Over the years, deodorant ads have tried to titillate men by presenting women as one-dimensional objects of sexual desire. They sell fame, sexual appeal and wealth to woo men. Conceptualised by Spring Marketing Capital, Brut’s latest campa...

The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. We also look at how Barbie’s dolls have evolved over the years.Barbie has taken a...

Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended March 31, 2021.Procter & Gamble Hygiene and Health Care Ltd announced today its...

For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral water brand Bi...

In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the India business while steadily strengthening its play in Foods through innovation.FMC...

The FMCG giant HUL has released its financial statement for FY21. HUL reported a 34% increase in its turnover. Hindustan Unilever Limited has announced its results for the quarter and year ending 31st March 2021. As per its financial recor...

Truecaller now has a simple directory of important numbers for Covid-related services. It allows you to find hospital and care facilities in your area.Truecaller, a telephone search engine, today launched a Covid Hospital Directory for use...

Shah Rukh Khan topped the report in 2019 and MS Dhoni was at No. 1 in 2020. As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.Versatile actor Ranveer Singh versus Captain Cool MS Dhoni? Well, bot...

The lack of menstrual hygiene has always been a challenge in India. According to UNESCO and Whisper, 23 Million girls drop out of school due to lack of menstrual hygiene...

Ever since the pandemic and the resulting lockdown, Havells has changed its marketing strategy, instead of having a fixed annual budget and plan, the brand now has a flexible, rolling marketing plan, to be able to target audiences and geog...

Advertising agencies and brands come forward on Earth Day and make the promise of reducing their environmental footprint. From optimizing packaging to accelerate the shift to a circular economy to using 100% recycled plastic, here’s how th...

The time following the lockdown has been difficult for the stationary industry, since educational institutes and offices have remained closed. Tanveer Khan, Director, Marketing at BIC Cello India tells us how the brand has been making smar...

Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection. Reebok has launched a new range of plant-based running shoes to mark Earth Day. Reebok releases the new version of its innovation in r...

Yogesh Chaudhary, Director, Jaipur Rugs shares his plans on spending the earmarked Rs 4.5 crore on marketing. He further shares with us how the organisation has supported underprivileged women and helped them become self-reliant since 1978...

Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a Kroll business, his brand value also remained steady at $237.7 million in 2020. With the ongoing Indian Pre...

Riteish and Genelia Deshmukh star in Snapdeal’s new campaign. Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, ...

As IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. During such a time, it is a pleasant surprise to see a brand swim against the tides and come up with a campaign talki...