TOP STORY
Our aim is to become a billion dollar company by the end of 2022: Arvind Iyer, Cuemath
brands24 Jun 2021, 15:17

Gillette’s 'Barber Parivar Suraksha' campaign is aimed at reviving India’s Barber Community post the nationwide lockdown
Gillette’s 'Barber Parivar Suraksha' campaign is aimed at reviving India’s Barber Community post the nationwide lockdown
Nothing is more precious than family. And the barber community has exemplified this by patiently waiting out the second lockdown, for the safety of their loved...
brands24 Jun 2021, 12:43

This Pride month OkCupid releases over 60 identities for LGBTQ+ users
This Pride month OkCupid releases over 60 identities for LGBTQ+ users
OkCupid launches over 60 identities. This is in addition to over 20 sexual orientations, 22 gender options that OkCupid users can choose from along with an opt...
brands24 Jun 2021, 10:00

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Yesterday, Kantar revealed the five best advertisements from India that were most creative and effective in 2020. We spoke to Soumya Mohanty, Managing Director...
brands21 Jun 2021, 17:01

Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC
Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC
Rin has launched a new campaign to celebrate Olympic fencer C.A. Bhavani Devi. It is a story of grit, determination and hard work. Rin detergent from the house...
brands21 Jun 2021, 10:00

Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Increasingly, consumers are gravitating towards brands that are working towards a greater good. More and more people are choosing brands that are helping peopl...
brands18 Jun 2021, 10:11

We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Bengaluru-based edtech startup Unacademy has been riding high. With a successful association with TVF on its show Aspirants and standout IPL campaigns, the sta...
brands17 Jun 2021, 13:05

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 ropes in Sara Ali Khan and Amol Parashar as the face of brand campaign. The OTT platform recently announced a partnership with TVF (The Viral Fever) addin...
brands17 Jun 2021, 12:00

Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
A recent study by Instoried has revealed that positive tone with joy as a dominant emotion worked as a foolproof combination for digital ads from the BFSI sect...
brands17 Jun 2021, 10:00

Twitter loses its legal protection in India: What it could mean for the platform and brands
Twitter loses its legal protection in India: What it could mean for the platform and brands
Yesterday, Twitter lost its legal indemnity in India for failing to fully comply with new IT rules that came into force on May 25. We speak to digital experts ...
brands16 Jun 2021, 17:46

Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh, who has been associated with Puma for over a decade, has been roped in as the face of PUMA Motorsport in India. Globally, PUMA is associated with...
brands16 Jun 2021, 11:01

French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
NUMI Paris, the French luxury eyewear brand, newly launched in India today announced actor Athiya Shetty and cricketer KL Rahul as its brand ambassadors. Shett...
brands16 Jun 2021, 10:33

ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
Tiger Shroff becomes one of the first Bollywood actors to associate with Esports to push Esports to the mainstream in India. This collaboration aims to nurture...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geograp...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technolog...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of ...
brands10 Jun 2021, 11:21

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Direct-to-consumer personal care brand Mamaearth, earlier this year, announced Sara Ali Khan as Brand Ambassador for their haircare range. It has now launched ...
brands10 Jun 2021, 09:30

How sports marketing has helped fortify brand TCS
How sports marketing has helped fortify brand TCS
TCS has signed a 6-year partnership with the London Marathon as its title partner where the organization will use technology to enhance the overall experience ...
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than ...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards t...
brands07 Jun 2021, 20:38

How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers...
brands07 Jun 2021, 20:33

Best LGBTQ+ campaigns India has seen over the years
Best LGBTQ+ campaigns India has seen over the years
Over the years, many brands have changed their logos to VIBGYOR on social media to celebrate pride month. However, only a few have launched the most vibrant, d...
brands07 Jun 2021, 14:40

Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo ropes in Sara Ali Khan. She will be seen promoting Vivo's upcoming Y-series devices. Vivo, the global innovative smartphone brand, on-boarded renowned Bol...
brands07 Jun 2021, 13:34

JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn launches JioSaavnTV. Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage, allowing them to make ...
brands24 Jun 2021, 15:17

Gillette’s 'Barber Parivar Suraksha' campaign is aimed at reviving India’s Barber Community post the nationwide lockdown
Gillette’s 'Barber Parivar Suraksha' campaign is aimed at reviving India’s Barber Community post the nationwide lockdown
Nothing is more precious than family. And the barber community has exemplified this by patiently waiting out the second lockdown, for the safety of their loved ones and ours. To salute their spirit a...
brands18 Jun 2021, 10:11

