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AdvertisingTCS retains No 1 spot as India’s top brand but tech sector takes a hit
- Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.
- Banking and financial services companies including fintechs saw their value swell during the year.
- PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.
- Auto companies made a comeback from Covid-lows with TVS and Mahindra …
Latest Stories
11 mins read
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far
5 mins read
I have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and de…
4 mins read
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…
5 mins read
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey
8 mins read
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
5 mins read
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
3 mins read
Here’s why Tech Burner never bases his content on algorithms or current trends
Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…
4 mins read
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Interview: Siddhant Chaturvedi on his latest brand association with Budweiser and current state of …
3 mins read
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
13 mins read
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…
2 mins read
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…
3 mins read
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
8 mins read
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
On general inflation and consumer sentiment, we stand to benefit purely by virtue of our value off…
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
4 mins read
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…
1 min read
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
5 mins read
The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
The Marvelous Mrs. Maisel transports fans to the time when Tupperware was known for its ‘Patio Part…
2 mins read
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…
1 min read
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
9 mins read
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…