TOP STORY
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
brands19 Jan 2021, 10:00

Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
With the OTT space in India witnessing tremendous growth, we have seen more and more players enter the segment, to satiate our need for good content. The lates...
brands18 Jan 2021, 16:33

Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating ap...
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Koh...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FM...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for t...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social med...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restr...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made ...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commerci...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell ...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about th...
brands06 Jan 2021, 18:46

Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and com...
brands06 Jan 2021, 16:14

Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart
Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart
The new brand campaign, Tech + Heart, was launched like a film with a mascot BroBot, a 3D robot with a heart. In early October, about 15 teasers of the upcomin...
brands06 Jan 2021, 16:09

E-commerce: Trends to watch out for in 2021
E-commerce: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. ...
brands06 Jan 2021, 13:58

IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. ID...
brands06 Jan 2021, 13:25

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we e...
brands05 Jan 2021, 17:44

MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Oreo's latest campaign features MS Dhoni and his adorable daughter Ziva. Through the campaign, the brand is trying to inspire people to take a pledge to create...
brands05 Jan 2021, 13:57

Kapil Sharma announces his association with Netflix; shares a hilarious teaser
Kapil Sharma announces his association with Netflix; shares a hilarious teaser
Netflix confirms its association with Kapil Sharma. He will be seen on Netflix across 190 countries. With the advent of 2021, let bygones be bygones and start ...
brands04 Jan 2021, 16:56

As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while man...
brands04 Jan 2021, 15:50

Embracing empathy: The key to driving brand loyalty
Embracing empathy: The key to driving brand loyalty
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate...
brands04 Jan 2021, 15:07

Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm pr...
brands04 Jan 2021, 14:16

Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe recently announced its female condom Domina. While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its lat...
brands31 Dec 2020, 15:10

Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ...
brands31 Dec 2020, 11:19

Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has hap...
brands29 Dec 2020, 13:11

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumul...
brands29 Dec 2020, 10:00

OTT: The trends to watch out for in 2021
OTT: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
brands19 Jan 2021, 10:00

Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
With the OTT space in India witnessing tremendous growth, we have seen more and more players enter the segment, to satiate our need for good content. The latest entrant to the space is Biiggbang Amus...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketi...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. Ho...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities th...
brands06 Jan 2021, 16:14

Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart
Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart
The new brand campaign, Tech + Heart, was launched like a film with a mascot BroBot, a 3D robot with a heart. In early October, about 15 teasers of the upcoming short film were rolled out on various ...
brands06 Jan 2021, 13:25

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner
Tata Pravesh's latest film is conceptualised by Wunderman Thompson South Asia. The film brings alive the attributes of Tata Pravesh’s steel doors. What do we expect from a door? That it will be stron...
brands04 Jan 2021, 16:56

As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
BCCI President and former India cricket captain Sourav Ganguly suffered a mild heart attack last Saturday. Ganguly is now said to be stable. However, while many were concerned about the player's heal...
brands04 Jan 2021, 14:16

Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe recently announced its female condom Domina. While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its latest post on The Queen’s Gambit. On this ...
brands31 Dec 2020, 15:10

Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof
2020 has indeed been a defining year for all delivery businesses in India. However, this did not affect India's eternal love for Biryani. Biryani was the most ordered dish on Zomato, Swiggy and Dunzo...
brands18 Jan 2021, 16:33

Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating app Aisle has launched ‘One by Two’ campaign. It aims to celebrate the old school ...
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Kohli. Indian cricket team captain Virat Kohli and his wife Anushka Sharma were ble...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for the first time since its launch. We speak to Marzin Shroff, CEO and Managing Dire...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original ideas in the name of ‘trends.’ We reached out to experts to understand ...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now co...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. Hindustan Unilever (HUL) said in a media ...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey. Today, we speak to Niharika NM, a social media star who has been wi...
brands06 Jan 2021, 18:46

Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.Kia has revealed its new corporate logo and global brand sl...
brands06 Jan 2021, 16:09

E-commerce: Trends to watch out for in 2021
E-commerce: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user base, India has emerged as one of the most prominent markets globally...
brands06 Jan 2021, 13:58

IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual Fund's campaign asks consumers to look beyond the traditional ways of growing their money
IDFC Mutual fund targets the older generation through its latest campaign. It asks its consumers to explore newer opportunties in the field of Mutual Funds. IDFC Mutual Fund just launched its first investor awareness campaign of the year -...
brands05 Jan 2021, 17:44

MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Oreo's latest campaign features MS Dhoni and his adorable daughter Ziva. Through the campaign, the brand is trying to inspire people to take a pledge to create and cherish the much-needed moments of fun with their loved ones. Building on t...
brands05 Jan 2021, 13:57

Kapil Sharma announces his association with Netflix; shares a hilarious teaser
Kapil Sharma announces his association with Netflix; shares a hilarious teaser
Netflix confirms its association with Kapil Sharma. He will be seen on Netflix across 190 countries. With the advent of 2021, let bygones be bygones and start the year afresh. Put your worries behind you, cherish every moment and laugh. An...
brands04 Jan 2021, 15:50

Embracing empathy: The key to driving brand loyalty
Embracing empathy: The key to driving brand loyalty
Connecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...
brands04 Jan 2021, 15:07

Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India
After a year of challenges, social film reaffirms Paytm's promise of continuing to use digital technology to benefit India and its citizens. Showcases Paytm products and services like All-in-One QR, All-in-One Android POS device and instan...
brands31 Dec 2020, 11:19

Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
With COVID-19 impacting the hospitality industry, bringing revenues down to almost zero, to now the steady recovery of the industry, there’s a lot that has happened through the course of the year. Hospitality was one of the worst affected ...
brands29 Dec 2020, 13:11

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020
Wakefit.co’s Rewind Song, ‘Bhaad Mein Jaa 2020’ Qawwali, becomes the new internet sensation. The song is conceptualised by Spring Marketing Capital. As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulate...
brands29 Dec 2020, 10:00

OTT: The trends to watch out for in 2021
OTT: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. During the past few months of the global pandemic, people sta...