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H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year
- H&M India continues making the festive season 'Brighter Than Ever' with the launch of their new campaign.
- H&M's new campaign is conceptualised by
22feet Tribal Worldwide .
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar DhawanAhead of the ICC Men’s T20 World Cup 2021, Dream11 has launched a new campaign. Conceptualized and executed by Tilt Brand Solutions and Rehab Films, Dream11's ...
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaignAmazon Prime India urges viewers to spend time with their family and friends this festive season, because “Hum Toh Yahaan Kal Bhi Rehenge…Par Diwali Kal Nahi A...
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possibleMondelez has launched the second leg of ‘Not Just a Cadbury ad’ that went on to win two lions this year at Cannes. This Diwali, Cadbury and Ogilvy India take t...
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spendsDue to the ongoing festive season, advertisers and brands are going all out to connect with consumers. This year, the number of brands approaching influencers ...
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in MaharashtraTheatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palli...
Adidas onboards Deepika Padukone as its global brand ambassadorAdidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Dee...
KL Rahul to be the brand ambassador for realme's smartphone categoryThe seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personalit...
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for womenAllen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body typ...
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itsel...
When Karisma Kapoor played Geet from Jab We Met for Dunzo DailyKareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareen...
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorceTata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualiz...
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbaseThis case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverag...
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive wayGenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers...
HUL spent Rs 2,255 crore on advertising between April and September this yearHUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unile...
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gamingThe campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through ga...
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teamsAmazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the...
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businessesPaytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnatak...
Why are Indian brands transporting consumers to older times with their campaigns?The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with thei...
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across IndiaDurga Puja in West Bengal is synonymous with fun, enthusiasm and power. This year, brands celebrated Maa Durga’s power, resilience by paying a tribute to India...
Talking the Gen-Z talk: How to market to themNana Murugesan, Managing Director of International Markets at Snap Inc decodes Gen-Z. He shares what makes GenZ different than others, how to capture their att...
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more yearsCoca-Cola India extends its partnership with Sourav Ganguly. BCCI's president became Coca-Cola India's brand face in 2017.Coca-Cola India today announced that ...
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’To cash in on a pandemic-led surge in online ordering, Pizza Hut altered its business model last year. As a result, 60% of its revenue came from in-home delive...
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channelsTo emphasise the message of learning from mistakes, Unacademy's film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a qu...
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar DhawanAhead of the ICC Men’s T20 World Cup 2021, Dream11 has launched a new campaign. Conceptualized and executed by Tilt Brand Solutions and Rehab Films, Dream11's latest campaign captures Rohit Sharma, R...
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spendsDue to the ongoing festive season, advertisers and brands are going all out to connect with consumers. This year, the number of brands approaching influencers is significantly larger than last year, ...
Adidas onboards Deepika Padukone as its global brand ambassadorAdidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Deepika Padukone to the brand. Padukone wil...
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itself by representing the ever-evolving yout...
HUL spent Rs 2,255 crore on advertising between April and September this yearHUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unilever Limited announced its results for th...
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businessesPaytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.Paytm has announced that the company a...
Talking the Gen-Z talk: How to market to themNana Murugesan, Managing Director of International Markets at Snap Inc decodes Gen-Z. He shares what makes GenZ different than others, how to capture their attention in less than 8 seconds, which top...
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more yearsCoca-Cola India extends its partnership with Sourav Ganguly. BCCI's president became Coca-Cola India's brand face in 2017.Coca-Cola India today announced that it will be extending its partnership wit...
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaignAmazon Prime India urges viewers to spend time with their family and friends this festive season, because “Hum Toh Yahaan Kal Bhi Rehenge…Par Diwali Kal Nahi Aayegi.” Pankaj Tripathi, back as Mirzapur’s Kaleen Bhaiyya in one of the films a...
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possibleMondelez has launched the second leg of ‘Not Just a Cadbury ad’ that went on to win two lions this year at Cannes. This Diwali, Cadbury and Ogilvy India take their campaign ‘Not Just a Cadbury ad’ a notch higher. They have used machine lea...
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in MaharashtraTheatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palliere, CEO, ...
KL Rahul to be the brand ambassador for realme's smartphone categoryThe seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personality resonates with the brand spirit ‘Dare to leap’ and represents the brand person...
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for womenAllen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body types, trying different styles.Allen Solly unveils a new range of denims for women ...
When Karisma Kapoor played Geet from Jab We Met for Dunzo DailyKareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareena’s sister Karisma Kapoor were to play her role? Dunzo Daily’s latest ad shows how it would have turned out...
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorceTata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualized by Havas Creative Group India, urges consumers to cherish relationships with ...
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbaseThis case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverage Kota Factory’s central character, Jeetu Bhaiya’s fandom, whose philosophy, dia...
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive wayGenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers. The study finds that advertising needs to catch up with women, proposes the SE...
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gamingThe campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are better humans.To empower and acknowledge th...
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teamsAmazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the operations network, giving audiences a glimpse of the people behind the scenes....
Why are Indian brands transporting consumers to older times with their campaigns?The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with their consumers and remind them of simpler times. From Cadbury and CRED to Dunzo, br...
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across IndiaDurga Puja in West Bengal is synonymous with fun, enthusiasm and power. This year, brands celebrated Maa Durga’s power, resilience by paying a tribute to Indian women. Here are a few campaigns that caught our attention.Navratri and Durga P...
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’To cash in on a pandemic-led surge in online ordering, Pizza Hut altered its business model last year. As a result, 60% of its revenue came from in-home delivery. Howeve...
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channelsTo emphasise the message of learning from mistakes, Unacademy's film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. The song ‘Oh No’ has ...
Why are Indian brands transporting consumers to older times with their campaigns?
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC