TOP STORY
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality....
brands07 May 2021, 10:00

There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
Over the years, deodorant ads have tried to titillate men by presenting women as one-dimensional objects of sexual desire. They sell fame, sexual appeal and we...
brands06 May 2021, 15:51

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. W...
brands05 May 2021, 18:04

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its sprea...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral wate...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no mat...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the Indi...
brands29 Apr 2021, 14:15

HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
The FMCG giant HUL has released its financial statement for FY21. HUL reported a 34% increase in its turnover. Hindustan Unilever Limited has announced its res...
brands29 Apr 2021, 10:00

Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
As of April 29, there are 18 million active Covid cases in India. To help our country grapple with the second wave of Coronavirus pandemic, many brands have st...
brands28 Apr 2021, 13:38

You can now find your nearest COVID-designated hospitals on Truecaller
You can now find your nearest COVID-designated hospitals on Truecaller
Truecaller now has a simple directory of important numbers for Covid-related services. It allows you to find hospital and care facilities in your area.Truecall...
brands27 Apr 2021, 17:39

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Shah Rukh Khan topped the report in 2019 and MS Dhoni was at No. 1 in 2020. As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this yea...
brands27 Apr 2021, 14:23

ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’ The brand aims to connect ...
brands26 Apr 2021, 10:00

Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
The lack of menstrual hygiene has always been a challenge in India. According to UNESCO and Whisper, 23 Million girls drop out of school due to lack of menstru...
brands23 Apr 2021, 10:00

How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
Ever since the pandemic and the resulting lockdown, Havells has changed its marketing strategy, instead of having a fixed annual budget and plan, the brand now...
brands22 Apr 2021, 19:03

This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching its merchandise. The first collection was launched just in time for the IPL season 14.Fantasy sports platform Dream11...
brands22 Apr 2021, 17:43

On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
Advertising agencies and brands come forward on Earth Day and make the promise of reducing their environmental footprint. From optimizing packaging to accelera...
brands22 Apr 2021, 10:00

How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
The time following the lockdown has been difficult for the stationary industry, since educational institutes and offices have remained closed. Tanveer Khan, Di...
brands21 Apr 2021, 16:59

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
All shaving ads include a petite woman taking a bath in a tub full of bubbles, grabbing a razor in hand to shave her hairless legs and flawless hands. We speak...
brands21 Apr 2021, 15:43

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection. Reebok has launched a new range of plant-based running...
brands21 Apr 2021, 15:31

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation ha...
brands20 Apr 2021, 14:35

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Across 20 films, including those of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi, stories are told via a powerful narration brought t...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a ...
brands19 Apr 2021, 12:44

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Riteish and Genelia Deshmukh star in Snapdeal’s new campaign. Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”Sn...
brands16 Apr 2021, 15:49

OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
As IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. During such a time, it is a pleasant ...
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality. We compile a list of IPL ads from this ...
brands05 May 2021, 18:04

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its spread. In this fight against coronavirus, a ...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, wit...
brands29 Apr 2021, 10:00

Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
As of April 29, there are 18 million active Covid cases in India. To help our country grapple with the second wave of Coronavirus pandemic, many brands have stepped forward to do their bit. Apart fro...
brands27 Apr 2021, 14:23

ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’ The brand aims to connect with technologically and momentum-driven...
brands22 Apr 2021, 19:03

This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching its merchandise. The first collection was launched just in time for the IPL season 14.Fantasy sports platform Dream11 has entered into a partnership with the...
brands21 Apr 2021, 16:59

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
All shaving ads include a petite woman taking a bath in a tub full of bubbles, grabbing a razor in hand to shave her hairless legs and flawless hands. We speak to women from the advertising and digit...
brands20 Apr 2021, 14:35

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Across 20 films, including those of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi, stories are told via a powerful narration brought to life through rare, home footage of som...
brands07 May 2021, 10:00

There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
Over the years, deodorant ads have tried to titillate men by presenting women as one-dimensional objects of sexual desire. They sell fame, sexual appeal and wealth to woo men. Conceptualised by Spring Marketing Capital, Brut’s latest campa...
brands06 May 2021, 15:51

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. We also look at how Barbie’s dolls have evolved over the years.Barbie has taken a...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended March 31, 2021.Procter & Gamble Hygiene and Health Care Ltd announced today its...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral water brand Bi...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the India business while steadily strengthening its play in Foods through innovation.FMC...
brands29 Apr 2021, 14:15

HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
The FMCG giant HUL has released its financial statement for FY21. HUL reported a 34% increase in its turnover. Hindustan Unilever Limited has announced its results for the quarter and year ending 31st March 2021. As per its financial recor...
brands28 Apr 2021, 13:38

You can now find your nearest COVID-designated hospitals on Truecaller
You can now find your nearest COVID-designated hospitals on Truecaller
Truecaller now has a simple directory of important numbers for Covid-related services. It allows you to find hospital and care facilities in your area.Truecaller, a telephone search engine, today launched a Covid Hospital Directory for use...
brands27 Apr 2021, 17:39

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Shah Rukh Khan topped the report in 2019 and MS Dhoni was at No. 1 in 2020. As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.Versatile actor Ranveer Singh versus Captain Cool MS Dhoni? Well, bot...
brands26 Apr 2021, 10:00

Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
The lack of menstrual hygiene has always been a challenge in India. According to UNESCO and Whisper, 23 Million girls drop out of school due to lack of menstrual hygiene...
brands23 Apr 2021, 10:00

How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
Ever since the pandemic and the resulting lockdown, Havells has changed its marketing strategy, instead of having a fixed annual budget and plan, the brand now has a flexible, rolling marketing plan, to be able to target audiences and geog...
brands22 Apr 2021, 17:43

On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
Advertising agencies and brands come forward on Earth Day and make the promise of reducing their environmental footprint. From optimizing packaging to accelerate the shift to a circular economy to using 100% recycled plastic, here’s how th...
brands22 Apr 2021, 10:00

How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
The time following the lockdown has been difficult for the stationary industry, since educational institutes and offices have remained closed. Tanveer Khan, Director, Marketing at BIC Cello India tells us how the brand has been making smar...
brands21 Apr 2021, 15:43

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection. Reebok has launched a new range of plant-based running shoes to mark Earth Day. Reebok releases the new version of its innovation in r...
brands21 Apr 2021, 15:31

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation has supported underprivileged women and helped them become self-reliant since 1978...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a Kroll business, his brand value also remained steady at $237.7 million in 2020. With the ongoing Indian Pre...
brands19 Apr 2021, 12:44

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Riteish and Genelia Deshmukh star in Snapdeal’s new campaign. Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, ...
brands16 Apr 2021, 15:49

OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
As IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. During such a time, it is a pleasant surprise to see a brand swim against the tides and come up with a campaign talki...