TOP STORY
Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
brands14 Aug 2020, 14:33

Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will cele...
brands14 Aug 2020, 12:39

How performance marketing is reinventing ROI?
How performance marketing is reinventing ROI?
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes how today a huge chunk of the marketing budget is allocated according to the core principles of perfo...
brands14 Aug 2020, 10:00

Decoding ‘Brand India’
Decoding ‘Brand India’
Ahead of our Independence Day, we spoke to experts about what Brand India stands for today, how it has evolved the years, and what would a pitch for Brand Indi...
brands13 Aug 2020, 16:48

Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays...
brands12 Aug 2020, 17:10

Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity sup...
brands12 Aug 2020, 14:45

Low-key heroes of the lockdown - Dishwashers!
Low-key heroes of the lockdown - Dishwashers!
As the lockdown turned many of us into overnight chefs, the only thing to bring our spirits down would be the mounting pile of unwashed dishes in the kitchen. ...
brands12 Aug 2020, 13:33

PhonePe's new campaign celebrates and salutes the unshakeable spirit of India
PhonePe's new campaign celebrates and salutes the unshakeable spirit of India
PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign. Conceptualised by Leo Burnett, this campaign illustrates how peo...
brands12 Aug 2020, 10:00

How Parle-G continues to exceed its sales record despite a recession
How Parle-G continues to exceed its sales record despite a recession
Parle-G registered its best sales figures in over eight decades during the COVID-19 lockdown period. We caught up with Mayank Shah, Sr. Category Head, Parle Pr...
brands11 Aug 2020, 16:33

Brand loyalty strategies need to evolve alongside consumers
Brand loyalty strategies need to evolve alongside consumers
The rules of brand loyalties have changed in the past few years. Earlier loyalty programmes were primarily transactional, based on tracking purchase value and ...
brands10 Aug 2020, 16:46

Dog lover or not, this campaign by NGO Welfare of Stray Dogs will surely melt your heart
Dog lover or not, this campaign by NGO Welfare of Stray Dogs will surely melt your heart
Welfare of Stray Dogs is an NGO that has pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting In...
brands10 Aug 2020, 10:00

To resonate with consumers, brands need to cater to the growing need of hygiene and holistic well-being: Mark Leadercramer, Mintel
To resonate with consumers, brands need to cater to the growing need of hygiene and holistic well-being: Mark Leadercramer, Mintel
Mintel, a market intelligence agency that has been around since 1972 studies what consumers want and why and helps brands make better business decisions faster...
brands6 Aug 2020, 14:31

The relevance of brand colors are redundant, it’s all about differentiation
The relevance of brand colors are redundant, it’s all about differentiation
Abhik Choudhury, Chief strategist & founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. He further shares ...
brands5 Aug 2020, 10:00

COVID-19 has changed the face of marketing making it follow the pillars of empathy, trust, and necessity: Ajit Kumar, Saregama
COVID-19 has changed the face of marketing making it follow the pillars of empathy, trust, and necessity: Ajit Kumar, Saregama
The world as we know is going through a shift with new behaviors emerging. Brands are having to re-imagine their strategies and re-align. We spoke to Ajit Kuma...
brands5 Aug 2020, 10:00

How to prevent a brand from ageing?
How to prevent a brand from ageing?
Losing relevance can not only overthrow you from your leadership position but also throw you out of business. Shashwat Das, Founder, Almond Branding shares the...
brands4 Aug 2020, 17:04

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mother...
brands4 Aug 2020, 15:01

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Akshay Kumar endorsed the maximum number of categories in Apr-Jun’20. During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-M...
brands4 Aug 2020, 14:16

Pepperfry encourages consumers to buy Indian brands for their superior quality
Pepperfry encourages consumers to buy Indian brands for their superior quality
The campaign is conceptualized by L&K Saatchi and Saatchi. It encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior.Pepp...
brands4 Aug 2020, 11:37

redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys
redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys
Releases ad-film highlighting the ‘safety’ aspect of travel with redBus. The film is made by McCann Worldgroup, Bengaluru.redBus announces the launch of a digi...
brands31 Jul 2020, 10:00

Here are some progressive Raksha Bandhan ads that have tried to break stereotypes
Here are some progressive Raksha Bandhan ads that have tried to break stereotypes
Traditionally, the festival of Raksha Bandhan celebrates the relationship between brothers and sisters. Sisters tie rakhis to their brothers and brothers vouch...
brands30 Jul 2020, 14:36

Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Launches three fun and quirky Commercials. Brings back the iconic ‘Boom Boom Boomer’ tune.We know it for its iconic tune. We love it for its taste and the ‘Boo...
brands30 Jul 2020, 09:55

Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Due to the outbreak of COVID-19, the scope to make mistakes and take corrective measures is very limited. Consumer behaviour is constantly changing in tandem w...
brands29 Jul 2020, 15:48

Single Indians are getting chattier on dating apps, shows Tinder Report
Single Indians are getting chattier on dating apps, shows Tinder Report
Tinder’s latest report gives a sneak-peek into online dating. Globally, April 5th was the peak of this chattiness: on that day Tinder members sent an average o...
brands29 Jul 2020, 10:00

Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there
Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there
Wakefit.co, a Bengaluru-based startup was founded by Ankit Garg and Chaitanya Ramalingegowda in 2016. In 4 years, the startup is now diversifying from its prim...
brands28 Jul 2020, 17:20

Burger King’s ad featuring Rahul Bose shows how to make a campaign shot before the lockdown relevant
Burger King’s ad featuring Rahul Bose shows how to make a campaign shot before the lockdown relevant
Burger King launches an old ad with Rahul Bose. Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was price...
brands28 Jul 2020, 13:09

Ayushmann Khurrana breaks yet another stereotype, this time around Raksha Bandhan in his latest ad with The Man Company
Ayushmann Khurrana breaks yet another stereotype, this time around Raksha Bandhan in his latest ad with The Man Company
“Truth be told some of our traditions can, in the present day context, do with a little tweaking,” says The Man Company. So this Raksha Bandhan, the brand with...
brands28 Jul 2020, 11:00

Evolution of the fitness industry post the lockdown period
Evolution of the fitness industry post the lockdown period
Dhara Tanna, Senior Vice President, Fitternity writes the fitness industry hit a major roadblock due to the outbreak of COVID-19. She lists down a few present ...
brands14 Aug 2020, 14:33

Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will celebrate Beauty In Her Story. Nykaa will ce...
brands13 Aug 2020, 16:48

Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays of different games such as PUBG Mobile,...
brands12 Aug 2020, 13:33

PhonePe's new campaign celebrates and salutes the unshakeable spirit of India
PhonePe's new campaign celebrates and salutes the unshakeable spirit of India
PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign. Conceptualised by Leo Burnett, this campaign illustrates how people are navigating the ‘New Normal’ as t...
brands10 Aug 2020, 16:46

Dog lover or not, this campaign by NGO Welfare of Stray Dogs will surely melt your heart
Dog lover or not, this campaign by NGO Welfare of Stray Dogs will surely melt your heart
Welfare of Stray Dogs is an NGO that has pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting Indies adopted. has been carrying out mass...
brands5 Aug 2020, 10:00

COVID-19 has changed the face of marketing making it follow the pillars of empathy, trust, and necessity: Ajit Kumar, Saregama
COVID-19 has changed the face of marketing making it follow the pillars of empathy, trust, and necessity: Ajit Kumar, Saregama
The world as we know is going through a shift with new behaviors emerging. Brands are having to re-imagine their strategies and re-align. We spoke to Ajit Kumar, Senior Vice President – Sales & Marke...
brands4 Aug 2020, 15:01

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Akshay Kumar endorsed the maximum number of categories in Apr-Jun’20. During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effect...
brands31 Jul 2020, 10:00

Here are some progressive Raksha Bandhan ads that have tried to break stereotypes
Here are some progressive Raksha Bandhan ads that have tried to break stereotypes
Traditionally, the festival of Raksha Bandhan celebrates the relationship between brothers and sisters. Sisters tie rakhis to their brothers and brothers vouch to protect them in return. In today's c...
brands29 Jul 2020, 15:48

Single Indians are getting chattier on dating apps, shows Tinder Report
Single Indians are getting chattier on dating apps, shows Tinder Report
Tinder’s latest report gives a sneak-peek into online dating. Globally, April 5th was the peak of this chattiness: on that day Tinder members sent an average of 52% more messages vs. the start of loc...
brands29 Jul 2020, 10:00

Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there
Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there
Wakefit.co, a Bengaluru-based startup was founded by Ankit Garg and Chaitanya Ramalingegowda in 2016. In 4 years, the startup is now diversifying from its primary offering of sleep wellness products ...
brands14 Aug 2020, 12:39

How performance marketing is reinventing ROI?
How performance marketing is reinventing ROI?
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes how today a huge chunk of the marketing budget is allocated according to the core principles of performance marketing. She further shares how teams can figure out the right marketing channels. Performance mar...
brands14 Aug 2020, 10:00

Decoding ‘Brand India’
Decoding ‘Brand India’
Ahead of our Independence Day, we spoke to experts about what Brand India stands for today, how it has evolved the years, and what would a pitch for Brand India look like today. We try to answer a few of these questions with Ambi Parameswaran, Founder, Brand-Buildin...
brands12 Aug 2020, 17:10

Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity support -- frequent urination or weak bladders. The campaign focuses on educating p...
brands12 Aug 2020, 14:45