We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Bengaluru-based edtech startup Unacademy has been riding high. With a successful association with TVF on its show Aspirants and standout IPL campaigns, the startup is ready with its marketing plans f...
brands17 Jun 2021, 10:00

Twitter loses its legal protection in India: What it could mean for the platform and brands
Twitter loses its legal protection in India: What it could mean for the platform and brands
Yesterday, Twitter lost its legal indemnity in India for failing to fully comply with new IT rules that came into force on May 25. We speak to digital experts to understand how this decision could im...
brands16 Jun 2021, 10:33

ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
Tiger Shroff becomes one of the first Bollywood actors to associate with Esports to push Esports to the mainstream in India. This collaboration aims to nurture an ecosystem that the Indian Esports in...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength – a vast network spread across multiple...
brands10 Jun 2021, 09:30

How sports marketing has helped fortify brand TCS
How sports marketing has helped fortify brand TCS
TCS has signed a 6-year partnership with the London Marathon as its title partner where the organization will use technology to enhance the overall experience of the event. Over the years, TCS has as...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards the essential services workers at risk du...
brands07 Jun 2021, 20:38

How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers. Gaurav Mehta, Chief Marketing Officer,...
brands24 Jun 2021, 12:43

This Pride month OkCupid releases over 60 identities for LGBTQ+ users
This Pride month OkCupid releases over 60 identities for LGBTQ+ users
OkCupid launches over 60 identities. This is in addition to over 20 sexual orientations, 22 gender options that OkCupid users can choose from along with an option to create their own pronouns that’s already present on the app.In its endeav...
brands24 Jun 2021, 10:00

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Yesterday, Kantar revealed the five best advertisements from India that were most creative and effective in 2020. We spoke to Soumya Mohanty, Managing Director- Client and Quantitative, Insights Division at Kantar and Prasanna Kumar, Head ...
brands21 Jun 2021, 17:01

Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC
Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC
Rin has launched a new campaign to celebrate Olympic fencer C.A. Bhavani Devi. It is a story of grit, determination and hard work. Rin detergent from the house of Hindustan Unilever has launched its latest campaign celebrating the inspirin...
brands21 Jun 2021, 10:00

Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Increasingly, consumers are gravitating towards brands that are working towards a greater good. More and more people are choosing brands that are helping people and communities in whichever way they can. Two Brothers Organic Farm, an organ...
brands17 Jun 2021, 13:05

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 ropes in Sara Ali Khan and Amol Parashar as the face of brand campaign. The OTT platform recently announced a partnership with TVF (The Viral Fever) adding some the finest TVF shows and announcing new seasons of some of the iconic shows like Pitchers/Tripling/P...
brands17 Jun 2021, 12:00

Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
A recent study by Instoried has revealed that positive tone with joy as a dominant emotion worked as a foolproof combination for digital ads from the BFSI sector. The study also found that a combination of a positive tone with joy produces...
brands16 Jun 2021, 17:46

Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh, who has been associated with Puma for over a decade, has been roped in as the face of PUMA Motorsport in India. Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport a...
brands16 Jun 2021, 11:01

French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
NUMI Paris, the French luxury eyewear brand, newly launched in India today announced actor Athiya Shetty and cricketer KL Rahul as its brand ambassadors. Shetty and Rahul have been roped in by NUMI Paris to promote their stylishly handcraf...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geographies. The audio branding is integrated across YES Bank’s digital and physical to...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of Influencer Adda, we decided to get someone to inspire us. In today’s episode, we...
brands10 Jun 2021, 11:21

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Direct-to-consumer personal care brand Mamaearth, earlier this year, announced Sara Ali Khan as Brand Ambassador for their haircare range. It has now launched its first TVC with Sara Ali Khan. Mamaearth, the fast-growing toxin-free persona...
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than 2300 schools till date that will benefit more than 20 lakh children in the futur...
brands07 Jun 2021, 20:33

Best LGBTQ+ campaigns India has seen over the years
Best LGBTQ+ campaigns India has seen over the years
Over the years, many brands have changed their logos to VIBGYOR on social media to celebrate pride month. However, only a few have launched the most vibrant, diverse and inclusive campaigns that represent LGBTQIA+ community in a positive light and embrace them in fu...
brands07 Jun 2021, 14:40

Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo ropes in Sara Ali Khan. She will be seen promoting Vivo's upcoming Y-series devices. Vivo, the global innovative smartphone brand, on-boarded renowned Bollywood actress Sara Ali Khan as its ‘Chief Style Icon” for its upcoming Y-Series...
brands07 Jun 2021, 13:34

JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn launches JioSaavnTV. Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage, allowing them to make a choice on what they’d like to watch.JioSaavn has released its new video produc...