TOP STORY
Syska Group onboards Rajkummar Rao as its brand ambassador
brands29 Oct 2020, 16:47

Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
Pepperfry’s latest ad brings a family together in a fun, playful way. The ad is conceptualised by Law & Kenneth Saatchi & Saatchi.Pepperfry has launched a hear...
brands29 Oct 2020, 10:00

Manforce Condoms aims to capture 50% market share by 2023
Manforce Condoms aims to capture 50% market share by 2023
As Manforce Condoms launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. ...
brands29 Oct 2020, 10:00

ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
After ASCI received 15 complaints against White Hat Jr, the industry body asked the brand to remove the advertisements immediately. ASCI received 15 complaints...
brands28 Oct 2020, 17:30

Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using Kantar's CX+ index. CX+ It uses customer ce...
brands28 Oct 2020, 13:31

Hamdard's Joshina is back with its Mr Sardi Zukham ad
Hamdard's Joshina is back with its Mr Sardi Zukham ad
Joshina's Mr Sardi Zukham is played by Rajesh Khera, who is also known for his stint as Onida Devil. He played the Onida’s Devil in 2004. Joshina’s latest ad i...
brands28 Oct 2020, 10:00

Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. This year’s sale h...
brands28 Oct 2020, 09:30

Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Covid-19 has changed the way we shop, eat, communicate. It has also flipped the marketing playbook. Dev Batra, Co-Founder and CEO, Lyxel&Flamingo and Nishant S...
brands27 Oct 2020, 16:50

Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together
Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together
The Khichdi Experiment by Ola Foods is one of the fastest growing brands. The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders....
brands27 Oct 2020, 12:29

Airbnb predicts what travel in 2021 will look like
Airbnb predicts what travel in 2021 will look like
In 2021, travel will continue to be more about living, working and connecting safely away from home. It would be the year of staycation, predicts Airbnb.Stayca...
brands27 Oct 2020, 10:00

We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
Things are slowly looking up for the auto industry as more and more people are opening up to buying both new and pre-owned vehicles due to safety concerns when...
brands26 Oct 2020, 17:25

upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings
upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings
UpGrad's latest ad takes a dig at Indian education and its admission process. Conceptualized by The Womb, this commercial follows the clutter-breaking spot on ...
brands26 Oct 2020, 16:22

How Western Railway celebrated Navratri by bringing its women employees to the forefront
How Western Railway celebrated Navratri by bringing its women employees to the forefront
Western Railway, a government body that is known for its wit and humour on social media, had an important message to give this Navratri. It launched a campaign...
brands26 Oct 2020, 10:00

Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
To shape nascent sneaker culture in India and bring global stories for sneakerheads in the country, adidas India organised Sneakers Day, a four-day festival th...
brands26 Oct 2020, 10:00

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Snapdeal added 6 million new buyers on its platform during the pandemic. Its recent 5-day sale kicked-off on October 16 and ended on October 20. Rajnish Wahi, ...
brands23 Oct 2020, 13:43

When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja. Collaborates with musicians like Baba Sehgal and Rupam Islam ...
brands23 Oct 2020, 10:00

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro launched a new product this week called B-Fizz and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. On the back of a ...
brands22 Oct 2020, 14:03

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users
Eros Now deletes its posts sexualising Navratri and apologises for offending internet users
Eros Now ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. The OTT platform has now deleted its post ...
brands22 Oct 2020, 10:00

This year, Durga Puja campaigns are all about the celebration of resilience
This year, Durga Puja campaigns are all about the celebration of resilience
With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year. Brands united to encourage...
brands22 Oct 2020, 10:00

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
On Business Insider’s Global Trends Festival, Fashion Designer Sabyasachi spoke about the future of fashion, how brands can help Indians feel proud of their cu...
brands21 Oct 2020, 10:00

Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Sonal Dabral has been an integral part of Indian advertising and is credited with creating some pathbreaking campaigns through his career. Dabral who was part ...
brands20 Oct 2020, 13:21

Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
Seen ads with misleading claims around COVID-19 cures? ASCI has announced COVID-19 advertising advisory to prevent these misleading claims. As per the guidelin...
brands20 Oct 2020, 11:31

Here is why Durex has been asking people to forget condoms
Here is why Durex has been asking people to forget condoms
Reckitt Benckiser Group’s Durex has been asking people to forget condoms on social media and the audience was confused. Here is what the brand was trying to se...
brands20 Oct 2020, 10:00

We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
PhonePe had launched an ad series during IPL featuring actors Aamir Khan and Alia Bhatt. The ads have been well-received. We talk to Richa Sharma, Director - B...
brands20 Oct 2020, 10:00

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. Advertisers and Brands using celebrity endorsement increased by 15% and 21% respe...
brands19 Oct 2020, 19:29

How music has become the real social connector, and technology has helped democratize music in today’s digitally connected world
How music has become the real social connector, and technology has helped democratize music in today’s digitally connected world
Speaking on Day 1 of Business Insider’s Global Trends Festival, Devraj Sanyal, MD & CEO Universal Music India and South Asia, Tarsame Mittal - Founder, TM Tale...
brands19 Oct 2020, 10:00

Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
This year, Flipkart is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like Virat Kohli, Ranbir ...
brands29 Oct 2020, 16:47

Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
Pepperfry’s latest ad brings a family together in a fun, playful way. The ad is conceptualised by Law & Kenneth Saatchi & Saatchi.Pepperfry has launched a heartwarming yet puckish Diwali campaign – F...
brands28 Oct 2020, 17:30

Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using Kantar's CX+ index. CX+ It uses customer centricity as its core to evaluate CX perf...
brands28 Oct 2020, 09:30

Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Covid-19 has changed the way we shop, eat, communicate. It has also flipped the marketing playbook. Dev Batra, Co-Founder and CEO, Lyxel&Flamingo and Nishant Singh, Creative Director - Copy, Lyxel&Fl...
brands27 Oct 2020, 10:00

We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
Things are slowly looking up for the auto industry as more and more people are opening up to buying both new and pre-owned vehicles due to safety concerns when it comes to using public transport. Vol...
brands26 Oct 2020, 10:00

Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
To shape nascent sneaker culture in India and bring global stories for sneakerheads in the country, adidas India organised Sneakers Day, a four-day festival that was hosted from October 22-25 2020. M...
brands23 Oct 2020, 10:00

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro launched a new product this week called B-Fizz and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. On the back of a strong marketing and pricing strategy, P...
brands22 Oct 2020, 10:00

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
On Business Insider’s Global Trends Festival, Fashion Designer Sabyasachi spoke about the future of fashion, how brands can help Indians feel proud of their culture, and what luxury means in India. H...
brands20 Oct 2020, 11:31

Here is why Durex has been asking people to forget condoms
Here is why Durex has been asking people to forget condoms
Reckitt Benckiser Group’s Durex has been asking people to forget condoms on social media and the audience was confused. Here is what the brand was trying to sell through its latest campaign. Sexual w...
brands20 Oct 2020, 10:00

We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
PhonePe had launched an ad series during IPL featuring actors Aamir Khan and Alia Bhatt. The ads have been well-received. We talk to Richa Sharma, Director - Brand Marketing at PhonePe about the thou...
brands29 Oct 2020, 10:00

Manforce Condoms aims to capture 50% market share by 2023
Manforce Condoms aims to capture 50% market share by 2023
As Manforce Condoms launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. Rajeev Juneja, CEO, Mankind Pharma walks us through this journey and speaks about the challenges faced by a...
brands29 Oct 2020, 10:00

ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
After ASCI received 15 complaints against White Hat Jr, the industry body asked the brand to remove the advertisements immediately. ASCI received 15 complaints for 7 advertisements and 5 of these ads were in potential violation. BYJU’s Whi...
brands28 Oct 2020, 13:31