Low-key heroes of the lockdown - Dishwashers!
Low-key heroes of the lockdown - Dishwashers!
As the lockdown turned many of us into overnight chefs, the only thing to bring our spirits down would be the mounting pile of unwashed dishes in the kitchen. However, dishwashers became the heroes of the lockdown, writes Neeraj Bahl, MD & CEO, BSH Home Appliances. ...
brands12 Aug 2020, 10:00

How Parle-G continues to exceed its sales record despite a recession
How Parle-G continues to exceed its sales record despite a recession
Parle-G registered its best sales figures in over eight decades during the COVID-19 lockdown period. We caught up with Mayank Shah, Sr. Category Head, Parle Products to understand how the brand managed to meet the ever-increasing demand, s...
brands11 Aug 2020, 16:33

Brand loyalty strategies need to evolve alongside consumers
Brand loyalty strategies need to evolve alongside consumers
The rules of brand loyalties have changed in the past few years. Earlier loyalty programmes were primarily transactional, based on tracking purchase value and rewarding loyalty with gift points, discounts, and other monetary benefits. Brand loyalty strategies now ha...
brands10 Aug 2020, 10:00

To resonate with consumers, brands need to cater to the growing need of hygiene and holistic well-being: Mark Leadercramer, Mintel
To resonate with consumers, brands need to cater to the growing need of hygiene and holistic well-being: Mark Leadercramer, Mintel
Mintel, a market intelligence agency that has been around since 1972 studies what consumers want and why and helps brands make better business decisions faster. Mark Leadercramer, General Manager, South APAC, Mintel walks us through some o...
brands6 Aug 2020, 14:31

The relevance of brand colors are redundant, it’s all about differentiation
The relevance of brand colors are redundant, it’s all about differentiation
Abhik Choudhury, Chief strategist & founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. He further shares a few reasons behind this paradigm shift. What do Volkswagen, Volvo, Tata, Ford ...
brands5 Aug 2020, 10:00

How to prevent a brand from ageing?
How to prevent a brand from ageing?
Losing relevance can not only overthrow you from your leadership position but also throw you out of business. Shashwat Das, Founder, Almond Branding shares the secret anti-ageing recipe for your brands so that they remain young forever.The times they are a-changin'....
brands4 Aug 2020, 17:04

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Vita ...
brands4 Aug 2020, 14:16

Pepperfry encourages consumers to buy Indian brands for their superior quality
Pepperfry encourages consumers to buy Indian brands for their superior quality
The campaign is conceptualized by L&K Saatchi and Saatchi. It encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior.Pepperfry has launched its new campaign, Swadeshi Is Great, to promote and celebrate...
brands4 Aug 2020, 11:37

redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys
redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys
Releases ad-film highlighting the ‘safety’ aspect of travel with redBus. The film is made by McCann Worldgroup, Bengaluru.redBus announces the launch of a digital-led campaign, #journeyfordreams that inspires people to persevere in their e...
brands30 Jul 2020, 14:36

Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Launches three fun and quirky Commercials. Brings back the iconic ‘Boom Boom Boomer’ tune.We know it for its iconic tune. We love it for its taste and the ‘Boom’. We have grown up seeing its ad campaigns on television, and now, it is back in an all new avatar! Boome...
brands30 Jul 2020, 09:55

Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Due to the outbreak of COVID-19, the scope to make mistakes and take corrective measures is very limited. Consumer behaviour is constantly changing in tandem with the macro economic factors. Sarika Naik, Chief Marketing Officer & Chairpers...
brands28 Jul 2020, 17:20

Burger King’s ad featuring Rahul Bose shows how to make a campaign shot before the lockdown relevant
Burger King’s ad featuring Rahul Bose shows how to make a campaign shot before the lockdown relevant
Burger King launches an old ad with Rahul Bose. Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was priceless. Many brands who shot their advertisements in March, right before the lockd...
brands28 Jul 2020, 13:09

Ayushmann Khurrana breaks yet another stereotype, this time around Raksha Bandhan in his latest ad with The Man Company
Ayushmann Khurrana breaks yet another stereotype, this time around Raksha Bandhan in his latest ad with The Man Company
“Truth be told some of our traditions can, in the present day context, do with a little tweaking,” says The Man Company. So this Raksha Bandhan, the brand with endorser Ayushmann Khurrana, urges you to remember the times your sisters have ...
brands28 Jul 2020, 11:00

Evolution of the fitness industry post the lockdown period
Evolution of the fitness industry post the lockdown period
Dhara Tanna, Senior Vice President, Fitternity writes the fitness industry hit a major roadblock due to the outbreak of COVID-19. She lists down a few present trends that will become the way of the fitness and wellness industry post the lockdown period. When we look...