TOP STORY
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
brands16 Apr 2021, 14:01

When magicpin got Vijay Raaz to troll CRED
When magicpin got Vijay Raaz to troll CRED
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vija...
brands16 Apr 2021, 11:53

Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clut...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has...
brands15 Apr 2021, 14:11

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campai...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective adver...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there i...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major...
brands14 Apr 2021, 11:32

We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Ice-cream maker Vadilal is all geared up to make a splash with a new 360 degree campaign to woo young consumers this year. Despite a difficult business year in...
brands13 Apr 2021, 11:39

Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Prad...
brands12 Apr 2021, 12:36

A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience
A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience
Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- Swiggy Instamart...
brands12 Apr 2021, 10:00

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a big...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and act...
brands09 Apr 2021, 14:50

Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the A...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho laun...
brands07 Apr 2021, 12:34

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, t...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us throu...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh ...
brands06 Apr 2021, 16:16

Sara Ali Khan to be the first ambassador for Mamaearth
Sara Ali Khan to be the first ambassador for Mamaearth
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara A...
brands05 Apr 2021, 15:10

CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have ...
brands05 Apr 2021, 12:51

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has laun...
brands05 Apr 2021, 10:00

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and...
brands01 Apr 2021, 18:29

My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season
My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season
Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021. Ranveer Singh joins these cr...
brands01 Apr 2021, 18:25

April Fool’s Day: Brands that pulled the best pranks this year
April Fool’s Day: Brands that pulled the best pranks this year
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswa...
brands01 Apr 2021, 10:00

Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw mate...
brands31 Mar 2021, 17:04

Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natura...
brands31 Mar 2021, 12:57

10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an intervie...
brands16 Apr 2021, 14:01

When magicpin got Vijay Raaz to troll CRED
When magicpin got Vijay Raaz to troll CRED
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vijay Raaz, the film, a direct dig at CRED, ...
brands15 Apr 2021, 14:11

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campaign that calls its competitors ordinary a...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its port...
brands12 Apr 2021, 12:36

A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience
A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience
Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- Swiggy Instamart is simplifying kitchen equality like ne...
brands09 Apr 2021, 14:50

Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us through the smaller and larger changes in the...
brands05 Apr 2021, 15:10

CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth o...
brands01 Apr 2021, 18:29

My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season
My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season
Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021. Ranveer Singh joins these cricketers today. Games24x7 has announced ...
brands01 Apr 2021, 18:25

April Fool’s Day: Brands that pulled the best pranks this year
April Fool’s Day: Brands that pulled the best pranks this year
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswagen (Voltswagen) to Ola AirPro, here are...
brands16 Apr 2021, 11:53

Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clutter in the jewellery segment. It has been conceptualised by independent creative...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has roped in actor Pankaj Tripathi as its face. Vinay Subramanyam, VP Marketing, Br...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and co...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there is an advertising blitzkrieg and every year we get a few memorable ads. This year, Disney+ Hotstar has alrea...
brands14 Apr 2021, 11:32

We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Ice-cream maker Vadilal is all geared up to make a splash with a new 360 degree campaign to woo young consumers this year. Despite a difficult business year in 2020, Aakanksha Gandhi, Brand Director, Vadilal tells us the brand is eyeing Rs...
brands13 Apr 2021, 11:39

Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Pradeep Bakshi, Managing Director and CEO, Voltas Limited is confident that this tre...
brands12 Apr 2021, 10:00

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a bigger market share over the years, today it holds the No. 2 spot in the lubricants...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and actor Jim Sarbh. Rahul Dravid, who is known to be one of the cool-est cricketers on...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Ind...
brands07 Apr 2021, 12:34

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and techn...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.CarDekho ...
brands06 Apr 2021, 16:16

Sara Ali Khan to be the first ambassador for Mamaearth
Sara Ali Khan to be the first ambassador for Mamaearth
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara Ali Khan, as the new face of the brand. She will be endorsing Mamaearth Hair Care Range and advocate the goo...
brands05 Apr 2021, 12:51

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conv...
brands05 Apr 2021, 10:00

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and B-Fizz simultaneously. With combined spends of Rs 240 crore for Frooti and Fizz...
brands01 Apr 2021, 10:00

Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw materials are easily biodegradable, 59% are renewable, 34% are natural or of natural...
brands31 Mar 2021, 17:04

Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Dabur Vatika’s latest ad film is the world's first music album created by cactus, almond, lemon, coconut, olive plants and trees
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natural hair care brand, has launched an innovative initiative to create a music album...
brands31 Mar 2021, 12:57

10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an interview with Business Insider India, the company’s Chief Marketing Officer (CMO) Rajas...