Hamdard's Joshina is back with its Mr Sardi Zukham ad
Hamdard's Joshina is back with its Mr Sardi Zukham ad
Joshina's Mr Sardi Zukham is played by Rajesh Khera, who is also known for his stint as Onida Devil. He played the Onida’s Devil in 2004. Joshina’s latest ad is conceptualised by Mortals On Mission, Mumbai.Hamdard Laboratories (Medicine Division) today launched its ...
brands28 Oct 2020, 10:00

Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. This year’s sale has already broken some of the records set last year. Manish Tiwary, Vice Preside...
brands27 Oct 2020, 16:50

Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together
Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together
The Khichdi Experiment by Ola Foods is one of the fastest growing brands. The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders. Through KPL, Ola’s Khichdi Experiment continues to share the success story of t...
brands27 Oct 2020, 12:29

Airbnb predicts what travel in 2021 will look like
Airbnb predicts what travel in 2021 will look like
In 2021, travel will continue to be more about living, working and connecting safely away from home. It would be the year of staycation, predicts Airbnb.Staycations and nearby stays will continue to define travel trends in 2021; India will see a new wave of domestic...
brands26 Oct 2020, 17:25

upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings
upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings
UpGrad's latest ad takes a dig at Indian education and its admission process. Conceptualized by The Womb, this commercial follows the clutter-breaking spot on IPL featuring the donkey, promoting the MBA offerings of the edtech major.The pa...
brands26 Oct 2020, 16:22

How Western Railway celebrated Navratri by bringing its women employees to the forefront
How Western Railway celebrated Navratri by bringing its women employees to the forefront
Western Railway, a government body that is known for its wit and humour on social media, had an important message to give this Navratri. It launched a campaign called #HarNaariEkShakti to encourage more women to join the workforce.India’s ...
brands26 Oct 2020, 10:00

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Snapdeal added 6 million new buyers on its platform during the pandemic. Its recent 5-day sale kicked-off on October 16 and ended on October 20. Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw dur...
brands23 Oct 2020, 13:43

When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja. Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year.Manu Kumar Jain is probably t...
brands22 Oct 2020, 14:03

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users
Eros Now deletes its posts sexualising Navratri and apologises for offending internet users
Eros Now ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. The OTT platform has now deleted its post and apologized. Eros Now has released a statement apologising for its posts fill...
brands22 Oct 2020, 10:00

This year, Durga Puja campaigns are all about the celebration of resilience
This year, Durga Puja campaigns are all about the celebration of resilience
With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year. Brands united to encourage people to come together while adhering to safety norms and paid a tribute to th...
brands21 Oct 2020, 10:00

Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Sonal Dabral has been an integral part of Indian advertising and is credited with creating some pathbreaking campaigns through his career. Dabral who was part of a recent panel discussion at Business Insider's Global Trends Festival 2020 t...
brands20 Oct 2020, 13:21

Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
Seen ads with misleading claims around COVID-19 cures? ASCI has announced COVID-19 advertising advisory to prevent these misleading claims. As per the guidelines, if advertisers do choose to claim removal of any other virus in their advert...
brands20 Oct 2020, 10:00

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.India’s sporting icon Mahendra Singh Dhoni continues to be the brand’s f...
brands19 Oct 2020, 19:29

How music has become the real social connector, and technology has helped democratize music in today’s digitally connected world
How music has become the real social connector, and technology has helped democratize music in today’s digitally connected world
Speaking on Day 1 of Business Insider’s Global Trends Festival, Devraj Sanyal, MD & CEO Universal Music India and South Asia, Tarsame Mittal - Founder, TM Talent Management, Sonal Dabral - Creative Consultant and Ex-CCO, South East Asia at...
brands19 Oct 2020, 10:00

Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
This year, Flipkart is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan, Sudeep Kiccha and Mahesh Babu. It is also m...