TOP STORY
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
- As
IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. - During such a time, it is a pleasant surprise to see a brand swim against the tides and come up with a campaign talking about a sport other than cricket.
- Mayur Hola, Head of Global Brand, OYO Hotels & Homes tells us more about the campaign and about why the brand keeps using Print.
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vija...
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clut...
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has...
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campai...
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective adver...
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there i...
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major...
Ice-cream maker Vadilal is all geared up to make a splash with a new 360 degree campaign to woo young consumers this year. Despite a difficult business year in...
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Prad...
Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- Swiggy Instamart...
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a big...
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and act...
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the A...
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho laun...
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, t...
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us throu...
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh ...
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara A...
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have ...
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has laun...
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and...
Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021. Ranveer Singh joins these cr...
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswa...
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw mate...
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natura...
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an intervie...
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vijay Raaz, the film, a direct dig at CRED, ...
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campaign that calls its competitors ordinary a...
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its port...
Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- Swiggy Instamart is simplifying kitchen equality like ne...
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart...
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us through the smaller and larger changes in the...
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth o...
Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021. Ranveer Singh joins these cricketers today. Games24x7 has announced ...
Considering that we are still fighting a global pandemic, brands tried to tread the line between humorous and insensitive campaigns this year. So, from Volkswagen (Voltswagen) to Ola AirPro, here are...
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clutter in the jewellery segment. It has been conceptualised by independent creative...
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has roped in actor Pankaj Tripathi as its face. Vinay Subramanyam, VP Marketing, Br...
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and co...
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there is an advertising blitzkrieg and every year we get a few memorable ads. This year, Disney+ Hotstar has alrea...
Ice-cream maker Vadilal is all geared up to make a splash with a new 360 degree campaign to woo young consumers this year. Despite a difficult business year in 2020, Aakanksha Gandhi, Brand Director, Vadilal tells us the brand is eyeing Rs...
After the lockdown froze the sales of the cooling products last summer, Voltas witnessed a good come-back during the festive period due to pent-up demand. Pradeep Bakshi, Managing Director and CEO, Voltas Limited is confident that this tre...
Gulf Oil recently completed 10 years of its association with Chennai Super Kings. Its association with IPL as well as MS Dhoni, has helped the brand grab a bigger market share over the years, today it holds the No. 2 spot in the lubricants...
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and actor Jim Sarbh. Rahul Dravid, who is known to be one of the cool-est cricketers on...
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Ind...
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and techn...
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.CarDekho ...
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara Ali Khan, as the new face of the brand. She will be endorsing Mamaearth Hair Care Range and advocate the goo...
Gulf Oil India has launched a new TVC with MS Dhoni and his younger self. The campaign is conceptualised by DDB Mudra Group. Gulf Oil Lubricants India has launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conv...
2021 is going to be one of the biggest growth years for Parle Agro as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and B-Fizz simultaneously. With combined spends of Rs 240 crore for Frooti and Fizz...
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw materials are easily biodegradable, 59% are renewable, 34% are natural or of natural...
Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. The concept was created by ^ a t o m network.Vatika, a natural hair care brand, has launched an innovative initiative to create a music album...
TCS had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution. In an interview with Business Insider India, the company’s Chief Marketing Officer (CMO) Rajas...
Videos for you
INSIDER INTELLIGENCE REPORTS
Recommended Read
Podcasts see an uptick in listenership but are advertising following the listeners?- Most loved Bollywood couples in the brandverse, according to TAM AdEx
- Ruhee Dosani on finding her love for music, dance and content creation
- When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola