TOP STORY
Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
brands24 Sep 2021, 11:05

Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptua...
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Fe...
brands22 Sep 2021, 15:32

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of e...
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background a...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, tha...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Monde...
brands20 Sep 2021, 19:18

Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’...
brands20 Sep 2021, 13:12

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of th...
brands20 Sep 2021, 11:26

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlightin...
brands20 Sep 2021, 11:23

upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad l...
brands17 Sep 2021, 18:13

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
As per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially fro...
brands17 Sep 2021, 14:53

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a ...
brands17 Sep 2021, 11:42

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of pe...
brands17 Sep 2021, 10:00

Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
In today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She star...
brands16 Sep 2021, 16:33

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fi...
brands16 Sep 2021, 16:32

ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content...
brands16 Sep 2021, 14:52

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Around 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campa...
brands16 Sep 2021, 13:23

Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambran...
brands16 Sep 2021, 12:30

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
The ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional...
brands16 Sep 2021, 10:00

Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the ...
brands15 Sep 2021, 14:24

Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor w...
brands15 Sep 2021, 10:00

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
The edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becomi...
brands14 Sep 2021, 17:50

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
According to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate...
brands24 Sep 2021, 11:05

Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptualised by 82.5 Communications.Child marri...
brands22 Sep 2021, 15:32

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confiden...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays tr...
brands20 Sep 2021, 19:18

Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’s comment section flooded with Twitter u...
brands20 Sep 2021, 11:23

upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date. Inspired by the real-life testimonials from upGrad learners, the campaign has been conceptua...
brands17 Sep 2021, 11:42

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of people. As a tribute to women athletes, th...
brands16 Sep 2021, 16:32

ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO's latest campaign for rural India reaches 35 million viewers through Facebook and Jio's KaiOS
ENO leverages the 4G wave to crack the big rural opportunity. The campaign aimed to drive engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS. The first-...
brands16 Sep 2021, 12:30

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
The ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional story for Durgotsava. Shera Sajer Shera...
brands16 Sep 2021, 10:00

Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expan...
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Festive Season Report. Tier 2+ will continue to drive growth as they are 55-60% of...
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian connected lifestyle brand, has announced the appointment of actress - Taapsee P...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.Olay India, a lea...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, that break clutter.Fi, the fast-growing neobank, has launched its campaign during t...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Mondelez India and Ogilvy India gave reimagined one of their popular ads from the ’90...
brands20 Sep 2021, 13:12

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
‘Kanya’ means daughter and ‘daan’ means donation or giving away. ‘Kanyadaan’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter. Mohey's latest campaign urges the audience to...
brands20 Sep 2021, 11:26

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member.After creating a buzz earlier this year wi...
brands17 Sep 2021, 18:13

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
As per the report, 21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016. With side-hustle gaining more importance in Gen Zers lives, 70% fe...
brands17 Sep 2021, 14:53

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a statement denying speculation of signing the sponsorship deal.TVS Eurogrip has d...
brands17 Sep 2021, 10:00

Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
In today’s episode of Influencer Adda, we will be talking to Masoom Minawala Mehta, one of the most acclaimed luxury and fashion influencers in India. She started creating content 10 years ago, when Indians only knew Lilly Singh and becomi...
brands16 Sep 2021, 16:33

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options. To change this mindset, fintech brand Rupeek recently launched its maiden TVC with Manoj Bajpayee and Priy...
brands16 Sep 2021, 14:52

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range
Around 30 years ago, Ajay Devgn rode on 2 bikes and the audience went gaga. Devgn has performed his iconic stunt for Mahindra FURIO 7 trucks now. The new campaign, conceptualized by FCB Interface kicks off with a spectacular stunt in the ad film where we see Ajay De...
brands16 Sep 2021, 13:23

Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane will soon announce its integrated campaign with Disha.Ambrane, mobile accessories brand, ropes in Disha P...
brands15 Sep 2021, 14:24

Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary padsParee Sanitary Pads announced Janhvi Kapoor, a...
brands15 Sep 2021, 10:00

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
The edtech sector has witnessed a boom in the last 1.5 years and most players are trying to make space for themselves in a category that is increasingly becoming cluttered. Simplilearn has launched its new campaign to celebrate the spirit ...
brands14 Sep 2021, 17:50

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports
According to the report by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate of 86.3%. His social media valuation has also increased. Olympic sensation Neer...