brands22 Oct 2021, 10:00

As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
Theatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palli...
brands21 Oct 2021, 18:21

Adidas onboards Deepika Padukone as its global brand ambassador
Adidas onboards Deepika Padukone as its global brand ambassador
Adidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Dee...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personalit...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body typ...
brands21 Oct 2021, 10:00

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itsel...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareen...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualiz...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverag...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unile...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through ga...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the...
brands18 Oct 2021, 13:09

Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnatak...
brands18 Oct 2021, 10:28

Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with thei...
brands14 Oct 2021, 13:44

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
Durga Puja in West Bengal is synonymous with fun, enthusiasm and power. This year, brands celebrated Maa Durga’s power, resilience by paying a tribute to India...
brands14 Oct 2021, 10:00

Talking the Gen-Z talk: How to market to them
Talking the Gen-Z talk: How to market to them
Nana Murugesan, Managing Director of International Markets at Snap Inc decodes Gen-Z. He shares what makes GenZ different than others, how to capture their att...
brands13 Oct 2021, 13:44

Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
Coca-Cola India extends its partnership with Sourav Ganguly. BCCI's president became Coca-Cola India's brand face in 2017.Coca-Cola India today announced that ...
brands12 Oct 2021, 16:28

Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
To cash in on a pandemic-led surge in online ordering, Pizza Hut altered its business model last year. As a result, 60% of its revenue came from in-home delive...
brands12 Oct 2021, 15:30

Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
To emphasise the message of learning from mistakes, Unacademy's film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a qu...
brands25 Oct 2021, 13:41

Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Ahead of the ICC Men’s T20 World Cup 2021, Dream11 has launched a new campaign. Conceptualized and executed by Tilt Brand Solutions and Rehab Films, Dream11's latest campaign captures Rohit Sharma, R...
brands25 Oct 2021, 10:00

As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Due to the ongoing festive season, advertisers and brands are going all out to connect with consumers. This year, the number of brands approaching influencers is significantly larger than last year, ...
brands21 Oct 2021, 18:21

Adidas onboards Deepika Padukone as its global brand ambassador
Adidas onboards Deepika Padukone as its global brand ambassador
Adidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Deepika Padukone to the brand. Padukone wil...
brands21 Oct 2021, 10:00

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itself by representing the ever-evolving yout...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unilever Limited announced its results for th...
brands18 Oct 2021, 13:09

Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.Paytm has announced that the company a...
brands14 Oct 2021, 10:00

Talking the Gen-Z talk: How to market to them
Talking the Gen-Z talk: How to market to them
Nana Murugesan, Managing Director of International Markets at Snap Inc decodes Gen-Z. He shares what makes GenZ different than others, how to capture their attention in less than 8 seconds, which top...
brands13 Oct 2021, 13:44

Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
Coca-Cola India extends its partnership with Sourav Ganguly. BCCI's president became Coca-Cola India's brand face in 2017.Coca-Cola India today announced that it will be extending its partnership wit...
brands25 Oct 2021, 13:01

Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India urges viewers to spend time with their family and friends this festive season, because “Hum Toh Yahaan Kal Bhi Rehenge…Par Diwali Kal Nahi Aayegi.” Pankaj Tripathi, back as Mirzapur’s Kaleen Bhaiyya in one of the films a...
brands25 Oct 2021, 11:27

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Mondelez has launched the second leg of ‘Not Just a Cadbury ad’ that went on to win two lions this year at Cannes. This Diwali, Cadbury and Ogilvy India take their campaign ‘Not Just a Cadbury ad’ a notch higher. They have used machine lea...
brands22 Oct 2021, 10:00

As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
Theatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palliere, CEO, ...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personality resonates with the brand spirit ‘Dare to leap’ and represents the brand person...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body types, trying different styles.Allen Solly unveils a new range of denims for women ...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareena’s sister Karisma Kapoor were to play her role? Dunzo Daily’s latest ad shows how it would have turned out...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualized by Havas Creative Group India, urges consumers to cherish relationships with ...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverage Kota Factory’s central character, Jeetu Bhaiya’s fandom, whose philosophy, dia...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers. The study finds that advertising needs to catch up with women, proposes the SE...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are better humans.To empower and acknowledge th...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the operations network, giving audiences a glimpse of the people behind the scenes....
brands18 Oct 2021, 10:28

Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with their consumers and remind them of simpler times. From Cadbury and CRED to Dunzo, br...
brands14 Oct 2021, 13:44

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
Durga Puja in West Bengal is synonymous with fun, enthusiasm and power. This year, brands celebrated Maa Durga’s power, resilience by paying a tribute to Indian women. Here are a few campaigns that caught our attention.Navratri and Durga P...
brands12 Oct 2021, 16:28

Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
To cash in on a pandemic-led surge in online ordering, Pizza Hut altered its business model last year. As a result, 60% of its revenue came from in-home delivery. Howeve...
brands12 Oct 2021, 15:30

Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
To emphasise the message of learning from mistakes, Unacademy's film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. The song ‘Oh No’ has ...