OTT: The trends to watch out for in 2021In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
Have social media ‘trending’ formats normalised idea duplication?Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original ideas in the name of ‘trends.’ We reached out to experts to understand ...
E-commerce: Trends to watch out for in 2021As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, e-commerce players tell us what lies ahead in 2021. With the second-largest internet user base, India has emerged as one of the most prominent markets globally...
Embracing empathy: The key to driving brand loyaltyConnecting with consumers and other stakeholders requires building multiple bridges, and experience tells us that the strongest bridges are those that resonate on an emotional level. Kaushal Satam, SVP, Airline Partnerships, Product, Loyalty & Operations at InterMil...
OTT: The trends to watch out for in 2021In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. During the past few months of the global pandemic, people sta...