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Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
- ‘The Wall’ has been signed as the company’s first brand ambassador.
- Conceptualized by
Spring Marketing Capital , the campaign is will be seen on digital media platforms across six metro cities in India.
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptua...
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeerOnline festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Fe...
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR CosmeticsSUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of e...
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearablesNoise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian...
Tara Sutaria to be the face of Olay India's premium skincare rangeTara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth...
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad SirajThums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background a...
This brand is airing ads made on PPT during IPL to convey the importance of saving moneyThis fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, tha...
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by stormCadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Monde...
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’...
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of th...
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatarsCRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlightin...
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable optionupGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad l...
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptionsAs per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially fro...
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super KingsEarlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a ...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twistIn 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of pe...
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audienceIn today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She star...
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and PriyamaniIn India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fi...
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOSENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content...
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 rangeAround 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campa...
Disha Patani to be the face of mobile accessories brand AmbraneDisha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambran...
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika DuttaThe ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional...
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investorHyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the ...
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary PadsJanhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor w...
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, SimplilearnThe edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becomi...
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW SportsAccording to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate...
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptualised by 82.5 Communications.Child marri...
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR CosmeticsSUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confiden...
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad SirajThums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays tr...
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’s comment section flooded with Twitter u...
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable optionupGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad learners, the campaign has been conceptua...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twistIn 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of people. As a tribute to women athletes, th...
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOSENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS. The first-...
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika DuttaThe ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional story for Durgotsava. Shera Sajer Shera...
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investorHyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expan...
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeerOnline festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Festive Season Report. Tier 2+ will continue to drive growth as they are 55-60% of...
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearablesNoise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian connected lifestyle brand, has announced the appointment of actress - Taapsee P...
Tara Sutaria to be the face of Olay India's premium skincare rangeTara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.Olay India, a lea...
This brand is airing ads made on PPT during IPL to convey the importance of saving moneyThis fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, that break clutter.Fi, the fast-growing neobank, has launched its campaign during t...
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by stormCadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Mondelez India and Ogilvy India gave reimagined one of their popular ads from the ’90...
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter. Mohey's latest campaign urges the audience to...
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatarsCRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member.After creating a buzz earlier this year wi...
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptionsAs per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016. With side-hustle gaining more importance in Gen Zers lives, 70% fe...
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super KingsEarlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a statement denying speculation of signing the sponsorship deal.TVS Eurogrip has d...
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audienceIn today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She started creating content 10 years ago, when Indians only knew Lilly Singh and becomi...
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and PriyamaniIn India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fintech brand Rupeek recently launched its maiden TVC with Manoj Bajpayee and Priy...
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 rangeAround 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campaign, conceptualized by FCB Interface kicks off with a spectacular stunt in the ad film where we see Ajay De...
Disha Patani to be the face of mobile accessories brand AmbraneDisha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane will soon announce its integrated campaign with Disha.Ambrane, mobile accessories brand, ropes in Disha P...
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary PadsJanhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary padsParee Sanitary Pads announced Janhvi Kapoor, a...
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, SimplilearnThe edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becoming cluttered. Simplilearn has launched its new campaign to celebrate the spirit ...
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW SportsAccording to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate of 86.3%. His social media valuation has also increased. Olympic sensation Neer...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report