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Syska Group onboards Rajkummar Rao as its brand ambassador
- After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska.
- The brand has roped in
Rajkummar Rao to be its face.
Pepperfry’s latest ad brings a family together in a fun, playful way. The ad is conceptualised by Law & Kenneth Saatchi & Saatchi.Pepperfry has launched a hear...
As Manforce Condoms launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. ...
After ASCI received 15 complaints against White Hat Jr, the industry body asked the brand to remove the advertisements immediately. ASCI received 15 complaints...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using Kantar's CX+ index. CX+ It uses customer ce...
Joshina's Mr Sardi Zukham is played by Rajesh Khera, who is also known for his stint as Onida Devil. He played the Onida’s Devil in 2004. Joshina’s latest ad i...
Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. This year’s sale h...
Covid-19 has changed the way we shop, eat, communicate. It has also flipped the marketing playbook. Dev Batra, Co-Founder and CEO, Lyxel&Flamingo and Nishant S...
The Khichdi Experiment by Ola Foods is one of the fastest growing brands. The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders....
In 2021, travel will continue to be more about living, working and connecting safely away from home. It would be the year of staycation, predicts Airbnb.Stayca...
Things are slowly looking up for the auto industry as more and more people are opening up to buying both new and pre-owned vehicles due to safety concerns when...
UpGrad's latest ad takes a dig at Indian education and its admission process. Conceptualized by The Womb, this commercial follows the clutter-breaking spot on ...
Western Railway, a government body that is known for its wit and humour on social media, had an important message to give this Navratri. It launched a campaign...
To shape nascent sneaker culture in India and bring global stories for sneakerheads in the country, adidas India organised Sneakers Day, a four-day festival th...
Snapdeal added 6 million new buyers on its platform during the pandemic. Its recent 5-day sale kicked-off on October 16 and ended on October 20. Rajnish Wahi, ...
Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja. Collaborates with musicians like Baba Sehgal and Rupam Islam ...
Parle Agro launched a new product this week called B-Fizz and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. On the back of a ...
Eros Now ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. The OTT platform has now deleted its post ...
With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year. Brands united to encourage...
On Business Insider’s Global Trends Festival, Fashion Designer Sabyasachi spoke about the future of fashion, how brands can help Indians feel proud of their cu...
Sonal Dabral has been an integral part of Indian advertising and is credited with creating some pathbreaking campaigns through his career. Dabral who was part ...
Seen ads with misleading claims around COVID-19 cures? ASCI has announced COVID-19 advertising advisory to prevent these misleading claims. As per the guidelin...
Reckitt Benckiser Group’s Durex has been asking people to forget condoms on social media and the audience was confused. Here is what the brand was trying to se...
PhonePe had launched an ad series during IPL featuring actors Aamir Khan and Alia Bhatt. The ads have been well-received. We talk to Richa Sharma, Director - B...
.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. Advertisers and Brands using celebrity endorsement increased by 15% and 21% respe...
Speaking on Day 1 of Business Insider’s Global Trends Festival, Devraj Sanyal, MD & CEO Universal Music India and South Asia, Tarsame Mittal - Founder, TM Tale...
This year, Flipkart is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like Virat Kohli, Ranbir ...
Pepperfry’s latest ad brings a family together in a fun, playful way. The ad is conceptualised by Law & Kenneth Saatchi & Saatchi.Pepperfry has launched a heartwarming yet puckish Diwali campaign – F...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using Kantar's CX+ index. CX+ It uses customer centricity as its core to evaluate CX perf...
Covid-19 has changed the way we shop, eat, communicate. It has also flipped the marketing playbook. Dev Batra, Co-Founder and CEO, Lyxel&Flamingo and Nishant Singh, Creative Director - Copy, Lyxel&Fl...
Things are slowly looking up for the auto industry as more and more people are opening up to buying both new and pre-owned vehicles due to safety concerns when it comes to using public transport. Vol...
To shape nascent sneaker culture in India and bring global stories for sneakerheads in the country, adidas India organised Sneakers Day, a four-day festival that was hosted from October 22-25 2020. M...
Parle Agro launched a new product this week called B-Fizz and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. On the back of a strong marketing and pricing strategy, P...
On Business Insider’s Global Trends Festival, Fashion Designer Sabyasachi spoke about the future of fashion, how brands can help Indians feel proud of their culture, and what luxury means in India. H...
Reckitt Benckiser Group’s Durex has been asking people to forget condoms on social media and the audience was confused. Here is what the brand was trying to sell through its latest campaign. Sexual w...
PhonePe had launched an ad series during IPL featuring actors Aamir Khan and Alia Bhatt. The ads have been well-received. We talk to Richa Sharma, Director - Brand Marketing at PhonePe about the thou...
As Manforce Condoms launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. Rajeev Juneja, CEO, Mankind Pharma walks us through this journey and speaks about the challenges faced by a...
After ASCI received 15 complaints against White Hat Jr, the industry body asked the brand to remove the advertisements immediately. ASCI received 15 complaints for 7 advertisements and 5 of these ads were in potential violation. BYJU’s Whi...
Joshina's Mr Sardi Zukham is played by Rajesh Khera, who is also known for his stint as Onida Devil. He played the Onida’s Devil in 2004. Joshina’s latest ad is conceptualised by Mortals On Mission, Mumbai.Hamdard Laboratories (Medicine Division) today launched its ...
Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. This year’s sale has already broken some of the records set last year. Manish Tiwary, Vice Preside...
The Khichdi Experiment by Ola Foods is one of the fastest growing brands. The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders. Through KPL, Ola’s Khichdi Experiment continues to share the success story of t...
In 2021, travel will continue to be more about living, working and connecting safely away from home. It would be the year of staycation, predicts Airbnb.Staycations and nearby stays will continue to define travel trends in 2021; India will see a new wave of domestic...
UpGrad's latest ad takes a dig at Indian education and its admission process. Conceptualized by The Womb, this commercial follows the clutter-breaking spot on IPL featuring the donkey, promoting the MBA offerings of the edtech major.The pa...
Western Railway, a government body that is known for its wit and humour on social media, had an important message to give this Navratri. It launched a campaign called #HarNaariEkShakti to encourage more women to join the workforce.India’s ...
Snapdeal added 6 million new buyers on its platform during the pandemic. Its recent 5-day sale kicked-off on October 16 and ended on October 20. Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw dur...
Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja. Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year.Manu Kumar Jain is probably t...
Eros Now ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. The OTT platform has now deleted its post and apologized. Eros Now has released a statement apologising for its posts fill...
With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year. Brands united to encourage people to come together while adhering to safety norms and paid a tribute to th...
Sonal Dabral has been an integral part of Indian advertising and is credited with creating some pathbreaking campaigns through his career. Dabral who was part of a recent panel discussion at Business Insider's Global Trends Festival 2020 t...
Seen ads with misleading claims around COVID-19 cures? ASCI has announced COVID-19 advertising advisory to prevent these misleading claims. As per the guidelines, if advertisers do choose to claim removal of any other virus in their advert...
.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.India’s sporting icon Mahendra Singh Dhoni continues to be the brand’s f...
Speaking on Day 1 of Business Insider’s Global Trends Festival, Devraj Sanyal, MD & CEO Universal Music India and South Asia, Tarsame Mittal - Founder, TM Talent Management, Sonal Dabral - Creative Consultant and Ex-CCO, South East Asia at...
This year, Flipkart is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan, Sudeep Kiccha and Mahesh Babu. It is also m...
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