adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players

• adidas has roped in Sandesh Jhingan, Indian Men’s Football Vice captain who will work closely with the brand in engaging and inspiring the youth to take the game to the next level.
• In India, Sandesh joins the likes of Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, Jeremy Lalrinnunga.

Sportswear brand adidas has roped in Sandesh Jhingan, Indian Men’s Football Vice captain who will work closely with the brand in engaging and inspiring the youth to take the game to the next level. A recipient of AIFF’s ‘Emerging Player of the Year’ in 2014, Sandesh was named ‘Men’s Player of the Year’ in 2020-2021. He is also the recipient of the prestigious Arjuna Awards in 2020 for his outstanding achievement in football.

An ardent fan of Manchester United, Sandesh will now join the brand’s elite pool of athletes which includes the likes of Lionel Messi, Mo Salah, Paul Pogba, Paulo Dybala to name a few. adidas also partners with some of the leading football clubs in the world including Manchester United, Arsenal, Real Madrid, Juventus, and Bayern Munich, which define the brand’s commitment to football.

In India, Sandesh joins the likes of Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, Jeremy Lalrinnunga who wear and sport the 3-Stripes with pride at The Arena, adidas head office in Gurgaon. This signing further strengthens adidas’ year long association with football while also diversifying its rich athlete roaster.

Speaking about the partnership, Sunil Gupta, Senior Director, Brand adidas, India, said, "Sandesh is a role model for many young footballers and a perfect combination of passion and talent. With this partnership we aim to inspire the youth and work towards a common goal of building football from the grassroot level in India. We are thrilled to have Sandesh join the adidas family.”

Excited about his relationship with adidas, Sandesh Jhingan said, “My journey with football has been very enriching, and I aspire to make it a far bigger sport in India than it is today. I am thrilled to be a part of the adidas family, and I feel this association will take me closer to my dream of seeing India develop greater passion for football and gain a spot in the 2026 FIFA World Cup. I feel adidas gets my passion and love for football like no other, given its long-standing relationship with the sport.”